Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE
REVIEW
APRIL 13,
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99
The Survival of the Fittest
Is the axiom that applies just as pertinently to the piano industry
as to any field of scientific research, and in this connection there
is one instrument that stands out as having proclaimed its
fitness in a major degree, and that is the
McPhaU Piano
which for eighty-one years has been made on honor and sold
on merit, and has never failed to give value and service to
satisfied purchasers throughout the United States. Its survival
and present prestige rest on real values that have been demon-
strated by years of practical use.
Below is part copy of a letter which we received under date of February 10th,
1918, and which is similar to many others we have received from time to time:
McPhail Piano Co.,
Colorado, Feb. 5, 1918.
Boston, Mass.
Dear Sirs:—
We have one of your old square pianos which is over fifty-three years old,
having been bought by my grandmother on June 28, 1864, as it has the date
written on one of the keys inside of the front piece. The piano is in daily use and
is in good condition, being used to take singing lessons by, so you will see that it
must be in very good condition to be used for that kind of work. It has a walnut
case which has had good care, and it is in excellent condition for its age. We
would not think of parting with the instrument if it was not that it takes up so
much room, so that we would now rather have an upright piano than the big
square.
What kind of a trade will you make for a new one?
We shall be glad to furnish the name and address of the above to anyone interested.
Dealers who are giving their attention this year to the sale of
pianos of artistic worth cannot afford to overlook the McPhail,
for the various designs of grands, uprights and players now on
the market maintain their reputation for tone and constructional
excellence.
The McPhail Piano Co., Boston
1918