Music Trade Review
Issue: 1918 Vol. 66 N. 15 - Page 52
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
52
THE MUSIC TRADE REVIEW
APRIL 13,
1918
PLAN EXHIBIT OF RECORD MAKING
EQUIP THE WONDER-
FUL "RESURRECTONE"
on »II makes of machine!
ami attachments for Edisons. Improve their
tone and increase the value of records.
Send for our Special Proposition
HOFFAY TALKING MACHINE CO.. Inc.
3 Weit 29th St.
New York City
EXECUTIVE COMMITTEE TO MEET
J. N. Blackman Issues Call for Meeting of Ex-
ecutive Committee of National Association of
Talking Machine Jobbers in April
President J. Newcomb Blackman, of the Na-
tional Association of Talking Machine Jobbers,
has called a meeting of the executive commit-
tee of that organization for April 22 and 23, at
the Ritz-Carlton Hotel, Philadelphia. The com-
mittee will discuss primarily the effect of the
latest war conditions on the trade, and endeavor
to devise ways and means whereby through co-
operation between the wholesalers and the Vic-
tor factory the conditions can be met and over-
come. The talking machine men realize that
they must make sacrifices as a result of the
country being in the war, but feel that there are
ways of adjusting their businesses so that the
burden may be carried as lightly as possible.
At the meeting in Philadelphia plans will also
be discussed for the annual convention of the
association to be held in Atlantic City in July.
NEW SONORA AGENCY OPENED
West Allis, Wis., April 8.—The exclusive
agency for the Sonora phonograph in West
Allis, one of the largest and most important
suburbs of Milwaukee, has been placed' with
the Central Drug Co., 6324 Greenfield avenue,
by Yahr & Lange, Milwaukee, distributors.
The Central Co., owned by Theodore J. Mueller,
is remodeling an'd enlarging its store in order
to provide elaborate display and demonstration
rooms.
Pathe Freres Phonograph Co. to Install Com-
plete Recording and Pressing Plant in Their
Space at the National Music Show
One of the features of the National Music
Show to be held at the Grand Central Palace,
New York, on June 1 to 8, will be the exhibit
of the Pathe Freres Phonograph Co. This
company plans to install a complete record-mak-
ing plant in its booth, to show the public how
records are recorded and pressed. The exhibit
will be under the direction of H. N. McMeni-
men, managing director of the Pathe Co., and
not only will the pressing equipment be installed
at heavy expense, but an orchestra and a galaxy
of recording artists will be on hand to give
demonstrations. The Pathe Co. installed a rec-
ord-pressing plant in their exhibit af the Music
Show in Chicago last year, and it proved one
of the biggest attractions of the show.
STRIKING VICTOR ADVERTISING
Feature Value of Talking Machine Record in
Preserving Voices of Noted Artists
In some recent advertising in the American
Magazine, the Victor Co. has featured most im-
pressibly the fact that the talking machine rec-
ord' renders a genuine service to posterity by
permitting them to listen to the actual reproduc-
tions of the voices of the famous artists of the
present day. The advertisement points out that,
although the voice of Patti is lost to those of
the younger generation who did not hear that
noted songstress in the flesh, the golden tones
of Melba will be preserved on talking machine
records for all time to come. Both the illus-
tration and the text convey a message to the
public that cannot be mistaken, and represent
an angle from which to view the importance of
the talking machine which, although it may not
be new, is nevertheless well worth considering.
SOLDIERS ATTEST TO POPULARITY OF THE NEW EDISON
The popularity of music, and especially music
of the "canned" variety, is shown by the three
accompanying photographs,- which depict the
New Edison Army and Navy model phonograph
doing its bit in some of the army camps in the
United States. The boys play the phonograph
whenever they find any spare time on their
hands, and the soldier who sent these pictures
wrote that the hardest worker in the entire
camp is the New Edison, as it is going practic-
ally all of the time, and the more it is played
the more the boys seem to enjoy it. All classes
of records, from grand opera to the jazziest
ragtime, are played and enjoyed by the soldiers.
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL, Inc.
