Music Trade Review
Issue: 1917 Vol. 64 N. 4 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
11
THE MUSIC TRADE REVIEW
OVERTIME AT STANDARD PLANT
KROEGER
No Let Up in Demand for Standard Player
Actions Since First of the Year—Dealers
Praise Policy of Company
An overtime schedule has been in force at the
factory of the Standard Pneumatic Action Co.,
Fifty-second street and Twelfth avenue, New
York, the same as that which prevailed during
December, and January, 1917, is expected to be
the best January which has ever been experi-
enced by the company since it was organized six
years ago.
Several answers were received to the New
Year's greetings which were sent out by J. A.
LeCato, president of the company. One well-
known member of the trade said. "The policy
you have inaugurated makes the fellow you deal
with feel like plugging the Standard game all
the harder. I have sold the Standard for years
in various pianos, and they are all right."
A big New York dealer wrote: "It gives us
great pleasure to say that we have no kick com-
ing. I have sold a number of instruments con-
taining the Standard Player Action, and in every
instance the player action has given the best
service."
Stands for Quality
One policy has ever been maintained by the House
of Kroeger since its establishment in 1852, and that
is the construction of pianos at the highest possible
value—musically, structurally and architecturally.
This policy has won national recognition, and the
new Kroeger player-pianos which we are now pro-
ducing, emphasize Kroeger leadership afresh.
'THE TWO GODOWSKYS'
Constitute the Subject of Some Striking Pub-
licity by the American Piano Co. in Last
Week's Issue of the Saturday Evening Post
New Style
"The Two Godowskys" was the title of an
artistic advertisement used by the American
Piano Co. in last week's Saturday Evening Post,
in behalf of the Ampico reproducing piano.
This advertisement is a part of the mammoth
campaign recently completed by the American
Piano Co., which will include Ampico adver-
tisements in practically all of the leading maga-
zines. The advertisement referred to read in
part as follows:
"As makers of music they are the same. Liszt
himself, virtuoso that he was, would find little
fault with cither's interpretation of his work.
An ulta-critical audience of musicians and music-
lovers heard them in joint recital at the Bilt-
more last October and applauded them both im-
partially. But in one important respect they
are entirely different.
"One is the Godowsky of the metropolitan
concert hall, inaccessible to thousands who
would like to hear him, but are prevented by
mere distance. The other is the Godowsky of
the home—who is always yours to command—
whose art will at your pleasure vitalize the
works of the masters. This is the Godowsky
of the Ampico reproducing piano.
"It needed that memorable 'comparison con-
cert' at the Riltmore to prove that the delicate
art of a great concert pianist can be repro-
duced.
"But the proof was made, and an audience
including such artists as Ornstein, Adler, Brock-
way and Volavy were convinced. These artists,
along with Godowsky and many others have al-
ready endorsed the Ampico and are recording
their work for it, for they recognize in the Am-
pico the only perfect means of perpetuating
their art for posterity.
"To hear the Ampico, go to any music dealer
selling the Chickering, Haines Bros., Marshall-
Wendell or the celebrated Knabe pianos. There
you can hear Godowsky, Busoni, Bauer, Orn-
stein, Goodson—the foremost living pianists of
America. Also some celebrated ragtime vir-
tuosi, who give you popular music at its best.
For dancing the Ampico 'automatic encore' en-
ables you to repeat at will the whole or any por-
tion of the roll.
"A remarkable feature of the Ampico is that
it may readily be transformed into a 'player-
piano,' playing any standard roll, to which you
may impart your own interpretation. And the
tone and touch of the piano itself are unim-
paired for hand playing."
Upright Grand
Player-Piano
The Lehman Music Roll Co. rented a store
at 56 West 125th street, New York, last week.
47
A Leader in
Its Lane
The new instruments shown on this page represent
almost two years continuous development in our
experimental department, and represent improve-
New Style
48
Upright Grand
Player-Piano
Ask Us About
These Styles
ments of merit that have won recognition from some
of the most particular player pianists and from dis-
criminating dealers throughout the country.
The Kroeger Piano Co.
