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Music Trade Review

Issue: 1917 Vol. 64 N. 24 - Page 7

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
past, the dealer only ordered such publications
as were actually in demand and for which he
Abe Holzmann, Manager of the Band and Orchestra Department of Jerome H. Remick & Co., had calls and made no effort to carry a stock
Tells Why the Sheet Music Dealer Should Be the Logical Distributor of Orchestrations
of that sort of music. The dealer, however, is
One of the problems of the sheet music trade
"Conditions affecting bands and orchestras constantly being recognized to a greater degree
has been that of deciding on the exact status throughout the country were never better," de- and this fact has proven beneficial to both the
of the retail dealer as an efficient distributor of clared Mr. Holzmann, "and while there are still retailer and the publisher. It would seem that
band and orchestra music. many old timers in the active ranks, a newer even closer co-operation between these two im-
During the past few years element has made its appearance and is steadily portant trade factors is to be looked for in the
the dealer has had ac- gaining in strength. Moreover, this newer ele- near future. I find that the co-operation pays
corded more general rec- ment appears inclined to look to the dealer to and expect it to be even more profitable in the
ognition as a distributor supply desired orchestrations, instead of com- future, both for my department and the dealers
who handle our publications. With proper at-
of that class of music, al- ing direct to the publisher.
though it has been main-
"The publishers of New York," he continues, tention there is no reason why the dealer can-
tained by some publishers "have seen a change come over the methods of not increase his sales of orchestrations of all
that the most satisfactory distributing band and orchestra music. In the kinds."
method was that of direct
distribution from the pub- HERBERT L. MEYER "DOING HIS BIT" ISSUE "THE SONGS OF THE ALLIES'
lisher to the band or or-
Son of Felix Meyer, Head of Karczag Pub. Co., Hinds, Hayden & Eldredge Market Interesting
chestra leader.
a Member of Officers' Reserve Corps
New Publication Containing National Songs
Abe Holzmann
In an effort to ascertain
of the Allied Nations—Letters of Endorsement
the actual standing of the dealer as a distributor
In these stirring times when every one is
of orchestrations and what he might expect in
Hinds, Hayden & Eldredge, Inc., the well-
the matter of recognition in the future, The trying to do his "bit"
known publishers of music and books, have just
Review interviewed Abe Holzmann, manager it is well to know that
released the national airs of America, France,
of the band and orchestra department of Jerome the music publishing
England and Belgium, all in one issue under
II. Remick & Co., who is known personally to. field is contributing its
the title "Songs of the Allies." The publica-
practically every band and orchestra leader in quota both financially
tion includes "The Star Spangled Banner," "The
the country, but in every case where it is pos- and physically. Here-
Marseillaise" (national song of France), "God
sible he prefers the leader to deal directly with with is reproduced a
photo of Herbert Lin-
Save the King" (England), and "Brabaconne"
the dealer in his locality.
(Belgium). The whole has been compiled and
"It is with pleasure that the house of J. H. coln Meyer, s o n of
copyrighted by D. J. Wattis, Jr., of Philadel-
Remick & Co. sees the recognition which has Felix Meyer, the head
phia.
been and is being given the sheet music dealer of the Karczag Pub-
The back cover of this collection is given over
as a distributor of band and orchestra music," 1 i s h i n g Co., I n c .
to a treatise of why everyone should do their
declared Mr. Holzmann, "and it is with consid- Young Mr. Meyer, who
part in the country's time of need under the
erable pride that we point to the fact that our is now at the Platts-
caption, "Serve Your Country." An American
house was one of the first to offer such recogni- burg training camp,
flag in colors also appears here.
tion. We have found that the policy has proven was appointed a lieu-
The volume has already been received favor-
most successful and it has paid to continue it. tenant in the Officers'
ably, and from different parts of the country
"We not only cater to the dealer for the pur- Reserve Corps of the
there has recently arisen a demand for just
pose of getting him to handle our publications, United States A r m y
such a collection, and there is no doubt that
but we want him to feel that in handling them before h i s departure
the publication is to have a large sale. The
he is doing so at a liberal profit. We insure and he is now helping
whole is certainly most timely, and will be wel-
this profit by placing our band and orchestra train these thousands
comed by both the sheet music dealers and the
publications in his hand at 15 cents each. He of young men who are
public alike.
is expected to sell them at 25 cents and we stick desirous of obtaining
Hinds, Hayden & Eldredge will shortly issue
to that price ourselves, to protect the dealer commissions.
Felix Meyer recent-
a pamphlet describing the new issue, and which
from being undersold. The dealer who handles
will also contain a number of recent letters
orchestrations properly, and gives real atten- ly paid a short visit to
from prominent people congratulating them
tion to the department, will find that it attracts t h e Plattsburg camp
upon the publication of such a work.' Among
trade to his store and increases the sale of and the accompanying
photo is the result of
others appear letters from President Wilson's
piano copies and other forms of music.
secretary, T. J. Tumulty, from Vice-President
"All the Remick publications in the above his visit. The photo
class are extensively advertised through numer- shows young Lieut. Lieut. Herbert L. Meyer Marshall, from Secretary of War Newton D.
ous channels, thus creating a demand for them Meyer in his official uniform, and he is proving Baker, from the Governor of Pennsylvania, and
many others.
in addition to that already made by the num- himself entirely qualified to wear the same.
bers' popularity. From this it can be readily
seen that the dealer handling them is supplying
a demand.
"Remick & Co. have evolved a special system
for placing their band and orchestra publica-
tion on the market. In the first place, no such
music is published unless it goes before what
I term a 'board of censors' and this eliminates
the chance of dead numbers being issued. All
numbers are only selected after careful consid-
eration and after the song or instrumental num-
ber has been demanded by orchestra leaders in
various parts of the country. This I consider
a safe guarantee as to the saleable quality of
the Remick prints and dealers have shown them-
selves very willing to handle such publications
because in most cases the original inquiry came
through retailers."
Written by
Music by
Another feature of the Remick publications
GEORGE ASAF
FELIX POWELL
and one in which Mr. Holzmann takes first prize
is the care that is being given to the editing of
Originally Introduced by
every piece of music and for that matter to
every detail of its production, plates, paper and
Cj r- ADELE ROWLAND
printing being of first quality. Every proof
must pass through three hands for correction
IS THE NATURAL SUCCESSOR OF "TIPPERARY"
as insurance against error.
Twice each year Remick & Co. publish a
medley overture for both band and orchestra
By special arrangement with T. B. Harms
and which consists of a potpouri of the most
and
Francis, Day & Hunter, New York
successful numbers in the company's catalogue
during the current seasons. These medleys are
41 E a s t 34th
CWM A O D I 7 1 Y JR. 4 T I
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Street, New York
in great demand, particularly with theatres,
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cabarets, and restaurants, where frequent use
is found for them.
THE RETAIL DEALER AS A DISTRIBUTOR OF BAND MUSIC
THE TRUTH WILL OUT
"Pack Up Your Troubles
in Your Old Kit Bag and
Smile, Smile, Smile"

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