Music Trade Review
Issue: 1917 Vol. 65 N. 25 - Page 12
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
MUSIC
TRADE
REVIEW
$50,000 DISTRIBUTED BY KQHLER INDUSTRIES FUND
WARNS AGAINST^SPECIAL SALES"
Eighth Payment From Continuous Service Fund Goes to Employes Just Before Christmas With
Cordial Letter From Richard W. Lawrence, President of Kohler & Campbell, Inc.
The eighth payment of the Continuous Serv- employe the firm's sincerest wishes for Christmas.
ice Fund of the Kohler Industries, New York,
The Continuous Service Fund is one of the
amounting to over $50,000, will be made to each many instances of welfare work which is car-
I employe of this extensive organization just be- ried on extensively throughout the Kohler In-
dustries. Others are the life insurance protection,
fore Christmas.
1
This is the fifth year of this fund, which has which is offered each employe, whereby each
'proved to be a great success, and which has man or woman in the employ of the Kohler
Hammann-Levin Co., of Baltimore, Points Out
Danger of Alleged Special Sales in Recent
Advertisement—Gulbransen Player Featured
0 z
NO
DATE-
CONTINUOUS SERVICE FUND
PAY TO T'HB, 'ORDER O.
AL.LARS
\ *——|
CAMPBELL. INC.
These Checks Will Bring a Merry Christmas to the Kohler Industries Employes
benefited the thousands of employes of this Industries is insured for $500 in cash, free medi-
organization. The payments will be made just cal attendance, free wards at the Polyclinic
before Christmas, so that the employes may use Hospital, the Industries' restaurant, where ex-
the money for Christmas shopping if they so cellent meals are furnished for less than cost,
desire, or it will be accepted by the Industries the Safety First movement, which has mini-
as part payment for the Liberty Bonds which mized accidents in various plants, and the Sug-
are being purchased by many of the employes gestion Plan, by which many of the employes
have won substantial cash prizes.
on the partial payment plan.
With each check there is sent a letter signed
In the accompanying illustration there is re-
by R. W. Lawrence, president of Kohler & produced one of the Continuous Service Fund
Campbell, Inc., expressing his pleasure at en- checks, many of which will be distributed dur-
closing the same, as well as extending to the ing the coming week.
REQUESTS EMERSON PIANO
Leading Lady in "The Garden of Allah" Sends
Telegram to Evans Music House to Place
Instrument in Her Room at Hotel
The Evans Piano House, Clinton, Iowa, re-
cently used some very striking newspaper pub-
licity advertising the Emerson piano, manu-
factured by the Emerson Piano Co., Boston,
Mass., under the title "Emerson Piano Wins
Again."
In the advertisement is a reproduction of a
photograph of Sarah Truax, who plays the lead-
ing role of "Domini Enfilden" in "The Garden
r
of Allah," which was produced at the Clinton
Theatre on December 5, and also the following
telegram, which was received by C. A. Evans, Jr.,
of the Evans Piano House, from Miss Truax, in
which she stated: "Will you be so kind as to
place an Emerson piano in my apartment at the
Lafayette Hotel? I shall be in Clinton Wednes-
day, December 5. I prefer this make of piano
because I have found it to possess the most ex-
quisite tone and easiest action."
The evidence of such confidence emphasizes
the* world-wide reputation which has been en-
joyed by the Emerson instruments for many
years, and proves what satisfaction can do
toward strengthening it.
Instant Response
is what you get in pumping the treadles of the
Ludwig Player Piano. When playing a pia-
nissimo passage, followed by a loud crash, just
give a quick, sharp pressure. You'll find the
reserve power always there.
Write for Booklet, "20 Reasons
Why You Should Sell the Ludwig."
LUDWIG & CO.
Willow Ave. and 136th St.
NEW YORK
BALTIMORE, MD., December
17.—The
Ham-
mann-Levin Co., of this city, in its retail piano
advertising has recently introduced a novel
method of combating the "special sale" type of
newspaper publicity. It is in effect a publicity
campaign to educate the consumer to distrust
the "special sale" appeal and to place confidence
in instruments the price of which is nationally
advertised and standard. The "copy" of an ad-
vertisement headed "Warning" is as follows:
"You can't know everything, and what you
don't know is your misfortune—and not your
fault!
"If you'll read this statement you'll know
enough about player-pianos to see the silly side
of the many special 'sales' that are running
here in Baltimore right now. They're the
poorest excuse to take cash from the public
that you can picture—but let's see why!
"Six sales—not one of them 'all wool and a
yard wide!' Not one of them but makes you
wade through a peck of adjectives—a perfect
hurricane of supposed facts—a wild spread of
language that makes you weak to finish—and
tells you nothing when you're through!
