Music Trade Review
Issue: 1918 Vol. 66 N. 1 - Page 14
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14
THE MUSIC TRADE REVIEW
A. L. BRETZFELDER BECOMES HEAD OF MADISON PIANO CO.
Company Incorporated in December Starts on Career With Excellent Quota of Business—Variety
of Player and Grand Styles—Executives All Well Known and Experienced Piano Men
At a recent meeting of the stockholders of
the Madison Piano Co., which, as announced
a short time ago in The Review, was incor-
porated under the laws of the State of New
York last month, the following officers were
quota of business that the Madison Piano Co.
has started on its career. The line is most com-
plete, including a small grand to be known as
Style G, which is but 4 feet 8 inches in length
and 4 feet 6 inches wide, requiring little if any
more room than an upright. The upright in-
struments vary in size from Style E, which is
4 feet 3 inches in height, to Style B, which has
a height of 4 feet 8^2 inches. There is also an-
other upright known as Style A, and the cases
of all these instruments are designed in an ar-
tistic and impressive manner.
The Madison player-pianos include Style C,
JANUARY 5,
1918
Style D and the Madison reproducing piano.
These instruments contain all the very latest
improvements known in player construction and
have become well liked for their responsiveness
and ease of operation.
The company has issued a very concise but
attractive catalog in which these instruments
are displayed, the specifications of each being
given in detail.
A. L. Bretzfelder, president of the company,
stated this week to a representative of The Re-
view: "We have appreciated the great con-
fidence which has been placed in the Madison
pianos and player-pianos by dealers who have
tried them out. This confidence has been force-
fully impressed upon us by the re-ofders which
we have received recently for these instruments,
which shows that they are giving satisfaction."
PIANO MAN ENJOYS AEROPLANE TRIP The next minute I dropped all my boyhood
John G. Schiller Takes Thrilling Fifteen-Minute
Trip Over Buffalo and Environs With One of
Curtiss Co.'s Instructors—His Impressions
BUFFALO, N. Y., December 31.—John G. Schuler,
well-known piano and phonograph dealer, of 1394
Main street, this city, recently had an interesting
experience in taking a fifteen minute flight at an
altitude of 5,000 feet in an aeroplane as a passen-
ger with Gus Koerbling, instructor at the Curtiss
Aeroplane Co. plant here. In telling of his ex-
perience to a Review representative Mr. Schuler
said:
"I always wanted to go up in the air, and when
Mr. Koerbling invited me to take a little spin
A. L. Bretzfelder
elected: A. L. Bretzfelder, president; W. B.
Marshall, vice-president; A. Hahn, secretary,
and H. W. Eschenbrenner, treasurer.
All of these executives are well known in the
piano industry and have had many years' ex-
perience in the manufacturing and merchandis-
ing of high grade pianos and player-pianos.
For some time past the Madison piano has
been on the market, having been thoroughly
tested and tried out to the satisfaction of some
of the most representative piano merchants in
the country. It is, therefore, .with a substantial
WHAT COUNCIL OF DEFENSE HAS DONE
Interesting Report of Activities of Council of
National Defense Up to End of Fiscal Year
Is Just Issued—Some Sections of Particular
Interest to the Music Trade in General
CHARACTER
'Admirable Quality; Acknowledged Reputation"
—(Standard Dictionary)
PIANOS
Manufactured by
Smith, Barnes
and
Strohber Co.
have for 33 years
justified their right
to be called
Pianos of Character
FACTORIES
North Milwaukee, Wis.
Chicago, 111.
OFFICE
1872 Clybourn Avenue
Chicago, 111.
recollections and nearly forgot my name and the
business I was in. This was when the planes
turned perpendicularly and the machine was
tipping and righting herself—as I afterward
learned. Before we made the ascent I was rather
impatient because the pilot strapped me so
securely in the seat. During the last-named ex-
perience I was glad that such early precautions
had been taken.
"As we sped through the air Buffalo's build-
ings looked like little blocks of wood. Of course,
I tried to identify some of my competitors
among the swift-moving people in the streets,
but none was discernible. Niagara Falls seemed
like a little cascade and Grand Island in Niagara
River looked a trifle larger than a silver dollar.
"A man who makes such a trip will always
have a friendly feeling for the pilot. 'Gus' cer-
tainly had my life in his hands and he took the
best of care of it. Such a journey only creates
a strong desire for another. If I exchange the
piano business for army life I will go in for
aviation."
