Music Trade Review
Issue: 1918 Vol. 66 N. 19 - Page 13
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
11, 1918
THE
13
MUSIC TRADE REVIEW
APRIL PROVES EXCELLENT MONTH IN INDIANAPOLIS TRADE
Business Better Than Local Dealers Anticipated—Co-operative Advertising Campaign Started—
Pearson Co. Opens Two New Branch Stores—Personals and Other News
& Co., and W. E. Ash, of the service department
of the American Piano Co., visited the E. L.
Lennox Piano Co. store recently. Mr. E. L.
Lennox returned from a business trip in the
East last Wednesday.
W. C. Christena, sales manager of the Len-
nox Piano Co., says that the high-grade piano
business has shown a decided improvement.
Serge Halman, manager of the Aeolian store,
is expecting to see a continued improvement in
business. Mr. Halman has been active pushing
War Savings Stamps and Liberty Loan Bonds
and was proud to report his employes made a
100 per cent, record in this last Liberty Loan
campaign.
Alfred Rapp, of Rapp & Lennox, reports that
his firm enjoyed the best month thus far this
year during April and he is looking for the good
business to continue.
E. G. Hereth, manager of the Baldwin Piano
Co. store, believes that with the improvement
in weather conditions business will have a de-
cided spurt. Business was good during April,
Mr. Hereth said.
Edgar Daab, manager of the Steinway & Sons
store, enjoyed a good business during April,
be at the front before long.
showing an increase over last year. Mr. Daab
The Pearson Piano Co. is adding two new is expecting to continue a good record during
branch stores, making a total of seven branch May from the way this month has opened.
stores it now has in the State. A store in the
GOOD STOCK.S IN DETROIT
Masonic Building in Washington street, Co-
lumbus, Ind., was opened to-day. H. P. Will- Dealers Not Worried Over Recent Curtailment
iams, who has charge of the Shelbyville branch,
Order—April Business Makes Fair Showing
will have charge of the new Columbus store.
DETROIT, MICH., May 6.—In a number of stores
A new store will be opened in Frankfort next
Saturday. Roy Buchanan will have charge of where The Review correspondent called the past
this branch. Other branches of the Pearson week dealers showed him letters and announce-
company are in Elwood, Kokomo, Anderson ments from piano manufacturers that prices on
certain styles of instruments had been advanced
and New Castle.
E. W. Stockdale, manager of the Pearson com- in price, with the prediction that another ad-
pany, says that the April business was ahead of vance would be made shortly. The average
April last year and that prospects are good. piano dealer is not worried so much about
E. E. Long, who traveled for the Starr Piano whether he is going to be aide to sell goods as
Co. out of the Indianapolis branch for the last much as he is of getting goods. The piano rep-
ten years, has resigned to become manager of resentatives and several manufacturers who have
the Roanoke Music Co. at Roanoke, Va. T. H. been in Detroit lately have spread the news
Bracken, manager of the local Starr store, says that the Government, by its drastic regulations
that April business was satisfactory and that as to using certain kinds of lumber and the poor
transportation facilities, is making it extremely
collections are good.
R. K. Paynter, vice-president of Wm. Knabe difficult for the piano manufacturer. The Gov-
ernment has cut down the production, which
necessarily causes the price of all instruments
to advance. Now comes the report that the
CHARACTER
Government at any moment may commandeer
"Admirable Quality; Acknowledged Reputation"
the plants of many piano manufacturers. Most
Detroit dealers have fairly good stocks on hand
—(Standard Dictionary)
and are constantly making repossessions, so that
there is nothing to worry about for another five
or six months at least. Then again, some of the
larger concerns have many used pianos out on
rental which can be called in. But it's "what
will the situation be next December?" that is
giving food for thought to local piano dealers.
April was only a fair month for piano sales
Manufactured by
in Detroit and this was due largely to the fact
that so many were getting ready to move, the
Third Liberty Loan, the draft, etc. People could
not get their minds on buying expensive things
and
for the home.
"We have raised our prices on some instru-
ments about as high as we can," said one dealer.
"If the manufacturer puts one more increase on
these goods, we will simply have to quit hand-
have for 33 years
ling them. You know the public will go only
justified their right
so far and when prices get beyond it, it won't
to be called
have anything cheaper, but will simply go with-
out and wait until conditions are more favorable
for it. I don't approve of any manufacturer
raising prices if he can avoid it, or of making
the increase one penny more than is necessary.
