Music Trade Review
Issue: 1918 Vol. 66 N. 19 - Page 49
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
11, 1918
THE
49
MUSIC TRADE REVIEW
HERE'S AN OPTIMISTIC SONG
"You're in Style When You're Wearing a
Smile" Proving a Big Hit
They Said We Were Crazy
When we planned and carried out a national
advertising campaign to feature
CENTURY EDITION
Non-copyright music that anybody can pub-
lish if they want to make the investment and
take the chance.
THE RESULT HAS BEEN
That 35,000,000 readers of leading maga-
zines have learned to know and ask for
CENTURY EDITION
Dealers who are handling Century Edition
are feeling the stimulated demand.
Dealers who are not handling Century Edition
are losing real money.
Don't lote more money
Investigate and ttock Century Edition now
THINK OF IT-YOUR PROFIT 150%
Century Music Pub. Co.
231-235 West 40th Street, NEW YORK
PRIZE GOES TO WAR SONG
"Long, Long Trail" Held Best Expression of
Yale's Traditions
NEW HAVEN, CONN., May 6.—Yale has awarded
the Francis Joseph Vernon prize of $100, offered
for the best poem expressive of Yale ideals,
life, and associations, to the popular war song,
"There's a Long, Long Trail." The award never
before went to a popular song.
The authors, Alonzo Elliott and Stoddard
King, are Yale graduates of the clases of 1913
and 1914, respectively. Elliott wrote the music
in 1913, a year before the outbreak of the Euro-
pean war, in his room in Connecticut Hall, Yale.
King wrote the words in collaboration with El-
liott without thought on the part of either that
the poem would ever be sung in connection with
war. The judges who awarded the prize were
Professors Wilbur Cross and Harry Jepson,
Yale, and Dr. Colman W. Cutler, Yale, 1885, of
New York City. "There's a Long, Long Trail"
is published by M. Witmark & Sons.
The songs that spread joy, or at least have
a tendency to keep our minds in an optimistic
frame, arc the ones that not only seem to be
having success at the pres-
ent time, but are particu-
larly encouraged by the
Government. J. H. Remick
& Co. have recently issued
such a n u m h e r entitled
"You're in Style W h e n
You're Wearing a Smile,"
a song which has become
q u i t e popular. Elizabeth
Brice, the well-known mu-
sical comedy and vaudeville
star, was uiie ut the first singers to introduce
the number, an action which was quickly fol-
lowed by many other entertainers. The sales of
the song continue on the increase, a sign that
it wears well. Herewith is shown a title page
of "You're in Style When You're Wearing a
Smile,"' in the center of which appears a repro-
duced photograph of Elizabeth Bricc.
"If He Can Fight Like
He Can Love,
Good-NightGermany!"
A Big Hit in the Winter Garden
Show, "Doing Our Bit"
Little Mary Says:
If he's just half as good in a trench
As he was in the park on a bench
Then—(JOOD-NKJHT (iERMANY!
SPECIAL PRICE TO DEALERS
^9
# C
a copy if you attach this
Advt. to your order
LEO. FEIST, Inc., FEIST Bldg., New York
THE FEIST LIBERTY BOND RECORD
Subscriptions of Over $60,000 From the Com-
pany and Its Employes Already Recorded
Leo. Feist, Inc.. who, in addition to making an
original subscription of $25,000 to the Third Lib-
erty Loan, announced that every dollar of their
sales for the week of April 29 to May 4 in-
cluded will be devoted to the purchase of bonds,
report that a total of over $60,000 in bonds have
been taken by the company and its employes,
with some of the Western offices still to be heard
from, which may bring the total up to $70,000.
Ninety per cent, of the employes of the home
office subscribed for bonds.
Local music publishers subscribed $245,000 to
the Third Liberty Loan. That's going some!
Latest Song Sensation
"A Soldier's Rosary"
Max Silver, who was recently appointed gen-
eral manager of Gilbert & Friedland, Inc., has
sent nut an artistic announcement card to the
trade informing them of the fact.
REMICK CATALOG MOVING STRONG
Several Numbers That Are Very Popular Just
Now—Jerome Keit in West
Jerome Keit, sales manager of J. H. Remick
& Co., left early this week on a trip to Pitts-
hurgh, where he will visit the trade in that city.
The Remick catalog was never moving better
than at the present time, the firm having a num-
ber of songs which arc in the hit class, among
others "Sweet Little Buttercup."' The Liberty
Loan song, "What Arc You Going to Do to
Help the Boys?" also showed up very promi-
nently during the recent drive.
AL WILSON'S NEW NOVELTY SONG
Al Wilson, who jumped into more than usual
fame by giving the name to the song "Wild,
Wild Women," is co-author of a new number
called "I'd Rather Be an Old-Time Caveman"
(Than a Wildman of To-day). The number
is a novelty song with lots of punch and a
laugh from start to finish. Jack Glogau wrote
the music of the song and succeeded in giving
the number a melody that should prove pop-
ular. "I'd Rather Be an Old-Time Caveman"
(Than a Wildman of To-day) is being published
by Al Piantadosi & Co., Inc.
THE GREATEST POPULAR BALLAD THE
WAR HAS YET PRODUCED
McKinley's New Song Success
THE SONG THAT TOUCHES EVERY HEART
HE'S GOT THOSE BIG BLUE £!J£S LIKE «0V
P/1PPH MINE
*
Order Today 7^20 per copy
^1
- ^1
^ ^ J *
MMTMfflKbMIIS
1
LfW^WILSON
«^
" H ^ P . ? ^
A. J. STASNY MUSIC CO.
56 W. 45th St.
New York City
NEW
M.WITMARK&50NS YORK
MAY
11, 1918
THE
49
MUSIC TRADE REVIEW
HERE'S AN OPTIMISTIC SONG
"You're in Style When You're Wearing a
Smile" Proving a Big Hit
They Said We Were Crazy
When we planned and carried out a national
advertising campaign to feature
CENTURY EDITION
Non-copyright music that anybody can pub-
lish if they want to make the investment and
take the chance.
