Music Trade Review
Issue: 1917 Vol. 64 N. 16 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Mr. Gittins' views were free in their expressions of approval of
the sentiments expressed.
The advice is good and is far too important to pass by with-
out careful consideration:
"We manufacturers should study our own problems and re-
adjust ourselves to meet the changing conditions in the industry
in which we are engaged and not waste any time complaining
about what the other fellow is doing," declared Mr. Gittins.
"Look to the profit per unit on your instruments manufactured;
get your added cost at least and remember the increasing of your
investment by reason thereof, for this is one year that no effort
should be made toward doing a volume business in the face of
the difficulty of obtaining the price necessary in acquiring sup-
plies. Scrutinize your credit, build up your surplus and be ready
for any drain on your resources as may result from possible set-
back occasioned by the present world conflict.
"After the war. by reason of our geographical position, the
manufacturers on the seaboard will have advantage of the manu-
facturers in the interior. So, during the year to come, study the
export problems, learn wljat the foreigner needs in design, his
method of doing business, etc., and get ready to take advantage
of a business which is bound to come this way from the country
south of us, as well as for a few years from even the European
nations themselves."
Mr. Gittins' further suggestion that the piano men give their
earnest support to the renewed efforts for the rehabilitation of
the American merchant marine was both logical and timely.
There is much talk about the opportunities for the development
of American trade in the export field, but too little said aneut the
handling and development of that trade.
ROM both Cleveland and Boston during the past week have
F come
reports of plans to amalgamate the trade associations
in those cities with a view to concentrating effort, and thereby
bring about more effective results in the matter of trade better-
ment. In Cleveland the talking machine dealers plan to join
hands with the piano men. In Boston the music publishers and
piano men are to amalgamate their associations.
As was remarked by a New York piano man last week there
are too many trade associations, with additions being made at
frequent intervals, and if this inclination to merge interests
spreads throughout the trade of the country, it will mean fewer
organizations, but at the same time the amalgamated bodies will
become possessed of greater power for accomplishing genuine
results.
The various branches of the music trade, particularly in their
retail interests, have much in common. The dealer who handles
pianos has many of the same selling problems to face as are met
with by the retailer of talking machines. The maker of pianos
and the publisher of music will find upon investigation that their
general business interests are allied to a surprising degree. Work-
ing through separate trade organizations they can accomplish
some things in a small way; working as one big organization they
can accomplish many things in a big way, and prove a power in
the industry. Concentration of effort is as fine a mark of effi-
ciency in association work as it is in business.
HAT the members of the piano trade are not going to be be-
T
hind representatives of other industries in supporting the
country tlfese critical times has' become evident on several occa-
sions since the declaration of war. Word conies that the members
of the Boston piano trade are raising a fund to maintain an am-
bulance, while the New York Piano Manufacturers' Association
at its annual meeting voted a donation to the Business Men's
National Service League, organized to promote the movement
for universal military service. Other members of the trade, as
individuals or through organizations, have taken or have planned
to take steps that will put them on record as doing a patriotic
part in the support of the nation. These may be only small
things, but they at least show the piano trade in the right light,
as being earnestly willing to help where it is believed that help
is needed.
Piano men in various parts of the country are doing their
"bit." Those who have had military training at the Plattsburg
camp have offered their services, while others have enlisted in
the ranks, and a great number of piano men throughout the coun-
try have joined the Home Guard—everywhere there is a desire
to be of practical assistance to the government.
Flag raisings have been the order of the day during the past
week in all the big piano manufacturing plants throughout the
country, and everywhere "Old Glory" and the patriotic spirit
which stands behind the President are being honored.
The Review is also in line with the general sentiment of the
country in its desire to be of service to the nation, and last week
the following letter was sent to Grosvenor V. Clarkson, secre-
tary of the Council of National Defense, Washington, D. C.:
"After consultation with our board of directors, The Music
Trade Review has decided to offer to all departments of the
United States Government the absolute co-operation of our indus-
trial publications, both in the matter of editorial co-operation, and
the free use of advertising space, for the purpose of assisting the
Government in the mobilization of our industries, publicity in
methods of finance, and the promotion of any project under-
taken by the Government during the present condition of war.
We shall seek to interest the active co-operation of the important
business interests of the music trade industry in their local cen-
ters, and shall hope to establish assistance in placing the bond
issue without expense to the Government. In any of these matters
your commands will receive our prompt and immediate atten-
tion."
Pease Pianos in the
World's Musical Center
There are today more operas, concerts and recitals by
noted artists in New York City than in any other place
on the globe.
And in this world's musical center, where piano buyers
are most critical and exacting, over 50,000 Pease Pianos have been sold.
What we have done in this difficult market you can do in your territory.
PEASE PIANO CO.
