Music Trade Review
Issue: 1917 Vol. 65 N. 3 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
FRANK
K. PENNINGTON'S NEW POST
45
EDISON GREETS VISITING DEALERS AT LABORATORIES
Appointed Assistant General Sales Manager of
the Columbia Graphophone Co.
Members of Edison Dealers' Association Conclude Convention, Held Last Week at the Waldorf-
Astoria, With Inspection of Edison Plant—Mr. Edison Tells of Scientific Accomplishments
George W. Hopkins, general sales manager of
The visiting delegates to the Edison Dealers' to express his appreciation of the loyalty, co-
the Columbia Graphophone Co., New York, an- Association, whose successful convention was operation, fraternalism and helpful pulling to-
nounced this week the appointment of Frank K. referred to at length in last week's Review, gether of all present, for the mutual good of
Pennington as assistant general sales manager. visited the Edison factory at Orange, N. J., on both makers and sellers.
Saturday morning. They were met at the sta-
He pointed out that his entire effort was to
tion by officials of the company, and a band con- inspire the dealers with the Golden Rule spirit,
sisting of members of the factory force, and a and judging from the congratulations extended
military organization, also composed of Edison Mr. Wilmot, he made a real hit at this great
employes, and were escorted to the Edison plant, gathering of the Edison dealers—so much so
when they received a welcome in person from that they freely translated Mr. Wilmot's initials,
Mr. Edison. This was his first appearance in "W. D." to read "Well Done" Wilmot—a rather
public in several months, and the invitation to pertinent "play" of words.
the factory was given because of Mr. Edison's
inability to attend the great banquet of the Edi-
CLEVER ADVERTISING STUNT
son Dealers' Association at the Waldorf-As-
toria on Friday. In fact, Mr. Edison's time Instituted by Manager Benson, of Norumbega
card at the works—No. 1, always faithfully
Park, in Which the Columbia Is Featured
punched—shows that he did not leave his labors
BOSTON, MASS., July 16.—The accompanying
at the plant until 12.13 Friday night. This
fact was revealed when going through the lab- photograph will give an idea of the advertising
"stunt" which is being carried on by Manager
oratory.
The dealers were enthusiastic over the visit,
and were keenly interested in Mr. Edison's
views, as expressed through his secretary when
he urged the speeding of all industry "That this
nation may fulfil its assumed obligations as pro-
tector of democracy in the world."
"This nation has agreed to save democracy
from despotism, and at no matter what cost it
must carry out its contract," says the inventor.
"The nation is not a third person—it is our-
selves. The nation's obligation is our obliga-
tion, and each of us should work harder than
Frank K. Pennington
Mr. Pennington has been associated with the he ever worked before, and produce more
Columbia Graphophone Co. since the 1st of than he ever produced before, in order to bet-
February, having been manager of the trade ter discharge his share of the obligation which
promotion department. This department has the nation has assumed."
Speaking further Mr. Edison said: "We now
been discontinued, and the work will be carried
on by the sales department under Mr. Hopkins' have all the rebellious elements under control,"
referring to the difficulties encountered soon
able direction and supervision.
During his six months' association with the after imports of certain chemicals needed in the
Columbia Co. Mr. Pennington has won the trade ceased to come from Germany. Mr. Edi-
friendship and esteem of every member of the son now has succeeded in making every element
organization. He established the house organ needed in his own industries, or else has found
for salesmen known as the "Peptimist" and has a satisfactory substitute, so that at last he has
left nothing undone to promote good fellowship established his own business on an "all-Ameri-
Mammoth Grafonola Used to Advertise Park
and camaraderie among the sales organization. can" basis.
Benson,
of Norumbega Park, which is located on
W. D. Wilmot, who presided at the conven-
He is eminently qualified to fill his new post
the outskirts of Boston and which contains the
tion
of
Edison
dealers
at
the
Waldorf-Astoria
as he is thoroughly familiar with every detail
largest open air theatre in the country.
of sales promotion and merchandising, having last week, was a visitor to The Review sanctum
An enlarged model of the Columbia Grafonola
on
Saturday
and
was
naturally
very
enthusiastic
been associated with the Oliver Typewriter Co.
