Music Trade Review
Issue: 1917 Vol. 65 N. 8 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
THE HAND=PLAYED ROLL
DRACHMANN DEALERS RESPOND
(Continued from page 3)
5
"On July 24 we sent out registered letters to
432 dealers who had bought one or more key-
control players, announcing an advance in price
August 1, necessitated, of course, by the steady
advance in materials. We used the registered
letter plan so that no one could say that we
had not notified them. The response was won-
derful. One large dealer placed an order im-
mediately for fifty players, another for twenty-
nine, another for a single car and the less than
carload orders amounted to a really magnificent
total—way into the hundreds. Furthermore, we
are now receiving an excellent volume of busi-
ness at the increased price. Our travelers all
throughout the Middle West, South, Northwest
and Far West are all very enthusiastic about
the prospects for big trade next fall, and say
that they find few dealers who talk in any but
the most optimistic moods."
Sales Campaign Inaugurated Last Year Has De-
veloped Lively Demand for Pianos and Par-
the emotions of the American people might be
ticularly the Key-Control Players
expected to become serious, that time is here
now. If ever there was a time, apart from this
CHICAGO, III., August 20.—C. L. Aiman, man-
consideration, when the need for exploiting the
best in music was obvious, that time is now. ager of the piano department of Butler Bros.,
The future of the reproducing piano is absolutely is very enthusiastic over the manner in which
bound up with the artistic in music. Until the the trade has taken up with the Drachmann key-
people at large are ready to listen to good music control player-pianos for which they are the sole
as they now listen to that which is not good, distributors.
the reproducing piano will have a very limited
"We only commenced the selling campaign in
appeal. For, to repeat a statement made above, 'earnest last October—less than a year ago—we
the reproducing piano will not succeed except have sold Drachmann straight pianos too, but
on a diet of good music.
the great demand has been for the player. Its
novel and practical features, of which the key-
The Time Is Ripe
It would seem, therefore, not only that the control, obviating the use of levers and buttons
time is here to promote a campaign for the bet- is only one, and its excellent tonal qualities
ter handling of music roll sales, but also that have already won it a following in the trade
all the conditions are favorable for the success exceeding our most sanguine expectations. Just
The Means & Pearson Music Co. have closed
of a new movement. The hand-played roll al- to show that the value of this player is fully their branch store in Atchison, Kan., and
ready comprises a very large number of ex- appreciated by the dealers who have introduced moved the stock back to the Kansas City head-
amples of the very best in piano music, and it is it into the trade, I might cite this instance:
quarters.
obvious that the appetite for the finest class of
reproducing piano can best be fed by introduc-
ing a love for good music through the ordinary
player-piano with the hand-played roll. In any
case, it is not to be forgotten that the player-
piano is not going to last against the competi-
tion of the talking machine unless some little
intelligence is put into its exploitation. One is
always hearing player-pianos grinding out jazzes
and saxophone moans; but who really likes the
player-piano that does these things? The chil
dren may; and the young people; but are they
There, in a sentence, is the secret of the success which
all the public? Must we always sell our players
to the children? Don't the old folk ever have
for seven years has distinguished the remarkable career
anything to say? Does the future of this great
of the famous
business rest on the liking of silly girls and high
school "men" for common noise?
We. do not believe so. Of course, there are
all sorts of tastes to be satisfied, but the time
is here for a campaign of education and for
pushing, as never before, the sales of the best
in hand-played music. Get them going and the
straight-cut will take care of itself. Certainly,
the manufacturers will have to show the way;
for the dealers are not as yet using in the se-
lection of roll salesmen and women the same in-
telligence they would use in selecting janitors
or chauffeurs. The manufacturers will have to
The Foundation Principles of
The Technical Details are
begin it, and while they will not curtail their
output of popular music, they decidedly can in-
Schulz technical practice have
constantly being improv-
crease the production and sale of the higher-
never been changed. They
ed. A few recent examples
class and better music. This they want to do;
include
:—
and this they can do. But they can do it only
are :
by taking up in serious earnest the promotion
Simplicity of valve system.
