Music Trade Review
Issue: 1917 Vol. 64 N. 18 - Page 44
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE MUSIC TRADE REVIEW
CAN SUPPLY POLISHED OAK CABINETS
WINNERS OF COLUMBIA PRIZES
HEINEMAN MOTORS FOR CHINA
Victor Co. Announces Rearrangement of Fa-
cilities to That End
Members of the Columbia Wholesale Staff Who
Showed Largest Increases for March
Order Received From Shanghai on Saturday—
Shipping Motors to All Parts of the World
The Victor Talking Machine Co. last week
sent out the following letter to its dealers re-
garding cabinets in golden oak finish:
"Under date of February 19, we wrote-urging
that you make use of the flat or waxed golden
oak finish rather than the polished golden oak
finish wherever possible, and many of our dis-
tributors changed their orders to read 'flat' fin-
ish rather than polished finish.
"Since that time, conditions in our factory
have changed, so that we think we shall be
able, from this time on, to turn out about 65
per cent, of our oak cabinets in the polished
finish, and about 35 per cent, in the flat finish.
"We therefore suggest that you arrange your
orders with your distributors for golden oak fin-
ishes on about this basis."
The trade promotion department of the
Columbia Graphophone Co., New York, an-
nounced this week the results of the contest
which had been held during the month of March
among the members of the Columbia Co.'s
wholesale staff. On the first of March the com-
pany advised its staff that five prizes would be
awarded to the wholesale men who showed the
largest increases during the month over the
business they closed in March, 1916.
John A. Johnson, of the New York wholesale
division, won the first prize, a set of diamond-
studded cuff links. Mr. Johnson showed a re-
markable gain over the sales closed in March,
1916, in his territory. The second prize was won
by W. S. Townsend, of the Boston division; J. J.
Bennett finished third; H. Kaliski, New Orleans,
La., fourth, and S. W. Lukas, fifth. These four
winners were allowed to take their choice of
fourteen-karat gold cuff links or a fourteen-
karat gold scarf pin.
The world wide popularity of the products of
the Otto Heineman Phonograph Supply Co.,
New York, is well indicated by a cablegram
which the company received Saturday from
Shanghai, China. This cable sample order was
sent by a large manufacturing concern in that
city which had noticed the Heineman advertis-
ing and was considerably impressed with the
constructional features of the Heineman "Motor
of Quality."
During the past six months the Otto Heine-
man Co. has shipped its products to practically
all parts of the world with the exception of the
warring countries. The prestige of the Heine-
man motor is increasing by leaps and bounds,
and this motor is being used extensively
throughout South America and the other Latin-
American countries. It has been adopted as a
standard by many prominent manufacturers in
this country.
GIVES CONCERT DE LUXE
Irving Reisenberger, live-wire Victor dealer
in Flushing, L. I., gave an interesting concert
at St. Joseph's Hall on Monday evening to fea-
ture the new Victor records in the May sup-
plement.
In addition to presenting these records Mr.
Reisenberger arranged for the appearance of
two dancers; one of whom danced to the music
of several Victor educational records, and an-
other one, a well known danseuse, who used
Victor records for American, Russian and Gre-
cian folk dances. The Oscar Saenger course of
vocal records were also demonstrated at this
concert, and an Hawaiian Sextet furnished the
music for an informal dance at the close of the
recital. This demonstration of records aroused
considerable interest and Mr. Reisenberger se-
cured splendid publicity from this novel form of
entertainment.
'
EDWARD N. BURNS' SORROW
Edward N. Burns, vice-president of the Co-
lumbia Graphophone Co., New York, is receiv-
ing the sympathy of his many friends in the
trade upon the death of his' daughter, Elizabeth
Devine Burns, who died Sunday, at the age of
twelve after a fortnight's illness. The funeral
was held from Mr. Burns' residence, 821 Carroll
street, Brooklyn, on Tuesday morning, and
among the flowers was a beautiful wreath from
the employes of the Columbia Graphophone Co.
