Music Trade Review
Issue: 1918 Vol. 66 N. 1 - Page 12
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THE MUSIC TRADE
12
REVIEW
EMERSON LINE FOR 1918JNOUDES THE "CHERITA" GRAND
Latest Creation of Emerson Piano Co. Is Only Four Feet Eight Inches Long—Several Uprights
and New Player Also Ready for Market—Unusual Individualities Found in Art Cases
Emerson Upright, Style 1
though but four feet eight inches long and four
feet six inches in width this instrument has a
remarkable volume of tone, while it is sensi-
tive and responsive, an instrument which has
been praised by musicians and pianists for its
many superior qualities. Its case
design, as may be seen in the ac-
companying illustration, has been
produced along the most approved
lines.
The new Emerson line for 1918
also includes another
grand known as* Style
B, the length of which
is five feet eight inches,
while it is four feet
seven inches wide.
There is also a player
known as Style H, four
feet seven and one-half
inches high, five feet
three inches wide and
two feet f i v e and
one-half inches d e e p.
This player, aside from
its attractive and ar-
tistic case design, con-
tains the m a n y indi-
vidual f e a t u r e s for
which Emerson players
are already famous.
The uprights, which
are included in the new
list of styles, as shown
herewith, are Style 1,
which is four feet five
a n d one-half inches
high; Style 2, four feet seven and one-half
inches high, and Style 4, four feet eight and
one-half inches high. The width of these in-
struments is the same, being five feet three
inches, but the depth of Styles 1
and 2 is two feet two inches, and
that of Style 4 two feet
t \v o a n d o n e-h a 1 f
inches.
In these instruments
are embodied all that
has made the Emerson
pianos the choice of a
host of representative
dealers and music-lov-
ing people throughout
the country since their
inception in 1849. Their
superior tone quality
has been the subject of
m u c h favorable com-
ment by famous mu-
sicians and others who
have been impressed by
their artistic excellence.
The new case designs,
as may be seen in the
accompanying illustra-
tions, are all that can
be desired in the pres-
ent-day piano art. Plain panels have given the
opportunity for the artistic matching and dis-
GRAND RAPIDS DEALERS TO MEET
WANAMAKER TO SHARE PROFITS
Among the latest achievements of the Emer-
son Piano Co., whose extensive factories are at
Walton street and Harrison avenue, Boston,
Emerson Cherita Grand
Mass., has been the creation of a new grand to
be known as the "Cherita."
The "Cherita" model is one of the smallest
grands yet produced, and it has been built with a
scale especially drawn so that the most artistic
of tone qualities are forcefully in evidence. Al-
GRAND RAPIDS, MICH., December 31.—The annual
meeting of the Grand Rapids Retail Music Deal-
ers' Association will be held on January 17. An
elaborate program is now being worked out for
the occasion. Otto Friedrich, of the Friedrich
Music House, and Clayton Hoffman, of the
Herrick Piano Co., are in charge of the ar-
rangements.
The Daniels Music Co. has opened a store at
106 East Fifth avenue, Arkansas City, Kan.
ZT/ie ppftfcnou)fi
muricaf name
ftW/
Department Store Owner, With Large Retail
Piano Interests, Announces Plan Whereby
Employes Will Participate in Profits
According to a recent announcement employes
of the John Wanamaker stores in New York and
Philadelphia are to be classified according to
their importance during the coming year and
their sales are to be averaged. A fund of
$400,000 is virtually to be set aside to be dis-
tributed in extra commissions.
PIANOS
JANUARY 5, 1918
play of carefully-selected. veneers, while the
trusses and pilasters have been constructed along
the lines of that peculiar refinement which ap-
peals to the most critical.
Records show that there are now in use con-
siderably more than 150,000 Emerson instru-
ments throughout the United States. With the
advent of this new line of artistic cases there is
no doubt but that this number will be increased
tremendously during the next year.
Already
some of these instruments have been seen by
several of the Emerson agents, who have ex-
pressed great satisfaction for their artistic ap-
pearance, and have backed up their enthusiasm
Emerson Upright, Style 2
by placing substantial orders for the various new
models. These instruments represent the latest
ideas of the Emerson Piano Co. in piano con-
struction, and are bound to have n wide vogue
Emerson Upright, Style 4
with music lovers who appreciate artistic con-
struction and excellent tonal qualities.
The plan is ostensibly a method of sharing
profits, but under the signature of John Wana-
maker the explanation is made that if the profits
do not permit the withdrawal of $400,000 the bal-
ance lacking will be taken "out of the pockets"
of the firm. Nor will $400,000 be the maximum
amount, for if conversely profits are large the
extra compensation will be increased.
Burglars entered the music store oi E. J.
Walt, Lincoln, Neb., last week' and made off
with violins and other small instruments to the
value of $350.
