Music Trade Review

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THE
MUSIC TRADE REVIEW
INCREASED POSTAL RATES IN EFFECT
SCHENCKE PIANO CO.'S NEW PLANT
$1,100,500 FOR LIBERTY BONDS
Letters Require Three Cents Postage and Post-
Cards Two Cents After November 2—Good
Business Requires Proper Stamping of Mail
Lease Six-Story Building on East 137th Street,
New York—Abundant Light from Four Sides
—Growth of Business Necessitated Move
Music Trade Makes an Excellent Showing in
Second Liberty Loan—Efforts of Special
Committee Meet With Patriotic Response
Members of the piano trade should bear in
mind that the increase in postal rates provided
for under the War Revenue Act became effec-
tive on Friday of this week, November 2, after
which time the rate on letters, except drop let-
ters, will be 3 cents for each ounce, instead of
2 cents as now. Drop letter postage will be
2 cents. Souvenir postal cards will require a
2-cent stamp. The present Government postal
card bearing a 1-cent stamp must have a 1-cent
stamp added.
All letters which do not bear the 3-cent stamp
will be returned to the writer for an additional
cent in case the sender's name is known. If
the sender's name is unknown the letter will be
dispatched, to its destination and the addressee
must pay the deficient postage.
Letters addressed for delivery in the follow-
ing named foreign countries will on and after
November 2 be subject to the rate of 3 cents
an ounce instead of 2 cents: Bahamas, includ-
ing Fortune Island and Inagua; Canada, Cuba,
Barbados, British Guiana, British Honduras,
Dominican Republic, Dutch West Indies, includ-
ing Aruba-Bonaire, Curacoa, Saba, St. Eustatius,
and the Dutch part of St. Martin; England, Ire-
land, Scotland, Wales, Leeward Islands, Mex-
ico, Newfoundland, New Zealand, Panama and
Shanghai City, China.
The postage rate on letters for foreign coun-
tries other than those named above remains as
at present, 5 cents for the first ounce or frac-
tion thereof, and 3 cents for each additional
ounce or fraction thereof.
Postal cards and post cards, private mailing
cards, for all foreign countries will be subject
to 2-cent postage unless they fulfil the condi-
tions for prints, in which case they will be mail-
able for 1 cent each. Cards which bear no
more writing or typewriting than is authorized
upon printed matter will be subject to the 1-cent
rate as prints.
Piano merchants and others should pay par-
ticular attention to the proper stamping of
their mail under the new law in order to avoid
as much as possible the burdening of the re-
cipient with the payment of the shortage at the
other end. In the case of purchasers and pros-
pects particularly, care should be taken that
they should not be put to any annoyance in
the matter. There is bound to be more or less
confusion for a time at least, and therefore
special attention is demanded.
The Schencke Piano Co., who for many years
has been located at Rider avenue, New York,
has leased a new factory at 245-249 East 137th
street. The plant was formerly part of the
group of factories which belong to the J. L.
Mott Iron Works, and is admirably located and
laid out for piano manufacturing.
It com-
prises six floors and an area of over 26,000
square feet, has the latest type electric ele-
vator, conveniently located for loading and
unloading, is equipped with a thoroughly up-
to-date automatic sprinkler system, as well as
wash rooms and other conveniences which meet
absolutely the requirements of all city depart-
ments.
The acquiring of the plant marks another
epoch in the growth of the Schencke Piano Co..
which was formed in 1901. During the past
two years the company has expanded to the
limit of the capacity of the factory which it
has occupied and the securing of several new
agencies and a greater volume of business made
it imperative to secure larger quarters. The
new factory will enable the company to more
than double its present output. Every facility
for the expedient and careful manufacture of
Schencke pianos and player-pianos will be in-
stalled in the new plant, into which the company
started moving this week.
John D. Ohlssen, Jr., president of the com-
pany, stated to a representative of The Review
this week: "We feel that we were very fortu-
nate in securing'this plant. It is so located
that there is abundant light from all four sides.
We feel that it is going to make a splendid
home for us for some time to come."
Julian T. Mayer, chairman of the Liberty Loan
committee of the New York Piano Manufactur-
ers' Association, reports that all branches of the
music trade subscribed through the committee
a total of $1,100,500 to the second Liberty Loan,
this in addition to unrecorded amounts sub-
scribed by members of the trade through other
channels. Of the total amount reported, the
wholesale piano trade subscribed $800,050, the
retail trade, including piano and talking ma-
chine dealers, $113,750, and the wholesale talking
machine trade, $186,700.
When the Liberty Loan committee began its
work it was the aim to procure subscriptions
for at least a million dollars' worth of bonds,
and that this amount was exceeded by over 10
per cent., speaks well not only for the work of
the committee, but also for the patriotic re-
sponse of the trade.
