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THE MUSIC TRADE REVIEW
LOCAL COLUMBIA DEALERS JOSIl^BRIDGEPORT FACTORIES
Lambert Friedl Acts as Host to Dealers in His Territory on Occasion of Trip to the Columbia
Plant—Geo. W. Hopkins and Others Speak at Luncheon at the Hotel Stratfield
The local branch of the Columbia Grapho- and completeness and every member of the
phone Co., New York, was the host last Wed- party was deeply impressed with the high stand-
nesday to a large group of Columbia dealers in ard of efficiency that characterizes every part
this territory, on a tour through the immense of the manufacturing processes. They com-
Columbia factories at Bridgeport, Conn. Lam- mented upon the pleasant and hygenic condi-
bert Friedl, man- tions under which the employes work, and many
ager of the Co- of the dealers realized for the first time that the
l u m b i a Grapho- Columbia factories represent the highest type
phone Co.'s New of efficiency in every sense.
York branch, was
Two hours were spent at the west plant, after
responsible
for which luncheon was served at the Hotel Strat-
this unique event field at 1.30. The majority of the visitors re-
and handled all of gretted the fact that several more hours could
the many details not be placed at their disposal, in order to in-
incidental to the spect the west plant in the thorough manner
day's outing. The which it so well deserved.
trip was an em-
The ballroom at the Hotel Stratfield had been
phatic success, and reserved for the Columbia party, which at this
Geo. W. Hopkins
Mr. Friedl has re- time comprised more than 120, the original party
ceived the congratulations of the dealers and having been augmented by the addition of sev-
his associates upon the admirable manner in eral Connecticut Columbia dealers and Colum-
which every phase of the program was carried bia representatives in nearby sections who had
journeyed to Bridgeport by automobile.
out.
Mr. Friedl presided as toastmaster and filled
The Columbia dealers, together with a num-
ber of the Columbia Co.'s executives and sev- this post in a way which won the commenda-
eral invited guests, assembled at the Grand Cen- tion of all the diners. As the first speaker, Mr.
tral Terminal and embarked upon the 9.15 train Friedl introduced H. L. Willson, general man-
for Bridgeport. Mr. Friedl had arranged for ager of the Columbia Graphophone Co., and one
the use of two special cars and the trip to of the most popular members of the talking
Bridgeport enabled the dealers to become well machine industry. Mr. Willson extended a
acquainted with each other. Upon their ar- hearty welcome to the dealers and their friends
rival at Bridgeport, the party, which numbered and expressed the hope that they would enjoy
105, was met at the station by Traffic Manager their trip to Bridgeport, assuring the dealers
French, of the Columbia factories, who had se- that the Columbia Co. would leave nothing un-
cured the use of a half dozen comfortable omni- done to work for their interests in every pos-
sible way. Mr. Willson was obliged to leave
buses for the exclusive use of the visitors.
The party arrived at the west plant of the Co- early in order to attend an important meeting
lumbia Graphophone Co. at 11, and as this plant of the manufacturers of Bridgeport. His brief
comprises fourteen buildings with an aggregate talk was followed by a short address by C. A.
floor space of more than 500,000 feet, the tour Hanson, general manager of the Columbia fac-
of inspection started immediately. The dealers tory, and generally recognized as one of the
were taken from one building to another and ex- foremost figures in his field of endeavor. Mr.
perienced guides pointed out some of the re- Hanson, who also attended the special meet-
markable manufacturing facilities which are at ing of Bridgeport manufacturers, welcomed the
the disposal of the Columbia factory organiza- dealers in behalf of the factory and called to
their attention some of the new buildings and
tion.
This plant is noteworthy for its up-to-dateness important changes which had been made in the
big Columbia plant during the past year or two.
Mr. Friedl then introduced J. T. Coughlin,
president of the Talking Machine Men, Inc.,
who thanked the Columbia Co. for the splendid
entertainment it had provided for its dealers
and for the spirit of good fellowship and sin-
cerity that characterized the day's trip. Mr.
Coughlin was followed by R. F. Bolton, Colum-
bia district manager in New York and North-
east, who was given a rousing welcome by the
dealers. Mr. Bolton paid a well-deserved trib-
ute to Mr. Friedl's ability and the way in which
he was taking care of the day's events.
The next speaker was Frank K. Pennington,
assistant general sales manager of the Colum-
bia Co., who, although he has only been asso-
ciated with the company since last February,
has already won the warm esteem and admira-
tion of every one of his co-workers. Mr. Pen-
nington emphasized the point that the Colum-
bia enterprise is the dealers' enterprise and that
the dealers constitute the only link between the
Columbia Co. and the general public. He con-
gratulated the New York dealers upon their
progressiveness and merchandising ability and
made a plea for team work, which, he stated,
is based on co-operation and enthusiasm and
which makes for the success of every member
of the organization.
The last speaker at the luncheon and one
whose address was awaited with the keenest in-
terest was George W. Hopkins, general sales
manager of the Columbia Graphophone Co. Mr.
Hopkins, who joined the Columbia organization
a few months ago, is recognized throughout the
country as one of the premier sales managers
in the industrial world. He has been asso-
ciated in the past with several internationally
prominent companies and his broad knowledge
of merchandising is proving invaluable in his
present post.
In his address, which lasted more than an
hour, Mr. Hopkins gave the Columbia dealers a
remarkable discourse on merchandising which
enabled his auditors to visualize the ideas and
facts which he expressed. His talk was based
on logic and sound sense and he illustrated the
various points he made by reference to ac-
tual instances, where he had personally worked
out the theory before he had adopted it in
practice. Mr. Hopkins applied his knowledge
Eastern Dealers Snapped While on Visit to Bridgeport Plant of the Columbia Graphophone Co.