Music Trade Review
Issue: 1917 Vol. 64 N. 12 - Page 5
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THE MUSIC TRADE REVIEW
such understanding" interest is aroused because the player owner
gets results that measure up in some degree to the claims made
for the instrument.
The fact should be impressed upon the owner that there is
nothing* mysterious about his instrument; that the control de-
vices are provided not simply to meet the whims of the musical
fanatic, but are essentials that should be understood by the
veriest amateurs. When that fact is impressed upon all player-
piano owners the effect on the player trade generally should be
interesting and at the same time satisfactory.
RACTICALLY every year, with the coming of spring, there
also come reports of more or less serious floods in the Mid-
West, particularly- in the Mississippi Valley. The floods are
not new, and unlike the cyclone or tornado are not unexpected,
yet almost each year we learn of serious losses of pianos through
flood damage. Even the best makes of pianos, after being under
water for several days, are of very little use unless rebuilt at a,
cost almost as great as the purchase price of a new instrument.
The piano dealers in the affected sections naturally do consider-
able rescue work and salvage many instruments. But still there
is a serious loss to report.
The suggestion of Augustus Beall, of Cincinnati, to the
effect that flood insurance be provided for the protection of
both piano dealers and piano owners comes at a most oppor-
tune time and is worthy of serious consideration. It is said, and
probably with truth, that there are more pianos lost in a single
flood in the Mississippi Valley than are destroyed by fire through-
out the country during the course of a year. If, under such con-
ditions, fire insurance is looked upon as essential, flood insur-
sance for pianos would seem not only desirable, but absolutely
necessary.
P
W. ALLEN, treasurer of the National Piano Travelers'
G EO. Association,
has found it advisable to send to the members
of that organization a letter setting forth the advantages derived
from membership in the association, and particularly the bene-
fits of the hotel register provided in many cities through the
efforts of Secretary Shoninger.
To any one in touch with the trade it would hardly seem
necessary for the benefits of the association to be set forth in
such a manner, for of all the trade associations there has been _•;
none that has surpassed the Travelers' Association for the gen-
uine feeling of good fellowship that has been engendered.
Even though membership in the Travelers' Association does
not perhaps bring a cash return equivalent to the very low an-
nual dues, there are things to be considered' beyond financial
results.
Travelers, knowing one another better, can work more in
harmony, for competition can be of the keenest sort without
trespassing upon the field of friendship. For one traveler to
meet others belonging to the same organization while on the
road means that the monotony, and sometimes lonesomeness,
that is often the traveler's share, is sidetracked for the moment
at least.
Looking at the association proposition from every angle it
represents a mighty good three dollars' worth.
the death of Ralph E. Fox, editor of The Music Trade Indi-
I N cator,
Chicago, last week, the trade and that particular division
known as the trade press have lost a valued worker toward the
development of the industry, for Mr. Fox as the head of his
paper had shown himself a strong advocate of clean business
methods and of constructional effort. Only thirty-eight years
oi&vwjien he died, Mr. Fox had only just begun to realize on the
opportunities that were his, and his death occurring practically
only a few days after that of his father, the founder of the Indi-
cator, was particularly sad. The Review extends its heartfelt
sympathy to the family and business associates of Mr. Fox.
HE incorporation of the old established house of Chas. M.
T
Stieff; Baltimore, announced last week, has been received by
the trade with a full measure of interest, especially coming on
approximately the. seventy-fifth anniversary of the establishment
of the business. The house of Chas. M. Stieff has, for many
years enjoyed a most substantial position in trade and musical
circles. The energies of those at .the head of the business have
been devoted to the production of an instrument worth while
from the trade standpoint, as well as from the musician's stand-
point, and the result has been success. Under the new name
of Chas. M. Stieff, Inc., the Baltimore concern should enter upon
a new period of progress, of doing the same good, things in a
bigger way.
• . •
J
UST now the demonstrating recital is much in evidence for
the purpose, pf calling the attention of the public to new
types of play^rHnos or to new improvements that have been
incorporated fr£** T £vious types. These recitals, conducted under
the auspices of one company or another, are being held in many
sections of the United States, and are thereby arousing interest
in many separated localities.
/ ^ A l t h o u g h the individual recital is designed exclusively for
ftfce purpose of demonstrating and impressing upon the public
the'merits-of one particular instrument, the fact remains that
such expjoitation redounds to the benefit of the player trade as
a wholt,*|for, while it arouses direct interest in one particular
make, it at the same time converts the skeptical to the merits
of player-pianos generally, and with the public thus converted
sales come in the natural course. It is educational work that
helps the entire industry.
In New York alone 50,000
Pease Pianos are in use
I
N New York—home of the Pease Pianos—more than 50,000
have been sold.
And a piano that more than holds it own in the New York
district must possess,;quality supreme, unending durability,
and compete" in price witK many other good pianos.
Pease ;Pianos have also gained the favor of discriminating
people, throughout America, who have thus endorsed the judg-
ment of the New York music-loving public.
We are prepate.4 to make very favorable arrangements with
dealers in territory:where*.we ar£ ntit represented.