ORGANS
E5TEY PIANO COMPANY NEW YIMK CITY
THE MUSIC TRADE
12
REVIEW
EMERSON LINE FOR 1918JNOUDES THE "CHERITA" GRAND
Latest Creation of Emerson Piano Co. Is Only Four Feet Eight Inches Long—Several Uprights
and New Player Also Ready for Market—Unusual Individualities Found in Art Cases
Emerson Upright, Style 1
though but four feet eight inches long and four
feet six inches in width this instrument has a
remarkable volume of tone, while it is sensi-
tive and responsive, an instrument which has
been praised by musicians and pianists for its
many superior qualities. Its case
design, as may be seen in the ac-
companying illustration, has been
produced along the most approved
lines.
The new Emerson line for 1918
also includes another
grand known as* Style
B, the length of which
is five feet eight inches,
while it is four feet
seven inches wide.
There is also a player
known as Style H, four
feet seven and one-half
inches high, five feet
three inches wide and
two feet f i v e and
one-half inches d e e p.
This player, aside from
its attractive and ar-
tistic case design, con-
tains the m a n y indi-
vidual f e a t u r e s for
which Emerson players
are already famous.
The uprights, which
are included in the new
list of styles, as shown
herewith, are Style 1,
which is four feet five
a n d one-half inches
high; Style 2, four feet seven and one-half
inches high, and Style 4, four feet eight and
one-half inches high. The width of these in-
struments is the same, being five feet three
inches, but the depth of Styles 1
and 2 is two feet two inches, and
that of Style 4 two feet
t \v o a n d o n e-h a 1 f
inches.
In these instruments
are embodied all that
has made the Emerson
pianos the choice of a
host of representative
dealers and music-lov-
ing people throughout
the country since their
inception in 1849. Their
superior tone quality
has been the subject of
m u c h favorable com-
ment by famous mu-
sicians and others who
have been impressed by
their artistic excellence.
The new case designs,
as may be seen in the
accompanying illustra-
tions, are all that can
be desired in the pres-
ent-day piano art. Plain panels have given the
opportunity for the artistic matching and dis-
GRAND RAPIDS DEALERS TO MEET
WANAMAKER TO SHARE PROFITS
Among the latest achievements of the Emer-
son Piano Co., whose extensive factories are at
Walton street and Harrison avenue, Boston,
Emerson Cherita Grand
Mass., has been the creation of a new grand to
be known as the "Cherita."
The "Cherita" model is one of the smallest
grands yet produced, and it has been built with a
scale especially drawn so that the most artistic
of tone qualities are forcefully in evidence. Al-
GRAND RAPIDS, MICH., December 31.—The annual
meeting of the Grand Rapids Retail Music Deal-
ers' Association will be held on January 17. An
elaborate program is now being worked out for
the occasion. Otto Friedrich, of the Friedrich
Music House, and Clayton Hoffman, of the
Herrick Piano Co., are in charge of the ar-
rangements.
The Daniels Music Co. has opened a store at
106 East Fifth avenue, Arkansas City, Kan.
ZT/ie ppftfcnou)fi
muricaf name
ftW/
Department Store Owner, With Large Retail
Piano Interests, Announces Plan Whereby
Employes Will Participate in Profits
According to a recent announcement employes
of the John Wanamaker stores in New York and
Philadelphia are to be classified according to
their importance during the coming year and
their sales are to be averaged. A fund of
$400,000 is virtually to be set aside to be dis-
tributed in extra commissions.
PIANOS
JANUARY 5, 1918
play of carefully-selected. veneers, while the
trusses and pilasters have been constructed along
the lines of that peculiar refinement which ap-
peals to the most critical.
Records show that there are now in use con-
siderably more than 150,000 Emerson instru-
ments throughout the United States. With the
advent of this new line of artistic cases there is
no doubt but that this number will be increased
tremendously during the next year.
Already
some of these instruments have been seen by
several of the Emerson agents, who have ex-
pressed great satisfaction for their artistic ap-
pearance, and have backed up their enthusiasm
Emerson Upright, Style 2
by placing substantial orders for the various new
models. These instruments represent the latest
ideas of the Emerson Piano Co. in piano con-
struction, and are bound to have n wide vogue
Emerson Upright, Style 4
with music lovers who appreciate artistic con-
struction and excellent tonal qualities.
The plan is ostensibly a method of sharing
profits, but under the signature of John Wana-
maker the explanation is made that if the profits
do not permit the withdrawal of $400,000 the bal-
ance lacking will be taken "out of the pockets"
of the firm. Nor will $400,000 be the maximum
amount, for if conversely profits are large the
extra compensation will be increased.
Burglars entered the music store oi E. J.
Walt, Lincoln, Neb., last week' and made off
with violins and other small instruments to the
value of $350.
ORGANS
E5TEY PIANO COMPANY NEW YIMK CITY
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