Music Trade Review
Issue: 1918 Vol. 66 N. 19 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
11, 1918
THE MUSIC TRADE
countries with which we are at war, all of whom are planning
for a world-wide industrial campaign.
The Department of Commerce in Washington, and our great
banking institutions are constantly warning the American busi-
ness man to prepare for this struggle, to the end that we not only
hold the foreign trade that practically was forced upon the United
States by reason of war, but also stimulate an expansion that will
furnish cargoes in post bellum days for our rapidly growing mer-
chant marine.
This permanent industrial exposition in the Bronx will do
much to aid in the development of New York's trade and com-
merce during and after the war. when we will have to face
strenuous competition. It is a movement similar to the annual
fairs or markets which have long existed in France and in Ger-
many, and which have attracted business men from all over
the world.
The directors of this New York International Exposition are
entitled to the heartiest support to the end that the success of
this enterprise may be fully assured.
HE music trade industry, and the business world generally,
T
have been feeling buoyant this week over the magnificent
crop report made by the Chamber of Commerce of the United
States through its Committee on Statistics and Standards. In
the forecast made in a report on the condition of winter wheat
issued Monday, the committee points out that we are destined
to have the greatest winter wheat crop since the record-breaking
yield of 1915, a possible 650,000,000 bushels being predicted for
the year, together with a probable increase of 15 per cent, in the
acreage of spring wheat.
This means much, not only for the business of the country,
but for the well-being of our allies. It means that from the
ground we get renewed wealth and food that is much needed,
not only for our own but for the world's needs. Not in many
years was the crop outlook so satisfactory, or was there a larger
acreage planted. There is certainly reason for cheer and opti-
mism in this report.
REVIEW
failures is to show more irregularity in value than in number of
casualties.
"Altogether the showing is as favorable as could be wished
or expected, considering the volume of business doing, the high
levels of prices ruling, the close scrutinizing of credits, the
economies forced by unequal earnings of different classes of
workers, the desire to aid the Government in conserving food
and other necessaries, the enlisting of 1,800,000 men in the war
and the cumulative effect of past bad weather upon distributive
trade. It would seem, in fact, that failures are really at the pos-
sible minimum, and below that if the largely increased number
in business is considered."
It, of course, needs to be recalled that liradstreet's returns
of failures deal in actual recorded instances of loss to creditors
and do not cover voluntary retirements from business, of which
there are said to be many, forced by combinations of circum-
stances mentioned above. There were only 832 failures reported
for the month of April, a decrease of 24 per cent, from April,
1917, and 50 per cent, from April, 1915. This is the smallest
April total recorded since 1907 and the smallest monthly total
in any year since September, 1909.
HE question of increased wholesale piano prices is again
T
coming to the fore, although it is a subject that does not
appeal to the average retailer and is generally evaded by the
manufacturer when possible. The fact remains, however, that
in spite of reduced output, due to conditions in the supply mar-
ket, transportation problems and Government orders, the per-
centage of increase in piano prices during the past couple of
years has been less than practically any other known product
in the United States. In other words, the producing end has
absorbed much of the increased cost of manufacture. Greater
curtailment of output, however, intensifies the manufacturer's
marketing problem. Although able to produce and ship a far
smaller number of pianos and players, he finds his fixed over-
head the same if not growing, and his material expenditures
also on the upward jump. The result is that it is costing more
to turn out every instrument, and in a number of factories this
increase in cost has been absorbed by the manufacturer to a
USINESS mortalities are declining, according to the reports
point
very close to the danger point. It would not be surpris-
of trade authorities, Bradstreet's analysis of April and the
ing
to
see some sharp advances in wholesale piano prices very
first four months of this year showing that business failures were
shortly—not
in the spirit of the profiteer, but in the spirit of
the lowest of the last ten years. "Liabilities for April fail to
self-preservation.
show an equal shrinkage," observes the writer, "but are far from
large, while for the year to date they are smaller than in any
OWEVER strong individually the members of a sales staff
year since 1907. In fact, it is necessary to go back to the early
may be, they seldom, if ever, constitute a unit stronger than
part of the year of the so-called Roosevelt panic to find as all-
around favorable comparisons as are had in the returns for the the executive head of the staff.
month just ended. Comparisons of failures by groups of States
HE dealer who placed his orders early will reap the reward
naturally show shrinkage from like returns to one, two and three
years ago, but in liabilities the influence of a few relatively large
of his foresight at no far distant time.
