Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
S. P. P.
This is an advertisement. It is not to advertise anything we have to sell, but
something we have to give away.
It is an advertisement of good will.
This is a tremendous country. There is room for us all. The vast undertaking
to put a player piano in every American home will require all the competitive
energy of all the live men now in the business, and of many more. Brisk,
wide-awake, above-board competition is good for everybody. To our rivals,
we say "go after it—the more fair-and-square trade you get, the better it will
suit us!"
We are selling player actions to make money. We think we can continue to
achieve success without bitterness, that competition can be lively without hard
feelings. The great American Game of Big Business can be played with as good
fellowship and in as true a spirit of sportsmanship as children play their games.
To the piano manufacturers that install the American Player Action, our mes-
sage is: "We are in this business for profit, of course; but we expect for every
dollar we receive to render more than a dollar's equivalent in quality. Every
purchase you make of us benefits both you and us, and the trade, and that is
what characterizes a square deal."
To dealers and all that cooperate with us: "Remember the password—S. P. P.
(which, being interpreted, means Sell Player Pianos). You are pushing the sale of
something that is honestly worth the money; of something that means bright-
ness, cheer, and culture to the people. The more business we all do, the better
off is the world."
"With malice toward none, with charity for all," we face this year with every
prospect of a success that shall be a good thing for ourselves, for our co-workers,
for our competitors, and for our country.
Don'tforget-S.P.P.
President
American Player Action Company
437 Fifth Avenue
New York City