Music Trade Review
Issue: 1917 Vol. 65 N. 7 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
45
A STRIKING RECORD ADVERTISEMENT
NEW CATALOG OF OGDEN SYSTEM
FEATURING CAMPING OUTFITS
Band Music on Victor Records to Be Featured
in Two-Page Spread in Colors in Saturday
Evening Post of August 18
Various Features of the Ogden System of Rec-
ord Filing Shown in Detail in New Volume—
Every Feature Carefully Explained
Krausgill Piano Co., Louisville, Ky., Has Spe-
cial Display of Small Victrolas and Carrying
Cases and Captures Many Sales
In line with the Victor Co.'s featuring of pa-
triotic records, and particularly the dashing
music of the military bands, there will appear
in the Saturday Evening Post of August 18 a
double page spread in colors calling attention
to "The dashing music of the world's greatest
bands—on the Victrola," and the fact that
Sousa's, Pryor's, Conway's and Vessella's bands,
the United States Marine Band, the Black Dia-
mond Band of London, the Band of the Cold-
stream Guards, the Garde Republicaine Band
of France, and other famous organizations are
represented by records in the Victor catalog.
In the advertisement a full military band in
bright red jackets is shown marching across
the space and the Victor trade-mark is promi-
nently displayed above the leader.
In a letter to dealers regarding the advertise-
ment the Victor Co. calls attention to the fact
based upon the Saturday Evening Post circula-
tion of nearly 2,000,000, the advertisement will
be read by between five and six million people,
and therefore cannot but stimulate the sales
of band records, and incidentally other records
in the catalog.
The Ogden Sectional Cabinet Co., Lynchburg,
Va., has just issued a most comprehensive new
catalog. It is really a treatise on record filing
and describes in detail the Ogden System. Every
feature of the system is carefully illustrated
through the medium of special drawings and
photographs, and the readers of the catalog
thereby secure an excellent idea of just how the
system operates, just what equipment they will
require and the approximate price. The Ogden
System of record filing is continually making
new friends in the trade, with the resultant de-
mand that has necessitated the expansion of the
Ogden plant on several occasions. For the
past several weeks it has been necessary to work
a night force at the plant to keep up with orders
which are reaching headquarters, so as to in-
sure prompt deliveries.
LOUISVILLE, KY., August 13.—The Krausgill
Piano Co., who feature the Victor line exten-
sively, have been paying special attention re-
cently to the exploitation of the small models
of Victrolas for use in camps, with special ref-
erence to the requirements of the military. The
company recently devoted an entire window dis-
play to portable models of Victrolas in the spe-
cial carrying cases marketed by the Corley Co.,
of Richmond. The display not only resulted
in the sale of several machines to military units
hereabout, but was also the means of selling a
number of outfits to camping parties and vaca-
tionists.
LEASE NEW QUARTERS IN CHICAGO
The Domestic Talking Machine Corp., of
Philadelphia, recently concluded negotiations
with the Eilers Music House, of Portland, Ore.,
whereby this well-known house will act as
wholesale distributor for the Domestic line in
their territory.
The Domestic Co., which has been making
rapid strides during the last two years, under
the able direction of its executives, reports an
enthusiastic reception on the part of both deal-
ers and public for their new "large tone" line
of machines, and the fact that the Eilers Music
House, of Portland, has now become the Do-
mestic jobber for the Northwest undoubtedly
indicates that the Domestic line will be ener-
getically pushed in this territory.
FRAAD CO. MAKE ASSIGNMENT
August 13.—The Aeolian Co.
have just closed a lease on the ground floor at
116 South Michigan avenue, for a retail store
in which the Vocalion will be featured. There
wiU be a fine concert hall in the rear of the
warerooms. O. C. Searles is manager.
For Benefit of Creditors on Saturday to Isidore
A. Rabinow
A NEW YORK INCORPORATION
The Fraad Talking Machine Co., Inc., talking
machines, at 224 West Twenty-sixth street, New
York, assigned on Saturday last for the benefit
of creditors to Isidore A. Rabinow. Frank C.
Cozens is president of the company. It was
incorporated in 1916.
The New York Mercantile Factors Corp., New
York, has been incorpprated with a capital stock
of $10,000 to manufacture phonographs and
safety winding springs. The three incorporators
are V. C. Zerwinski, A. Ferer and B. Tannen-
baum.
