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Music Trade Review

Issue: 1917 Vol. 65 N. 6 - Page 53

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
49
THE MUSIC TRADE REVIEW
M REVIEW MEAR5
4,000,000!
Copies of
"Century Edition"
were sold in 1916!
Best music procurable — plus national
advertising—plus dealers' co-operation—
were three great factors that made
"Century's" year a record breaker!
It's a mighty interesting proposition.
Are you getting your share ?
Century Music Pub. Co.
231-235 West 40th Street, NEW YORK
BIG CAMPAIGN FOR CENTURY EDITION
Advertisements Each Month in Magazines Hav-
ing Total Circulation of Over 8,000,000 to
Begin With the October Issues
n „ •..:
The Century Music Publishing Co. will shortly
make some important and interesting announce-
ments regarding their fall and winter exploita-
tion campaign in the interests of the Century
Edition and which will include a number of new
publicity and business building features.
In line with their regular advertising policy
the Century Co. will begin their advertising cam-
paign in the magazines of national circulation
with their October numbers which will appear
about the middle of September. Quarter-page
advertisements will be inserted monthly for six
months in nine publications having an aggregate
monthly circulation or 8,125,000, a gross cir-
culation for the six months of nearly 50,000,000.
Century Edition dealers should be quick to
realize what these tremendous figures mean to
them from a direct business standpoint.
The Century Music Publishing Co. will also
shortly announce a new business building con-
test for dealers, in which Liberty Bonds will
figure prominently as prizes. The details of
the contest will be made public in a very few
weeks.
THAT Maurice Richmond, of the Enterprise
Music Co., returned from a nice, cool, three
weeks' auto trip last week just in time to en-
joy the terrific heat wave hereabouts.
THAT one publisher remarked that some of
the song writers caught in the draft will never
be able to claim exemption for weak nerves.
THAT.Teddy Morse has gone and pulled that
old bird-cage story. Oh, Teddy!
THAT a thirty-mile trip in a sightseeing car
over, country roads is fine when the roads are
good, when the roads are not, Oh, boy!
THAT in "Kiss Me Pretty" and "Please Don't
Go," the A. J. Stasny Music Co. has a pair
of numbers that should mean much to the pro-
ductive policy of their catalog.
THAT next to the Mayor, Howard Johnson,
the rising young song writer hereabouts, ap-
pears to be the most prominent citizen of Tor-
rington, Conn., which town he selected for his
birthplace.
THAT in view of the number of new musical
productions announced for next season, the
specialists in interpolation may expect some
busy times.
THAT the headline in a contemporary reads:
"Dolly's Dance to Stern Tunes." Serious music,
we presume.
THAT in appealing for reading matter for the
soldiers the gatherers state they want current
literature and not old almanacs from the garret.
How about the old dust covered war songs now
being pulled from the shelves?
THAT he stood at Times Square forsaken and
alone. He was the only popular song writer
who has not y, et written at least one patriotic
number.
"GOOD=BYE, BOYJTJTO BE PRODUCED
"Good-bye, Boys," the new musical play, with
book and lyrics by Junie McCree, and music
by Edward Stembler, will shortly be placed in
rehearsal for production early in the fall. The
piece is an adaptation of the farce, "Billy's
Tombstone." Jos. W. Stern & Co. will publish
the music.
A PATRIOTIC HYMN THAT WILL LAST
The American National Hymn
WITH PRELUDE
Word* by Rev. S. E. SMITH
Mu.ic by GEO. L. WEITZ
GEO. L. VVEITZ, 753 6th A v e . , N e w York
IsThis Book inYourWindow?
The most complete collection of National and
Patriotic Songs ever published—includes the
National Song; of every Nation in the world
iiiiiiiiiiiiiiiiiiniiiiirmmiiiiiB
OU
Can't Go
Wrong
With ti
1 "Throw No Stones In
I the Well That Gives
|
You Water"
|
Startling Words—Stirring Melody
|
|
Looks like another "Don't Bite
the Hand That's Feeding You"
1
SPECIAL PRICE TO DEALERS
H
m
W
a copy if you attach this
m C
Advt. to your order
lllll LEO. FEIST, Inc., FEIST Bldg., New York
TO BRING SUITS AGAINST THEATRE
Society of Authors, Composers and Publishers
to Take Action Against Motion Picture
Houses, Following Recent Refusal of the
Same—One Suit Already Started
The refusal of the members of the Exhibitors'
League of America to meet the demands of the
Society of Authors, Composers and Publishers
that they pay a fee of 10 cents per seat per year
for the performing rights of music controlled
by the society members, will, it is promised, re-
sult in the bringing of a hundred or more suits
against individual theatre owners by Nathan
Burkan, attorney for the society. One suit,
that of the Broadway Music Corp., against the
Fulton Auditorium Co., which operates the
Fulton Auditorium in Brooklyn, N. Y., has al-
ready been instituted in the United States Dis-
trict Court. The basis of the suit is that the
pianos for the theatre played "Down Where the
Swanee River Flows" without permission. An
injunction, $3,000 damages and a $10 penalty
for each performance are asked for in the com-
plaint.
THE ONE BIG PATRIOTIC HIT
After raising their prices 33j^%, music printers
in Great Britain threaten another increase.
Another Hit!
"Over There"
By Geo. M. Cohan
"If I Catch the Guy Who Wrote
Poor Butterfly"
Get In a t t h i s p r i c e .
7c p e r c o p y
HAVE YOU GOT THESE?
"Sometime"
18c per copy
"M-I-s-s-I-s-s-i-p-p-i"
18c per copy
"There's Only One Little Girl."
By Geo. M. Cohan
7c p e r c o p y
Wm. Jerome Publishing Corporation
Strand Theatre Building,
NEW YORK CITY
Write for Special Offer to Dealers
HINDS, HAYDEN&ELDREDGE, he.
11 Union Square West
New York City
M.WITMARK&SONSS

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