JOINS LAUTER WHOLESALE DIVISION
A. E. Schmalzigan, who has been connected
with the retail department of the Lauter Co.,
of Newark, N. J., was recently transferred to the
wholesale division of the concern and will now
take care of a large portion of this work. He
has had considerable experience in the whole-
sale end of the piano business, and is already
making good in his new place.
DAVIS CREDITORS TO MEET
The first meeting of the creditors of J. E.
Davis, Inc., will be held at the office of Stanley
W. Dexter, referee in bankruptcy, 71 Broadway,
New York, on November 7, at 11 a. m., at which
claims may be proved, a trustee appointed, the
bankrupt examined, and such other business as
may come before the meeting transacted.
DEATH OF GASTON 0 . WILKINS
Popular Piano Salesman Passes Away in Brook-
lyn Hospital from Attack of Appendicitis
Gaston Otey Wilkins, the well-known piano
salesman connected with the floor staff of the
piano department of Frederick Loeser & Co.,
Brooklyn, N. Y., died at the Holy Name Hos-
pital, that city, last week, as the result of an
attack of appendicitis. The trouble was so far
advanced when Mr. Wilkins entered the hos-
pital an immediate operation could not save him.
Mr. Wilkins, who was thirty-six years old.
was an excellent musician, had done some com-
posing, and displayed special talent as an organ-
ist. He entered the piano field in the South
and joined the Loeser staff a couple of years
TELLS OF PLATTSBURG TRAINING
ago as a member of the outside force, subse-
Paul G. Mehlin Writes Interesting Letter Re- quently being promoted to work on the floor.
garding Instructions Given Men Who Are He was highly esteemed by his associates on
the Loeser staff. The body was taken to Mr.
Rehearsing to Be Line Officers
Wilkins' old home in Washington, D. C , for
Life at the Officers' Reserve Training Camp, burial. The deceased is survived by a mother
Plattsburg, N. Y., is realistically portrayed in a and two sisters.
letter which was recently received by The Re-
view from Paul G. Mehlin, who is now taking
TO OPEN STORE IN WICHITA
the course. "This is a great camp up here,"
WICHITA,
KAN., October 29.—N. B. Armstrong,
he says, "and the routine is very interesting.
Plattsburg is really like a big university, com- of the N. B. Armstrong Music Co., Oklahoma
posed of the finest body of men I ever saw. The City, Okla., will open a new store in this city
ultimate purpose of the training is to make of- about November 15. He will be the sole owner,
ficers and to teach men how to lead and instruct his brothers, J. S. and A. R., not being connected
other men in the war game. All this must be with him.
The store will have three floors and will have
developed in three months, so you can well
imagine how hard one is. driven. To make a the most up-to-date fixtures, etc. It is in a
good line officer in three months is going some, very desirable location, being on Douglass, the
but that is exactly what is being done at Platts- main street of the town.
burg, and done in a way that is marvelous.
JOHN T. AUSTIN HONORED
"A number of our army instructors are French
and Canadian officers, who give us instructions
HARTFORD, CONN., October 29.—John T. Austin,
in regard • to the trench warfare.
We have president of the Austin Organ Co., has been
constructed a complete sector of trenches, five awarded the Edward Longstreth Medal of
miles south of Plattsburg, which are exact Merit by the committee on science and arts of
copy of a sector of the French line. We stage the Franklin Institute, Philadelphia. The medial
'Somewhere in France' to the smallest detail was awarded for Mr. Austin's invention of the
in them, and they are considered the most ex- universal wind chest and its practical applica-
tensive system of trenches ever built in Amer- tion in organ building.
ica."
ANTHONY M. NELSON BANKRUPT
SALT LAKE CITY, UTAH, October 29.—Anthony
M. Nelson, formerly owner of the Nelson Piano
Co., recently filed a petition in bankruptcy in
the Federal Court, giving his liabilities as $17,-
493.90, and his assets as $250. His business was
The Anderson Piano Co., of Hamilton, O., is conducted at 371 South Main street, under the
moving to larger quarters at 130 High street.
name of the Nelson Piano Co.
WINTER & CO.
220 SOUTHERN BOULEVARD, NEW YORK
Manufacturers of
ARMSTRONG OPENS NEW STORE
Henry Armstrong has opened a new piano
wareroom at 477 Washington street, Dor-
chester, Mass., where he has been in business
for several years. His rapidly increasing busi-
ness has necessitated moving to larger quar-
ters, and at his new store he will have ade-
quate room for the display of the high-grade
lines which he carries.
Superior Pianos
and Player Pianos