B
H
T
Do You Want to Expand the Retail Market
For Player^Pianos and Music Rolls?
You can do this by educating the people in your territory to a keener appreciation of the amazing
possibilities of the player-piano. This will be admirably done for you. by the volume entitled
Price, $1
THE PLAYER PIANIST
The Player Pianist deals with lucidity and
clearness upon the many problems which from
time to time confront the player-pianist and
player student.
This new volume is designed to afford a
complete and accurate guide to music appre-
ciation, player technic, music roll reading, etc.
This work is the result of many years 1 close
study of the player situation, and is put forth
to meet trie requirements of music lovers who
desire to acquaint themselves with the artistic
possibilities of the player-piano.
The book deals with the elements of music,
of musical form, and incidentally gives a short
sketch of musical history from early times
to the present day.
There are chapters devoted to practical talks
upon the management of the various expres-
sion devices, pedals and tempo levers.
A perusal of the volume will provide the
player-pianist with a complete course of in-
struction in all of the aspects of expressive
and artistic playing.
There are chapters in The Player Pianist
upon practical studies in player interpretation,
illustrated with special drawings made from
EDWARD LYMAN BILL, Inc., Publisher
DISCOUNT TO
THE TRADE
music rolls and designed to show how, step by
step, the interpretation of pieces may be
worked out artistically and satisfactorily.
It is conceded that interest must be main-
tained in the player-piano—that its marvelous
possibilities must be rxplained to purchasers,
and there is no worP put forth in the entire
world—and we say this unqualifiedly—which
wiJl compare with The Player Pianist as a
stimulator and educator.
If you are not perfectly satisfied with the
book after examination, your dollar will be
refunded upon the return of the book. That
is fair, is it not?
373 Fourth Ave., New York
MAY
11, 1918
THE MUSIC TRADE
countries with which we are at war, all of whom are planning
for a world-wide industrial campaign.
The Department of Commerce in Washington, and our great
banking institutions are constantly warning the American busi-
ness man to prepare for this struggle, to the end that we not only
hold the foreign trade that practically was forced upon the United
States by reason of war, but also stimulate an expansion that will
furnish cargoes in post bellum days for our rapidly growing mer-
chant marine.
This permanent industrial exposition in the Bronx will do
much to aid in the development of New York's trade and com-
merce during and after the war. when we will have to face
strenuous competition. It is a movement similar to the annual
fairs or markets which have long existed in France and in Ger-
many, and which have attracted business men from all over
the world.
The directors of this New York International Exposition are
entitled to the heartiest support to the end that the success of
this enterprise may be fully assured.
HE music trade industry, and the business world generally,
T
have been feeling buoyant this week over the magnificent
crop report made by the Chamber of Commerce of the United
States through its Committee on Statistics and Standards. In
the forecast made in a report on the condition of winter wheat
issued Monday, the committee points out that we are destined
to have the greatest winter wheat crop since the record-breaking
yield of 1915, a possible 650,000,000 bushels being predicted for
the year, together with a probable increase of 15 per cent, in the
acreage of spring wheat.
This means much, not only for the business of the country,
but for the well-being of our allies. It means that from the
ground we get renewed wealth and food that is much needed,
not only for our own but for the world's needs. Not in many
years was the crop outlook so satisfactory, or was there a larger
acreage planted. There is certainly reason for cheer and opti-
mism in this report.
REVIEW
failures is to show more irregularity in value than in number of
casualties.
"Altogether the showing is as favorable as could be wished
or expected, considering the volume of business doing, the high
levels of prices ruling, the close scrutinizing of credits, the
economies forced by unequal earnings of different classes of
workers, the desire to aid the Government in conserving food
and other necessaries, the enlisting of 1,800,000 men in the war
and the cumulative effect of past bad weather upon distributive
trade. It would seem, in fact, that failures are really at the pos-
sible minimum, and below that if the largely increased number
in business is considered."