PEASE PIANO CO.,
Leggett Avenue and Barry Street
NEW YORK
THE MUSIC TRADE REVIEW
such understanding" interest is aroused because the player owner
gets results that measure up in some degree to the claims made
for the instrument.
The fact should be impressed upon the owner that there is
nothing* mysterious about his instrument; that the control de-
vices are provided not simply to meet the whims of the musical
fanatic, but are essentials that should be understood by the
veriest amateurs. When that fact is impressed upon all player-
piano owners the effect on the player trade generally should be
interesting and at the same time satisfactory.
RACTICALLY every year, with the coming of spring, there
also come reports of more or less serious floods in the Mid-
West, particularly- in the Mississippi Valley. The floods are
not new, and unlike the cyclone or tornado are not unexpected,
yet almost each year we learn of serious losses of pianos through
flood damage. Even the best makes of pianos, after being under
water for several days, are of very little use unless rebuilt at a,
cost almost as great as the purchase price of a new instrument.
The piano dealers in the affected sections naturally do consider-
able rescue work and salvage many instruments. But still there
is a serious loss to report.
The suggestion of Augustus Beall, of Cincinnati, to the
effect that flood insurance be provided for the protection of
both piano dealers and piano owners comes at a most oppor-
tune time and is worthy of serious consideration. It is said, and
probably with truth, that there are more pianos lost in a single
flood in the Mississippi Valley than are destroyed by fire through-
out the country during the course of a year. If, under such con-
ditions, fire insurance is looked upon as essential, flood insur-
sance for pianos would seem not only desirable, but absolutely
necessary.
P
W. ALLEN, treasurer of the National Piano Travelers'
G EO. Association,
has found it advisable to send to the members
of that organization a letter setting forth the advantages derived
from membership in the association, and particularly the bene-
fits of the hotel register provided in many cities through the
efforts of Secretary Shoninger.
To any one in touch with the trade it would hardly seem
necessary for the benefits of the association to be set forth in
such a manner, for of all the trade associations there has been _•;
none that has surpassed the Travelers' Association for the gen-
uine feeling of good fellowship that has been engendered.
Even though membership in the Travelers' Association does
not perhaps bring a cash return equivalent to the very low an-
nual dues, there are things to be considered' beyond financial
results.
Travelers, knowing one another better, can work more in
harmony, for competition can be of the keenest sort without
trespassing upon the field of friendship. For one traveler to
meet others belonging to the same organization while on the
road means that the monotony, and sometimes lonesomeness,
that is often the traveler's share, is sidetracked for the moment
at least.
Looking at the association proposition from every angle it
represents a mighty good three dollars' worth.
the death of Ralph E. Fox, editor of The Music Trade Indi-
I N cator,
Chicago, last week, the trade and that particular division
known as the trade press have lost a valued worker toward the
development of the industry, for Mr. Fox as the head of his
paper had shown himself a strong advocate of clean business
methods and of constructional effort. Only thirty-eight years
oi&vwjien he died, Mr. Fox had only just begun to realize on the
opportunities that were his, and his death occurring practically
only a few days after that of his father, the founder of the Indi-
cator, was particularly sad. The Review extends its heartfelt
sympathy to the family and business associates of Mr. Fox.
HE incorporation of the old established house of Chas. M.
T
Stieff; Baltimore, announced last week, has been received by
the trade with a full measure of interest, especially coming on
approximately the. seventy-fifth anniversary of the establishment
of the business. The house of Chas. M. Stieff has, for many
years enjoyed a most substantial position in trade and musical
circles. The energies of those at .the head of the business have
been devoted to the production of an instrument worth while
from the trade standpoint, as well as from the musician's stand-
point, and the result has been success. Under the new name
of Chas. M. Stieff, Inc., the Baltimore concern should enter upon
a new period of progress, of doing the same good, things in a
bigger way.
• . •
J
UST now the demonstrating recital is much in evidence for
the purpose, pf calling the attention of the public to new
types of play^rHnos or to new improvements that have been
incorporated fr£** T £vious types. These recitals, conducted under
the auspices of one company or another, are being held in many
sections of the United States, and are thereby arousing interest
in many separated localities.
/ ^ A l t h o u g h the individual recital is designed exclusively for
ftfce purpose of demonstrating and impressing upon the public
the'merits-of one particular instrument, the fact remains that
such expjoitation redounds to the benefit of the player trade as
a wholt,*|for, while it arouses direct interest in one particular
make, it at the same time converts the skeptical to the merits
of player-pianos generally, and with the public thus converted
sales come in the natural course. It is educational work that
helps the entire industry.
In New York alone 50,000
Pease Pianos are in use
I
N New York—home of the Pease Pianos—more than 50,000
have been sold.
And a piano that more than holds it own in the New York
district must possess,;quality supreme, unending durability,
and compete" in price witK many other good pianos.
Pease ;Pianos have also gained the favor of discriminating
people, throughout America, who have thus endorsed the judg-
ment of the New York music-loving public.
We are prepate.4 to make very favorable arrangements with
dealers in territory:where*.we ar£ ntit represented.
PEASE PIANO CO.,
Leggett Avenue and Barry Street
NEW YORK
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