200
has been built on a Ford chassis and there
for nineteen years.
over the success of the convention, and wished
is enough space inside this Grafonola for a
man to sit and operate a Grafonola 50. The
automobile is driven around Greater Boston,
Before leaving to join the colors of "Uncle tended by Miss Grace Hetherington, of the com- and stops on a prominent street corner where
Sam," several members of the sales and clerical pany's office staff, to visit her summer home at it plays a number of popular Columbia records
to draw a crowd and then plays a personally
staffs of the New York Talking Machine Co., Edgewater, L,. I.
The accompanying photograph was taken dur- recorded story of Norumbega Park. This record
Victor distributor, accompanied by a number
of their coworkers accepted the invitation ex- ing the course of the day's fun, and judging from was made in the Columbia Co.'s personal record
the happy expression laboratories.
that is unanimous in
Manager Benson is very enthusiastic about
this picture, every one the effectiveness of this "stunt" which has re-
of the guests thor- sulted in a much larger attendance at Norum-
oughly enjoyed their bega Park than any previous season.
visit. Among those
in the picture are W.
VICTOR DAILY PAPER PUBLICITY
L. Garber and John
Connolly, who have
The Victor Talking Machine Co., Camden, N.
already joined t h e J., have sent out to the trade a list of new rec-
colors for service in ords which they will feature in their advertising
France; S. B. Schoon- in the daily newspapers for the weeks of August
maker, C. B. Mason, 1 and August 13. The nation wide advertising
J e r o m e Connolly, of these records made by Paderewski, Zimbalist,
W i l l i a m Proceller, Werrenrath and others, should be quite a stim-
Miss Grace Hether- ulus to the business of the dealers.
ington, Miss C. Har-
ing, Miss F. Roskamp,
The Crystola Talking Machine Co., of Cin-
Miss Dunn, Miss Don- cinnati, recently leased the sixth floor of the
ovan and Miss Platz. building at 314 Elm street.
How the Prospective Recruits Enjoyed Their Outing
MEMBERS OF N. Y. T. M. CO. STAFF ENJOY OUTING
THE MUSIC TRADE REVIEW
FRANK
K. PENNINGTON'S NEW POST
45
EDISON GREETS VISITING DEALERS AT LABORATORIES
Appointed Assistant General Sales Manager of
the Columbia Graphophone Co.
Members of Edison Dealers' Association Conclude Convention, Held Last Week at the Waldorf-
Astoria, With Inspection of Edison Plant—Mr. Edison Tells of Scientific Accomplishments
George W. Hopkins, general sales manager of
The visiting delegates to the Edison Dealers' to express his appreciation of the loyalty, co-
the Columbia Graphophone Co., New York, an- Association, whose successful convention was operation, fraternalism and helpful pulling to-
nounced this week the appointment of Frank K. referred to at length in last week's Review, gether of all present, for the mutual good of
Pennington as assistant general sales manager. visited the Edison factory at Orange, N. J., on both makers and sellers.
Saturday morning. They were met at the sta-
He pointed out that his entire effort was to
tion by officials of the company, and a band con- inspire the dealers with the Golden Rule spirit,
sisting of members of the factory force, and a and judging from the congratulations extended
military organization, also composed of Edison Mr. Wilmot, he made a real hit at this great
employes, and were escorted to the Edison plant, gathering of the Edison dealers—so much so
when they received a welcome in person from that they freely translated Mr. Wilmot's initials,
Mr. Edison. This was his first appearance in "W. D." to read "Well Done" Wilmot—a rather
public in several months, and the invitation to pertinent "play" of words.
the factory was given because of Mr. Edison's
inability to attend the great banquet of the Edi-
CLEVER ADVERTISING STUNT
son Dealers' Association at the Waldorf-As-
toria on Friday. In fact, Mr. Edison's time Instituted by Manager Benson, of Norumbega
card at the works—No. 1, always faithfully
Park, in Which the Columbia Is Featured
punched—shows that he did not leave his labors
BOSTON, MASS., July 16.—The accompanying
at the plant until 12.13 Friday night. This
fact was revealed when going through the lab- photograph will give an idea of the advertising
"stunt" which is being carried on by Manager
oratory.