FACTORIES
The public simply will not stand it."
North Milwaukee, Wis.
Chicago, III.
Burton Collver, well known through his long
connections with Grinncll Bros, and now special
OFFICE
representative in Michigan and nearby territory
1872 Clybourn Avenue
Chicago, 111.
May 4.—Local piano mer-
chants report that April business was better
than they had anticipated in view of the Lib-
erty Loan drive and tax-paying time. With a
decided improvement in the weather, they are
expecting to see business continue to improve.
Money is plentiful, as is evinced by the fact that
collections are good, they say.
Under the name of "The Musical Interests of
Indianapolis," local piano dealers have begun
co-operative advertising in local newspapers. A
full-page advertisement was run this week in
one of the papers featuring the "music in the
home" idea. The dealers expect to get results
from this advertising campaign, which will be
continued during the next few months.
Frank Carlin, of the Carlin Music Co., says
that business has greatly improved, the buying
from the country districts being especially brisk.
Parke M. Jessup, formerly assistant bookkeeper
of the company and now in the army airplane
service at San Antonio, Tex., writes that he
has gained twenty pounds weight and is feeling
line. Ralph Hodgin, another former Carlin Co.
employe, is with the band of the 139th Field
Artillery at Camp Shelby, which will probably
INDIANAPOLIS, IND.,
MONEY!
MONEY!!
for you
Mr. Piano Merchant
selling our
PLAYER
PIANOS
"Kroeger Quality"
Ringing, Singing Music
Makers. Easy to play.
Prices Low
Quality High
Beautiful! TRY ONE
You need the agency for
the entire Kroeger Co.
Line. W e need your
business.
PIANOS
Write N O W , and get
the agency for "keeps."
Smith, Barnes
OUR PLAYERS have
all good points.
Strohber Co.
Pianos of Character
for the Cheney Talking Machine Co., of Chi-
cago, was an arrival last week,
(Please mention this paper)
Write "QUICK"
KROEGER
PIANO CO.
STAMFORD,
CONN.
MAY
11, 1918
THE
13
MUSIC TRADE REVIEW
APRIL PROVES EXCELLENT MONTH IN INDIANAPOLIS TRADE
Business Better Than Local Dealers Anticipated—Co-operative Advertising Campaign Started—
Pearson Co. Opens Two New Branch Stores—Personals and Other News
& Co., and W. E. Ash, of the service department
of the American Piano Co., visited the E. L.
Lennox Piano Co. store recently. Mr. E. L.
Lennox returned from a business trip in the
East last Wednesday.
W. C. Christena, sales manager of the Len-
nox Piano Co., says that the high-grade piano
business has shown a decided improvement.
Serge Halman, manager of the Aeolian store,
is expecting to see a continued improvement in
business. Mr. Halman has been active pushing
War Savings Stamps and Liberty Loan Bonds
and was proud to report his employes made a
100 per cent, record in this last Liberty Loan
campaign.
Alfred Rapp, of Rapp & Lennox, reports that
his firm enjoyed the best month thus far this
year during April and he is looking for the good
business to continue.
E. G. Hereth, manager of the Baldwin Piano
Co. store, believes that with the improvement
in weather conditions business will have a de-
cided spurt. Business was good during April,
Mr. Hereth said.
Edgar Daab, manager of the Steinway & Sons
store, enjoyed a good business during April,
be at the front before long.
showing an increase over last year. Mr. Daab
The Pearson Piano Co. is adding two new is expecting to continue a good record during
branch stores, making a total of seven branch May from the way this month has opened.
stores it now has in the State. A store in the
GOOD STOCK.S IN DETROIT
Masonic Building in Washington street, Co-
lumbus, Ind., was opened to-day. H. P. Will- Dealers Not Worried Over Recent Curtailment
iams, who has charge of the Shelbyville branch,
Order—April Business Makes Fair Showing
will have charge of the new Columbus store.
DETROIT, MICH., May 6.—In a number of stores
A new store will be opened in Frankfort next
Saturday. Roy Buchanan will have charge of where The Review correspondent called the past
this branch. Other branches of the Pearson week dealers showed him letters and announce-
company are in Elwood, Kokomo, Anderson ments from piano manufacturers that prices on
certain styles of instruments had been advanced
and New Castle.
