Music Trade Review
Issue: 1918 Vol. 66 N. 20 - Page 9
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE MUSIC TRADE REVIEW
18, 1918
DETROIT DEALERS READY TO PUSH RED CROSS CAMPAIGN
Local Piano Men Co-operating With Red Cross Officials to Make Coming Drive a Success—Hud-
son Store Still Thronged With Visitors—Grinnell Advertising Heavily—Other News
DETROIT, MICH., May 14.—The motor city is
now getting ready for another drive on funds.
This time the drive or campaign will be waged
by the Detroit patriotic organization, compris-
ing leading business men of the city, who be-
lieve it better for the people to give annually
into one fund covering the Red Cross, Y. M
C. A., Knights of Columbus, Belgian and French
Refugees, etc., rather than subscribing to each
fund separately. A table or schedule has been
arranged so that a man is asked to contribute to
the fund in accordance with what he earns either
as a wage earner or on salary or in business.
Newspapers are co-operating splendidly and the
drive for the money will start during the com-
ing week. It is different than the Liberty Bond
—one being an absolute investment, while the
subscription to the Patriotic Fund is a patri-
otic contribution. The big stores throughout
the city have volunteered to do their share by
urging their employes to contribute willingly
and in accordance with the schedule, while many
of the downtown stores will give special win-
dow trims to add further prestige to the cam
paign.
Although the advertised opening of the new
J. L. Hudson piano store was concluded on
Saturday, May 4, people have continued to pour
into the store so that each day resembles an
opening. Many who have been there once have
returned with friends, and it is the unanimous
opinion of those who call that it is '"a wonder-
ful music store." The writer was there several
times during the week and each occasion found
many people on all floors, and the entire sales
organization busy with prospective customers.
The fact that each department is given exclu-
siveness by being confined to separate floors
is a great help to the salesman on each floor.
For instance, a person coming in to buy talking-
machines is taken to the third floor where talk-
ing machines exclusively are displayed. Man-
ager E. P. Andrew is well pleased indeed with
the reception given the new store by its cus-
tomers and the public, and by the splendid busi-
ness recorded the first two weeks in May.
On Thursday the J. L. Hudson Music Store
advertised as follows: "To every owner of a
player-piano—you are entitled to any one roll
in our collection you wish for 25 cents, regard-
less of the regular selling price. We have eight
cheerful, comfortable trial rooms in our new
music roll department. We have a wonderful
assortment of rolls. We have prepared a very
valuable service to our music roll customers. A
part of this service consists of periodic bulletins
of new music rolls—the latest popular songs,
new; war songs, the latest reproductions of the
classics. To give the public the widest and
best service possible, we are correcting and
bringing up-to-date our mailing list and adding
new names to it. Whether you are now on our
mailing list or not doesn't matter. Come to
THE LEADING LINE
WEAVER PIANOS
Grands, Uprights
and Players
YORK PIANOS
Uprights and Players
LIVINGSTON PIANOS
Uprights and Player-Pianos
If your competitor does not already have this
line, go after it at once.
Weaver Piano Co., Inc.
FACTORY
YORK, PA.
Established 1870
the new music store at 68-70 Library avenue;
give us the name of your player-piano; give us
your name and address; then with no obligation
on your part you may choose any roll you l.ke
at a cost of only 25 cents. All we ask is that
you come yourself—do not send children or
servants." Manager Andrew says that many
people took advantage of the offer, gave in their
names and bought a music roll for 25 cents.
Manager Hartwell, of the music roll depart-
ment, is mighty proud of his department and is
racking his brain for new ideas that will stimu-
late business.
Grinnell Bros, are pounding away with their
advertising, keeping up the drive—if anything,
stronger than ever. There has been no re-
trenchment in any departriients of Grinnell's
store as far as salesmen are concerned. One of
Grinnell's advertisements last week was headed
"Pianos tuned and regulated—repaired or re-
built. All work guaranteed." Attention was
called to the fact that "following the change
from the cold season to the warm, or vice versa,
every piano needs attention—especially is this
true with regard to tuning. Free estimate of
cost gladly given."
The advertisement was
timely and many people are having their instru-
ments tuned that never thought of it.
Several Victor dealers are posting signs that
prices for Victor records advanced on May 11.
The 75-cent records are now 85 cents and the
$1.25 are $1.35. This is the result of propor-
tionate increases to the dealer by the Victor Co.