The wonderful Automatic
of better sales methods and especially of bet-
roll-centering device.
Proper proportion between bel-
ter advertising and demonstration among the
lows and pneumatic stack.
dealers. The time is ripe for vigorous work;
The high-duty 10-point
and if the effort be proportionate to the need,
motor.
High
tension,
small
equalizer
the result cannot fail to benefit all immensely.
"Stick to Principles—
Improve Details!"
M. Schulz Company
Player-Piano
PATENTS PIANO PLAYER MECHANISM
WASHINGTON, D. C, August 20.—Patent No.
1,237,263 was last week granted to George V.
Dumas, Grand Haven, 111., for a piano-player
mechanism which he has assigned to the Story
& Clark Piano Co., same place. Among the five
claims describing the invention is the following:
A piano player-action including note-playing
pneumatics, each having a movable side, ears
on the movable side of each of the pneumatics,
pivofal members passed between said ears, push-
rods threaded transversely in said pivotal mem-
bers, guide-stops through which the push-rods
pass, caps on the upper ends of the push-rods
engaging directly with the wippens of the piano
and resting on the guide-stops, and adjusting
screws threaded in the guide-stops for varying
the vertical position of the caps and the normal
distension of the pneumatics.
The McLogan & Pearce Music Co., Calumet,
Mich., have just opened a fine new music hall
on the second floor of their building on Fifth
street. The hall will seat about seventy-five
people, and will be used for piano and talking
machine recitals.
drag.
Expression through foot-stroke.
The sure-seat leakless valve;
and there are others!
With a player-piano like this to sell you can
defy competition ! And you don't have to
sell the player-action against every other
piano man on the row!
Dealers whd "want to know" may have the unique "Schulz Player
Book" for the asking. Tuners and Repairmen are welcome to a
copy of the "Practical Guide"—best player instruction book—also
free for the asking. Just write to
M. SCHULZ COMPANY
711 Milwaukee Ave.
CHICAGO, U.S.A.
THE MUSIC TRADE REVIEW
THE HAND=PLAYED ROLL
DRACHMANN DEALERS RESPOND
(Continued from page 3)
5
"On July 24 we sent out registered letters to
432 dealers who had bought one or more key-
control players, announcing an advance in price
August 1, necessitated, of course, by the steady
advance in materials. We used the registered
letter plan so that no one could say that we
had not notified them. The response was won-
derful. One large dealer placed an order im-
mediately for fifty players, another for twenty-
nine, another for a single car and the less than
carload orders amounted to a really magnificent
total—way into the hundreds. Furthermore, we
are now receiving an excellent volume of busi-
ness at the increased price. Our travelers all
throughout the Middle West, South, Northwest
and Far West are all very enthusiastic about
the prospects for big trade next fall, and say
that they find few dealers who talk in any but
the most optimistic moods."
Sales Campaign Inaugurated Last Year Has De-
veloped Lively Demand for Pianos and Par-
the emotions of the American people might be
ticularly the Key-Control Players
expected to become serious, that time is here
now. If ever there was a time, apart from this
CHICAGO, III., August 20.—C. L. Aiman, man-
consideration, when the need for exploiting the
best in music was obvious, that time is now. ager of the piano department of Butler Bros.,
The future of the reproducing piano is absolutely is very enthusiastic over the manner in which
bound up with the artistic in music. Until the the trade has taken up with the Drachmann key-
people at large are ready to listen to good music control player-pianos for which they are the sole
as they now listen to that which is not good, distributors.
the reproducing piano will have a very limited
"We only commenced the selling campaign in
appeal. For, to repeat a statement made above, 'earnest last October—less than a year ago—we
the reproducing piano will not succeed except have sold Drachmann straight pianos too, but
on a diet of good music.