Stamford, Conn.
New York, N. Y
11
THE MUSIC TRADE REVIEW
OVERTIME AT STANDARD PLANT
KROEGER
No Let Up in Demand for Standard Player
Actions Since First of the Year—Dealers
Praise Policy of Company
An overtime schedule has been in force at the
factory of the Standard Pneumatic Action Co.,
Fifty-second street and Twelfth avenue, New
York, the same as that which prevailed during
December, and January, 1917, is expected to be
the best January which has ever been experi-
enced by the company since it was organized six
years ago.
Several answers were received to the New
Year's greetings which were sent out by J. A.
LeCato, president of the company. One well-
known member of the trade said. "The policy
you have inaugurated makes the fellow you deal
with feel like plugging the Standard game all
the harder. I have sold the Standard for years
in various pianos, and they are all right."
A big New York dealer wrote: "It gives us
great pleasure to say that we have no kick com-
ing. I have sold a number of instruments con-
taining the Standard Player Action, and in every
instance the player action has given the best
service."
Stands for Quality
One policy has ever been maintained by the House
of Kroeger since its establishment in 1852, and that
is the construction of pianos at the highest possible
value—musically, structurally and architecturally.
This policy has won national recognition, and the
new Kroeger player-pianos which we are now pro-
ducing, emphasize Kroeger leadership afresh.
'THE TWO GODOWSKYS'
Constitute the Subject of Some Striking Pub-
licity by the American Piano Co. in Last
Week's Issue of the Saturday Evening Post
New Style
"The Two Godowskys" was the title of an
artistic advertisement used by the American
Piano Co. in last week's Saturday Evening Post,
in behalf of the Ampico reproducing piano.
This advertisement is a part of the mammoth
campaign recently completed by the American
Piano Co., which will include Ampico adver-
tisements in practically all of the leading maga-
zines. The advertisement referred to read in
part as follows:
"As makers of music they are the same. Liszt
himself, virtuoso that he was, would find little
fault with cither's interpretation of his work.
An ulta-critical audience of musicians and music-
lovers heard them in joint recital at the Bilt-
more last October and applauded them both im-
partially. But in one important respect they
are entirely different.
"One is the Godowsky of the metropolitan
concert hall, inaccessible to thousands who
would like to hear him, but are prevented by
mere distance. The other is the Godowsky of
the home—who is always yours to command—
whose art will at your pleasure vitalize the
works of the masters. This is the Godowsky
of the Ampico reproducing piano.
"It needed that memorable 'comparison con-
cert' at the Riltmore to prove that the delicate
art of a great concert pianist can be repro-
duced.
"But the proof was made, and an audience
including such artists as Ornstein, Adler, Brock-
way and Volavy were convinced. These artists,
along with Godowsky and many others have al-
ready endorsed the Ampico and are recording
their work for it, for they recognize in the Am-
pico the only perfect means of perpetuating
their art for posterity.
"To hear the Ampico, go to any music dealer
selling the Chickering, Haines Bros., Marshall-
Wendell or the celebrated Knabe pianos. There
you can hear Godowsky, Busoni, Bauer, Orn-
stein, Goodson—the foremost living pianists of
America. Also some celebrated ragtime vir-
tuosi, who give you popular music at its best.
For dancing the Ampico 'automatic encore' en-
ables you to repeat at will the whole or any por-
tion of the roll.
"A remarkable feature of the Ampico is that
it may readily be transformed into a 'player-
piano,' playing any standard roll, to which you
may impart your own interpretation. And the
tone and touch of the piano itself are unim-
paired for hand playing."
Upright Grand
Player-Piano
The Lehman Music Roll Co. rented a store
at 56 West 125th street, New York, last week.
47
A Leader in
Its Lane
The new instruments shown on this page represent
almost two years continuous development in our
experimental department, and represent improve-
New Style
48
Upright Grand
Player-Piano
Ask Us About
These Styles
ments of merit that have won recognition from some
of the most particular player pianists and from dis-
criminating dealers throughout the country.
The Kroeger Piano Co.
Stamford, Conn.
New York, N. Y
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