Music Trade Review
Issue: 1917 Vol. 64 N. 3 - Page 49
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
49
MLLE. MUZIO TO RECORD FOR PATHE
MUSIC IS APPROACHING ITS RICHEST DEVELOPMENT
The Distinguished Operatic Soprano of the
Metropolitan Opera Co. Has Scored a Tre-
mendous Hit in Her Various Roles Since
Her First Appearance in New York City
James P. Bradt, General Sales Manager of Columbia Graphophone Co., Declares That Better Un-
derstanding of Musical Art Is Coming in United States—His Views on Conditions
The Pathe Freres Phonograph Co., New York,
announced last week that arrangements had
been made whereby Mile. Claudia Muzio, the
Mile. Claudia Muzio
noted operatic soprano, will record exclusively
for the Pathe disc library. Her first recordings
will be issued at an early date, and will in-
clude several of the selections which have con-
tributed to her remarkable success.
Mile. Muzio, who is a member of the Metro-
politan Opera Co., New York, made her Amer-
ican debut at the Metropolitan Opera House
a few weeks ago, appearing in the leading role
in "Tosca." She received a tremendous ova-
tion at the close of the opera, and the leading
musical critics referred to her performance as
one of the finest that has been heard in local
operatic circles for sometime past.
Mile. Muzio achieved considerable fame
abroad as a member of "La Scala" in Milan,
and judging from the wonderful success of her
American debut she will shortly be recognized
as one of the greatest operatic sopranos on the
stage to-day.
The Pathe Freres Co. during the past year
has consummated arrangements with a number
of world-famous artists who will record exclu-
sively for the Pathe disc library, and the co-
operation which they are giving Pathe dealers
has resulted in a country wide demand for Pathe
records. The addition of Mile. Muzio to the
list of exclusive Pathe artists is one of the most
important announcements that the Pathe Freres
Co. has ever -made.
APPOINTED OFFICE MANAGER
The Sonora Phonograph Corp., New York,
announced last week the appointment of John
T. Pringle as office manager. Mr. Pringle is
an expert accountant and systematizer, and un-
der his direction, Sonora office activities will
be on a plan with the office divisions of the
leading industrial concerns throughout the
United States.
Fred Zimmerman has been appointed traffic
manager of the Sonora Phonograph Corp., with
jurisdiction of all shipping, etc. Mr. Zimmer-
man has made a careful study of the traffic and
freight situation, and will leave no stone un-
tunrned to give Sonora dealers maximum ef-
ficiency in their deliveries. W. H. Kennedy
has been appointed assistant to Mr. Zimmer-
man.
The Perkins Phonograph Co., of Chicago, 111.,
was incorporated recently with a capitalization
of $30,000, the incorporators being C. A. Mc-
Hugh, Mildred Strode and Joseph Wolfe.
James P. Bradt, general sales manager of the
Columbia Graphophone Co., New York, sent the
following letter to his sales staff at the close of
the year:
"I am going to wish you not only a happy and
prosperous New Year, but a better and bigger
Columbia New Year than even 1916 has given
you.
"We can all look back with a deal of pardon-
able pride on Columbia accomplishments during
the twelve months that have passed. In this
retrospection we may regard the anxieties and
disappointments with complete satisfaction be-
cause of the encouragement and lessons of ex-
perience for our future operations.
"At our end of the line we appreciate, we hope
fully, just how much your close co-operation and
get-together spirit have meant in this wonderful
year and we heartily thank you.
"While we have constantly aimed to do every-
thing that would make your efforts count to the
full, we know that you have been short of
Grafonolas and Columbia records throughout
the year; that in operating our factories at high
speed, nights as well as days, some product has
been indifferently inspected, but forget all that
and remember the herculean undertaking to
double our product in 1915 and again in 1916.
"You know from your sales how near we came
to kicking goal.
Some achievement! and
our hats are off to the producing departments as
well as to you and our select army of dealers.
"Our plans for 1917 are so comprehensive and
complete that the carrying out of them is going
to make the Columbia "Notes" stand for the
greatest achievements ever attained in the musi-
cal world—in artistic personnel and in worth of
product.