John G. Schuler as an Aviator
through the clouds I knew it was my opportu-
nity. Just as soon as I boarded the plane I was
strapped in a chair and a helmet was pulled over
my head, so only a part of the nose and mouth
was exposed. This gives one a pleasant, 'ready-
for-eternity' feeling, somewhat akin to the way a
man probably feels when he is being strapped in
an electric chair and is patiently awaiting electro-
cution. This sensation was quickly dispelled by
the hum of the motor and then the natural desire
was to get up into the air. As we were leaving
the ground I lost and caught my breath almost
simultaneously. My mental machinery then be-
came normal and I began to think, which a piano
man is accustomed to do in these critical times.
There were many automobiles on the aviation
field and we went over these without being ham-
pered with traffic rules or cops ready to take our
number. Freedom is a significant word these
days and I realized what it meant to have 'the
freedom of the air.'
"We followed the course of some trolley wires
for a time," continued Mr. Schuler, "and then I
recalled how in my boyhood days I would have
given my best jackknife to have imitated the
maneuvers of the birds as they skimmed above
the telegraph wires along the railroad tracks
WASHINGTON, D. C, December 31.—The Coun-
cil of National Defense, of which Geo. W.
Pound, counsel and general manager of the
Music Industries Chamber of Commerce, is a
member as the official representative of the
music trade, has just issued a lengthy report cov-
ering its work from the time of its inception to
the close of the fiscal year ending June 30, 1917.
The permanent organization of the Council was
not effective until March 3, 1917.
The report tells of the work of the Council in
supervising co-ordination of purchases for the
executive departments of the Government, in-
cluding the development of new sources of sup-
ply for both raw materials and finished products;
the standardization of specifications for tools
and implements used in the manufacture of mu-
nitions, the co-operative organization of trans-
portation and electric communication for war
service, the conduct of a campaign to assist
commercial business in meeting the demands
made upon it by the war, and in aiding estab-
lishments to be made available for the needs of
the Government in the matter of men, supplies
and equipment, without impairing the essential
service of trade and without unnecessary hard-
ship to the people at large.
The section of the report dealing with the
work of the committee on raw materials, min-
erals and metals is of particular interest to the
trade. The committee obtained excellent re-
sults in obtaining raw material at substantial
price reduction, purchasing, for instance, 45,-
000,000 pounds of copper at 16^ cents at a
time when the market price was about 35 cents
and making similar arrangements in the matter
of steel, zinc and lead.
H. G. Day has opened a new music store at
1421 ©erry street, Harrisburg, Pa.
14
THE MUSIC TRADE REVIEW
A. L. BRETZFELDER BECOMES HEAD OF MADISON PIANO CO.
Company Incorporated in December Starts on Career With Excellent Quota of Business—Variety
of Player and Grand Styles—Executives All Well Known and Experienced Piano Men
At a recent meeting of the stockholders of
the Madison Piano Co., which, as announced
a short time ago in The Review, was incor-
porated under the laws of the State of New
York last month, the following officers were
quota of business that the Madison Piano Co.
has started on its career. The line is most com-
plete, including a small grand to be known as
Style G, which is but 4 feet 8 inches in length
and 4 feet 6 inches wide, requiring little if any
more room than an upright. The upright in-
struments vary in size from Style E, which is
4 feet 3 inches in height, to Style B, which has
a height of 4 feet 8^2 inches. There is also an-
other upright known as Style A, and the cases
of all these instruments are designed in an ar-
tistic and impressive manner.
The Madison player-pianos include Style C,
JANUARY 5,
1918
Style D and the Madison reproducing piano.
These instruments contain all the very latest
improvements known in player construction and
have become well liked for their responsiveness
and ease of operation.
The company has issued a very concise but
attractive catalog in which these instruments
are displayed, the specifications of each being
given in detail.
A. L. Bretzfelder, president of the company,
stated this week to a representative of The Re-
view: "We have appreciated the great con-
fidence which has been placed in the Madison
pianos and player-pianos by dealers who have
tried them out. This confidence has been force-
fully impressed upon us by the re-ofders which
we have received recently for these instruments,
which shows that they are giving satisfaction."
PIANO MAN ENJOYS AEROPLANE TRIP The next minute I dropped all my boyhood
John G. Schiller Takes Thrilling Fifteen-Minute
Trip Over Buffalo and Environs With One of
Curtiss Co.'s Instructors—His Impressions
BUFFALO, N. Y., December 31.—John G. Schuler,
well-known piano and phonograph dealer, of 1394
Main street, this city, recently had an interesting
experience in taking a fifteen minute flight at an
altitude of 5,000 feet in an aeroplane as a passen-
ger with Gus Koerbling, instructor at the Curtiss
Aeroplane Co. plant here. In telling of his ex-
perience to a Review representative Mr. Schuler
said:
"I always wanted to go up in the air, and when
Mr. Koerbling invited me to take a little spin
A. L. Bretzfelder
elected: A. L. Bretzfelder, president; W. B.