"If you try to boil this cauldron of claims
down to a capsule size (so you can swallow it)
you can't. You're not supposed to! You
don't get any real meaning out of it all—be-
cause there's no real meaning in it, except that
your money is wanted, and you're supposed to
part with it!
"It's lucky for you that there's a safe, sane,
satisfactory escape from these 'sales' for any-
one who really wants a player-piano! It's the
Gulbransen player, for which one standard price
is asked throughout this broad U. S. A. in every
city, hamlet and town, in season and out of
season, any time and all the time!
"The Gulbransen is made for selling—but not
for 'sales'! It's made to give a wonderful re-
turn for your money—but not to 'catch' your
money!—Gulbransen players are made in four
models and five woods. A motor that's a mar-
vel; a singing tone that has never been equaled;
many special features that no other player has
—and it's honest!—on the level .'—worthy your
fullest confidence, and worth more than you
have to pay for it!
"A lifetime of enjoyment in every Gulbran-
sen! A masterpiece—not a machine! It doesn't
take a verbal hemorrhage to sell one! The peo-
ple don't have to be tricked into buying one!
The salesman doesn't do a little slight-of-hand
with statements when he explains it. We're
selling more than we ever did—500 in the last
twelve months; think of it! and we simply want
the people of Baltimore to know that it's one
thing to be 'caught' on a piano that's built spe-
cially for 'sales'—and another thing (quite the
opposite) to own a Gulbransen, with a value as
certain and acknowledged as a Government
Bond!"
NEW STIEFF STORE IN SCRANTON
Formal Opening of Enlarged Quarters in That
City Held on Monday of This Week
SCRANTON, PA., December 18.—The formal open-
ing of the elaborate new warerooms of Chas.
M. Stieff, Inc., at 513 Lackawanna avenue, this
city, was held yesterday, and the interest of
the public in the event was indicated by the
crowds that were in attendance throughout the
afternoon and evening, when special concerts
were given by Bauer's Orchestra. In the eve-
ning also Prof. Newstead, of the Peabody In-
stitute, Baltimore, gave a piano recital.
The local branch of the Stieff house is under
the management of John B. Gigl, Jr, and the
rapid growth of the business in Scranton and
vicinity necessitated the securing of larger quar-
ters. The present store is declared to be the
largest of any piano concern in northeastern
Pennsylvania.
12
THE
MUSIC
TRADE
REVIEW
$50,000 DISTRIBUTED BY KQHLER INDUSTRIES FUND
WARNS AGAINST^SPECIAL SALES"
Eighth Payment From Continuous Service Fund Goes to Employes Just Before Christmas With
Cordial Letter From Richard W. Lawrence, President of Kohler & Campbell, Inc.
The eighth payment of the Continuous Serv- employe the firm's sincerest wishes for Christmas.
ice Fund of the Kohler Industries, New York,
The Continuous Service Fund is one of the
amounting to over $50,000, will be made to each many instances of welfare work which is car-
I employe of this extensive organization just be- ried on extensively throughout the Kohler In-
dustries. Others are the life insurance protection,
fore Christmas.
1
This is the fifth year of this fund, which has which is offered each employe, whereby each
'proved to be a great success, and which has man or woman in the employ of the Kohler
Hammann-Levin Co., of Baltimore, Points Out
Danger of Alleged Special Sales in Recent
Advertisement—Gulbransen Player Featured
0 z
NO
DATE-
CONTINUOUS SERVICE FUND
PAY TO T'HB, 'ORDER O.
AL.LARS
\ *——|
CAMPBELL. INC.
These Checks Will Bring a Merry Christmas to the Kohler Industries Employes
benefited the thousands of employes of this Industries is insured for $500 in cash, free medi-
organization. The payments will be made just cal attendance, free wards at the Polyclinic
before Christmas, so that the employes may use Hospital, the Industries' restaurant, where ex-
the money for Christmas shopping if they so cellent meals are furnished for less than cost,
desire, or it will be accepted by the Industries the Safety First movement, which has mini-
as part payment for the Liberty Bonds which mized accidents in various plants, and the Sug-
are being purchased by many of the employes gestion Plan, by which many of the employes
have won substantial cash prizes.
on the partial payment plan.
With each check there is sent a letter signed
In the accompanying illustration there is re-
by R. W. Lawrence, president of Kohler & produced one of the Continuous Service Fund
Campbell, Inc., expressing his pleasure at en- checks, many of which will be distributed dur-
closing the same, as well as extending to the ing the coming week.