"It isn't a question of 1917 repeating history—
becoming the biggest year in Columbia history—
the real question is how large is your share to
be? Well, that's up to you. You cannot afford
to be satisfied with anything less than the best
and the best of a live salesman is always be-
fore him.
"Make the most of your splendid opportunity
and the end of the year that is just dawning will
find you even more enthusiastic than you are
to-day. Again I say, the best of everything dur-
ing the coming year."
When asked to tell the readers of The Music
Trade Review something more about up-to-the-
hour conditions, Mr. Bradt said:
"In the United States we are approaching the
richest developmertt and understanding of musi-
cal art. We have been saying that the passion
for music is earthwide, but it has never been so
manifest in this part of the world as in the
past year.
"It has been manifested in every class—from
millionaire to the day wage earner—and the
great prosperity of 1916 gave all of them a
chance to indulge their desires and our sales
satisfy us that they did so.
" 'Music in the home' propaganda has been re-
ceiving very flattering attention and assistance
in many directions. Several of the big daily
newspapers have joined hands with the musical
industry to create a musical atmosphere. The
work is being done systematically and in a large
way. To illustrate: The top of a musical page
which appears in New York semi-weekly carries
Bovee's statement that 'Music is the fourth
great essential in the aid of human nature—first
food, then raiment, then shelter, then music'
"That great editor, Arthur Brisbane, known the
world over, gave the music business a great im-
petus when he published in his list of big news-
papers the splendid editorial in which he said
that the house without an instrument to repro-
duce the voices of artists, the genius of musi-
cians, is like a house without a library, and that
the self-respecting man would scarcely admit
that he lives in a house without books; that
music in the home is the greatest addition to the
education of man since the printing press was
invented.
"Nothing in those statements to suggest that
the music dealer is dealing in luxuries. Talking
machines are necessities, from many viewpoints,
and they are making splendid headway in satis-
fying the hunger for music—this craving of the
classes and the masses.
"Our results for 1916 were most gratifying, but
James P. Bradt
our preparedness program for 1917 is sure to re-
sult in even greater accomplishments.
"A year ago while a lot of 'wishy-washy'
prophets were questioning the qualities of the
silver that lines every cloud, I predicted that
nothing but actually becoming involved in the
European war, could stop our prosperity. At
the beginning of 1917 I venture the prediction
that it will be by long odds the greatest year
in musical history."
TAKES CHARGIE IN CHICAGO
W. Haddert Becomes Manager of the Sonora
Phonograph Corp.'s Western Business With
Headquarters in Chicago
Frank J. Coupe, director of sales and advertis-
ing of the Sonora Phonograph Corp., New York,
announced last week the appointment of W.
Haddert as manager of the company's Western
business, with headquarters in Chicago. Mr.
Coupe, accompanied by Mr. Haddert, visited
Chicago last week, the latter assuming entire
charge of Sonora Western activities.
Mr. Haddert is thoroughly familiar with all
phases of the phonograph industry, as for seven-
teen years he was associated with Carl Lind-
strom, Berlin, Germany, one of the world's
leading phonograph and record manufacturers.
For several years he was general manager of
the German interests of the Pathe Freres Pho-
nograph Co., and in the course of his duties has
made a number of trips around the world. He.
is an enthusiastic admirer of the Sonora phono-
graph, and his past experience eminently quali-
fied him for his new post.
According to present plans, the Sonora West-
ern sales staff will be materially augmented,
and in line with this plan Mr. Coupe states
that Wm. F. Martin will cover the States of
Minnesota and Wisconsin, with headquarters in
Milwaukee.
Chas. Marshall will handle the
States of Michigan and Iowa, and F. N. Wyatt
will visit the trade in Ohio, both of these travel-
ers working out of Detroit.
The Eastern sales staff will also be enlarged
in all directions, arfd M. Schneider has been en-
gaged to co-operate with Sonora dealers in local
territory. Other additions to the staff will be
announced in the near future.
