Music Trade Review

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THE MUSIC TRADE REVIEW
RECORDING HEART BEATS OF THE SOLDIERS OF FRANCE NEW COLUMBIA REPRESENTATIVES
The advertising department of the Pathe
Freres Phonograph Co., New York, received re-
cently from the recording laboratories of the
Pathe Freres Phonograph Co., Paris, France, a
most unusual photograph, which is reproduced
herewith. It was taken in the company's record-
the minutest irregularity in the heart beats
is instantly detected.
The government officials determined a short
while ago to find a method which would enable
them to gain a detailed knowledge of the phys-
ical stamina of the soldiers in the French army,
Several New Dealers in Greater New York Have
Recently Taken on the Columbia Line
During the past few weeks the local whole-
sale headquarters of the Columbia Grapho-
phone Co. opened a number of new accounts in
New York City, these recent additions to the
list of Columbia representatives, including the
following:
The West Farms Grafonola Shop, 1050
East Tremont avenue, New York; Melrose
Grafonola Co., 752 Melrose avenue, and the Park
Grafonola Shop, 456 East 169th street.
All
of these new dealers will handle the Columbia
line exclusively, and their stores are located in
sections of the Bronx which should afford un-
limited opportunities for the development of
neighborhood trade.
The West Farms Grafonola Shop carried an
attractive advertisement in the Bronx news-
papers announcing the opening of their new
warerooms, which will be under the personal
management of George Borman, who was form-
erly connected with the Prudential Insurance
Co., and is also quite prominent in Bronx
circles.
WOULD LIKE TO HEAR FROM DEALERS
Recording Heartbeats of French Soldier in Pathe Freres Laboratory
ing studios in Paris and represents the two and selected the Pathe Freres recording appara-
Pathe brothers, Emil and Charles, and three tus as the medium which could give them this
members of the Pathe recording staff making information with maximum efficiency. After the
a record of the heart beats of a soldier in the records are finished the French medical authori-
French army. The Pathe Freres Phonograph ties listen to them at their convenience, and
Co. is working in conjunction with the French it is a tribute to the perfection of the Pathe
government in making these records, and after recording apparatus that this plan has proven
they are completed they are reproduced and highly successful.
HEADS OPERATIC DEPARTMENT
Theodore H. Bauer Appointed to Prominent
Position with the Columbia Graphophone Co.
—Has Had Wide Experience in Concert Work
Theodore H. Bauer has been appointed mana-
ger of the concert and operatic department of
the Columbia Graphophone Co., New York. Mr.
acquainted with practically every well-known
member of the dramatic and theatrical world.
During his ten years' connection with the
operatic and concert worlds Mr. Bauer has
served as general representative for the San
Carlos Opera Co., manager of Constantino, the
celebrated tenor, general representative for the
Boston Opera Co., and director of the National
Opera Co. of Canada. He has also managed
many famous European artists.
Mr. Bauer has made seventeen trips to Europe
in the pursuit of his musical work, and has vis-
ited every country on the continent. He has
also spent quite some time in the leading South
American countries, and his knowledge of musi-
cal affairs is gleaned from an experience that
has been equalled by very few.
Following the recent announcement of the
Pathe Freres Phonograph Co. of their intention
to open in the near future a department ex-
clusively given to the development of the foreign
record trade, plans are being rapidly completed
to make this department one of the best of its
kind. In the meantime while their plans are
being formulated, they will be pleased to hear
from the dealers who are interested in this
branch of the business. Any suggestions the
dealers care to make as to the best method of
procedure to be followed in reaching and serv-
ing the millions of people in this country who
are interested in this class of record will be wel-
comed by the Pathe Co.
FRED P. OLIVER ON TRIP
Fred P. Oliver, vice-president of the Black-
man Talking Machine Co., New York, Victor
distributor, left New York Wednesday, accom-
panied by Mrs. Oliver, for a visit to Old Point
Comfort, Washington, D. C , and other points
in that section of the country.
VICTOR DEALER PASSES AWAY
J. Nadsing, Victor dealer, who conducted a
store at 119 Stockholm street, Brooklyn, N. Y.,
dropped dead last Friday from an attack of heart
failure. Mr. Nadsing is survived by a widow,
and the future of his business is indefinite at
the present time.
LUDWIG & CO. HAVE ORIGINAL VICTOR WINDOW DISPLAY
Theodore H. Bauer
Bauer assumed his duties the first of the month,
and is making his headquarters at the Columbia
laboratories, 102 West Thirty-eighth street, New
York.
Mr. Bauer has spent practically his entire life
in the musical world, and numbers among his
personal friends and acquaintances many artists
of prominence both here and abroad. He is also
WILKESBARRE, PA., February 17.—One of the ing very little success. This window attracted
most unique talking machine window displays great crowds to the store and was the subject
which has ever been seen in this part of the of comment in the daily press of this city.
country was that re-
cently in the window
of the store of Lud-
wig & Co., who are
enthusiastic
retail
representatives of the
Victor Talking Ma-
chine Co.
The window, a re-
production of which
a p p e a r s herewith,
shows the Victor dog
in a large cage calmly
listening to "His Mas-
ter's Voice" from a
Victrola,
while
several wild animals
are trying to make
discord out of har-
mony w i t h t h e i r
growling, but are hav-
Caged, He Listens to "His Master's Voice" in Safety