PATHE COOPERATIVE PUBLICITY
The dealers in Brooklyn, N. Y., handling the
products of the Pathe Freres Phonograph Co.
carried a co-operative advertisement in last
week's newspapers which featured the distinc-
tive qualities of the Pathe line. The text of this
advertisement called attention to the fame of
many of the artists recording for the Pathe
library, among those mentioned being Lucien
Muratore, Lina Cavalieri, Jacques Thibaud,
Eleanora de Cisneros, David Bispham and Grace
Hoffman. The names of sixteen Pathe dealers
in Brooklyn were signed to this advertisement.
ANNOUNCE INCREASE IN PRICE
The Sonora Phonograph Corp. has sent out a
circular to its trade this month, announcing an
increase in the price of the Sonora "Grand" to
$250. This increase was occasioned by the in-
troduction of several improvements in the con-
struction of this model which will make it even
more salable than it was in the past.
At the present time the "Grand" is enjoying
tremendous popularity and preparations are be-
ing made to take care of the expected increase
in the demand for this product. The former
price of the "Grand" was $225.
MOVING EDISON AMBEROL BINS TO NEW STOCK BUILDING
The recent completion of the new record
storage and shipping building of Thomas A.
Edison, Inc., at Orange, N. J., made necessary
tween the temporary and permanent structures
and the cabinets, on low trucks, were hauled
along by means of a steam windlass. By means
TO EXHIBIT AT MUSIC SHOW
The Pathe Freres Phonograph Co. will main-
tain an exclusive exhibit at the National Music
Show in Chicago, one of the features of which
will be the pressing of records. These records
will be given away to the visitors of the show,
and there is no doubt but that this feature of the
exhibit will attract wide interest. A compressed
air machine will be used for recital purposes and
the exhibit will be in charge of H. N. McMeni-
men, managing director of the company.
NEW COMPANY IN WHEELING
A new company, of which H. O. Baer is the
president, has been organized in Wheeling, W.
Va., to take over the Diamond Disc Shop at 44
Fourteenth street, that city, which has the ex-
clusive agency for the Edison Diamond Disc
phonograph. J. C. Dilts, from the Edison lab-
oratories, is treasurer and general manager of
the company, and will have direct charge of the
business.
VISITS PATHE HEADQUARTERS
Jesse Rosenstein, head of the National Piano
Co., Pathe distributor at Baltimore, Md., was
a caller recently at the company's executive
offices, bringing with him encouraging reports
of the business situation in this city. He was
greatly interested in the progress Pathe Freres
are making in their recording department, ex-
pressing his pleasure with the records to be re-
leased shortly.
TALKING MACHINE BRIEFLETS
JSSSS
How the Edison Blue Amberol Record Bins Were Transferred to New Quarters
the transfer of an enormous stock of Blue Am-
berol records. In order to simplify the task
a narrow gauge railroad was constructed be-
of this ingenious scheme the job was completed
in "jig" time, much of the difficulty usually at-
tendant on such a task being eliminated.
The Grafonola Shop has been opejied in the
Arcade, Nashville, Tenn., by E. ^& Bond, a
prominent furniture man of that city with E.
E. Hyde as manager. The shop carries a full
line of Columbia machines, records and sup-
plies.
Finney Bros., of Martinsville, Ind., have
opened a store for the display of the Pathe
Pathephone.
The Sonara Phonograph Parlors have been
opened at 229 North Michigan street, South
Bend, Ind., under the management of C. R.
Hauser. Herbert Mack, proprietor of the store,
also opened a Sonora store in La Porte, Ind.,
recently.
The Charleston Edison Phonograph Co.,
Charleston, S. C , has been incorporated with a
capital stock of $10,000. The officers are J. V.
Wallace, president and treasurer, and A. W.
Wallace, secretary.
Chase & West, well-known talking machine
dealers of Des Moines, la., have purchased the
business of the Des Moines Talking Machine
Co., 812 Locust street, that city, which has one
of the largest stocks in this vicinity.