The Binghamton Sonora Phonograph Co.,
Inc., Binghamton, N. Y., has been incorporated
with a capital stock of $5,000 to deal in phono-
graphs, -musical instruments, etc. The incor-
porators are C. G. Smythe, well known in music
trade circles in Binghamton; F. Middlebrook and
A. Ruegg.
THE MUSIC TRADE REVIEW
49
MLLE. MUZIO TO RECORD FOR PATHE
MUSIC IS APPROACHING ITS RICHEST DEVELOPMENT
The Distinguished Operatic Soprano of the
Metropolitan Opera Co. Has Scored a Tre-
mendous Hit in Her Various Roles Since
Her First Appearance in New York City
James P. Bradt, General Sales Manager of Columbia Graphophone Co., Declares That Better Un-
derstanding of Musical Art Is Coming in United States—His Views on Conditions
The Pathe Freres Phonograph Co., New York,
announced last week that arrangements had
been made whereby Mile. Claudia Muzio, the
Mile. Claudia Muzio
noted operatic soprano, will record exclusively
for the Pathe disc library. Her first recordings
will be issued at an early date, and will in-
clude several of the selections which have con-
tributed to her remarkable success.
Mile. Muzio, who is a member of the Metro-
politan Opera Co., New York, made her Amer-
ican debut at the Metropolitan Opera House
a few weeks ago, appearing in the leading role
in "Tosca." She received a tremendous ova-
tion at the close of the opera, and the leading
musical critics referred to her performance as
one of the finest that has been heard in local
operatic circles for sometime past.
Mile. Muzio achieved considerable fame
abroad as a member of "La Scala" in Milan,
and judging from the wonderful success of her
American debut she will shortly be recognized
as one of the greatest operatic sopranos on the
stage to-day.
The Pathe Freres Co. during the past year
has consummated arrangements with a number
of world-famous artists who will record exclu-
sively for the Pathe disc library, and the co-
operation which they are giving Pathe dealers
has resulted in a country wide demand for Pathe
records. The addition of Mile. Muzio to the
list of exclusive Pathe artists is one of the most
important announcements that the Pathe Freres
Co. has ever -made.
APPOINTED OFFICE MANAGER
The Sonora Phonograph Corp., New York,
announced last week the appointment of John
T. Pringle as office manager. Mr. Pringle is
an expert accountant and systematizer, and un-
der his direction, Sonora office activities will
be on a plan with the office divisions of the
leading industrial concerns throughout the
United States.
Fred Zimmerman has been appointed traffic
manager of the Sonora Phonograph Corp., with
jurisdiction of all shipping, etc. Mr. Zimmer-
man has made a careful study of the traffic and
freight situation, and will leave no stone un-
tunrned to give Sonora dealers maximum ef-
ficiency in their deliveries. W. H. Kennedy
has been appointed assistant to Mr. Zimmer-
man.
The Perkins Phonograph Co., of Chicago, 111.,
was incorporated recently with a capitalization
of $30,000, the incorporators being C. A. Mc-
Hugh, Mildred Strode and Joseph Wolfe.
James P. Bradt, general sales manager of the
Columbia Graphophone Co., New York, sent the
following letter to his sales staff at the close of
the year:
"I am going to wish you not only a happy and
prosperous New Year, but a better and bigger
Columbia New Year than even 1916 has given
you.
"We can all look back with a deal of pardon-
able pride on Columbia accomplishments during
the twelve months that have passed. In this
retrospection we may regard the anxieties and
disappointments with complete satisfaction be-
cause of the encouragement and lessons of ex-
perience for our future operations.
"At our end of the line we appreciate, we hope
fully, just how much your close co-operation and
get-together spirit have meant in this wonderful
year and we heartily thank you.
"While we have constantly aimed to do every-
thing that would make your efforts count to the
full, we know that you have been short of
Grafonolas and Columbia records throughout
the year; that in operating our factories at high
speed, nights as well as days, some product has
been indifferently inspected, but forget all that
and remember the herculean undertaking to
double our product in 1915 and again in 1916.
"You know from your sales how near we came
to kicking goal.
Some achievement! and
our hats are off to the producing departments as
well as to you and our select army of dealers.
"Our plans for 1917 are so comprehensive and
complete that the carrying out of them is going
to make the Columbia "Notes" stand for the
greatest achievements ever attained in the musi-
cal world—in artistic personnel and in worth of
product.
"It isn't a question of 1917 repeating history—
becoming the biggest year in Columbia history—
the real question is how large is your share to
be? Well, that's up to you. You cannot afford
to be satisfied with anything less than the best
and the best of a live salesman is always be-
fore him.
