Music Trade Review
Issue: 1917 Vol. 64 N. 8 - Page 62
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
62
THE
MUSIC TRADE
REVIEW
this slogan that enabled the successful companies
NEW NEEDHAM PIANO STYLE G
of Europe to retain their customers in the face
Tells of Plans For Greater Heineman Service of the keenest competition.
Several Individual Features Seen in New Crea-
"Last year we stated in our advertising that
During 1917—Wonderful Expansion of Busi-
tion Produced by the Needham Piano Co.
ness Last Year Despite Shortage of Labor 1917 would be the biggest year in the history
The Needham Piano Co., 524 West Forty-
of the talking machine industry, and our obser-
and Materials—Looks for Prosperous Era
vations and experience during January has only eighth street, New York, has just produced a
"Since the first of the year we have been busy strengthened this belief. There seems to be a new style known as the Needham, Style "G"
perfecting plans whereby our patrons will re- permanent prosperity in the manufacturing end upright, which is one of the most artistic crea-
ceive maximum quality in the Heineman motor of the business, and those concerns who are tions which have been put on the market by
output during 1917," said Otto Heineman, presi- working on the basis of giving the dealer and this company. The instrument has many in-
dent of the Otto Heineman Phonograph Sup- public value for the money expended are en- dividual characteristics, one of them being the
ply Co., New York, in a chat with The Review. thusiastic in their predictions for the coming sliding fallboard and another being a variation
"Although we closed a phenomenal business in year, which is sure to be a record-breaker. in the style of trusses and pilasters. One of
"The large number these instruments was placed in the wareroom
of well-known piano at the factory last week and was there but a few
houses who have en- days before it was purchased by a dealer who
tered the phonograph was favorably impressed not only with the tone,
industry the past year but with the new type of case design.
have served to empha-
This instrument is furnished in mahogany, and
size the prestige and special attention is being paid to the selection
stability of the busi- of veneers owing to the fact that the style of
ness. These p i a n o the case permits the most artistic matching of
houses have been in- the woods. The dealer who bought the first
strumental in opening one produced placed an order for several others.
up new avenues for The Needham instruments have been popular
phonograph merchan- for many years and have been considered by
dising, as they are in a piano merchants throughout the country as in-
position to sell their struments of the highest grade in tone and fin-
product through dealer ish. During the past year several new Need-
organizations w h i c h ham agencies were established, and the com-
have been educated to pany has been doing a most successful business.
the requirements of the
music-loving public.
"Other large c o n -
cerns with facilities for
BRAMBACH
wood-working have also
7/ie Lamest
PIANO
and Onfir
entered t h e industry
COMPANY—
Exclusive
the past y e a r , and
6 3 9 - 64-3 WEJT 4 . 9 " V T .
producers* of
AEW YORK CITY
through their ability to
Babi/* Grands*.
render service to the
service
dealers
Otto Heineman Photographed Dictating in His Office
have been able Uniformly Good
Always Reliable
1916, we are going ahead on the policy that our to build up a profitable and rapidly expanding
customers are entitled to all possible co-opera- clientele. Viewing the situation as a whole, I
tion and service, and to that end, every mem- firmly believe that the phonograph business will
ber of our manufacturing organization has been enjoy an era of prosperity during 1917 that
PLAYER
PIANOS
instructed to place 'quality' first under all con- will not be minimized by any political or eco-
siderations, and give his personal efforts towards nomic developments, despite the predictions of
BOGART PIANO CO.
the production of the best motor that can be some few others to the contrary."
9-11
Canal
Place
NEW YORK
manufactured.
"During 1916 we were seriously handicapped
by a shortage of labor, and a dearth of raw
materials, but both of these conditions are be-
ing rapidly adjusted, and we have every reason
ESTABLISHED 1887
to believe that 1917 will witness a marked prog-
Makers of
ress in the quality standard of the Heineman
motor. We are striving to attain certain ideals,
and will leave nothing undone to reach this goal.
"Every division of our organization has in-
705-717 Whitlock Avenue, New York
structions to faithfully follow out the maxim
that 'the customer is always right,' as it was
OTTO HEINEMAN ON 1917 BUSINESS
ROGART
PIANOS
BJUR BROS. CO.
PIANOS AND PLAYER-PIANOS OF QUALITY
Christman
Pianos
The Most Artistic made for the Price
Exceptional in TONE a n d FINISH
Write for details
BAUS PIANOS
BAUS PIANO CO., Inc.
Have been before
the trade for a
third of a century
Factory, Southern Boulevard and Cypress Ave.
NEW YORK
SHONINGER PIANOS » PLAYERS
FACTORY AND OFFICES. NEW HAVEN. CONN.
WAREROOMS. 805 FIFTH AVENUE. NEW YORK
"The first touch telU"
597 E. 137th Street, NEW YORK
YOU PROFIT MOST
By Selling
GULBRANSEN DICKINSON
EDWARD B. HEALY
P l a y e r s and P i a n o s of
Quality and Tone
Our ONE-PRICE, Profit-Sharing Plan la
Liberal and Attractive Write lor Details
GULBRANSEN-DICKINSON CO.
Chicago. Sawyer and Kedzle Avea., CHICAGO
Becker Bros.
High Grade Pianos and Player-Pianos
p. RADLE
Factory and
Warerooms:
767-769
NEW YORK
PIANO
ESSENTIALLY A HIGH GRADE PRODUCT
Manufactured by F . R A D L E , w^t'StFitrct N e w Y o r k C i t y
DE RIVAS & HARRIS
MANUFACTURERS OF
High Grade Upright and Player-Pianos
New Factory. 134th to 135th Stt. and Willow Ave.
