Music Trade Review
Issue: 1917 Vol. 64 N. 11 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
MIRACLE-MUSIC
How a Prominent New
York Retailer
Advertises the
AM PIC
The building of a man in the likeness of man with qualities of
man is beyond the power of man.
But what man DOES, man can duplicate—can place it in a
thousand places at one time—can endow it with a life that will long
outlast the man who did it.
Mascagni one day played his incomparable "Intermezzo" on the
piano. As he played it, a record of his playing was taken—every
note being recorded as he pressed each key, the record showing
every manner of tone and tempo of his playing—as one takes a
photograph of a scene. He played it wonderfully. He was in the
mood for playing it—perfectly.
Mascagni today is in Italy.
But if you have in your home an
Ampico Reproducing Piano
you may hear Mascagni play for you this evening, you may see the
keys sink as if his fingers pressed them—just as his fingers did
press them; you may hear the music he played—just as he played it.
Miracle-Music f
Even if Mascagni were here, and if he was coming to your home
this evening—he might not be in the mood to play as he played that
day. And yet wherever he is you may hear his immortal "Inter-
mezzo," perfectly played, whenever you want it, as often as you
want it, in your home—if you have an AMPICO REPRODUCING
PIANO, man's most marvelous accomplishment in the field of
music.
Or you may hear any one of a thousand piano classics played
by any one of a hundred of the greatest living masters of the piano.
The AMPICO may be had in the Celebrated Knabe,
Grand or Upright, at prices from $1200 to $1950.
TERMS to suit each purchaser, in reason. Used pianos
taken in exchange.
(Piano Salons, First Gallery, New Building)
JOHN WANAMAKER
Broadway at Ninth
Wanamaker Merchandis-
ing methods are national
in reputation. He not only
unqualifiedly endorses the
Ampico (witness the line
"man's most marvelous ac-
complishment in the field
of music ) but is advertis-
ing it in a big way.
This advertising, coupled
with our big national cam-
paign, has resulted in many
sales.
Productive territory still
available. Write for details.
NEW YORK
The American Piano Company
437 FIFTH AVENUE
NEW YORK
THE MUSIC TRADE REVIEW
8
MIRACLE-MUSIC
How a Prominent New
York Retailer
Advertises the
AM PIC
The building of a man in the likeness of man with qualities of
man is beyond the power of man.
But what man DOES, man can duplicate—can place it in a
thousand places at one time—can endow it with a life that will long
outlast the man who did it.
Mascagni one day played his incomparable "Intermezzo" on the
piano. As he played it, a record of his playing was taken—every
note being recorded as he pressed each key, the record showing
every manner of tone and tempo of his playing—as one takes a
photograph of a scene. He played it wonderfully. He was in the
mood for playing it—perfectly.
Mascagni today is in Italy.
But if you have in your home an
Ampico Reproducing Piano
you may hear Mascagni play for you this evening, you may see the
keys sink as if his fingers pressed them—just as his fingers did
press them; you may hear the music he played—just as he played it.
Miracle-Music f
Even if Mascagni were here, and if he was coming to your home
this evening—he might not be in the mood to play as he played that
day. And yet wherever he is you may hear his immortal "Inter-
mezzo," perfectly played, whenever you want it, as often as you
want it, in your home—if you have an AMPICO REPRODUCING
PIANO, man's most marvelous accomplishment in the field of
music.
Or you may hear any one of a thousand piano classics played
by any one of a hundred of the greatest living masters of the piano.
The AMPICO may be had in the Celebrated Knabe,
Grand or Upright, at prices from $1200 to $1950.
TERMS to suit each purchaser, in reason. Used pianos
taken in exchange.
(Piano Salons, First Gallery, New Building)
JOHN WANAMAKER
Broadway at Ninth
Wanamaker Merchandis-
ing methods are national
in reputation. He not only
unqualifiedly endorses the
Ampico (witness the line
"man's most marvelous ac-
complishment in the field
of music ) but is advertis-
ing it in a big way.
This advertising, coupled
with our big national cam-
paign, has resulted in many
sales.
Productive territory still
available. Write for details.
NEW YORK
The American Piano Company
437 FIFTH AVENUE
NEW YORK
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