"Make the most of your splendid opportunity
and the end of the year that is just dawning will
find you even more enthusiastic than you are
to-day. Again I say, the best of everything dur-
ing the coming year."
When asked to tell the readers of The Music
Trade Review something more about up-to-the-
hour conditions, Mr. Bradt said:
"In the United States we are approaching the
richest developmertt and understanding of musi-
cal art. We have been saying that the passion
for music is earthwide, but it has never been so
manifest in this part of the world as in the
past year.
"It has been manifested in every class—from
millionaire to the day wage earner—and the
great prosperity of 1916 gave all of them a
chance to indulge their desires and our sales
satisfy us that they did so.
" 'Music in the home' propaganda has been re-
ceiving very flattering attention and assistance
in many directions. Several of the big daily
newspapers have joined hands with the musical
industry to create a musical atmosphere. The
work is being done systematically and in a large
way. To illustrate: The top of a musical page
which appears in New York semi-weekly carries
Bovee's statement that 'Music is the fourth
great essential in the aid of human nature—first
food, then raiment, then shelter, then music'
"That great editor, Arthur Brisbane, known the
world over, gave the music business a great im-
petus when he published in his list of big news-
papers the splendid editorial in which he said
that the house without an instrument to repro-
duce the voices of artists, the genius of musi-
cians, is like a house without a library, and that
the self-respecting man would scarcely admit
that he lives in a house without books; that
music in the home is the greatest addition to the
education of man since the printing press was
invented.
"Nothing in those statements to suggest that
the music dealer is dealing in luxuries. Talking
machines are necessities, from many viewpoints,
and they are making splendid headway in satis-
fying the hunger for music—this craving of the
classes and the masses.
"Our results for 1916 were most gratifying, but
James P. Bradt
our preparedness program for 1917 is sure to re-
sult in even greater accomplishments.
"A year ago while a lot of 'wishy-washy'
prophets were questioning the qualities of the
silver that lines every cloud, I predicted that
nothing but actually becoming involved in the
European war, could stop our prosperity. At
the beginning of 1917 I venture the prediction
that it will be by long odds the greatest year
in musical history."
TAKES CHARGIE IN CHICAGO
W. Haddert Becomes Manager of the Sonora
Phonograph Corp.'s Western Business With
Headquarters in Chicago
Frank J. Coupe, director of sales and advertis-
ing of the Sonora Phonograph Corp., New York,
announced last week the appointment of W.
Haddert as manager of the company's Western
business, with headquarters in Chicago. Mr.
Coupe, accompanied by Mr. Haddert, visited
Chicago last week, the latter assuming entire
charge of Sonora Western activities.
Mr. Haddert is thoroughly familiar with all
phases of the phonograph industry, as for seven-
teen years he was associated with Carl Lind-
strom, Berlin, Germany, one of the world's
leading phonograph and record manufacturers.
For several years he was general manager of
the German interests of the Pathe Freres Pho-
nograph Co., and in the course of his duties has
made a number of trips around the world. He.
is an enthusiastic admirer of the Sonora phono-
graph, and his past experience eminently quali-
fied him for his new post.
According to present plans, the Sonora West-
ern sales staff will be materially augmented,
and in line with this plan Mr. Coupe states
that Wm. F. Martin will cover the States of
Minnesota and Wisconsin, with headquarters in
Milwaukee.
Chas. Marshall will handle the
States of Michigan and Iowa, and F. N. Wyatt
will visit the trade in Ohio, both of these travel-
ers working out of Detroit.
The Eastern sales staff will also be enlarged
in all directions, arfd M. Schneider has been en-
gaged to co-operate with Sonora dealers in local
territory. Other additions to the staff will be
announced in the near future.
The Binghamton Sonora Phonograph Co.,
Inc., Binghamton, N. Y., has been incorporated
with a capital stock of $5,000 to deal in phono-
graphs, -musical instruments, etc. The incor-
porators are C. G. Smythe, well known in music
trade circles in Binghamton; F. Middlebrook and
A. Ruegg.
Future scanning projects are planned by the International Arcade Museum Library (IAML).