The dealers were enthusiastic over the visit,
and were keenly interested in Mr. Edison's
views, as expressed through his secretary when
he urged the speeding of all industry "That this
nation may fulfil its assumed obligations as pro-
tector of democracy in the world."
"This nation has agreed to save democracy
from despotism, and at no matter what cost it
must carry out its contract," says the inventor.
"The nation is not a third person—it is our-
selves. The nation's obligation is our obliga-
tion, and each of us should work harder than
Frank K. Pennington
Mr. Pennington has been associated with the he ever worked before, and produce more
Columbia Graphophone Co. since the 1st of than he ever produced before, in order to bet-
February, having been manager of the trade ter discharge his share of the obligation which
promotion department. This department has the nation has assumed."
Speaking further Mr. Edison said: "We now
been discontinued, and the work will be carried
on by the sales department under Mr. Hopkins' have all the rebellious elements under control,"
referring to the difficulties encountered soon
able direction and supervision.
During his six months' association with the after imports of certain chemicals needed in the
Columbia Co. Mr. Pennington has won the trade ceased to come from Germany. Mr. Edi-
friendship and esteem of every member of the son now has succeeded in making every element
organization. He established the house organ needed in his own industries, or else has found
for salesmen known as the "Peptimist" and has a satisfactory substitute, so that at last he has
left nothing undone to promote good fellowship established his own business on an "all-Ameri-
Mammoth Grafonola Used to Advertise Park
and camaraderie among the sales organization. can" basis.
Benson,
of Norumbega Park, which is located on
W. D. Wilmot, who presided at the conven-
He is eminently qualified to fill his new post
the outskirts of Boston and which contains the
tion
of
Edison
dealers
at
the
Waldorf-Astoria
as he is thoroughly familiar with every detail
largest open air theatre in the country.
of sales promotion and merchandising, having last week, was a visitor to The Review sanctum
An enlarged model of the Columbia Grafonola
on
Saturday
and
was
naturally
very
enthusiastic
been associated with the Oliver Typewriter Co.
200
has been built on a Ford chassis and there
for nineteen years.
over the success of the convention, and wished
is enough space inside this Grafonola for a
man to sit and operate a Grafonola 50. The
automobile is driven around Greater Boston,
Before leaving to join the colors of "Uncle tended by Miss Grace Hetherington, of the com- and stops on a prominent street corner where
Sam," several members of the sales and clerical pany's office staff, to visit her summer home at it plays a number of popular Columbia records
to draw a crowd and then plays a personally
staffs of the New York Talking Machine Co., Edgewater, L,. I.
The accompanying photograph was taken dur- recorded story of Norumbega Park. This record
Victor distributor, accompanied by a number
of their coworkers accepted the invitation ex- ing the course of the day's fun, and judging from was made in the Columbia Co.'s personal record
the happy expression laboratories.
that is unanimous in
Manager Benson is very enthusiastic about
this picture, every one the effectiveness of this "stunt" which has re-
of the guests thor- sulted in a much larger attendance at Norum-
oughly enjoyed their bega Park than any previous season.
visit. Among those
in the picture are W.
VICTOR DAILY PAPER PUBLICITY
L. Garber and John
Connolly, who have
The Victor Talking Machine Co., Camden, N.
already joined t h e J., have sent out to the trade a list of new rec-
colors for service in ords which they will feature in their advertising
France; S. B. Schoon- in the daily newspapers for the weeks of August
maker, C. B. Mason, 1 and August 13. The nation wide advertising
J e r o m e Connolly, of these records made by Paderewski, Zimbalist,
W i l l i a m Proceller, Werrenrath and others, should be quite a stim-
Miss Grace Hether- ulus to the business of the dealers.
ington, Miss C. Har-
ing, Miss F. Roskamp,
The Crystola Talking Machine Co., of Cin-
Miss Dunn, Miss Don- cinnati, recently leased the sixth floor of the
ovan and Miss Platz. building at 314 Elm street.
How the Prospective Recruits Enjoyed Their Outing
MEMBERS OF N. Y. T. M. CO. STAFF ENJOY OUTING
Future scanning projects are planned by the International Arcade Museum Library (IAML).