Music Trade Review
Issue: 1918 Vol. 66 N. 16 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
APRIL 20, 1918
TIME FOR ACTION—AND CO-OPERATION
(Continued from page 3)
with the trade weakened and inconsequential, with the foundation badly shaken. It is that foundation which
must be preserved.
War work will help keep factories busy, and at the same time aid the Government—that is, if the war
work can be handled efficiently. Government orders, however, unless they are handled intelligently, can result
in the weakening of the entire fabric, without proving of any material assistance in the winning of the war.
Things must be so adjusted that factories and their equipment and organization can be kept intact and efficient
throughout the war, whether a large part of their facilities are used in filling Government orders or not. With
every manufacturer shifting for himself, and with the resulting selfishness that is bound to occur, this en$
will not be accomplished. With the manufacturers working together, however, co-operating honestly and
straightforwardly, laying the cards on the table and playing the game fair with one and the other, there is no
reason at all to fear for the future, but it must be remembered that co-operation cannot be brought about
without the hearty support of each individual in the trade. Where do YOU stand on this vital question?
that the Treasury Department will study the situation carefully,
and grant the request if the condition of the Government finances
makes it possible or advisable. This is noteworthy inasmuch as
Secretary McAdoo and Mr. Roper have hitherto expressed them-
selves as opposed to the plan.
Turn Your Dollars Into Bullets—Buy a Bond.
USINESS in the music trade industry continues to be fairly
B
active in both retail and wholesale fields, despite the unusual
conditions which now prevail in the business world, owing to
the war. Player-pianos seem to be an especial favorite these days
in all sections of the country, and the demand for these instru-
ments continues to increase, the retailers in some sections report-
ing to The Review that fully seventy per cent, of their trade is
player-pianos.
It is quite evident that the player-piano is making a special
appeal to those who desire a musical instrument in the home,
particularly to those who are not musically trained, but who love
music, and who desire to hear the best in music, and to help in
its interpretation.
There is also a very active demand for small grands, and
these instruments continue to grow in favor with the purchasing
public. The industry is facing the Liberty Loan Campaign with
perfect confidence in the success of this great undertaking, and
also with perfect confidence that the industry will maintain its
business equilibrium without any marked disturbance.
Discussing general conditions for the month, Pierre Jay,
chairman of the board of directors of the Federal Reserve Bank
of New York, remarked this week: "Business activity and senti-
ment show further recovery over the disturbed conditions and
uncertainties which prevailed during the early part of the year."
He pointed out that business with New York City's retail stores
is fairly active, and the country merchants are having more active
trade and are purchasing more freely. He also mentioned that
one important factor toward improved business conditions was
the fact that traffic is moving more freely; although there is still
much congestion of goods and shortage of cars.
Join the Army—the Liberty Loan Army.
a report on conditions in the piano trade in Australia, U. S.
I N Consul
Magelssen at Melbourne sounds a note of warning that
should not go unheeded. He declares that the Australian appears
to be reluctant to accept pianos of American design, as they
differ materially from those of German make. He says: "If
American manufacturers made a study of the designs of cases
most favored in Australia they would greatly improve their
market." Right now Australians are buying American instru-
ments because they cannot get pianos from any other source. In
other words, they are buying them because they have to buy
them, or go without. It is only a question of time, however, when
manufacturers in other countries will be able to produce pianos
on a peace basis and can go after the foreign trade which has
been taken away from them or is laying dormant during the war.
Manufacturers who contemplate staying in the export business
should be prepared to sell against competition, by giving foreign
buyers what they want. That's the real test!
Do You Want to Expand the Retail Market
For Player-Pianos and Music Rolls?
You can do this by educating the people in your territory to a keener appreciation of the amazing
possibilities of the player-piano. This will be admirably done for you by the volume entitled
Price, $1
THE PLAYER PIANIST
The Player Pianist deals with lucidity and
clearness upon the many problems which from
time to time confront the player-pianist and
player student.
This new volume is designed to afford a
complete and accurate guide to music appre-
ciation, player technic, music roll reading, etc.
This work is the result of many years' close
study of the player situation, and is put forth
to meet the requirements of music lovers who
desire to acquaint themselves with the artistic
possibilities of the player-piano.
The book deals with the elements of music,
of musical form, and incidentally gives a short
sketch of musical history from early times
to the present day.
There are chapters devoted to practical talks
upon the management of the various expres-
sion devices, pedals and tempo levers.
A perusal of the volume will provide the
player-pianist with a complete course of in-
struction in all of the aspects of expressive
and artistic playing.
There are chapters in The Player Pianist
upon practical studies in player interpretation,
illustrated with special drawings made from
EDWARD LYMAN BILL, Inc., Publisher
DISCOUNT TO
THE TRADE
music rolls and designed to show how, step by
step, the interpretation of pieces may be
worked out artistically and satisfactorily.
It is conceded that interest must be main-
tained in the player-piano—that its marvelous
possibilities must be explained to purchasers,
and there is no work put forth in the entire
world—and we say this unqualifiedly—which
will compare with The Player Pianist as a
stimulator and educator.
If you are not perfectly satisfied with the
book after examination, your dollar will be
refunded upon the return of the book. That
is fair, is it not?
