Music Trade Review
Issue: 1917 Vol. 64 N. 26 - Page 8
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8
THE MUSIC TRADE REVIEW
THE POINT OF VIEW
(Continued from page 7)
"Then again it was plainer than ever to me
that the people in Chicago know no more
about the player-piano than they do out home.
In other words, we in the piano trade have not
yet succeeded in advertising the player-piano
to the people.
We have assumed that the
people of their own accord will see the
beauties of the player-piano and demand it
without any asking on our part. We have
advertised prices and terms; but we have not
yet educated the people into any knowledge of
the beauties of the player-piano or of its use
to the American home. I came away from the
Music Show convinced that, for one thing, the
retail men ought to support the National Bu-
reau for the Advancement of Music; and sup-
port it generously. The support we gave last
year was pitiful; and simply showed that the
vast majority of the dealers have never even
thought about the bureau. I was one of them;
but this year will be different. For it seems
quite plain to my mind that if we want to fer-
tilize our territory we must get to work intelli-
gently. The folks back home are just like the
folks anywhere else. They are ignorant of the
things that are not put up to them. They know
the automobile because it has been put up to
them intelligently, and so they have come to
use it intelligently. I don't know a farmer in
our county who has not at least a Ford. That
is not merely because a Ford or any other
car is practical. Primarily it is because the
car proposition was put up early in the game, to
the farmer, intelligently. One farmer got one,
and then another. As soon as cars became
practical, the news spread, as it were, and then
everybody wanted one.
"Now player-pianos are not Fords; but farm-
ers have money and farmers' wives and daugh-
ters want musical instruments.
How shall
we make them want player-pianos? By educat-
ing them. And I have learned that if we sup-
port the bureau and make it strong enough to
do a national work, that education we want to
give our prospective buyers will be given.
"I can sum up my impressions to you very
briefly. First, the show was a success, but it
was not well enough advertised. Second, the
visitors in general showed that the average man
and woman is completely in the dark about the
player-piano. Third, the dealers learned more
about player-pianos than they ever had a chance
to know before. Fourth, the question of edu-
cating the trade and the public in the value and
use of pianos and player-pianos is, in my judg-
ment, paramount and should be taken up seri-
ously by all of us."
eral rolls at a time. This machine is the in-
vention of the late Charles P. Schoen, founder
of the company.
Ideal rolls are not only Ideal in name, but, it
may be said, are manufactured under ideal con-
ditions. The plant of the Rose Valley Co. is
close to the exclusive Rose Valley colony and
the visitor approaching the factory passes by
beautiful estates on both sides before turning
down the lane that leads to the factory door.
Perched on an eminence above the factory is
the office building, the interior of which reminds
one of a stately mansion. The company is also
most particular in its selection of its employes,
working on the theory that a little extra in-
telligence is worth paying for in view of the
increased results obtained. Everything from
the arranging and cutting of the master roll to
the shipping of the finished product is handled
entirely within the confines of the factory and
where especially quick deliveries are desired
shipments are carried direct to the big central
freight stations in Philadelphia by automobiles.
The affairs of the company are under the
direction of a live executive force. C. Schoen
Johnson, president of the company, is constantly
working along lines that will insure its develop-
ment. G. H. Rimmington, expert accountant
and executive, is secretary and treasurer of the
company, and Johann C. Schmid, in charge of
the selling end, is in addition to being a com-
petent salesman, an expert musician and com-
poser, and thoroughly acquainted with the music
business through long association with promi-
nent music publishing houses, among them be-
ing J. H. Remick & Co., New York.
TO ENTER THE WHOLESALE TRADE
E. H. Jones, of the Jones Piano Co., Des
Moines, la., is retiring from the retail piano
trade, and will engage in the wholesale business
with his son, DeWitt. Paul Jones, another son,
will continue the retail business on West Wal-
nut street.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
A Player-Piano We
KNOW Is Right!
For upwards of seven years we have made and sold the
piano and the player action which together are known as the
M. Schulz Co. Player-Piano
In all that time it has never been necessary to make an
essential change in the design, although constant detail
refinements have been perfected. Wherefore we say that
We KNOW the Schulz Player System Is RIGHT!
