Music Trade Review
Issue: 1917 Vol. 65 N. 22 - Page 6
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Announcing
Newest and Greatest Player Value in the World!
T
H E Kroeger Mastertone is the latest creation of the Kroeger Piano Company. This remarkable new
instrument is an achievement in player piano building that is actually revolutionary.
For a period of years, the Kroeger Research Laboratory has been quietly at work perfecting a series of
player piano improvements, any one of which would be hailed as an epochal departure.
Instead of announcing these new inventions and refinements as progress was made, the Kroeger Piano Company
decided to carry the work to completion and then build an entirely new type of player piano which would success-
fully embody the results of this long research and experimentation.
This instrument, the Kroeger Mastertone, will be ready for the trade about December 15th.
We Want Live Representatives
What We Offer
Exclusive Rights
Exclusive Selling Plans
Frankly, we do not believe any manufac-
turer ever offered as many REAL induce-
ments as we offer on the Kroeger Master-
tone. Beginning with a new and remark-
able player piano itself, we have, point by
point, reduced your selling effort to the
very minimum.
Because we are certain that the Kroeger
Mastertone is scheduled to smash player
piano selling records, we have decided on
a territorial policy which gives you the
fullest protection. Our exclusive rights
proposition carries no "jokers"—all we
ask of you is your full co-operation. When
you sell the. Kroeger Mastertone, you
have the incentive that rigid protection
provides.
Every dealer who sells the Mastertone is
provided, free of charge, with a unique
series of sales plans. These plans are
original with us and have been worked
out during the past three months by ex-
pert sales directors. They constitute a
decided asset to your business. They are
fully covered by copyright. None but
Mastertone dealers may make use of them.
Advertising Helps
New Styles
Real Advertising helps. Not some stere-
otyped letters and a collection of musty
literature and novelties. Kroeger Direct
Advertising Service has already won a
respected place in the trade and its appli-
cation to the Kroeger Mastertone gives
us the opportunity to further enlarge and
perfect it
While perfecting the Kroeger Mastertone,
we have not overlooked the matter of case
design. The new cases designed for the
Mastertone follow conservative lines but
they have some new touches of refinement
that make them "first seen on the floor."
Act
Now!
MTR-12-17
Kroeger Piano
Co., Stamford, Conn.
\
\
Gentlemen:
N
Please send me photos of
v
the Kroeger Mastertone—
v
technical description and analy-
^
ses—prices and terms—territorial
proposition—and data concerning ex-
clusive sales plans for use of Master-
tone dealers.
Name
Address
TEAR OFF AND MAIL
Kroeger Piano Co.
Stamford, Conn., and New York
THE MUSIC TRADE REVIEW
Announcing
Newest and Greatest Player Value in the World!
T
H E Kroeger Mastertone is the latest creation of the Kroeger Piano Company. This remarkable new
instrument is an achievement in player piano building that is actually revolutionary.
For a period of years, the Kroeger Research Laboratory has been quietly at work perfecting a series of
player piano improvements, any one of which would be hailed as an epochal departure.
Instead of announcing these new inventions and refinements as progress was made, the Kroeger Piano Company
decided to carry the work to completion and then build an entirely new type of player piano which would success-
fully embody the results of this long research and experimentation.
This instrument, the Kroeger Mastertone, will be ready for the trade about December 15th.
We Want Live Representatives
What We Offer
Exclusive Rights
Exclusive Selling Plans
Frankly, we do not believe any manufac-
turer ever offered as many REAL induce-
ments as we offer on the Kroeger Master-
tone. Beginning with a new and remark-
able player piano itself, we have, point by
point, reduced your selling effort to the
very minimum.
Because we are certain that the Kroeger
Mastertone is scheduled to smash player
piano selling records, we have decided on
a territorial policy which gives you the
fullest protection. Our exclusive rights
proposition carries no "jokers"—all we
ask of you is your full co-operation. When
you sell the. Kroeger Mastertone, you
have the incentive that rigid protection
provides.
Every dealer who sells the Mastertone is
provided, free of charge, with a unique
series of sales plans. These plans are
original with us and have been worked
out during the past three months by ex-
pert sales directors. They constitute a
decided asset to your business. They are
fully covered by copyright. None but
Mastertone dealers may make use of them.
Advertising Helps
New Styles
Real Advertising helps. Not some stere-
otyped letters and a collection of musty
literature and novelties. Kroeger Direct
Advertising Service has already won a
respected place in the trade and its appli-
cation to the Kroeger Mastertone gives
us the opportunity to further enlarge and
perfect it
While perfecting the Kroeger Mastertone,
we have not overlooked the matter of case
design. The new cases designed for the
Mastertone follow conservative lines but
they have some new touches of refinement
that make them "first seen on the floor."
Act
Now!
MTR-12-17
Kroeger Piano
Co., Stamford, Conn.
\
\
Gentlemen:
N
Please send me photos of
v
the Kroeger Mastertone—
v
technical description and analy-
^
ses—prices and terms—territorial
proposition—and data concerning ex-
clusive sales plans for use of Master-
tone dealers.
Name
Address
TEAR OFF AND MAIL
Kroeger Piano Co.
Stamford, Conn., and New York
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