373 Fourth Ave., New York
THE MUSIC TRADE REVIEW
APRIL 20, 1918
TIME FOR ACTION—AND CO-OPERATION
(Continued from page 3)
with the trade weakened and inconsequential, with the foundation badly shaken. It is that foundation which
must be preserved.
War work will help keep factories busy, and at the same time aid the Government—that is, if the war
work can be handled efficiently. Government orders, however, unless they are handled intelligently, can result
in the weakening of the entire fabric, without proving of any material assistance in the winning of the war.
Things must be so adjusted that factories and their equipment and organization can be kept intact and efficient
throughout the war, whether a large part of their facilities are used in filling Government orders or not. With
every manufacturer shifting for himself, and with the resulting selfishness that is bound to occur, this en$
will not be accomplished. With the manufacturers working together, however, co-operating honestly and
straightforwardly, laying the cards on the table and playing the game fair with one and the other, there is no
reason at all to fear for the future, but it must be remembered that co-operation cannot be brought about
without the hearty support of each individual in the trade. Where do YOU stand on this vital question?
that the Treasury Department will study the situation carefully,
and grant the request if the condition of the Government finances
makes it possible or advisable. This is noteworthy inasmuch as
Secretary McAdoo and Mr. Roper have hitherto expressed them-
selves as opposed to the plan.
Turn Your Dollars Into Bullets—Buy a Bond.
USINESS in the music trade industry continues to be fairly
B
active in both retail and wholesale fields, despite the unusual
conditions which now prevail in the business world, owing to
the war. Player-pianos seem to be an especial favorite these days
in all sections of the country, and the demand for these instru-
ments continues to increase, the retailers in some sections report-
ing to The Review that fully seventy per cent, of their trade is
player-pianos.
It is quite evident that the player-piano is making a special
appeal to those who desire a musical instrument in the home,
particularly to those who are not musically trained, but who love
music, and who desire to hear the best in music, and to help in
its interpretation.
There is also a very active demand for small grands, and
these instruments continue to grow in favor with the purchasing
public. The industry is facing the Liberty Loan Campaign with
perfect confidence in the success of this great undertaking, and
also with perfect confidence that the industry will maintain its
business equilibrium without any marked disturbance.
Discussing general conditions for the month, Pierre Jay,
chairman of the board of directors of the Federal Reserve Bank
of New York, remarked this week: "Business activity and senti-
ment show further recovery over the disturbed conditions and
uncertainties which prevailed during the early part of the year."
He pointed out that business with New York City's retail stores
is fairly active, and the country merchants are having more active
trade and are purchasing more freely. He also mentioned that
one important factor toward improved business conditions was
the fact that traffic is moving more freely; although there is still
much congestion of goods and shortage of cars.
Join the Army—the Liberty Loan Army.
a report on conditions in the piano trade in Australia, U. S.
I N Consul
Magelssen at Melbourne sounds a note of warning that
should not go unheeded. He declares that the Australian appears
to be reluctant to accept pianos of American design, as they
differ materially from those of German make. He says: "If
American manufacturers made a study of the designs of cases
most favored in Australia they would greatly improve their
market." Right now Australians are buying American instru-
ments because they cannot get pianos from any other source. In
other words, they are buying them because they have to buy
them, or go without. It is only a question of time, however, when
manufacturers in other countries will be able to produce pianos
on a peace basis and can go after the foreign trade which has
been taken away from them or is laying dormant during the war.
Manufacturers who contemplate staying in the export business
should be prepared to sell against competition, by giving foreign
buyers what they want. That's the real test!
Do You Want to Expand the Retail Market
For Player-Pianos and Music Rolls?
You can do this by educating the people in your territory to a keener appreciation of the amazing
possibilities of the player-piano. This will be admirably done for you by the volume entitled
Price, $1
THE PLAYER PIANIST
The Player Pianist deals with lucidity and
clearness upon the many problems which from
time to time confront the player-pianist and
player student.
This new volume is designed to afford a
complete and accurate guide to music appre-
ciation, player technic, music roll reading, etc.
This work is the result of many years' close
study of the player situation, and is put forth
to meet the requirements of music lovers who
desire to acquaint themselves with the artistic
possibilities of the player-piano.
The book deals with the elements of music,
of musical form, and incidentally gives a short
sketch of musical history from early times
to the present day.
There are chapters devoted to practical talks
upon the management of the various expres-
sion devices, pedals and tempo levers.
A perusal of the volume will provide the
player-pianist with a complete course of in-
struction in all of the aspects of expressive
and artistic playing.
There are chapters in The Player Pianist
upon practical studies in player interpretation,
illustrated with special drawings made from
EDWARD LYMAN BILL, Inc., Publisher
DISCOUNT TO
THE TRADE
music rolls and designed to show how, step by
step, the interpretation of pieces may be
worked out artistically and satisfactorily.
It is conceded that interest must be main-
tained in the player-piano—that its marvelous
possibilities must be explained to purchasers,
and there is no work put forth in the entire
world—and we say this unqualifiedly—which
will compare with The Player Pianist as a
stimulator and educator.
If you are not perfectly satisfied with the
book after examination, your dollar will be
refunded upon the return of the book. That
is fair, is it not?
373 Fourth Ave., New York
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