The New Edison Is Very Much in Evidence in the Army Training Camps
Publisher
373 Fourth Ave.
NEW YORK
52
THE MUSIC TRADE REVIEW
APRIL 13,
1918
PLAN EXHIBIT OF RECORD MAKING
EQUIP THE WONDER-
FUL "RESURRECTONE"
on »II makes of machine!
ami attachments for Edisons. Improve their
tone and increase the value of records.
Send for our Special Proposition
HOFFAY TALKING MACHINE CO.. Inc.
3 Weit 29th St.
New York City
EXECUTIVE COMMITTEE TO MEET
J. N. Blackman Issues Call for Meeting of Ex-
ecutive Committee of National Association of
Talking Machine Jobbers in April
President J. Newcomb Blackman, of the Na-
tional Association of Talking Machine Jobbers,
has called a meeting of the executive commit-
tee of that organization for April 22 and 23, at
the Ritz-Carlton Hotel, Philadelphia. The com-
mittee will discuss primarily the effect of the
latest war conditions on the trade, and endeavor
to devise ways and means whereby through co-
operation between the wholesalers and the Vic-
tor factory the conditions can be met and over-
come. The talking machine men realize that
they must make sacrifices as a result of the
country being in the war, but feel that there are
ways of adjusting their businesses so that the
burden may be carried as lightly as possible.
At the meeting in Philadelphia plans will also
be discussed for the annual convention of the
association to be held in Atlantic City in July.
NEW SONORA AGENCY OPENED
West Allis, Wis., April 8.—The exclusive
agency for the Sonora phonograph in West
Allis, one of the largest and most important
suburbs of Milwaukee, has been placed' with
the Central Drug Co., 6324 Greenfield avenue,
by Yahr & Lange, Milwaukee, distributors.
The Central Co., owned by Theodore J. Mueller,
is remodeling an'd enlarging its store in order
to provide elaborate display and demonstration
rooms.
Pathe Freres Phonograph Co. to Install Com-
plete Recording and Pressing Plant in Their
Space at the National Music Show
One of the features of the National Music
Show to be held at the Grand Central Palace,
New York, on June 1 to 8, will be the exhibit
of the Pathe Freres Phonograph Co. This
company plans to install a complete record-mak-
ing plant in its booth, to show the public how
records are recorded and pressed. The exhibit
will be under the direction of H. N. McMeni-
men, managing director of the Pathe Co., and
not only will the pressing equipment be installed
at heavy expense, but an orchestra and a galaxy
of recording artists will be on hand to give
demonstrations. The Pathe Co. installed a rec-
ord-pressing plant in their exhibit af the Music
Show in Chicago last year, and it proved one
of the biggest attractions of the show.
STRIKING VICTOR ADVERTISING
Feature Value of Talking Machine Record in
Preserving Voices of Noted Artists
In some recent advertising in the American
Magazine, the Victor Co. has featured most im-
pressibly the fact that the talking machine rec-
ord' renders a genuine service to posterity by
permitting them to listen to the actual reproduc-
tions of the voices of the famous artists of the
present day. The advertisement points out that,
although the voice of Patti is lost to those of
the younger generation who did not hear that
noted songstress in the flesh, the golden tones
of Melba will be preserved on talking machine
records for all time to come. Both the illus-
tration and the text convey a message to the
public that cannot be mistaken, and represent
an angle from which to view the importance of
the talking machine which, although it may not
be new, is nevertheless well worth considering.
SOLDIERS ATTEST TO POPULARITY OF THE NEW EDISON
The popularity of music, and especially music
of the "canned" variety, is shown by the three
accompanying photographs,- which depict the
New Edison Army and Navy model phonograph
doing its bit in some of the army camps in the
United States. The boys play the phonograph
whenever they find any spare time on their
hands, and the soldier who sent these pictures
wrote that the hardest worker in the entire
camp is the New Edison, as it is going practic-
ally all of the time, and the more it is played
the more the boys seem to enjoy it. All classes
of records, from grand opera to the jazziest
ragtime, are played and enjoyed by the soldiers.
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL, Inc.
The New Edison Is Very Much in Evidence in the Army Training Camps
Publisher
373 Fourth Ave.
NEW YORK
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