PRESENT STATUS OF INDUSTRY
Geo. W. Pound, General Counsel of Music In-
dustries Chamber of Commerce, Writes to
Western Manufacturer as to Where Our
Trade Stands With Officials in Washington
The following interesting summary regarding
the present status of the musical instrument in-
dustry in the eyes of the officials at Washing-
ton has been sent by George W. Pound, general
counsel and manager of the Music Industries
Chamber of Commerce, to a Western manufac-
turer who desired some assurances regarding
what the present and future held in store for
the industry and his business. Mr. Pound said:
"In these days of war and industrial activity
and unrest the musical instrument industry has
much of congratulation.
No industry stands
higher in accord and favor at Washington. This
has been very markedly shown in the curtail-
ment by the Administration of the various in-
dustries and most particularly that recently of
the automobile trade. They suffered a curtail-
ment by Government order of 75 per cent, of
production in pleasure cars. Our curtailment
was only 30 per cent., and it was voluntary and
not by Government order. We received the
slightest and most favorable curtailment given
any business. There is no discrimination what-
ever against us.
"Our industry stands high in the respect and
esteem of the Government. It will survive the
war. Its factory and business organization will
be preserved. We now control over 80 per cent,
of the world's musical instrument output. This
to a large and hitherto unusual proportion we
will continue to hold after the war.
"Other industries and trades relying upon a
state of war will cease and go out of business
and their factory organization and labor be scat-
tered and idle, while ours will go on in increased
activity and permanence.
"This situation should give satisfaction and
pride to every element of the industry and to
those dependent upon it for their livelihood.
"And its dignity and stability as recognized
by the business world and by the Government,
its assurance of permanency, its immense ex-
pansion of market and opportunity, commends
it to the financial, industrial and labor world."
m m • --v*.
• • ma
Christman
Pianos
Players
Grands
will please you and
your customers in
at least four ways—
viz:
First and foremost—the
service they'll give will
delight you.
S e c o n d — T h e y are
thoroly well-made of
the best m a t e r i a l s
money can buy.
Third—They look as
good as they are.
Fourth—They offer an
unusual range of choice
in woods, finish—and
price.
Thus judged on Service,
Construction, Style or
Price, CHRISTMAN
pianos will please you
and satisfy your most
critical customers. You
will find them the high-
est grade and most ar-
tistic pianos made for
the price. Increase both
your sales and profits
by securing the agency
and our co-operation.
"The first touch tells"
Christman Piano Co.
597 E. 137th Street, New York
MAY
THE MUSIC TRADE REVIEW
18, 1918
DETROIT DEALERS READY TO PUSH RED CROSS CAMPAIGN
Local Piano Men Co-operating With Red Cross Officials to Make Coming Drive a Success—Hud-
son Store Still Thronged With Visitors—Grinnell Advertising Heavily—Other News
DETROIT, MICH., May 14.—The motor city is
now getting ready for another drive on funds.
This time the drive or campaign will be waged
by the Detroit patriotic organization, compris-
ing leading business men of the city, who be-
lieve it better for the people to give annually
into one fund covering the Red Cross, Y. M
C. A., Knights of Columbus, Belgian and French
Refugees, etc., rather than subscribing to each
fund separately. A table or schedule has been
arranged so that a man is asked to contribute to
the fund in accordance with what he earns either
as a wage earner or on salary or in business.
Newspapers are co-operating splendidly and the
drive for the money will start during the com-
ing week. It is different than the Liberty Bond
—one being an absolute investment, while the
subscription to the Patriotic Fund is a patri-
otic contribution. The big stores throughout
the city have volunteered to do their share by
urging their employes to contribute willingly
and in accordance with the schedule, while many
of the downtown stores will give special win-
dow trims to add further prestige to the cam
paign.
Although the advertised opening of the new
J. L. Hudson piano store was concluded on
Saturday, May 4, people have continued to pour
into the store so that each day resembles an
opening. Many who have been there once have
returned with friends, and it is the unanimous
opinion of those who call that it is '"a wonder-
ful music store." The writer was there several
times during the week and each occasion found
many people on all floors, and the entire sales
organization busy with prospective customers.
The fact that each department is given exclu-
siveness by being confined to separate floors
is a great help to the salesman on each floor.
For instance, a person coming in to buy talking-
machines is taken to the third floor where talk-
ing machines exclusively are displayed. Man-
ager E. P. Andrew is well pleased indeed with
the reception given the new store by its cus-
tomers and the public, and by the splendid busi-
ness recorded the first two weeks in May.
