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8
THE MUSIC TRADE
REVIEW
scription blank to be filled in by piano merchants
who desire to donate to the bureau. Ten per
P. E. Conroy, Chairman of Vigilance Committee of N. A. P. M., Issues Strong Letter to Piano cent, of the amount subscribed should accom-
Men Asking for Support—Explains Plans to St. Louis Organizations
pany the blank and the blanks held subject to
P. E. Conroy, chairman of the National Music Fiano Merchants' Association, and it is our in- the call of the Bureau.
Since Mr. Conroy returned to St. Louis from
Trades Better Business Bureau, has taken up tention to notify all piano dealers throughout
his work in that connection with an earnestness the country that we welcome them into the fold, the Chicago meetings he has been particularly
and sincerity that should be productive of ex- regardless of what their past methods may have active in discussing the question of clean ad-
cellent results. Mr. Conroy is and has been been, provided that in future all dishonest adver- vertising with representatives in other lines of
business. One of the first things he did was
energetic as a business man and is putting some tising and corrupt practices be abolished.
of that energy into his work with the new
"Manufacturers are as vitally interested in this to make an address before the St. Louis Ad-
Bureau. Following his return to St. Louis, Mr. great work as retailers, and those already ap- vertising Club and to help organize a local
Conroy immediately sent the following letter to proached have allied themselves with our great bureau under the auspices of the club to be
piano merchants in all sections of the country: movement to control the small element that has known as the Better Business Bureau of the St.
"At the midwinter meeting recently held in in the past given our trade an unenviable reputa- Louis Advertising Club.
He also gave a talk before the Retail Furni-
Chicago by the officers and state commissioners tion in certain localities.
of the National Piano Merchants' Association,
"I am also enclosing a subscription blank, and ture Dealers' Association in St. Louis on the
together with the National Piano Manufacturers' knowing your desire for clean advertising and subject of cleaner advertising and better busi-
Association, a motion was introduced and unani- honorable business methods, I feel confident ness methods. The furniture men were so
strongly in favor of the idea that they elected
mously carried to create and incorporate a you will give generously to this worthy cause."
bureau, to be known as the National Music
Attached to the letter was a list of those who Mr. Conroy an honorary member of their as-
Trades' Better Business Bureau, for the preven- subscribed to the National Trades' Better Busi- sociation.
tion of all dishonest and misleading advertising ness Bureau at a meeting in Chicago to a total
The headquarters of the National Music
throughout the United States.
amount of $1,550 in sums of from $25 to $250 Trades' Better Business Bureau are at 1100 Olive
"At this meeting I had the honor to be made each. The letter was also accompanied by a sub- street, St. Louis.
chairman of a committee of five to raise funds
for this movement. A subscription blank was
PUBLIC DIDN'T WANT CHEAP GOLD ent widespread campaign to compel honest ad-
vertising by law. I also stated that hundreds of
passed around to the few present with the re-
Offer of $2.50 Gold Pieces for $2.20 in Dimes newspaper readers would do considerable shop-
sult that $1,550 was immediately subscribed.
Made by Frank Storck of Red Bank, N. J., ping to save 30 cents, but doubted if many dozen
"I know you are interested in any plan which
Brings Sixteen Buyers in Two Hours
would buy $2.50 gold pieces for $2.20. An argu-
will eliminate dishonest piano advertising, which
ment resulted and the sale was the consequence."
has been practiced to a lamentable extent in our
As a matter of fact, during the hour an-
business. Enclosed you will find a list of those '* RED BANK, N. J., January 30.—Following the
who subscribed at the luncheon, but it is left to announced sale by Frank Storck, piano man of nounced for the sale only twelve coins were
your generosity to donate whatever amount you this city, of $2.50 gold pieces for twenty-two sold, of which six went to bank employes. The
feel disposed to contribute. Bear in mind, how- dimes dated 1916, Mr. Storck has come out with offer was held open for an hour beyond the
ever, it may not be necessary to call on you for an explanation why the sale was held. "Re- limit set and during that time four more pur-
the full amount of your subscription, as only in cently, while addressing my sales force," said chasers registered, making sixteen in all. Mr.
case of necessity will all of it be used. When Mr. Storck, "I made the pertinent statement Storck maintains that while the offer of the gold
the fact becomes known that there is a large that so very much misleading and untruthful coins, without any strings attached beyond that
fund available for the prosecution of all dis- advertising had been done in recent years in the the coins must bear the date 1916, proved that
honest advertisers it will be but a short time piano business, as well as in other lines, that the the advertisements are always truthful, it also
public was, or had been trained not to have con- proves that the public is suspicious even of
till such dealers will be a thing of the past.
"This National Music Trades' Better Business fidence in advertisements they saw. It was this United States gold when offered at less than its
Bureau will be under the control of the National sort of advertising that brought about the pres- face value.
STARTING WORK ON THE NEW BETTER BUSINESS BUREAU
POOLE
BOSTON
U.S.A.
HPHERE are good reasons why the
-•- most critical purchasers are satisfied
with the Poole. It is built with the one
dominant thought in view, to produce a
piano as good as skill and capital can
evolve. No point which can add to the
musical and structural value of the
POOLE PIANO and PLAYER has
been omitted. Our instruments, both
grands, uprights and players, embody fea-
tures which are clearly apparent to every
piano merchant who appreciates value.
POOLE PIANO CO.
Sydney Street, Cambridge A Branch, BOSTON,MASS.