the great demand has been for the player. Its
novel and practical features, of which the key-
The Time Is Ripe
It would seem, therefore, not only that the control, obviating the use of levers and buttons
time is here to promote a campaign for the bet- is only one, and its excellent tonal qualities
ter handling of music roll sales, but also that have already won it a following in the trade
all the conditions are favorable for the success exceeding our most sanguine expectations. Just
The Means & Pearson Music Co. have closed
of a new movement. The hand-played roll al- to show that the value of this player is fully their branch store in Atchison, Kan., and
ready comprises a very large number of ex- appreciated by the dealers who have introduced moved the stock back to the Kansas City head-
amples of the very best in piano music, and it is it into the trade, I might cite this instance:
quarters.
obvious that the appetite for the finest class of
reproducing piano can best be fed by introduc-
ing a love for good music through the ordinary
player-piano with the hand-played roll. In any
case, it is not to be forgotten that the player-
piano is not going to last against the competi-
tion of the talking machine unless some little
intelligence is put into its exploitation. One is
always hearing player-pianos grinding out jazzes
and saxophone moans; but who really likes the
player-piano that does these things? The chil
dren may; and the young people; but are they
There, in a sentence, is the secret of the success which
all the public? Must we always sell our players
to the children? Don't the old folk ever have
for seven years has distinguished the remarkable career
anything to say? Does the future of this great
of the famous
business rest on the liking of silly girls and high
school "men" for common noise?
We. do not believe so. Of course, there are
all sorts of tastes to be satisfied, but the time
is here for a campaign of education and for
pushing, as never before, the sales of the best
in hand-played music. Get them going and the
straight-cut will take care of itself. Certainly,
the manufacturers will have to show the way;
for the dealers are not as yet using in the se-
lection of roll salesmen and women the same in-
telligence they would use in selecting janitors
or chauffeurs. The manufacturers will have to
The Foundation Principles of
The Technical Details are
begin it, and while they will not curtail their
output of popular music, they decidedly can in-
Schulz technical practice have
constantly being improv-
crease the production and sale of the higher-
never been changed. They
ed. A few recent examples
class and better music. This they want to do;
include
:—
and this they can do. But they can do it only
are :
by taking up in serious earnest the promotion
Simplicity of valve system.
The wonderful Automatic
of better sales methods and especially of bet-
roll-centering device.
Proper proportion between bel-
ter advertising and demonstration among the
lows and pneumatic stack.
dealers. The time is ripe for vigorous work;
The high-duty 10-point
and if the effort be proportionate to the need,
motor.
High
tension,
small
equalizer
the result cannot fail to benefit all immensely.
"Stick to Principles—
Improve Details!"
M. Schulz Company
Player-Piano
PATENTS PIANO PLAYER MECHANISM
WASHINGTON, D. C, August 20.—Patent No.
1,237,263 was last week granted to George V.
Dumas, Grand Haven, 111., for a piano-player
mechanism which he has assigned to the Story
& Clark Piano Co., same place. Among the five
claims describing the invention is the following:
A piano player-action including note-playing
pneumatics, each having a movable side, ears
on the movable side of each of the pneumatics,
pivofal members passed between said ears, push-
rods threaded transversely in said pivotal mem-
bers, guide-stops through which the push-rods
pass, caps on the upper ends of the push-rods
engaging directly with the wippens of the piano
and resting on the guide-stops, and adjusting
screws threaded in the guide-stops for varying
the vertical position of the caps and the normal
distension of the pneumatics.
The McLogan & Pearce Music Co., Calumet,
Mich., have just opened a fine new music hall
on the second floor of their building on Fifth
street. The hall will seat about seventy-five
people, and will be used for piano and talking
machine recitals.
drag.
Expression through foot-stroke.
The sure-seat leakless valve;
and there are others!
With a player-piano like this to sell you can
defy competition ! And you don't have to
sell the player-action against every other
piano man on the row!
Dealers whd "want to know" may have the unique "Schulz Player
Book" for the asking. Tuners and Repairmen are welcome to a
copy of the "Practical Guide"—best player instruction book—also
free for the asking. Just write to
M. SCHULZ COMPANY
711 Milwaukee Ave.
CHICAGO, U.S.A.
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