44
THE MUSIC TRADE REVIEW
CAN SUPPLY POLISHED OAK CABINETS
WINNERS OF COLUMBIA PRIZES
HEINEMAN MOTORS FOR CHINA
Victor Co. Announces Rearrangement of Fa-
cilities to That End
Members of the Columbia Wholesale Staff Who
Showed Largest Increases for March
Order Received From Shanghai on Saturday—
Shipping Motors to All Parts of the World
The Victor Talking Machine Co. last week
sent out the following letter to its dealers re-
garding cabinets in golden oak finish:
"Under date of February 19, we wrote-urging
that you make use of the flat or waxed golden
oak finish rather than the polished golden oak
finish wherever possible, and many of our dis-
tributors changed their orders to read 'flat' fin-
ish rather than polished finish.
"Since that time, conditions in our factory
have changed, so that we think we shall be
able, from this time on, to turn out about 65
per cent, of our oak cabinets in the polished
finish, and about 35 per cent, in the flat finish.
"We therefore suggest that you arrange your
orders with your distributors for golden oak fin-
ishes on about this basis."
The trade promotion department of the
Columbia Graphophone Co., New York, an-
nounced this week the results of the contest
which had been held during the month of March
among the members of the Columbia Co.'s
wholesale staff. On the first of March the com-
pany advised its staff that five prizes would be
awarded to the wholesale men who showed the
largest increases during the month over the
business they closed in March, 1916.
John A. Johnson, of the New York wholesale
division, won the first prize, a set of diamond-
studded cuff links. Mr. Johnson showed a re-
markable gain over the sales closed in March,
1916, in his territory. The second prize was won
by W. S. Townsend, of the Boston division; J. J.
Bennett finished third; H. Kaliski, New Orleans,
La., fourth, and S. W. Lukas, fifth. These four
winners were allowed to take their choice of
fourteen-karat gold cuff links or a fourteen-
karat gold scarf pin.
The world wide popularity of the products of
the Otto Heineman Phonograph Supply Co.,
New York, is well indicated by a cablegram
which the company received Saturday from
Shanghai, China. This cable sample order was
sent by a large manufacturing concern in that
city which had noticed the Heineman advertis-
ing and was considerably impressed with the
constructional features of the Heineman "Motor
of Quality."
During the past six months the Otto Heine-
man Co. has shipped its products to practically
all parts of the world with the exception of the
warring countries. The prestige of the Heine-
man motor is increasing by leaps and bounds,
and this motor is being used extensively
throughout South America and the other Latin-
American countries. It has been adopted as a
standard by many prominent manufacturers in
this country.
GIVES CONCERT DE LUXE
Irving Reisenberger, live-wire Victor dealer
in Flushing, L. I., gave an interesting concert
at St. Joseph's Hall on Monday evening to fea-
ture the new Victor records in the May sup-
plement.
In addition to presenting these records Mr.
Reisenberger arranged for the appearance of
two dancers; one of whom danced to the music
of several Victor educational records, and an-
other one, a well known danseuse, who used
Victor records for American, Russian and Gre-
cian folk dances. The Oscar Saenger course of
vocal records were also demonstrated at this
concert, and an Hawaiian Sextet furnished the
music for an informal dance at the close of the
recital. This demonstration of records aroused
considerable interest and Mr. Reisenberger se-
cured splendid publicity from this novel form of
entertainment.
'
EDWARD N. BURNS' SORROW
Edward N. Burns, vice-president of the Co-
lumbia Graphophone Co., New York, is receiv-
ing the sympathy of his many friends in the
trade upon the death of his' daughter, Elizabeth
Devine Burns, who died Sunday, at the age of
twelve after a fortnight's illness. The funeral
was held from Mr. Burns' residence, 821 Carroll
street, Brooklyn, on Tuesday morning, and
among the flowers was a beautiful wreath from
the employes of the Columbia Graphophone Co.