EDISON DISPLATMN VANCOUVER
accompanying illustration the well-known in-
signia of the Rotary Club held prominent place
in the window and bore suitable inscriptions,
while in the center background there appeared
an almost life size portrait of Thos. A. Edison,
with Edison phonographs placed to the right
and left. Canada is declared to be doing the
Kent Piano Co. Arranges Attractive Window
During Recent Fair Held in That City
B. C, August 10.—The Kent Piano
Co., Ltd., well-known Edison jobber of this city,
VANCOUVER,
CHICAGO, III.,
DOMESTIC JOBBERJN NORTHWEST
The Eilers Music House, of Portland, Ore., to
Distribute the Domestic Line in Northwest
REARRANGE SUPERVISORS' DISTRICTS
New Schedule for Edison Phonograph Super-
visors Became Effective Last Week
The following rearrangement of Edison pho-
nograph supervisors' territories based upon a
more equal distribution of dealers in territories
to be covered became effective last week. The
supervisors and territories for which they are re-
sponsible are: Boston, New Haven, Albany and
Syracuse, H. R. Skelton, with J. B: D. Gambee
as mechanical instructor. New York, Philadel-
phia, Williamsport and Pittsburgh, C. S. Gard-
ner; J. C. Knipper, mechanical instructor. Rich-
mond, Atlanta, New Orleans, St. Louis, C. R.
Lee; E. F. Bedford, mechanical instructor. Cleve-
land, Cincinnati, Detroit, Indianapolis and Chi-
cago, N. Johnston; J. Finlayson, mechanical in-
structor. Milwaukee, Minneapolis, Des Moines
and Sioux City, L. A. Zollner; A. E. Schiller,
mechanical instructor. Kansas City, Omaha,
Denver, Ogden and Helena, C. W. Burgess; D.
Lawson, mechanical instructor. Dallas, El Paso
and Los Angeles, J. A. Shearman; C. A. Har-
rington, mechanical instructor. The Dominion
of Canada is supervised by D. M. Martin, as-
sisted by H. D. Gumaer as mechanical instructor.
GET PUBLICITY FROM FASHION SHOW
Attractive Window of the Kent Piano Co., Ltd., Vancouver
recently arranged a most attractive window dis- biggest phonograph business in her history, and
play which was featured during the recent fair the Kent Piano Co. is doing its share in pro-
held here, and aroused considerable favorable moting this business, judging from its active and
comment and interest. As will be seen by the resultful campaign.
The Victrola department of J. Bacon & Sons,
Louisville, Ky., secured some excellent publicity
during the recent spring fashion display held in
their store by placing a large Victrola near the
platform where the models were posing, and
keeping the instrument in constant operation.
As a result many prospects were attracted to
the department and good sales were made.
The Jesse French & Sons Piano Co. store in
Montgomery, Ala., is now handling the Colum-
bia Grafonola and the Aeolian Vocalion.
THE MUSIC TRADE REVIEW
45
A STRIKING RECORD ADVERTISEMENT
NEW CATALOG OF OGDEN SYSTEM
FEATURING CAMPING OUTFITS
Band Music on Victor Records to Be Featured
in Two-Page Spread in Colors in Saturday
Evening Post of August 18
Various Features of the Ogden System of Rec-
ord Filing Shown in Detail in New Volume—
Every Feature Carefully Explained
Krausgill Piano Co., Louisville, Ky., Has Spe-
cial Display of Small Victrolas and Carrying
Cases and Captures Many Sales
In line with the Victor Co.'s featuring of pa-
triotic records, and particularly the dashing
music of the military bands, there will appear
in the Saturday Evening Post of August 18 a
double page spread in colors calling attention
to "The dashing music of the world's greatest
bands—on the Victrola," and the fact that
Sousa's, Pryor's, Conway's and Vessella's bands,
the United States Marine Band, the Black Dia-
mond Band of London, the Band of the Cold-
stream Guards, the Garde Republicaine Band
of France, and other famous organizations are
represented by records in the Victor catalog.
In the advertisement a full military band in
bright red jackets is shown marching across
the space and the Victor trade-mark is promi-
nently displayed above the leader.
In a letter to dealers regarding the advertise-
ment the Victor Co. calls attention to the fact
based upon the Saturday Evening Post circula-
tion of nearly 2,000,000, the advertisement will
be read by between five and six million people,
and therefore cannot but stimulate the sales
of band records, and incidentally other records
in the catalog.
The Ogden Sectional Cabinet Co., Lynchburg,
Va., has just issued a most comprehensive new
catalog. It is really a treatise on record filing
and describes in detail the Ogden System. Every
feature of the system is carefully illustrated
through the medium of special drawings and
photographs, and the readers of the catalog
thereby secure an excellent idea of just how the
system operates, just what equipment they will
require and the approximate price. The Ogden
System of record filing is continually making
new friends in the trade, with the resultant de-
mand that has necessitated the expansion of the
Ogden plant on several occasions. For the
past several weeks it has been necessary to work
a night force at the plant to keep up with orders
which are reaching headquarters, so as to in-
sure prompt deliveries.
