Music Trade Review
Issue: 1918 Vol. 66 N. 25 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
10
JUNE 22, 1918
Columbia
Grafonola
MakeThis Advertisement Sell
Your Vacation Grafonolas
Made for Out-of-Door Music
For those jolly, informal parties, by
seashore, lake, or river, the most popular
entertainer is always the Columbia Vaca-
tion Grafonola.
This friendly, com-
panionable Grafonola is a good sort and
a good sport. Take him along with you
on your holiday trip this year.
Traveling light, strong, and compact, with a
voice that is sturdy, sweet, and clear, the Vaca-
tion Grafonola will sit up all night to give
you music for dancing — and then be ready
and cheerful for a baihing or sailing party
bright and early in the morning.
Wherever you go in the |oyous vacation
ands, by seashore, lake, or river, the Grafonoh
will give you music
We will gladly show you these Vacation
Model Grafonolas. They range in price
from $18 to $55 And for $7 50 you can
buy twenty selections on standard Colum-
bia Records that will give a good variety of
vacation music — popular hits, war songs,
dance music—anything you like from the
great Columbia musical library
T* rtakt a fid mtrd trtal, ftar
it m Ihl Columbia Grafmtla
Dealer's Name and Address
This is a reduced fac-simile of the Vacation Grafonola adrertisement.
Its actual size is 9 inches deep by 3 newspaper columns wide.
Plated on zinc — suitable for sharp, dear printing in newspapers.
Columbia Service to the Dealer is live, aggressive,
up-to-the-minute—and always on the job.
Here's a typical instance :
The advertisement shown in reduced size at the
left is an exact reproduction, 3 columns wide by 9
inches deep, of the full page Vacation Grafonola ad-
vertisement which Columbia is running in the Satur-
day Evening Post and many other big national maga-
zines during the vacation season.
The Columbia Dealer can secure this advertise-
ment from his Distributor now. It is plated on zinc,
to print sharp and clear on newspaper stock.
Then, when the national publicity begins to run,
creating a demand for these portable Grafonolas, the
Columbia Dealer inserts this advertisement, over his
own signature, in his local newspaper. He diverts the
demand into his own store.
This is the kind of local-national tie-up that makes
sales—and brings the dollars in. It is only a small part
of the Columbia Service, however, which includes
Window Displays, Car Cards, Hangers, Literature and
many other selling helps based upon sound merchan-
dising principles and gotten up in the most attractive
manner.
Are You Equipped to Sell
Vacation Grafonolas?
Write the Columbia Dealer Service Department today—
they can give you valuable help in the coming sales drive on
Portable Models.
Don't Overlook the Military Trunk
Grafonola Outfits Thia Summer
Sell Foreign Language Records
There's a big field—in your territory,
and quick turnover. Write for details.
£mall investment
International Record Department
They are suitable for Vacationists, Automobile Tours,
Cantonments, Summer Cottages, and many other uses. Write
for particulars.
Columbia Graphophone Company
102 West 38th St., New York
Columbia Vacation Model Grafonola
Type A
Columbia Vacation Model Grafonola
Type B
New York
Columbia Vacation Model Grafonola
Type C
THE MUSIC TRADE REVIEW
10
JUNE 22, 1918
Columbia
Grafonola
MakeThis Advertisement Sell
Your Vacation Grafonolas
Made for Out-of-Door Music
For those jolly, informal parties, by
seashore, lake, or river, the most popular
entertainer is always the Columbia Vaca-
tion Grafonola.
This friendly, com-
panionable Grafonola is a good sort and
a good sport. Take him along with you
on your holiday trip this year.
Traveling light, strong, and compact, with a
voice that is sturdy, sweet, and clear, the Vaca-
tion Grafonola will sit up all night to give
you music for dancing — and then be ready
and cheerful for a baihing or sailing party
bright and early in the morning.
Wherever you go in the |oyous vacation
ands, by seashore, lake, or river, the Grafonoh
will give you music
We will gladly show you these Vacation
Model Grafonolas. They range in price
from $18 to $55 And for $7 50 you can
buy twenty selections on standard Colum-
bia Records that will give a good variety of
vacation music — popular hits, war songs,
dance music—anything you like from the
great Columbia musical library
T* rtakt a fid mtrd trtal, ftar
it m Ihl Columbia Grafmtla
Dealer's Name and Address
This is a reduced fac-simile of the Vacation Grafonola adrertisement.
Its actual size is 9 inches deep by 3 newspaper columns wide.
Plated on zinc — suitable for sharp, dear printing in newspapers.
Columbia Service to the Dealer is live, aggressive,
up-to-the-minute—and always on the job.
Here's a typical instance :
The advertisement shown in reduced size at the
left is an exact reproduction, 3 columns wide by 9
inches deep, of the full page Vacation Grafonola ad-
vertisement which Columbia is running in the Satur-
day Evening Post and many other big national maga-
zines during the vacation season.
The Columbia Dealer can secure this advertise-
ment from his Distributor now. It is plated on zinc,
to print sharp and clear on newspaper stock.
Then, when the national publicity begins to run,
creating a demand for these portable Grafonolas, the
Columbia Dealer inserts this advertisement, over his
own signature, in his local newspaper. He diverts the
demand into his own store.
This is the kind of local-national tie-up that makes
sales—and brings the dollars in. It is only a small part
of the Columbia Service, however, which includes
Window Displays, Car Cards, Hangers, Literature and
many other selling helps based upon sound merchan-
dising principles and gotten up in the most attractive
manner.
Are You Equipped to Sell
Vacation Grafonolas?
Write the Columbia Dealer Service Department today—
they can give you valuable help in the coming sales drive on
Portable Models.
Don't Overlook the Military Trunk
Grafonola Outfits Thia Summer
Sell Foreign Language Records
There's a big field—in your territory,
and quick turnover. Write for details.
£mall investment
International Record Department
They are suitable for Vacationists, Automobile Tours,
Cantonments, Summer Cottages, and many other uses. Write
for particulars.
Columbia Graphophone Company
102 West 38th St., New York
Columbia Vacation Model Grafonola
Type A
Columbia Vacation Model Grafonola
Type B
New York
Columbia Vacation Model Grafonola
Type C
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