ROSE VALLEY CO^ENLARGES OUTPUT
The foot-driven, personally con-
trolled sensitive, fool-proof player-
piano, of moderate price and high
quality, is the corner stone of the
player business.
Purchases Equipment and Catalog of Herbert
Co. and Will Soon Have Doubled Facilities
for Turning Out High Class Music Rolls
And the above words perfectly de-
scribe the SCHULZ player-piano.
MEDIA, PA., June 25.—The Rose Valley Co.,
manufacturer of the Ideal music rolls, has now
in place most of the roll cutting equipment
purchased some time ago from the Herbert
Co., of Newark, N. J., and which when in full
operation will increase the output of the com-
pany close to 100 per cent. In purchasing the
Herbert mechanical equipment, the local com-
pany also took over the Herbert catalog and
thus secured the masters of several hundred
standard selections that will make most val-
uable additions to the Rose Valley Co.'s own
list of popular, semi-popular and standard music.
All these additional numbers will be offered in
Ideal rolls at the regular retail price of 25 cents.
The Rose Valley Co. in its production of rolls
has from the first made a strong point of effi-
ciency in manufacturing operations. Not only is
the plant laid out in a manner to overcome so
far as it is possible any lost motion, but the
company has installed much machinery of the
most modern type, including equipment for
manufacturing high grade composition flanges,
rapidly and at low cost, as well as an improved
machine for marking accurately and clearly sev-
A Piano of High Repute;
a Player of Original De-
sign, s e n s i t i v e , easily
pumped, easily played, that
is the kind of player-piano
that
SELLS and STAYS SOLD
If You Are Ready to Do Business
With a Winner, on the Right Terms,
GET IN TOUCH WITH US NOW
The Schulz Player Book, which
tells you facts you need to
know, sent for the asking.
We shall be glad to give, to any
inquiry from you, immediate
and effective attention. AD-
DRESS DEPARTMENT A.
M. SCHULZ COMPANY
(Founded 1869)
OTTO SCHULZ, President
3 FACTORIES IN CHICAGO
General Offices
711 Milwaukee Avenue
Southern Wholesale Branch
1530 Candler Bldg.
CHICAGO
ATLANTA, GEORGIA
8
THE MUSIC TRADE REVIEW
THE POINT OF VIEW
(Continued from page 7)
"Then again it was plainer than ever to me
that the people in Chicago know no more
about the player-piano than they do out home.
In other words, we in the piano trade have not
yet succeeded in advertising the player-piano
to the people.
We have assumed that the
people of their own accord will see the
beauties of the player-piano and demand it
without any asking on our part. We have
advertised prices and terms; but we have not
yet educated the people into any knowledge of
the beauties of the player-piano or of its use
to the American home. I came away from the
Music Show convinced that, for one thing, the
retail men ought to support the National Bu-
reau for the Advancement of Music; and sup-
port it generously. The support we gave last
year was pitiful; and simply showed that the
vast majority of the dealers have never even
thought about the bureau. I was one of them;
but this year will be different. For it seems
quite plain to my mind that if we want to fer-
tilize our territory we must get to work intelli-
gently. The folks back home are just like the
folks anywhere else. They are ignorant of the
things that are not put up to them. They know
the automobile because it has been put up to
them intelligently, and so they have come to
use it intelligently. I don't know a farmer in
our county who has not at least a Ford. That
is not merely because a Ford or any other
car is practical. Primarily it is because the
car proposition was put up early in the game, to
the farmer, intelligently. One farmer got one,
and then another. As soon as cars became
practical, the news spread, as it were, and then
everybody wanted one.
"Now player-pianos are not Fords; but farm-
ers have money and farmers' wives and daugh-
ters want musical instruments.
How shall
we make them want player-pianos? By educat-
ing them. And I have learned that if we sup-
port the bureau and make it strong enough to
do a national work, that education we want to
give our prospective buyers will be given.
"I can sum up my impressions to you very
briefly. First, the show was a success, but it
was not well enough advertised. Second, the
visitors in general showed that the average man
and woman is completely in the dark about the
player-piano. Third, the dealers learned more
about player-pianos than they ever had a chance
to know before. Fourth, the question of edu-
cating the trade and the public in the value and
use of pianos and player-pianos is, in my judg-
ment, paramount and should be taken up seri-
ously by all of us."
eral rolls at a time. This machine is the in-
vention of the late Charles P. Schoen, founder
of the company.
