Music Trade Review
Issue: 1918 Vol. 66 N. 1 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
NEW STYLE INSTRUMENTS SHOWN ON ESTEY LETTERHEAD
Four-Page Letterhead Being Used by the Estey Piano Co. as a Medium for Advertising the 1918
Styles of Pianos and Players—Novel Method of Exploitation Winning Much Praise
The Estey Piano Co., 112 Lincoln avenue, New
York City, are exploiting the new 1918 Estey
The upright pianos shown are known as
Styles 2 and 4, the case design of these instru-
JANUARY 5,
1918
feet five inches high respectively. The player-
piano is known as Style 8, being four feet seven
inches high. The Estey grand is also promi-
nently displayed. This instrument is five feet
in length and four feet eight inches wide.
The novel method of exploiting these instru-
ments has created much favorable comment
fiaby Gran,!
BABY GRAND
Style lour
Estey Piano Co . Letterhead, Showing Four New Styles Now Being Introduced
styles in a most unique manner. The company ments being the very latest in piano art. These among those who have seen this pleasing and
is using a four^page letterhead, on the first two pianos are four feet two inches and four artistic innovation.
page of which is shown the extensive Estey
commented on by the trade, carries some un-
factory, as well as the signature and address of
USES EDITORIAL IN ADS
usually interesting advertising at the present
the company. Pages two and three are devoted
to the reproduction of the new Estey grand, up- Arthur C. Germer Tells Public Why Music Is a time in local papers, combining snappy editorials
on the necessity of music in war times with
Genuine Necessity Just at This Time
rights and player-piano, as shown in the accom-
some live comment on his own particular line of
panying illustration. On the back page there
instruments. Mr. Germer handles the Ludwig,
Arthur C. Germer, prominent piano dealer of
is a reproduction of the Estey seal, over the cap-
tion "Best value in a strictly high-grade instru- Beardstown, 111., whose annual Music Show, con- Adam Schaaf, Lindenberg and other makes of
ment."
ducted on a personal basis, has already been pianos and players as well as talking machines.
PEASE PLAYER-PIANO
(1844)
mtmammsmsam
(i9i8)
Only 4 ft. 3 in. in height,
but embodying all the
essential points which go
to make a first-class player
Constructed with a view
of conserving space, yet
with a volume of tone
which is surprising.
Style 16 Pease Player"
Write for Descriptive Booklet
Your Territory May Be Open
PEASE PIANO CO., Leggett Ave. and Barry St., Bronx, N. Y.
8
THE MUSIC TRADE REVIEW
NEW STYLE INSTRUMENTS SHOWN ON ESTEY LETTERHEAD
Four-Page Letterhead Being Used by the Estey Piano Co. as a Medium for Advertising the 1918
Styles of Pianos and Players—Novel Method of Exploitation Winning Much Praise
The Estey Piano Co., 112 Lincoln avenue, New
York City, are exploiting the new 1918 Estey
The upright pianos shown are known as
Styles 2 and 4, the case design of these instru-
JANUARY 5,
1918
feet five inches high respectively. The player-
piano is known as Style 8, being four feet seven
inches high. The Estey grand is also promi-
nently displayed. This instrument is five feet
in length and four feet eight inches wide.
The novel method of exploiting these instru-
ments has created much favorable comment
fiaby Gran,!
BABY GRAND
Style lour
Estey Piano Co . Letterhead, Showing Four New Styles Now Being Introduced
styles in a most unique manner. The company ments being the very latest in piano art. These among those who have seen this pleasing and
is using a four^page letterhead, on the first two pianos are four feet two inches and four artistic innovation.
page of which is shown the extensive Estey
commented on by the trade, carries some un-
factory, as well as the signature and address of
USES EDITORIAL IN ADS
usually interesting advertising at the present
the company. Pages two and three are devoted
to the reproduction of the new Estey grand, up- Arthur C. Germer Tells Public Why Music Is a time in local papers, combining snappy editorials
on the necessity of music in war times with
Genuine Necessity Just at This Time
rights and player-piano, as shown in the accom-
some live comment on his own particular line of
panying illustration. On the back page there
instruments. Mr. Germer handles the Ludwig,
Arthur C. Germer, prominent piano dealer of
is a reproduction of the Estey seal, over the cap-
tion "Best value in a strictly high-grade instru- Beardstown, 111., whose annual Music Show, con- Adam Schaaf, Lindenberg and other makes of
ment."
ducted on a personal basis, has already been pianos and players as well as talking machines.
PEASE PLAYER-PIANO
(1844)
mtmammsmsam
(i9i8)
Only 4 ft. 3 in. in height,
but embodying all the
essential points which go
to make a first-class player
Constructed with a view
of conserving space, yet
with a volume of tone
which is surprising.
Style 16 Pease Player"
Write for Descriptive Booklet
Your Territory May Be Open
PEASE PIANO CO., Leggett Ave. and Barry St., Bronx, N. Y.
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