E. W. Stockdale, manager of the Pearson com- in price, with the prediction that another ad-
pany, says that the April business was ahead of vance would be made shortly. The average
April last year and that prospects are good. piano dealer is not worried so much about
E. E. Long, who traveled for the Starr Piano whether he is going to be aide to sell goods as
Co. out of the Indianapolis branch for the last much as he is of getting goods. The piano rep-
ten years, has resigned to become manager of resentatives and several manufacturers who have
the Roanoke Music Co. at Roanoke, Va. T. H. been in Detroit lately have spread the news
Bracken, manager of the local Starr store, says that the Government, by its drastic regulations
that April business was satisfactory and that as to using certain kinds of lumber and the poor
transportation facilities, is making it extremely
collections are good.
R. K. Paynter, vice-president of Wm. Knabe difficult for the piano manufacturer. The Gov-
ernment has cut down the production, which
necessarily causes the price of all instruments
to advance. Now comes the report that the
CHARACTER
Government at any moment may commandeer
"Admirable Quality; Acknowledged Reputation"
the plants of many piano manufacturers. Most
Detroit dealers have fairly good stocks on hand
—(Standard Dictionary)
and are constantly making repossessions, so that
there is nothing to worry about for another five
or six months at least. Then again, some of the
larger concerns have many used pianos out on
rental which can be called in. But it's "what
will the situation be next December?" that is
giving food for thought to local piano dealers.
April was only a fair month for piano sales
Manufactured by
in Detroit and this was due largely to the fact
that so many were getting ready to move, the
Third Liberty Loan, the draft, etc. People could
not get their minds on buying expensive things
and
for the home.
"We have raised our prices on some instru-
ments about as high as we can," said one dealer.
"If the manufacturer puts one more increase on
these goods, we will simply have to quit hand-
have for 33 years
ling them. You know the public will go only
justified their right
so far and when prices get beyond it, it won't
to be called
have anything cheaper, but will simply go with-
out and wait until conditions are more favorable
for it. I don't approve of any manufacturer
raising prices if he can avoid it, or of making
the increase one penny more than is necessary.
FACTORIES
The public simply will not stand it."
North Milwaukee, Wis.
Chicago, III.
Burton Collver, well known through his long
connections with Grinncll Bros, and now special
OFFICE
representative in Michigan and nearby territory
1872 Clybourn Avenue
Chicago, 111.
May 4.—Local piano mer-
chants report that April business was better
than they had anticipated in view of the Lib-
erty Loan drive and tax-paying time. With a
decided improvement in the weather, they are
expecting to see business continue to improve.
Money is plentiful, as is evinced by the fact that
collections are good, they say.
Under the name of "The Musical Interests of
Indianapolis," local piano dealers have begun
co-operative advertising in local newspapers. A
full-page advertisement was run this week in
one of the papers featuring the "music in the
home" idea. The dealers expect to get results
from this advertising campaign, which will be
continued during the next few months.
Frank Carlin, of the Carlin Music Co., says
that business has greatly improved, the buying
from the country districts being especially brisk.
Parke M. Jessup, formerly assistant bookkeeper
of the company and now in the army airplane
service at San Antonio, Tex., writes that he
has gained twenty pounds weight and is feeling
line. Ralph Hodgin, another former Carlin Co.
employe, is with the band of the 139th Field
Artillery at Camp Shelby, which will probably
INDIANAPOLIS, IND.,
MONEY!
MONEY!!
for you
Mr. Piano Merchant
selling our
PLAYER
PIANOS
"Kroeger Quality"
Ringing, Singing Music
Makers. Easy to play.
Prices Low
Quality High
Beautiful! TRY ONE
You need the agency for
the entire Kroeger Co.
Line. W e need your
business.
PIANOS
Write N O W , and get
the agency for "keeps."
Smith, Barnes
OUR PLAYERS have
all good points.
Strohber Co.
Pianos of Character
for the Cheney Talking Machine Co., of Chi-
cago, was an arrival last week,
(Please mention this paper)
Write "QUICK"
KROEGER
PIANO CO.
STAMFORD,
CONN.
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