Music Trade Review
Issue: 1917 Vol. 64 N. 10 - Page 58
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
54
THE MUSIC TRADE REVIEW
TO COVER THE NEW ENGLAND FIELD
AN INTERESTING VOLUME
O. P. Kilbourn to Cover That Territory for the
New York Talking Machine Co.
On Music Appreciation, Written by Louis
Mohler Being Sent Out by the Educational
Division of the Columbia Co.
O. P. Kilbourn, formerly traveling representa-
tive for the New York Talking Machine Co.,
Victor distributor, in Pennsylvania, has been ap-
pointed traveler for this company in New Eng-
land, and is now calling upon Victor dealers in
this important territory.
Although he has been associated with the
O. P. Kilbourn
New York Talking Machine Co. for less than a
year, Mr. Kilbourn has won the friendship and
esteem of all the dealers he has visited. His
previous training was concentrated upon dealer
co-operation, and he thoroughly appreciates the
problems which confront the dealer in his daily
work. Mr. Kilbourn is a native of New Eng-
land, and a Yale graduate, and should therefore
be "perfectly at home" in his new territory.
TO OPEN FOREIGN DEPARTMENT
The Pathe Freres Phonograph Co., New York,
has announced that a foreign department is now
in process of formation, and it is planned to
commence issuing records in foreign languages
about May 1. Each language will have an in-
dividual supplement, and artists of renown will
be represented in the monthly recording.
The Pathe Freres Co. recognized the tre-
mendous growth and fast growing importance
of the foreign record department some time ago,
but awaited the completion of its new Brook-
lyn factory before proceeding with its plans in
this direction. With its increased manufactur-
ing facilities the company will be in a position
to give serious consideration and attention to
the growth of Pathe foreign language trade.
GRAFONOLA CO. OPENS IN TOLEDO
W. C. Fuhri, United States manager of the
Columbia Graphophone Co., New York, an-
nounced this week the retirement of the com-
pany from the retail field in Toledo, O. The
Columbia retail business in this city has been
taken over by the Grafonola Co., which will
handle Columbia products exclusively. The Co-
lumbia wholesale business previously trans-
acted from Toledo will in the future be handled
from Cleveland.
COLUMBIA SUBSCRIPTION DANCE
A subscription dance will be given April 19
by the employes of the Columbia Graphophone
Co.'s executive offices, at the St. George Hotel,
Brooklyn, N. Y. T. Novakoski, assistant secre-
tary and treasurer of the company, and Miss
Trussler, of the advertising division, are in
charge of arrangements, and from present indi-
cations, this dance will be the most successful
of the series given by the Columbia employes.
The Flemish-Lynn Phonograph Co. has leased
office space in the building at 220 Fifth avenue,
New York.
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer who desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave.
NEW YORK
"Music Moods—A Basis for Music Apprecia-
tion," by Louis Mohler, A. M., is the title of
an interesting book being sent out by the edu-
cational division of the Columbia Graphophone
Co. to superintendents, music supervisors, music
o teachers, and everyone connected with the study
of music in the schools. The aim of this book
is to present standard music in the schools, in
a manner that shall justify itself as an educa-
tional process, by a plan flexible enough for
every day use, and simple enough to be used by
the teachers as well as the supervisors. The
method, generally stated, is the stimulation of
interest through "mood"; through the imagina-
tion, quickened beforehand by poetry or story
calculated to arouse the "mood" of the music,
and thus not only heighten the enjoyment, but
increase the appreciation and understanding.
To aid the teacher in the presentation of these
moods, teaching cards have been prepared. On
one side are the "facts" of the composition, defi-
nitions, and a sketch of the composer. On the
other side is the "mood," picturing in prose or
verse the sentiment to be roused. This card
refers by name and number to records listed in
the Columbia educational catalog that carries
out the idea of the individual card. There is
no doubt but that this method of presentation
will be very successful, as widespread interest
was shown by school superintendents and music
supervisors attending the summer school ses-
sions where the method was demonstrated.
AN EFFECTIVE WINDOW DISPLAY
Made by Leonard Eicholtz & Co. Comes in for
Public Approval and Commendation
BELLEFONTAINE, O., March 5.—Leonard Eic-
holtz & Co., 132 West Columbus avenue, which
handles the complete line of Grafonolas and
records manufactured by the Columbia Grapho-
phone Co., New York, has made a specialty of
constructing window displays of more than pass-
Eicholtz & Co.'s Attractive Window
ing interest to feature this line. Grafonolas
and records lend themselves admirably to artis-
tic display, and the recent windows prepared
by this live-wire dealer have emphasized the
prestige of Columbia products and resulted in
many sales.
The accompanying photograph, featuring one
of the most recent displays at the store of
Leon Eicholtz & Co., was based on a miniature
theatre, showing moving pictures of Columbia
artists, etc. Notwithstanding the elaborate char-
acter of the display, the total cost was very
slight, and the sales more than balanced the
outlay. T. W. Detwiler, of the company's sales
staff, prepared this window display.
H. A. YERKES_A VISITOR
H. A. Yerkes, Middle West district manager
of the Columbia Graphophone Co., with head-
quarters in Chicago, 111., was a visitor this week
at the company's executive offices in the Wool-
worth Building, New York. Mr. Yerkes brought
with him reports of remarkable business condi-
tions in his territory, which indicate the closing
cf a phenomenal business by Columbia dealers
in that section of the country. Mr. Yerkes
was accompanied to New York by W. H. Wade,
head of the Wade Talking Machine Co., an ex-
clusive Columbia establishment of Chicago.