LOUISVILLE, KY., August 13.—The Krausgill
Piano Co., who feature the Victor line exten-
sively, have been paying special attention re-
cently to the exploitation of the small models
of Victrolas for use in camps, with special ref-
erence to the requirements of the military. The
company recently devoted an entire window dis-
play to portable models of Victrolas in the spe-
cial carrying cases marketed by the Corley Co.,
of Richmond. The display not only resulted
in the sale of several machines to military units
hereabout, but was also the means of selling a
number of outfits to camping parties and vaca-
tionists.
LEASE NEW QUARTERS IN CHICAGO
The Domestic Talking Machine Corp., of
Philadelphia, recently concluded negotiations
with the Eilers Music House, of Portland, Ore.,
whereby this well-known house will act as
wholesale distributor for the Domestic line in
their territory.
The Domestic Co., which has been making
rapid strides during the last two years, under
the able direction of its executives, reports an
enthusiastic reception on the part of both deal-
ers and public for their new "large tone" line
of machines, and the fact that the Eilers Music
House, of Portland, has now become the Do-
mestic jobber for the Northwest undoubtedly
indicates that the Domestic line will be ener-
getically pushed in this territory.
FRAAD CO. MAKE ASSIGNMENT
August 13.—The Aeolian Co.
have just closed a lease on the ground floor at
116 South Michigan avenue, for a retail store
in which the Vocalion will be featured. There
wiU be a fine concert hall in the rear of the
warerooms. O. C. Searles is manager.
For Benefit of Creditors on Saturday to Isidore
A. Rabinow
A NEW YORK INCORPORATION
The Fraad Talking Machine Co., Inc., talking
machines, at 224 West Twenty-sixth street, New
York, assigned on Saturday last for the benefit
of creditors to Isidore A. Rabinow. Frank C.
Cozens is president of the company. It was
incorporated in 1916.
The New York Mercantile Factors Corp., New
York, has been incorpprated with a capital stock
of $10,000 to manufacture phonographs and
safety winding springs. The three incorporators
are V. C. Zerwinski, A. Ferer and B. Tannen-
baum.
EDISON DISPLATMN VANCOUVER
accompanying illustration the well-known in-
signia of the Rotary Club held prominent place
in the window and bore suitable inscriptions,
while in the center background there appeared
an almost life size portrait of Thos. A. Edison,
with Edison phonographs placed to the right
and left. Canada is declared to be doing the
Kent Piano Co. Arranges Attractive Window
During Recent Fair Held in That City
B. C, August 10.—The Kent Piano
Co., Ltd., well-known Edison jobber of this city,
VANCOUVER,
CHICAGO, III.,
DOMESTIC JOBBERJN NORTHWEST
The Eilers Music House, of Portland, Ore., to
Distribute the Domestic Line in Northwest
REARRANGE SUPERVISORS' DISTRICTS
New Schedule for Edison Phonograph Super-
visors Became Effective Last Week
The following rearrangement of Edison pho-
nograph supervisors' territories based upon a
more equal distribution of dealers in territories
to be covered became effective last week. The
supervisors and territories for which they are re-
sponsible are: Boston, New Haven, Albany and
Syracuse, H. R. Skelton, with J. B: D. Gambee
as mechanical instructor. New York, Philadel-
phia, Williamsport and Pittsburgh, C. S. Gard-
ner; J. C. Knipper, mechanical instructor. Rich-
mond, Atlanta, New Orleans, St. Louis, C. R.
Lee; E. F. Bedford, mechanical instructor. Cleve-
land, Cincinnati, Detroit, Indianapolis and Chi-
cago, N. Johnston; J. Finlayson, mechanical in-
structor. Milwaukee, Minneapolis, Des Moines
and Sioux City, L. A. Zollner; A. E. Schiller,
mechanical instructor. Kansas City, Omaha,
Denver, Ogden and Helena, C. W. Burgess; D.
Lawson, mechanical instructor. Dallas, El Paso
and Los Angeles, J. A. Shearman; C. A. Har-
rington, mechanical instructor. The Dominion
of Canada is supervised by D. M. Martin, as-
sisted by H. D. Gumaer as mechanical instructor.
GET PUBLICITY FROM FASHION SHOW
Attractive Window of the Kent Piano Co., Ltd., Vancouver
recently arranged a most attractive window dis- biggest phonograph business in her history, and
play which was featured during the recent fair the Kent Piano Co. is doing its share in pro-
held here, and aroused considerable favorable moting this business, judging from its active and
comment and interest. As will be seen by the resultful campaign.
The Victrola department of J. Bacon & Sons,
Louisville, Ky., secured some excellent publicity
during the recent spring fashion display held in
their store by placing a large Victrola near the
platform where the models were posing, and
keeping the instrument in constant operation.
As a result many prospects were attracted to
the department and good sales were made.
The Jesse French & Sons Piano Co. store in
Montgomery, Ala., is now handling the Colum-
bia Grafonola and the Aeolian Vocalion.
Future scanning projects are planned by the International Arcade Museum Library (IAML).