Music Trade Review
Issue: 1917 Vol. 65 N. 20 - Page 58
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
52
THE MUSIC TRADE REVIEW
Head Hie Trade Mark <-arefully.
hear the machine, and you'll agree
that It is truly
The World's Musical Instrument
Improves All Records
Send for oar Special Proposition
HOFFAY TALKING MACHINE C O.. Inc.
3 Wes< 291 li Street
New York City
A SUCCESSFUL WOMAN DEALER
Mrs. M. B. Kaplan Has Built Up Excellent Vic-
tor Business in Jamaica—Miss Grace Galla-
gher Proves Energetic Manager
One of the most successful Victor establish-
ments on Long Island is the store owned by
Mrs. M. B. Kaplan
at Jamaica.
This
store is fitted up
very
attractively,
and through the use
of progressive s&les
methods and con-
sistent l o c a l pub-
licity, these ware-
rooms have become
a "Mecca" for music
lovers in that sec-
tion of Long Island.
Miss Grace Gal-
Miss Gallagher
lagher, the manager
of this store, has worked indefatigably to de-
velop the sales of Victrolas and Victor records,
and her efforts have been rewarded in the shape
of increased sales totals month after month.
Miss Gallagher is a talented musician, and her
knowledge of music has assisted her materially
in her chosen work.
GEORGE W. HOPKINS IN THE WEST
George W. Hopkins, general sales manager
of the Columbia Graphophone Co., New York,
is at present visiting a number of the company's
branches throughout the West. His itinerary
will include a visit to the Columbia branches in
Baltimore, Philadelphia, Indianapolis, St. Louis,
Cincinnati, Pittsburgh and Chicago.
ARMY AND NAVY EDISON MODEL USED WHITE WITH THOS. GOOOAN & BRO.
Members of "Oh Boy" Company Entertain Sol-
diers and Present Them with Records
The Army and Navy Model of the new Edi-
son phonograph was used by members of the HOUSTON, TEX., November 12.—W. P. White, for-
"Oh Boy" company at a recent entertainment merly connected with the traveling department
given by them to the soldiers at Casual Camp, of the Victor Talking Machine Co., has joined
Fort Jay, Governors Island. The company ren-
dered a very interesting program of songs and
dances, the new Edison phonograph furnishing
the music at all times. In order that the sol-
diers might have some tangible reminder of the
visit of the members of the company they pre-
sented the men with a set of Edison records con-
taining musical selections from the show.
BIG DEMAND FOR_GIFT CERTIFICATE
Orders for Victor Christmas Certificate Assume
Large Proportions
Since the Victor Talking Machine Co. an-
nounced the new Victor Christmas Gift Certifi-
cate, thousands of orders have been received at
the Victor office from dealers located in every
part of the country.
The individual orders
have already totaled into the hundred thousands.
Many of the orders contained supplementary
W. P. White
remarks, complimenting the Victor Co. on the
issuing of such a thoroughly practical certifi- the forces of Thos. Goggan & Bro., of this city,
cate, wihich, as many said, "is bound to mate- and will manage the wholesale branch. Mr.
rially boom the sale of Victor records."
White's experience in both wholesale and re-
tail lines of a specialty selling, together with
the most efficient training the Victor Co. gives
WILL HANDLE VICTOR LINE
its travelers, has well fitted him to assist the
A. A. Tanner & Co., who recently bought the Victor retailers in this section of the country.
stock of the Monrovia Book & Music Co., Thos. .Goggan & Bro., who have establishments
Monrovia, Cal., is closing out that stock at spe- at Houston and Galveston, are wholesalers of
cial sale and is installing a new line of Vic- Victrolas and records.
trolas and records and other musical goods.
Parsimony is not economy—more frequently
than not it is waste. It often forbids wise ex-
penditure in advertising, and lost opportunities
in that line invariably entail resultant financial
loss.