LEGGETT AVENUE
AND BARRY STREET
Write us
NEW YORK
THE MUSIC TRADE REVIEW
Mr. Gittins' views were free in their expressions of approval of
the sentiments expressed.
The advice is good and is far too important to pass by with-
out careful consideration:
"We manufacturers should study our own problems and re-
adjust ourselves to meet the changing conditions in the industry
in which we are engaged and not waste any time complaining
about what the other fellow is doing," declared Mr. Gittins.
"Look to the profit per unit on your instruments manufactured;
get your added cost at least and remember the increasing of your
investment by reason thereof, for this is one year that no effort
should be made toward doing a volume business in the face of
the difficulty of obtaining the price necessary in acquiring sup-
plies. Scrutinize your credit, build up your surplus and be ready
for any drain on your resources as may result from possible set-
back occasioned by the present world conflict.
"After the war. by reason of our geographical position, the
manufacturers on the seaboard will have advantage of the manu-
facturers in the interior. So, during the year to come, study the
export problems, learn wljat the foreigner needs in design, his
method of doing business, etc., and get ready to take advantage
of a business which is bound to come this way from the country
south of us, as well as for a few years from even the European
nations themselves."
Mr. Gittins' further suggestion that the piano men give their
earnest support to the renewed efforts for the rehabilitation of
the American merchant marine was both logical and timely.
There is much talk about the opportunities for the development
of American trade in the export field, but too little said aneut the
handling and development of that trade.
ROM both Cleveland and Boston during the past week have
F come
reports of plans to amalgamate the trade associations
in those cities with a view to concentrating effort, and thereby
bring about more effective results in the matter of trade better-
ment. In Cleveland the talking machine dealers plan to join
hands with the piano men. In Boston the music publishers and
piano men are to amalgamate their associations.
As was remarked by a New York piano man last week there
are too many trade associations, with additions being made at
frequent intervals, and if this inclination to merge interests
spreads throughout the trade of the country, it will mean fewer
organizations, but at the same time the amalgamated bodies will
become possessed of greater power for accomplishing genuine
results.
The various branches of the music trade, particularly in their
retail interests, have much in common. The dealer who handles
pianos has many of the same selling problems to face as are met
with by the retailer of talking machines. The maker of pianos
and the publisher of music will find upon investigation that their
general business interests are allied to a surprising degree. Work-
ing through separate trade organizations they can accomplish
some things in a small way; working as one big organization they
can accomplish many things in a big way, and prove a power in
the industry. Concentration of effort is as fine a mark of effi-
ciency in association work as it is in business.
HAT the members of the piano trade are not going to be be-
T
hind representatives of other industries in supporting the
country tlfese critical times has' become evident on several occa-
sions since the declaration of war. Word conies that the members
of the Boston piano trade are raising a fund to maintain an am-
bulance, while the New York Piano Manufacturers' Association
at its annual meeting voted a donation to the Business Men's
National Service League, organized to promote the movement
for universal military service. Other members of the trade, as
individuals or through organizations, have taken or have planned
to take steps that will put them on record as doing a patriotic
part in the support of the nation. These may be only small
things, but they at least show the piano trade in the right light,
as being earnestly willing to help where it is believed that help
is needed.
Piano men in various parts of the country are doing their
"bit." Those who have had military training at the Plattsburg
camp have offered their services, while others have enlisted in
the ranks, and a great number of piano men throughout the coun-
try have joined the Home Guard—everywhere there is a desire
to be of practical assistance to the government.
Flag raisings have been the order of the day during the past
week in all the big piano manufacturing plants throughout the
country, and everywhere "Old Glory" and the patriotic spirit
which stands behind the President are being honored.
The Review is also in line with the general sentiment of the
country in its desire to be of service to the nation, and last week
the following letter was sent to Grosvenor V. Clarkson, secre-
tary of the Council of National Defense, Washington, D. C.:
"After consultation with our board of directors, The Music
Trade Review has decided to offer to all departments of the
United States Government the absolute co-operation of our indus-
trial publications, both in the matter of editorial co-operation, and
the free use of advertising space, for the purpose of assisting the
Government in the mobilization of our industries, publicity in
methods of finance, and the promotion of any project under-
taken by the Government during the present condition of war.
We shall seek to interest the active co-operation of the important
business interests of the music trade industry in their local cen-
ters, and shall hope to establish assistance in placing the bond
issue without expense to the Government. In any of these matters
your commands will receive our prompt and immediate atten-
tion."
Pease Pianos in the
World's Musical Center
There are today more operas, concerts and recitals by
noted artists in New York City than in any other place
on the globe.
And in this world's musical center, where piano buyers
are most critical and exacting, over 50,000 Pease Pianos have been sold.
What we have done in this difficult market you can do in your territory.
PEASE PIANO CO.
LEGGETT AVENUE
AND BARRY STREET
Write us
NEW YORK
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