(Capacity 6000 Pianos per annum)
NEW YORK
62
THE
MUSIC TRADE
REVIEW
this slogan that enabled the successful companies
NEW NEEDHAM PIANO STYLE G
of Europe to retain their customers in the face
Tells of Plans For Greater Heineman Service of the keenest competition.
Several Individual Features Seen in New Crea-
"Last year we stated in our advertising that
During 1917—Wonderful Expansion of Busi-
tion Produced by the Needham Piano Co.
ness Last Year Despite Shortage of Labor 1917 would be the biggest year in the history
The Needham Piano Co., 524 West Forty-
of the talking machine industry, and our obser-
and Materials—Looks for Prosperous Era
vations and experience during January has only eighth street, New York, has just produced a
"Since the first of the year we have been busy strengthened this belief. There seems to be a new style known as the Needham, Style "G"
perfecting plans whereby our patrons will re- permanent prosperity in the manufacturing end upright, which is one of the most artistic crea-
ceive maximum quality in the Heineman motor of the business, and those concerns who are tions which have been put on the market by
output during 1917," said Otto Heineman, presi- working on the basis of giving the dealer and this company. The instrument has many in-
dent of the Otto Heineman Phonograph Sup- public value for the money expended are en- dividual characteristics, one of them being the
ply Co., New York, in a chat with The Review. thusiastic in their predictions for the coming sliding fallboard and another being a variation
"Although we closed a phenomenal business in year, which is sure to be a record-breaker. in the style of trusses and pilasters. One of
"The large number these instruments was placed in the wareroom
of well-known piano at the factory last week and was there but a few
houses who have en- days before it was purchased by a dealer who
tered the phonograph was favorably impressed not only with the tone,
industry the past year but with the new type of case design.
have served to empha-
This instrument is furnished in mahogany, and
size the prestige and special attention is being paid to the selection
stability of the busi- of veneers owing to the fact that the style of
ness. These p i a n o the case permits the most artistic matching of
houses have been in- the woods. The dealer who bought the first
strumental in opening one produced placed an order for several others.
up new avenues for The Needham instruments have been popular
phonograph merchan- for many years and have been considered by
dising, as they are in a piano merchants throughout the country as in-
position to sell their struments of the highest grade in tone and fin-
product through dealer ish. During the past year several new Need-
organizations w h i c h ham agencies were established, and the com-
have been educated to pany has been doing a most successful business.
the requirements of the
music-loving public.
"Other large c o n -
cerns with facilities for
BRAMBACH
wood-working have also
7/ie Lamest
PIANO
and Onfir
entered t h e industry
COMPANY—
Exclusive
the past y e a r , and
6 3 9 - 64-3 WEJT 4 . 9 " V T .
producers* of
AEW YORK CITY
through their ability to
Babi/* Grands*.
render service to the
service
dealers
Otto Heineman Photographed Dictating in His Office
have been able Uniformly Good
Always Reliable
1916, we are going ahead on the policy that our to build up a profitable and rapidly expanding
customers are entitled to all possible co-opera- clientele. Viewing the situation as a whole, I
tion and service, and to that end, every mem- firmly believe that the phonograph business will
ber of our manufacturing organization has been enjoy an era of prosperity during 1917 that
PLAYER
PIANOS
instructed to place 'quality' first under all con- will not be minimized by any political or eco-
siderations, and give his personal efforts towards nomic developments, despite the predictions of
BOGART PIANO CO.
the production of the best motor that can be some few others to the contrary."
9-11
Canal
Place
NEW YORK
manufactured.
"During 1916 we were seriously handicapped
by a shortage of labor, and a dearth of raw
materials, but both of these conditions are be-
ing rapidly adjusted, and we have every reason
ESTABLISHED 1887
to believe that 1917 will witness a marked prog-
Makers of
ress in the quality standard of the Heineman
motor. We are striving to attain certain ideals,
and will leave nothing undone to reach this goal.
"Every division of our organization has in-
705-717 Whitlock Avenue, New York
structions to faithfully follow out the maxim
that 'the customer is always right,' as it was
OTTO HEINEMAN ON 1917 BUSINESS
ROGART
PIANOS
BJUR BROS. CO.
PIANOS AND PLAYER-PIANOS OF QUALITY
Christman
Pianos
The Most Artistic made for the Price
Exceptional in TONE a n d FINISH
Write for details
BAUS PIANOS
BAUS PIANO CO., Inc.
Have been before
the trade for a
third of a century
Factory, Southern Boulevard and Cypress Ave.
NEW YORK
SHONINGER PIANOS » PLAYERS
FACTORY AND OFFICES. NEW HAVEN. CONN.
WAREROOMS. 805 FIFTH AVENUE. NEW YORK
"The first touch telU"
597 E. 137th Street, NEW YORK
YOU PROFIT MOST
By Selling
GULBRANSEN DICKINSON
EDWARD B. HEALY
P l a y e r s and P i a n o s of
Quality and Tone
Our ONE-PRICE, Profit-Sharing Plan la
Liberal and Attractive Write lor Details
GULBRANSEN-DICKINSON CO.
Chicago. Sawyer and Kedzle Avea., CHICAGO
Becker Bros.
High Grade Pianos and Player-Pianos
p. RADLE
Factory and
Warerooms:
767-769
NEW YORK
PIANO
ESSENTIALLY A HIGH GRADE PRODUCT
Manufactured by F . R A D L E , w^t'StFitrct N e w Y o r k C i t y
DE RIVAS & HARRIS
MANUFACTURERS OF
High Grade Upright and Player-Pianos
New Factory. 134th to 135th Stt. and Willow Ave.
(Capacity 6000 Pianos per annum)
NEW YORK
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