INSTALL COLUMBIA DISPLAY IN LOBBY Ofr HAVANA THEATRE
The Frank G. Robins Co., Columbia Representatives in Havana, Cuba, Now Carrying Complete
Line of Grafonolas on Display in the Lobby of the National Theatre of Cuba
The Columbia Graphophone Co., New York,
was recently advised by its representatives in
Havana, Cuba, the Frank G. Robins Co., that
they had leased the lobby of the National Thea-
tre of Cuba, and in that famous and magnificent
opera house would carry a complete line of
Will Manage Wholesale Department of Promi-
nent Texas Music House—Formerly on Trav-
eling Staff of the Victor Talking Machine Co.
ments to be found in any part of the world.
For a number of years past the Frank G.
Robins Co. has handled the products of the
Columbia Co. as exclusive representatives in
that country, and it has built up a business
which has reached phenomenal sales totals. The
line has been displayed
at retail in a store on
S a n Rafael street, the
RESIGNS AS COLUMBIA AD MANAGER
Edward M. Baker, advertising manager of the
Columbia Graphophone Co., New York, resigned
from this position last week. His successor
has not yet been appointed.
for by the leading merchandising houses in
Havana, the Frank G. Robins Co. emerged suc-
cessful, and now occupies the entire lobby with
its Grafonola display.
In addition to this artistic display the Colum-
bia line will also be shown in Havana in the
new ten-story building now being erected by
the Frank G. Robins Co. for their exclusive use
on Obispo and Havana streets. This building,
with the exception of the edifice occupied by
the National Bank of Cuba, will be the finest
commercial building in Havana.
The illustrations of the Columbia display pre-
Views of the Columbia Grafonola Display in the Lobby of the National Theatre of Cuba, in Havana
Columbia product. The significance of this lo- principal business street in Havana, but the sented by the Frank G. Robins Co. as shown
cation may be gleaned from the illustrations sales of Columbia product grew so rapidly that herewith, following closely on the recent open-
herewith, for the space occupied by the Frank the company was obliged to look for new quar- ing of the magnificent Columbia Shop in New
G. Robins Co. in the lobby of the National ters. It finally secured them in the National York, indicate that the artistic possibilities of
Theatre of Cuba constitutes one of the finest Theatre's lobby, and although the privilege to the Columbia line are now being recognized
and most artistic talking machine establish- occupy this valuable space was keenly contested the world over.
52
THE MUSIC TRADE REVIEW
Head Hie Trade Mark <-arefully.
hear the machine, and you'll agree
that It is truly
The World's Musical Instrument
Improves All Records
Send for oar Special Proposition
HOFFAY TALKING MACHINE C O.. Inc.
3 Wes< 291 li Street
New York City
A SUCCESSFUL WOMAN DEALER
Mrs. M. B. Kaplan Has Built Up Excellent Vic-
tor Business in Jamaica—Miss Grace Galla-
gher Proves Energetic Manager
One of the most successful Victor establish-
ments on Long Island is the store owned by
Mrs. M. B. Kaplan
at Jamaica.
This
store is fitted up
very
attractively,
and through the use
of progressive s&les
methods and con-
sistent l o c a l pub-
licity, these ware-
rooms have become
a "Mecca" for music
lovers in that sec-
tion of Long Island.
Miss Grace Gal-
Miss Gallagher
lagher, the manager
of this store, has worked indefatigably to de-
velop the sales of Victrolas and Victor records,
and her efforts have been rewarded in the shape
of increased sales totals month after month.
Miss Gallagher is a talented musician, and her
knowledge of music has assisted her materially
in her chosen work.
GEORGE W. HOPKINS IN THE WEST
George W. Hopkins, general sales manager
of the Columbia Graphophone Co., New York,
is at present visiting a number of the company's
branches throughout the West. His itinerary
will include a visit to the Columbia branches in
Baltimore, Philadelphia, Indianapolis, St. Louis,
Cincinnati, Pittsburgh and Chicago.
ARMY AND NAVY EDISON MODEL USED WHITE WITH THOS. GOOOAN & BRO.
Members of "Oh Boy" Company Entertain Sol-
diers and Present Them with Records
The Army and Navy Model of the new Edi-
son phonograph was used by members of the HOUSTON, TEX., November 12.—W. P. White, for-
"Oh Boy" company at a recent entertainment merly connected with the traveling department
given by them to the soldiers at Casual Camp, of the Victor Talking Machine Co., has joined
Fort Jay, Governors Island. The company ren-
dered a very interesting program of songs and
dances, the new Edison phonograph furnishing
the music at all times. In order that the sol-
diers might have some tangible reminder of the
visit of the members of the company they pre-
sented the men with a set of Edison records con-
taining musical selections from the show.