PATHE COOPERATIVE PUBLICITY
The dealers in Brooklyn, N. Y., handling the
products of the Pathe Freres Phonograph Co.
carried a co-operative advertisement in last
week's newspapers which featured the distinc-
tive qualities of the Pathe line. The text of this
advertisement called attention to the fame of
many of the artists recording for the Pathe
library, among those mentioned being Lucien
Muratore, Lina Cavalieri, Jacques Thibaud,
Eleanora de Cisneros, David Bispham and Grace
Hoffman. The names of sixteen Pathe dealers
in Brooklyn were signed to this advertisement.
ANNOUNCE INCREASE IN PRICE
The Sonora Phonograph Corp. has sent out a
circular to its trade this month, announcing an
increase in the price of the Sonora "Grand" to
$250. This increase was occasioned by the in-
troduction of several improvements in the con-
struction of this model which will make it even
more salable than it was in the past.
At the present time the "Grand" is enjoying
tremendous popularity and preparations are be-
ing made to take care of the expected increase
in the demand for this product. The former
price of the "Grand" was $225.
MOVING EDISON AMBEROL BINS TO NEW STOCK BUILDING
The recent completion of the new record
storage and shipping building of Thomas A.
Edison, Inc., at Orange, N. J., made necessary
tween the temporary and permanent structures
and the cabinets, on low trucks, were hauled
along by means of a steam windlass. By means
TO EXHIBIT AT MUSIC SHOW
The Pathe Freres Phonograph Co. will main-
tain an exclusive exhibit at the National Music
Show in Chicago, one of the features of which
will be the pressing of records. These records
will be given away to the visitors of the show,
and there is no doubt but that this feature of the
exhibit will attract wide interest. A compressed
air machine will be used for recital purposes and
the exhibit will be in charge of H. N. McMeni-
men, managing director of the company.
NEW COMPANY IN WHEELING
A new company, of which H. O. Baer is the
president, has been organized in Wheeling, W.
Va., to take over the Diamond Disc Shop at 44
Fourteenth street, that city, which has the ex-
clusive agency for the Edison Diamond Disc
phonograph. J. C. Dilts, from the Edison lab-
oratories, is treasurer and general manager of
the company, and will have direct charge of the
business.
VISITS PATHE HEADQUARTERS
Jesse Rosenstein, head of the National Piano
Co., Pathe distributor at Baltimore, Md., was
a caller recently at the company's executive
offices, bringing with him encouraging reports
of the business situation in this city. He was
greatly interested in the progress Pathe Freres
are making in their recording department, ex-
pressing his pleasure with the records to be re-
leased shortly.
TALKING MACHINE BRIEFLETS
JSSSS
How the Edison Blue Amberol Record Bins Were Transferred to New Quarters
the transfer of an enormous stock of Blue Am-
berol records. In order to simplify the task
a narrow gauge railroad was constructed be-
of this ingenious scheme the job was completed
in "jig" time, much of the difficulty usually at-
tendant on such a task being eliminated.
The Grafonola Shop has been opejied in the
Arcade, Nashville, Tenn., by E. ^& Bond, a
prominent furniture man of that city with E.
E. Hyde as manager. The shop carries a full
line of Columbia machines, records and sup-
plies.
Finney Bros., of Martinsville, Ind., have
opened a store for the display of the Pathe
Pathephone.
The Sonara Phonograph Parlors have been
opened at 229 North Michigan street, South
Bend, Ind., under the management of C. R.
Hauser. Herbert Mack, proprietor of the store,
also opened a Sonora store in La Porte, Ind.,
recently.
The Charleston Edison Phonograph Co.,
Charleston, S. C , has been incorporated with a
capital stock of $10,000. The officers are J. V.
Wallace, president and treasurer, and A. W.
Wallace, secretary.
Chase & West, well-known talking machine
dealers of Des Moines, la., have purchased the
business of the Des Moines Talking Machine
Co., 812 Locust street, that city, which has one
of the largest stocks in this vicinity.
Future scanning projects are planned by the International Arcade Museum Library (IAML).