THE RESULT HAS BEEN
That 35,000,000 readers of leading maga-
zines have learned to know and ask for
CENTURY EDITION
Dealers who are handling Century Edition
are feeling the stimulated demand.
Dealers who are not handling Century Edition
are losing real money.
Don't lote more money
Investigate and ttock Century Edition now
THINK OF IT-YOUR PROFIT 150%
Century Music Pub. Co.
231-235 West 40th Street, NEW YORK
PRIZE GOES TO WAR SONG
"Long, Long Trail" Held Best Expression of
Yale's Traditions
NEW HAVEN, CONN., May 6.—Yale has awarded
the Francis Joseph Vernon prize of $100, offered
for the best poem expressive of Yale ideals,
life, and associations, to the popular war song,
"There's a Long, Long Trail." The award never
before went to a popular song.
The authors, Alonzo Elliott and Stoddard
King, are Yale graduates of the clases of 1913
and 1914, respectively. Elliott wrote the music
in 1913, a year before the outbreak of the Euro-
pean war, in his room in Connecticut Hall, Yale.
King wrote the words in collaboration with El-
liott without thought on the part of either that
the poem would ever be sung in connection with
war. The judges who awarded the prize were
Professors Wilbur Cross and Harry Jepson,
Yale, and Dr. Colman W. Cutler, Yale, 1885, of
New York City. "There's a Long, Long Trail"
is published by M. Witmark & Sons.
The songs that spread joy, or at least have
a tendency to keep our minds in an optimistic
frame, arc the ones that not only seem to be
having success at the pres-
ent time, but are particu-
larly encouraged by the
Government. J. H. Remick
& Co. have recently issued
such a n u m h e r entitled
"You're in Style W h e n
You're Wearing a Smile,"
a song which has become
q u i t e popular. Elizabeth
Brice, the well-known mu-
sical comedy and vaudeville
star, was uiie ut the first singers to introduce
the number, an action which was quickly fol-
lowed by many other entertainers. The sales of
the song continue on the increase, a sign that
it wears well. Herewith is shown a title page
of "You're in Style When You're Wearing a
Smile,"' in the center of which appears a repro-
duced photograph of Elizabeth Bricc.
"If He Can Fight Like
He Can Love,
Good-NightGermany!"
A Big Hit in the Winter Garden
Show, "Doing Our Bit"
Little Mary Says:
If he's just half as good in a trench
As he was in the park on a bench
Then—(JOOD-NKJHT (iERMANY!
SPECIAL PRICE TO DEALERS
^9
# C
a copy if you attach this
Advt. to your order
LEO. FEIST, Inc., FEIST Bldg., New York
THE FEIST LIBERTY BOND RECORD
Subscriptions of Over $60,000 From the Com-
pany and Its Employes Already Recorded
Leo. Feist, Inc.. who, in addition to making an
original subscription of $25,000 to the Third Lib-
erty Loan, announced that every dollar of their
sales for the week of April 29 to May 4 in-
cluded will be devoted to the purchase of bonds,
report that a total of over $60,000 in bonds have
been taken by the company and its employes,
with some of the Western offices still to be heard
from, which may bring the total up to $70,000.
Ninety per cent, of the employes of the home
office subscribed for bonds.
Local music publishers subscribed $245,000 to
the Third Liberty Loan. That's going some!
Latest Song Sensation
"A Soldier's Rosary"
Max Silver, who was recently appointed gen-
eral manager of Gilbert & Friedland, Inc., has
sent nut an artistic announcement card to the
trade informing them of the fact.
REMICK CATALOG MOVING STRONG
Several Numbers That Are Very Popular Just
Now—Jerome Keit in West
Jerome Keit, sales manager of J. H. Remick
& Co., left early this week on a trip to Pitts-
hurgh, where he will visit the trade in that city.
The Remick catalog was never moving better
than at the present time, the firm having a num-
ber of songs which arc in the hit class, among
others "Sweet Little Buttercup."' The Liberty
Loan song, "What Arc You Going to Do to
Help the Boys?" also showed up very promi-
nently during the recent drive.
AL WILSON'S NEW NOVELTY SONG
Al Wilson, who jumped into more than usual
fame by giving the name to the song "Wild,
Wild Women," is co-author of a new number
called "I'd Rather Be an Old-Time Caveman"
(Than a Wildman of To-day). The number
is a novelty song with lots of punch and a
laugh from start to finish. Jack Glogau wrote
the music of the song and succeeded in giving
the number a melody that should prove pop-
ular. "I'd Rather Be an Old-Time Caveman"
(Than a Wildman of To-day) is being published
by Al Piantadosi & Co., Inc.
THE GREATEST POPULAR BALLAD THE
WAR HAS YET PRODUCED
McKinley's New Song Success
THE SONG THAT TOUCHES EVERY HEART
HE'S GOT THOSE BIG BLUE £!J£S LIKE «0V
P/1PPH MINE
*
Order Today 7^20 per copy
^1
- ^1
^ ^ J *
MMTMfflKbMIIS
1
LfW^WILSON
«^
" H ^ P . ? ^
A. J. STASNY MUSIC CO.
56 W. 45th St.
New York City
NEW
M.WITMARK&50NS YORK
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