On Thursday the J. L. Hudson Music Store
advertised as follows: "To every owner of a
player-piano—you are entitled to any one roll
in our collection you wish for 25 cents, regard-
less of the regular selling price. We have eight
cheerful, comfortable trial rooms in our new
music roll department. We have a wonderful
assortment of rolls. We have prepared a very
valuable service to our music roll customers. A
part of this service consists of periodic bulletins
of new music rolls—the latest popular songs,
new; war songs, the latest reproductions of the
classics. To give the public the widest and
best service possible, we are correcting and
bringing up-to-date our mailing list and adding
new names to it. Whether you are now on our
mailing list or not doesn't matter. Come to
THE LEADING LINE
WEAVER PIANOS
Grands, Uprights
and Players
YORK PIANOS
Uprights and Players
LIVINGSTON PIANOS
Uprights and Player-Pianos
If your competitor does not already have this
line, go after it at once.
Weaver Piano Co., Inc.
FACTORY
YORK, PA.
Established 1870
the new music store at 68-70 Library avenue;
give us the name of your player-piano; give us
your name and address; then with no obligation
on your part you may choose any roll you l.ke
at a cost of only 25 cents. All we ask is that
you come yourself—do not send children or
servants." Manager Andrew says that many
people took advantage of the offer, gave in their
names and bought a music roll for 25 cents.
Manager Hartwell, of the music roll depart-
ment, is mighty proud of his department and is
racking his brain for new ideas that will stimu-
late business.
Grinnell Bros, are pounding away with their
advertising, keeping up the drive—if anything,
stronger than ever. There has been no re-
trenchment in any departriients of Grinnell's
store as far as salesmen are concerned. One of
Grinnell's advertisements last week was headed
"Pianos tuned and regulated—repaired or re-
built. All work guaranteed." Attention was
called to the fact that "following the change
from the cold season to the warm, or vice versa,
every piano needs attention—especially is this
true with regard to tuning. Free estimate of
cost gladly given."
The advertisement was
timely and many people are having their instru-
ments tuned that never thought of it.
Several Victor dealers are posting signs that
prices for Victor records advanced on May 11.
The 75-cent records are now 85 cents and the
$1.25 are $1.35. This is the result of propor-
tionate increases to the dealer by the Victor Co.
PRESENT STATUS OF INDUSTRY
Geo. W. Pound, General Counsel of Music In-
dustries Chamber of Commerce, Writes to
Western Manufacturer as to Where Our
Trade Stands With Officials in Washington
The following interesting summary regarding
the present status of the musical instrument in-
dustry in the eyes of the officials at Washing-
ton has been sent by George W. Pound, general
counsel and manager of the Music Industries
Chamber of Commerce, to a Western manufac-
turer who desired some assurances regarding
what the present and future held in store for
the industry and his business. Mr. Pound said:
"In these days of war and industrial activity
and unrest the musical instrument industry has
much of congratulation.
No industry stands
higher in accord and favor at Washington. This
has been very markedly shown in the curtail-
ment by the Administration of the various in-
dustries and most particularly that recently of
the automobile trade. They suffered a curtail-
ment by Government order of 75 per cent, of
production in pleasure cars. Our curtailment
was only 30 per cent., and it was voluntary and
not by Government order. We received the
slightest and most favorable curtailment given
any business. There is no discrimination what-
ever against us.
"Our industry stands high in the respect and
esteem of the Government. It will survive the
war. Its factory and business organization will
be preserved. We now control over 80 per cent,
of the world's musical instrument output. This
to a large and hitherto unusual proportion we
will continue to hold after the war.
"Other industries and trades relying upon a
state of war will cease and go out of business
and their factory organization and labor be scat-
tered and idle, while ours will go on in increased
activity and permanence.
"This situation should give satisfaction and
pride to every element of the industry and to
those dependent upon it for their livelihood.
"And its dignity and stability as recognized
by the business world and by the Government,
its assurance of permanency, its immense ex-
pansion of market and opportunity, commends
it to the financial, industrial and labor world."
m m • --v*.
• • ma
Christman
Pianos
Players
Grands
will please you and
your customers in
at least four ways—
viz:
First and foremost—the
service they'll give will
delight you.
S e c o n d — T h e y are
thoroly well-made of
the best m a t e r i a l s
money can buy.
Third—They look as
good as they are.
Fourth—They offer an
unusual range of choice
in woods, finish—and
price.
Thus judged on Service,
Construction, Style or
Price, CHRISTMAN
pianos will please you
and satisfy your most
critical customers. You
will find them the high-
est grade and most ar-
tistic pianos made for
the price. Increase both
your sales and profits
by securing the agency
and our co-operation.
"The first touch tells"
Christman Piano Co.
597 E. 137th Street, New York
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