BIG DEMAND FOR_GIFT CERTIFICATE
Orders for Victor Christmas Certificate Assume
Large Proportions
Since the Victor Talking Machine Co. an-
nounced the new Victor Christmas Gift Certifi-
cate, thousands of orders have been received at
the Victor office from dealers located in every
part of the country.
The individual orders
have already totaled into the hundred thousands.
Many of the orders contained supplementary
W. P. White
remarks, complimenting the Victor Co. on the
issuing of such a thoroughly practical certifi- the forces of Thos. Goggan & Bro., of this city,
cate, wihich, as many said, "is bound to mate- and will manage the wholesale branch. Mr.
rially boom the sale of Victor records."
White's experience in both wholesale and re-
tail lines of a specialty selling, together with
the most efficient training the Victor Co. gives
WILL HANDLE VICTOR LINE
its travelers, has well fitted him to assist the
A. A. Tanner & Co., who recently bought the Victor retailers in this section of the country.
stock of the Monrovia Book & Music Co., Thos. .Goggan & Bro., who have establishments
Monrovia, Cal., is closing out that stock at spe- at Houston and Galveston, are wholesalers of
cial sale and is installing a new line of Vic- Victrolas and records.
trolas and records and other musical goods.
Parsimony is not economy—more frequently
than not it is waste. It often forbids wise ex-
penditure in advertising, and lost opportunities
in that line invariably entail resultant financial
loss.
INSTALL COLUMBIA DISPLAY IN LOBBY Ofr HAVANA THEATRE
The Frank G. Robins Co., Columbia Representatives in Havana, Cuba, Now Carrying Complete
Line of Grafonolas on Display in the Lobby of the National Theatre of Cuba
The Columbia Graphophone Co., New York,
was recently advised by its representatives in
Havana, Cuba, the Frank G. Robins Co., that
they had leased the lobby of the National Thea-
tre of Cuba, and in that famous and magnificent
opera house would carry a complete line of
Will Manage Wholesale Department of Promi-
nent Texas Music House—Formerly on Trav-
eling Staff of the Victor Talking Machine Co.
ments to be found in any part of the world.
For a number of years past the Frank G.
Robins Co. has handled the products of the
Columbia Co. as exclusive representatives in
that country, and it has built up a business
which has reached phenomenal sales totals. The
line has been displayed
at retail in a store on
S a n Rafael street, the
RESIGNS AS COLUMBIA AD MANAGER
Edward M. Baker, advertising manager of the
Columbia Graphophone Co., New York, resigned
from this position last week. His successor
has not yet been appointed.
for by the leading merchandising houses in
Havana, the Frank G. Robins Co. emerged suc-
cessful, and now occupies the entire lobby with
its Grafonola display.
In addition to this artistic display the Colum-
bia line will also be shown in Havana in the
new ten-story building now being erected by
the Frank G. Robins Co. for their exclusive use
on Obispo and Havana streets. This building,
with the exception of the edifice occupied by
the National Bank of Cuba, will be the finest
commercial building in Havana.
The illustrations of the Columbia display pre-
Views of the Columbia Grafonola Display in the Lobby of the National Theatre of Cuba, in Havana
Columbia product. The significance of this lo- principal business street in Havana, but the sented by the Frank G. Robins Co. as shown
cation may be gleaned from the illustrations sales of Columbia product grew so rapidly that herewith, following closely on the recent open-
herewith, for the space occupied by the Frank the company was obliged to look for new quar- ing of the magnificent Columbia Shop in New
G. Robins Co. in the lobby of the National ters. It finally secured them in the National York, indicate that the artistic possibilities of
Theatre of Cuba constitutes one of the finest Theatre's lobby, and although the privilege to the Columbia line are now being recognized
and most artistic talking machine establish- occupy this valuable space was keenly contested the world over.
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