54
THE MUSIC TRADE REVIEW
TO COVER THE NEW ENGLAND FIELD
AN INTERESTING VOLUME
O. P. Kilbourn to Cover That Territory for the
New York Talking Machine Co.
On Music Appreciation, Written by Louis
Mohler Being Sent Out by the Educational
Division of the Columbia Co.
O. P. Kilbourn, formerly traveling representa-
tive for the New York Talking Machine Co.,
Victor distributor, in Pennsylvania, has been ap-
pointed traveler for this company in New Eng-
land, and is now calling upon Victor dealers in
this important territory.
Although he has been associated with the
O. P. Kilbourn
New York Talking Machine Co. for less than a
year, Mr. Kilbourn has won the friendship and
esteem of all the dealers he has visited. His
previous training was concentrated upon dealer
co-operation, and he thoroughly appreciates the
problems which confront the dealer in his daily
work. Mr. Kilbourn is a native of New Eng-
land, and a Yale graduate, and should therefore
be "perfectly at home" in his new territory.
TO OPEN FOREIGN DEPARTMENT
The Pathe Freres Phonograph Co., New York,
has announced that a foreign department is now
in process of formation, and it is planned to
commence issuing records in foreign languages
about May 1. Each language will have an in-
dividual supplement, and artists of renown will
be represented in the monthly recording.
The Pathe Freres Co. recognized the tre-
mendous growth and fast growing importance
of the foreign record department some time ago,
but awaited the completion of its new Brook-
lyn factory before proceeding with its plans in
this direction. With its increased manufactur-
ing facilities the company will be in a position
to give serious consideration and attention to
the growth of Pathe foreign language trade.
GRAFONOLA CO. OPENS IN TOLEDO
W. C. Fuhri, United States manager of the
Columbia Graphophone Co., New York, an-
nounced this week the retirement of the com-
pany from the retail field in Toledo, O. The
Columbia retail business in this city has been
taken over by the Grafonola Co., which will
handle Columbia products exclusively. The Co-
lumbia wholesale business previously trans-
acted from Toledo will in the future be handled
from Cleveland.
COLUMBIA SUBSCRIPTION DANCE
A subscription dance will be given April 19
by the employes of the Columbia Graphophone
Co.'s executive offices, at the St. George Hotel,
Brooklyn, N. Y. T. Novakoski, assistant secre-
tary and treasurer of the company, and Miss
Trussler, of the advertising division, are in
charge of arrangements, and from present indi-
cations, this dance will be the most successful
of the series given by the Columbia employes.
The Flemish-Lynn Phonograph Co. has leased
office space in the building at 220 Fifth avenue,
New York.
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer who desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave.
NEW YORK
"Music Moods—A Basis for Music Apprecia-
tion," by Louis Mohler, A. M., is the title of
an interesting book being sent out by the edu-
cational division of the Columbia Graphophone
Co. to superintendents, music supervisors, music
o teachers, and everyone connected with the study
of music in the schools. The aim of this book
is to present standard music in the schools, in
a manner that shall justify itself as an educa-
tional process, by a plan flexible enough for
every day use, and simple enough to be used by
the teachers as well as the supervisors. The
method, generally stated, is the stimulation of
interest through "mood"; through the imagina-
tion, quickened beforehand by poetry or story
calculated to arouse the "mood" of the music,
and thus not only heighten the enjoyment, but
increase the appreciation and understanding.
To aid the teacher in the presentation of these
moods, teaching cards have been prepared. On
one side are the "facts" of the composition, defi-
nitions, and a sketch of the composer. On the
other side is the "mood," picturing in prose or
verse the sentiment to be roused. This card
refers by name and number to records listed in
the Columbia educational catalog that carries
out the idea of the individual card. There is
no doubt but that this method of presentation
will be very successful, as widespread interest
was shown by school superintendents and music
supervisors attending the summer school ses-
sions where the method was demonstrated.
AN EFFECTIVE WINDOW DISPLAY
Made by Leonard Eicholtz & Co. Comes in for
Public Approval and Commendation
BELLEFONTAINE, O., March 5.—Leonard Eic-
holtz & Co., 132 West Columbus avenue, which
handles the complete line of Grafonolas and
records manufactured by the Columbia Grapho-
phone Co., New York, has made a specialty of
constructing window displays of more than pass-
Eicholtz & Co.'s Attractive Window
ing interest to feature this line. Grafonolas
and records lend themselves admirably to artis-
tic display, and the recent windows prepared
by this live-wire dealer have emphasized the
prestige of Columbia products and resulted in
many sales.
The accompanying photograph, featuring one
of the most recent displays at the store of
Leon Eicholtz & Co., was based on a miniature
theatre, showing moving pictures of Columbia
artists, etc. Notwithstanding the elaborate char-
acter of the display, the total cost was very
slight, and the sales more than balanced the
outlay. T. W. Detwiler, of the company's sales
staff, prepared this window display.
H. A. YERKES_A VISITOR
H. A. Yerkes, Middle West district manager
of the Columbia Graphophone Co., with head-
quarters in Chicago, 111., was a visitor this week
at the company's executive offices in the Wool-
worth Building, New York. Mr. Yerkes brought
with him reports of remarkable business condi-
tions in his territory, which indicate the closing
cf a phenomenal business by Columbia dealers
in that section of the country. Mr. Yerkes
was accompanied to New York by W. H. Wade,
head of the Wade Talking Machine Co., an ex-
clusive Columbia establishment of Chicago.
Future scanning projects are planned by the International Arcade Museum Library (IAML).