Music Trade Review

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44
THE MUSIC TRADE REVIEW
JUNE 22,
1918
stalled, it is essential that a competent manager
be engaged in order to insure the success of
Mme. Hulda Lashanska, New Columbia Star, Introduced to Dealers at Gathering Last Week— the department. He predicted that this year
would mark the greatest talking machine busi-
July Midrnonth Records Heard—Dealers and Columbia Officials Deliver Talks
ness in the history of the country, and he also
The June meeting of Columbia dealers in met- judging from the comments of the dealers the paid a pleasing tribute to the quality and sales
value of the Columbia line.
ropolitan territory was held Friday afternoon in July midmonth list contains many good sellers.
Irwin Kurtz, a well-known New York Co-
During the course of the meeting Mr. Friedl
the Astor gallery of the Waldorf-Astoria Hotel
under the auspices of the local Columbia whole- formally announced the Columbia record made lumbia dealer, who is also chairman of one of
sale branch. Lambert Friedl, manager of this by General Pershing in France. This record is the District Draft Boards, gave the dealers an
now ready for sale, and patriotic music lovers excellent idea of the workings of the new law
throughout the country will undoubtedly wel- which goes into effect July 1, whereby the
come it heartily because of the message of en- Government will establish a new status for
couragement and loyalty that it conveys to the workers in non-essential industries. Mr. Kurtz
pointed out that the talking machine dealers
American people.
Mr. Hinckley, of the Columbia factories in need not feel panicky or greatly worried re-
Bridgeport, Conn., gave a detailed resume of garding this law, as it was the intention of the
the most important features of the new Colum- Government to co-operate with the business in-
bia automatic stop and motor unit. The dealers terests of the country in every possible way and
were keenly interested in this demonstration and not hamper them.
Frank K. Pennington, assistant general sales
asked Mr. Hinckley many questions regarding
manager of the Columbia Co., closed the meet-
the mechanism of his new equipment.
B. F. Morrison, of the Geo. B. Clarke Co., ing with one of his usual straight-from-the-
Bridgeport, Conn., gave an interesting and prac- shoulder talks that was heartily applauded by
tical talk regarding the possibilities of merchan- the dealers. Mr. Pennington stated that the
dising Columbia products. He called attention four essentials of success are product, oppor-
to the fact that his company, which handles the* tunity, capital and organization, and under each
Columbia line exclusively, closed more than of these heads pointed out how the Columbia
Co. is equipped to serve the interests of its
$1,000 worth of business on the first day that
the department was opened, even though this dealers. He told the dealers that every man in
department had only been advertised for two the Columbia organization was imbued with the
days prior to its opening. Mr. Morrison em- spirit of "peptimism" and his definition of this
phasized the fact that the dealer must pay par- word impressed the dealers with the fact that
ticular attention to the selection of his sales optimism plus "pep" is the nucleus of the Co-
force, and where a Columbia department is in- lumbia sales organization of the present day.
COLUMBIA METROPOLITAN DEALERS HOLD JUNE MEETING
AEOLIAN-VOCALION RECORDSJJHOWN IN WINDOW EXHIBIT
Unusually Artistic Window Display at Aeolian Hall, Together With Extensive Advertising Cam-
Mme. Hulda Lashanska
paign, Helps to Introduce the New Aeolian-Vocalion Records to the Public
branch, who was in charge of this meeting,
prepared a very interesting program for the
the hearty approval of the public and art critics.
Coincident with the formal announcement of
dealers in attendance.
The Vocalion Record window shown herewith
the new Aeolian-Vocalion record, together with
The most interesting feature of the meeting the extensive advertising campaign introduced conveyed an effective message that contributed
was the introduction to the dealers of Mme. in the newspapers, the Aeolian Co. featured this materially to the remarkable success achieved by
the Aeolian Co. during the first week of its Vo-
Hulda Lashanska, a recent addition to the Co- week in its handsome show windows at Aeolian
lumbia recording library, who will make rec-
ords for the Columbia Co. exclusively. Mme.
Lashanska has achieved success on the concert
stage, having appeared as a soloist at Aeolian
Hall, Carnegie Hall and the Metropolitan Opera
House. She has also been heard with the
Philharmonic Orchestra, New York Symphony
Orchestra, Cincinnati Orchestra, and practical-
ly every well-known orchestra throughout the
country. She has won enthusiastic praise from
musical critics everywhere, and ner acquisition
to the Columbia staff brings another well-known
artist to this library.
At Friday's meeting Mme. Lashanska rendered
several selections which emphasized the fact
that she is entitled to recognition as one of the
leading sopranos now appearing on the concert
stage. Her first Columbia record will be an-
nounced next month, and will doubtless meet
Artistic Window Featuring the New Aeolian-Vocalion Records
with a ready sale throughout the country.
Two other Columbia artists who appeared at .Hall one of the most artistic window displays calion record demonstration. This record is
this meeting were Robert Lewis, the well- that have been presented in the local trade for gaining in popularity day by day, and has won
known tenor, and Evan Davies, baritone, who some time past. This display is presented here- commendation from musicians and music lovers.
has also won success through his dialectic im- with, although the photograph hardly does jus-
personations. Mr. Lewis has made many rec- tice to the beautiful color scheme that formed
RECEIVE MARK OF APPRECIATION
ords for the Columbia library which have won its basis.
As a mark of his appreciation of the zeal and
The Aeolian Co. has, for many years, made a
great popularity with music lovers, and he was
accorded an enthusiastic reception by the deal- specialty of unusual and decidedly original win- services rendered by his staff during the week
ers at the meeting on Friday. Mr. Davies gave dow displays, but during the past few months ot the Music Show, Otto Heineman, president
one of his inimitable impersonations, which bal- these windows have far out-distanced the dis- of the Otto Heineman Phonograph Supply Co.,
plays of previous years in attractiveness, dis- ot New York, this week presented every mem-
anced the serious part of the program.
The principal purpose of this meeting was to tinctiveness and sales appeal. F. W. Vreeland, ber of the executive office staff with a War Sav-
afford the dealers an opportunity of hearing the of the Aeolian Co.'s advertising department, has ings Stamp. This is the third stamp which Mr.
Heineman has given to his employes since the
July midmonth records, which were introduced been the directing spirit in the preparation of
by O. F. Benz, who was recently appointed head these displays, and his thorough knowledge of first of the year, and practically every member
of the record' promotion division of the Colum- the basic principles of window dressing and the of his staff is also saving Thrift Stamps and
bia Co.s' general sales department. Mr. Benz many years he spent in the study of art have War Savings Stamps in connection with various
gave an interesting account of each record, and enabled him to prepare displays that have won clubs formed for this purpose.