Ideal rolls are not only Ideal in name, but, it
may be said, are manufactured under ideal con-
ditions. The plant of the Rose Valley Co. is
close to the exclusive Rose Valley colony and
the visitor approaching the factory passes by
beautiful estates on both sides before turning
down the lane that leads to the factory door.
Perched on an eminence above the factory is
the office building, the interior of which reminds
one of a stately mansion. The company is also
most particular in its selection of its employes,
working on the theory that a little extra in-
telligence is worth paying for in view of the
increased results obtained. Everything from
the arranging and cutting of the master roll to
the shipping of the finished product is handled
entirely within the confines of the factory and
where especially quick deliveries are desired
shipments are carried direct to the big central
freight stations in Philadelphia by automobiles.
The affairs of the company are under the
direction of a live executive force. C. Schoen
Johnson, president of the company, is constantly
working along lines that will insure its develop-
ment. G. H. Rimmington, expert accountant
and executive, is secretary and treasurer of the
company, and Johann C. Schmid, in charge of
the selling end, is in addition to being a com-
petent salesman, an expert musician and com-
poser, and thoroughly acquainted with the music
business through long association with promi-
nent music publishing houses, among them be-
ing J. H. Remick & Co., New York.
TO ENTER THE WHOLESALE TRADE
E. H. Jones, of the Jones Piano Co., Des
Moines, la., is retiring from the retail piano
trade, and will engage in the wholesale business
with his son, DeWitt. Paul Jones, another son,
will continue the retail business on West Wal-
nut street.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
A Player-Piano We
KNOW Is Right!
For upwards of seven years we have made and sold the
piano and the player action which together are known as the
M. Schulz Co. Player-Piano
In all that time it has never been necessary to make an
essential change in the design, although constant detail
refinements have been perfected. Wherefore we say that
We KNOW the Schulz Player System Is RIGHT!
ROSE VALLEY CO^ENLARGES OUTPUT
The foot-driven, personally con-
trolled sensitive, fool-proof player-
piano, of moderate price and high
quality, is the corner stone of the
player business.
Purchases Equipment and Catalog of Herbert
Co. and Will Soon Have Doubled Facilities
for Turning Out High Class Music Rolls
And the above words perfectly de-
scribe the SCHULZ player-piano.
MEDIA, PA., June 25.—The Rose Valley Co.,
manufacturer of the Ideal music rolls, has now
in place most of the roll cutting equipment
purchased some time ago from the Herbert
Co., of Newark, N. J., and which when in full
operation will increase the output of the com-
pany close to 100 per cent. In purchasing the
Herbert mechanical equipment, the local com-
pany also took over the Herbert catalog and
thus secured the masters of several hundred
standard selections that will make most val-
uable additions to the Rose Valley Co.'s own
list of popular, semi-popular and standard music.
All these additional numbers will be offered in
Ideal rolls at the regular retail price of 25 cents.
The Rose Valley Co. in its production of rolls
has from the first made a strong point of effi-
ciency in manufacturing operations. Not only is
the plant laid out in a manner to overcome so
far as it is possible any lost motion, but the
company has installed much machinery of the
most modern type, including equipment for
manufacturing high grade composition flanges,
rapidly and at low cost, as well as an improved
machine for marking accurately and clearly sev-
A Piano of High Repute;
a Player of Original De-
sign, s e n s i t i v e , easily
pumped, easily played, that
is the kind of player-piano
that
SELLS and STAYS SOLD
If You Are Ready to Do Business
With a Winner, on the Right Terms,
GET IN TOUCH WITH US NOW
The Schulz Player Book, which
tells you facts you need to
know, sent for the asking.
We shall be glad to give, to any
inquiry from you, immediate
and effective attention. AD-
DRESS DEPARTMENT A.
M. SCHULZ COMPANY
(Founded 1869)
OTTO SCHULZ, President
3 FACTORIES IN CHICAGO
General Offices
711 Milwaukee Avenue
Southern Wholesale Branch
1530 Candler Bldg.
CHICAGO
ATLANTA, GEORGIA
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