REQUESTS EMERSON PIANO
Leading Lady in "The Garden of Allah" Sends
Telegram to Evans Music House to Place
Instrument in Her Room at Hotel
The Evans Piano House, Clinton, Iowa, re-
cently used some very striking newspaper pub-
licity advertising the Emerson piano, manu-
factured by the Emerson Piano Co., Boston,
Mass., under the title "Emerson Piano Wins
Again."
In the advertisement is a reproduction of a
photograph of Sarah Truax, who plays the lead-
ing role of "Domini Enfilden" in "The Garden
r
of Allah," which was produced at the Clinton
Theatre on December 5, and also the following
telegram, which was received by C. A. Evans, Jr.,
of the Evans Piano House, from Miss Truax, in
which she stated: "Will you be so kind as to
place an Emerson piano in my apartment at the
Lafayette Hotel? I shall be in Clinton Wednes-
day, December 5. I prefer this make of piano
because I have found it to possess the most ex-
quisite tone and easiest action."
The evidence of such confidence emphasizes
the* world-wide reputation which has been en-
joyed by the Emerson instruments for many
years, and proves what satisfaction can do
toward strengthening it.
Instant Response
is what you get in pumping the treadles of the
Ludwig Player Piano. When playing a pia-
nissimo passage, followed by a loud crash, just
give a quick, sharp pressure. You'll find the
reserve power always there.
Write for Booklet, "20 Reasons
Why You Should Sell the Ludwig."
LUDWIG & CO.
Willow Ave. and 136th St.
NEW YORK
BALTIMORE, MD., December
17.—The
Ham-
mann-Levin Co., of this city, in its retail piano
advertising has recently introduced a novel
method of combating the "special sale" type of
newspaper publicity. It is in effect a publicity
campaign to educate the consumer to distrust
the "special sale" appeal and to place confidence
in instruments the price of which is nationally
advertised and standard. The "copy" of an ad-
vertisement headed "Warning" is as follows:
"You can't know everything, and what you
don't know is your misfortune—and not your
fault!
"If you'll read this statement you'll know
enough about player-pianos to see the silly side
of the many special 'sales' that are running
here in Baltimore right now. They're the
poorest excuse to take cash from the public
that you can picture—but let's see why!
"Six sales—not one of them 'all wool and a
yard wide!' Not one of them but makes you
wade through a peck of adjectives—a perfect
hurricane of supposed facts—a wild spread of
language that makes you weak to finish—and
tells you nothing when you're through!
"If you try to boil this cauldron of claims
down to a capsule size (so you can swallow it)
you can't. You're not supposed to! You
don't get any real meaning out of it all—be-
cause there's no real meaning in it, except that
your money is wanted, and you're supposed to
part with it!
"It's lucky for you that there's a safe, sane,
satisfactory escape from these 'sales' for any-
one who really wants a player-piano! It's the
Gulbransen player, for which one standard price
is asked throughout this broad U. S. A. in every
city, hamlet and town, in season and out of
season, any time and all the time!
"The Gulbransen is made for selling—but not
for 'sales'! It's made to give a wonderful re-
turn for your money—but not to 'catch' your
money!—Gulbransen players are made in four
models and five woods. A motor that's a mar-
vel; a singing tone that has never been equaled;
many special features that no other player has
—and it's honest!—on the level .'—worthy your
fullest confidence, and worth more than you
have to pay for it!
"A lifetime of enjoyment in every Gulbran-
sen! A masterpiece—not a machine! It doesn't
take a verbal hemorrhage to sell one! The peo-
ple don't have to be tricked into buying one!
The salesman doesn't do a little slight-of-hand
with statements when he explains it. We're
selling more than we ever did—500 in the last
twelve months; think of it! and we simply want
the people of Baltimore to know that it's one
thing to be 'caught' on a piano that's built spe-
cially for 'sales'—and another thing (quite the
opposite) to own a Gulbransen, with a value as
certain and acknowledged as a Government
Bond!"
NEW STIEFF STORE IN SCRANTON
Formal Opening of Enlarged Quarters in That
City Held on Monday of This Week
SCRANTON, PA., December 18.—The formal open-
ing of the elaborate new warerooms of Chas.
M. Stieff, Inc., at 513 Lackawanna avenue, this
city, was held yesterday, and the interest of
the public in the event was indicated by the
crowds that were in attendance throughout the
afternoon and evening, when special concerts
were given by Bauer's Orchestra. In the eve-
ning also Prof. Newstead, of the Peabody In-
stitute, Baltimore, gave a piano recital.
The local branch of the Stieff house is under
the management of John B. Gigl, Jr, and the
rapid growth of the business in Scranton and
vicinity necessitated the securing of larger quar-
ters. The present store is declared to be the
largest of any piano concern in northeastern
Pennsylvania.
Future scanning projects are planned by the International Arcade Museum Library (IAML).