It, of course, needs to be recalled that liradstreet's returns
of failures deal in actual recorded instances of loss to creditors
and do not cover voluntary retirements from business, of which
there are said to be many, forced by combinations of circum-
stances mentioned above. There were only 832 failures reported
for the month of April, a decrease of 24 per cent, from April,
1917, and 50 per cent, from April, 1915. This is the smallest
April total recorded since 1907 and the smallest monthly total
in any year since September, 1909.
HE question of increased wholesale piano prices is again
T
coming to the fore, although it is a subject that does not
appeal to the average retailer and is generally evaded by the
manufacturer when possible. The fact remains, however, that
in spite of reduced output, due to conditions in the supply mar-
ket, transportation problems and Government orders, the per-
centage of increase in piano prices during the past couple of
years has been less than practically any other known product
in the United States. In other words, the producing end has
absorbed much of the increased cost of manufacture. Greater
curtailment of output, however, intensifies the manufacturer's
marketing problem. Although able to produce and ship a far
smaller number of pianos and players, he finds his fixed over-
head the same if not growing, and his material expenditures
also on the upward jump. The result is that it is costing more
to turn out every instrument, and in a number of factories this
increase in cost has been absorbed by the manufacturer to a
USINESS mortalities are declining, according to the reports
point
very close to the danger point. It would not be surpris-
of trade authorities, Bradstreet's analysis of April and the
ing
to
see some sharp advances in wholesale piano prices very
first four months of this year showing that business failures were
shortly—not
in the spirit of the profiteer, but in the spirit of
the lowest of the last ten years. "Liabilities for April fail to
self-preservation.
show an equal shrinkage," observes the writer, "but are far from
large, while for the year to date they are smaller than in any
OWEVER strong individually the members of a sales staff
year since 1907. In fact, it is necessary to go back to the early
may be, they seldom, if ever, constitute a unit stronger than
part of the year of the so-called Roosevelt panic to find as all-
around favorable comparisons as are had in the returns for the the executive head of the staff.
month just ended. Comparisons of failures by groups of States
HE dealer who placed his orders early will reap the reward
naturally show shrinkage from like returns to one, two and three
years ago, but in liabilities the influence of a few relatively large
of his foresight at no far distant time.
B
H
T
Do You Want to Expand the Retail Market
For Player^Pianos and Music Rolls?
You can do this by educating the people in your territory to a keener appreciation of the amazing
possibilities of the player-piano. This will be admirably done for you. by the volume entitled
Price, $1
THE PLAYER PIANIST
The Player Pianist deals with lucidity and
clearness upon the many problems which from
time to time confront the player-pianist and
player student.
This new volume is designed to afford a
complete and accurate guide to music appre-
ciation, player technic, music roll reading, etc.
This work is the result of many years 1 close
study of the player situation, and is put forth
to meet trie requirements of music lovers who
desire to acquaint themselves with the artistic
possibilities of the player-piano.
The book deals with the elements of music,
of musical form, and incidentally gives a short
sketch of musical history from early times
to the present day.
There are chapters devoted to practical talks
upon the management of the various expres-
sion devices, pedals and tempo levers.
A perusal of the volume will provide the
player-pianist with a complete course of in-
struction in all of the aspects of expressive
and artistic playing.
There are chapters in The Player Pianist
upon practical studies in player interpretation,
illustrated with special drawings made from
EDWARD LYMAN BILL, Inc., Publisher
DISCOUNT TO
THE TRADE
music rolls and designed to show how, step by
step, the interpretation of pieces may be
worked out artistically and satisfactorily.
It is conceded that interest must be main-
tained in the player-piano—that its marvelous
possibilities must be rxplained to purchasers,
and there is no worP put forth in the entire
world—and we say this unqualifiedly—which
wiJl compare with The Player Pianist as a
stimulator and educator.
If you are not perfectly satisfied with the
book after examination, your dollar will be
refunded upon the return of the book. That
is fair, is it not?
373 Fourth Ave., New York
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