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Music Trade Review

Issue: 1918 Vol. 66 N. 20 - Page 48

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE REVIEW
MAY
18, 1918
lian Co. decided that a talking machine record
bearing the Aeolian name was the only prac-
Aeolian-Vocalion Record Now Ready for the Market—Embodies New Recording Features—Is Hill tical solution of this problem. It was deter-
and Dale Cut, Ten and Twelve-Inch, Single and Double Faced—Will Be Marketed Through mined that nothing would be left undone to
make the record bearing the Aeolian name a
Vocalion Representatives—Recording Studio in New York Splendidly Equipped
worthy companion to the other famous Aeolian
The Aeolian Co., New York, is now ready to introduction of the "Graduola," which was em- products, and with this determination in mind,
announce to the talking machine trade the new bodied in the Vocalion in order to permit of the technical staff was instructed to concentrate
Aeolian-Vocalion record. The first list of rec- tone control. The "Graduola" has won recog- its efforts upon the production of such a record.
ords is now ready for general distribution, and nition as one of the simplest and most efficient
For two years these scientists and tone ex-
plans are being formulated whereby the mer- means of phonographic tone control yet devised. perts experimented with new and different sys-
chandising of this record will be conducted in
tems of recording. No time or expense was
the thoroughly efficient manner which charac-
spared in the hope that one of these new sys-
terizes all Aeolian merchandising plans.
tems might be utilized in the production of a
record that would fully satisfy the Aeolian ex-
Behind this important announcement in behalf
ecutives and technical staff.
of the Vocalion record lies an interesting his-
tory of progress and development. The Aeolian
Experimentation was going forward in the
Co. has never been satisfied to place any prod-
Aeolian technical laboratories when a cable-
uct on the market bearing its name without
gram was received at Aeolian Hall from the
knowing that this product represented some-
company's English branch, saying that an in-
thing different and distinctive. In fact, it has
ventor had submitted samples of a phonograph
been this constant aim to give the musical world
record which was of marked superiority, and that
something new that has made the Aeolian Co.
there was a possibility of acquiring the process
world-famous' and a recognized leader in inter-
by which it was made. Following this cable-
national musical development.
gram a number of specimen records were re-
ceived and given exhaustive hearings and tests.
The Aeolian Co. in its very successful history
has always endeavored to create rather than to
In order to insure the acquisition of so valu-
imitate. It has been a pioneer in the player-
able a method the president of the Aeolian Co.
piano and organ fields, and its player-piano prod-
made a special trip to London in order to in-
ucts have won recognition the world over. The
vestigate the matter personally. He found that
Duo-Art reproducing piano, the company's most
the improvements in the new process were so
recent development in the player-piano industry,
important that its inventor had already been
has won enthusiastic endorsement from the most
able to secure patents in all of the principal
famous musicians, who acclaim it as one of the
countries.
greatest achievements in the history of music.
Further investigation strengthened the first
When the Aeolian Co. a few years ago de-
favorable impression the records had made, and
cided to manufacture talking machines it did
after a short period of negotiation, the patented
not make any immediate announcement to this
rights to the new method were purchased, and
effect, btit for several years the company's tech-
the men responsible for the new record were
nical experts thoroughly investigated the scien-
engaged to continue the development of the sys-
tific features of the talking machine.
Every
tem under the auspices and in the laboratories
known improvement and scientific achievement
of the Aeolian Co.
was given careful consideration during this
Discussing this method of recording from a
period of investigation, and this research was
scientific standpoint one of the Aeolian Co.'s
especially significant in view of the fact that
technical experts remarked:
the Aeolian Co.'s technical staff comprises not
"As is generally understood, all sounds—mu-
only musicians and artisans of great ability, but
sical tones included—are conveyed to the ear
several scientists of note. For several years
by what are known as sound, or tone waves.
these men labored to develop the phonograph,
These waves, while intangible and invisible, can,
working for two years in collaboration with
Where the Vocalion Records Are Made
« by means of recently devised scientific appli-
Professor Dayton C. Miller, of the Case School
After the perfection of the Aeolian-Vocalion" ances, be observed, measured and accurately esti-
of Applied Science, one of the greatest living phonograph and its subsequent success with mated, through certain effects they produce.
authorities on tone and tone quality.
"While investigation of musical tones through
musicians and the general public, the Aeolian Co.
Finally in 1914, these technical experts de- continued to experiment in the different realms various apparatus is not new, no such accurate
cided that they were ready to introduce the of phonograph research, but the company's observation has hitherto been possible, and it is
Aeolian-Vocalion phonograph and this instru- technical experts finally reached the stage where of more than passing interest to know that the
ment was presented to the musical world as they were in a position to tell the officers of Aeolian Co., in addition to its own completely
an instrument that embodied numerous im- the company that in their opinion "the Aeolian- equipped acoustical laboratories, has been in a
provements, of great musical value. The sub- Vocalion phonograph represented the acme of position to profit by these new appliances and
ject of musical tone was thoroughly discussed perfection, musically and scientifically."
researches of their inventor, who is recognized
in all literature that the company issued, and
In this report there was also submitted a sug- as one of the most noted contemporary au-
when the instrument was placed in the hands gestion that the musical prestige of the Aeolian- thorities on the phenomena of sound.
of the dealers, it carried with it the absolute Vocalion phonograph could be further strength- .'; "It has been established that all musical
THE AEOLIAN CO. ANNOUNCES THE VOCALION RECORD
Two Views of the Handsome and Splendidly Appointed Artists' Room in Aeolian Recording Studio
endorsement and guarantee of the Aeolian Co. ened if a record was perfected that would har- tones are composite in character—that is, each
The success instantly achieved by the Aeolian- monize completely with the scientific perfection tone is composed of a greater or less number
Vocalion reflected the importance of the new of the Aeolian-Vocalion. In other words, these of individual tones. Every composite tone, such
scientific and musical qualities which it em- experts expressed their belief that further prog- as a note of the human voice, the violin, or
ress in the phonograph field was not possible, other instrument, has a fundamental or basic
bodied.
tone, and a long or short series of overtones as
The distinctive and outstanding feature of the except in the development of the record.
With its customary progressiveness the Aeo- well.
Aeolian-Vocalion was its tone quality and the

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