Marshall, vice-president; A. Hahn, secretary,
and H. W. Eschenbrenner, treasurer.
All of these executives are well known in the
piano industry and have had many years' ex-
perience in the manufacturing and merchandis-
ing of high grade pianos and player-pianos.
For some time past the Madison piano has
been on the market, having been thoroughly
tested and tried out to the satisfaction of some
of the most representative piano merchants in
the country. It is, therefore, .with a substantial
WHAT COUNCIL OF DEFENSE HAS DONE
Interesting Report of Activities of Council of
National Defense Up to End of Fiscal Year
Is Just Issued—Some Sections of Particular
Interest to the Music Trade in General
CHARACTER
'Admirable Quality; Acknowledged Reputation"
—(Standard Dictionary)
PIANOS
Manufactured by
Smith, Barnes
and
Strohber Co.
have for 33 years
justified their right
to be called
Pianos of Character
FACTORIES
North Milwaukee, Wis.
Chicago, 111.
OFFICE
1872 Clybourn Avenue
Chicago, 111.
recollections and nearly forgot my name and the
business I was in. This was when the planes
turned perpendicularly and the machine was
tipping and righting herself—as I afterward
learned. Before we made the ascent I was rather
impatient because the pilot strapped me so
securely in the seat. During the last-named ex-
perience I was glad that such early precautions
had been taken.
"As we sped through the air Buffalo's build-
ings looked like little blocks of wood. Of course,
I tried to identify some of my competitors
among the swift-moving people in the streets,
but none was discernible. Niagara Falls seemed
like a little cascade and Grand Island in Niagara
River looked a trifle larger than a silver dollar.
"A man who makes such a trip will always
have a friendly feeling for the pilot. 'Gus' cer-
tainly had my life in his hands and he took the
best of care of it. Such a journey only creates
a strong desire for another. If I exchange the
piano business for army life I will go in for
aviation."
John G. Schuler as an Aviator
through the clouds I knew it was my opportu-
nity. Just as soon as I boarded the plane I was
strapped in a chair and a helmet was pulled over
my head, so only a part of the nose and mouth
was exposed. This gives one a pleasant, 'ready-
for-eternity' feeling, somewhat akin to the way a
man probably feels when he is being strapped in
an electric chair and is patiently awaiting electro-
cution. This sensation was quickly dispelled by
the hum of the motor and then the natural desire
was to get up into the air. As we were leaving
the ground I lost and caught my breath almost
simultaneously. My mental machinery then be-
came normal and I began to think, which a piano
man is accustomed to do in these critical times.
There were many automobiles on the aviation
field and we went over these without being ham-
pered with traffic rules or cops ready to take our
number. Freedom is a significant word these
days and I realized what it meant to have 'the
freedom of the air.'
"We followed the course of some trolley wires
for a time," continued Mr. Schuler, "and then I
recalled how in my boyhood days I would have
given my best jackknife to have imitated the
maneuvers of the birds as they skimmed above
the telegraph wires along the railroad tracks
WASHINGTON, D. C, December 31.—The Coun-
cil of National Defense, of which Geo. W.
Pound, counsel and general manager of the
Music Industries Chamber of Commerce, is a
member as the official representative of the
music trade, has just issued a lengthy report cov-
ering its work from the time of its inception to
the close of the fiscal year ending June 30, 1917.
The permanent organization of the Council was
not effective until March 3, 1917.
The report tells of the work of the Council in
supervising co-ordination of purchases for the
executive departments of the Government, in-
cluding the development of new sources of sup-
ply for both raw materials and finished products;
the standardization of specifications for tools
and implements used in the manufacture of mu-
nitions, the co-operative organization of trans-
portation and electric communication for war
service, the conduct of a campaign to assist
commercial business in meeting the demands
made upon it by the war, and in aiding estab-
lishments to be made available for the needs of
the Government in the matter of men, supplies
and equipment, without impairing the essential
service of trade and without unnecessary hard-
ship to the people at large.
The section of the report dealing with the
work of the committee on raw materials, min-
erals and metals is of particular interest to the
trade. The committee obtained excellent re-
sults in obtaining raw material at substantial
price reduction, purchasing, for instance, 45,-
000,000 pounds of copper at 16^ cents at a
time when the market price was about 35 cents
and making similar arrangements in the matter
of steel, zinc and lead.
H. G. Day has opened a new music store at
1421 ©erry street, Harrisburg, Pa.
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