Music Trade Review
Issue: 1916 Vol. 63 N. 5 - Page 70
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
70
THE MUSIC TRADE REVIEW
COOPERATING WITH DEALERS
Oliver Ditson Co. Appeals to Music Lovers to
Patronize Local Sheet Music Dealers
a
THE MUSIC OF "CIVILIZATION'
The "Peace Song" and "Civilization
Both Published by Feist
March"
BOSTON, MASS., July 24.—The Oliver Ditson Co.,
Thomas H. Ince's spectacular moving picture
of 150 Tremont street, music publisher, has "Civilization," now playing at the Criterion The-
published in its autumn bulletin the following atre, New York, and which will shortly be shown
announcement, which demonstrates the man- throughout the country, has an especially writ-
ner in which the concern endeavors to co-oper- ten score, by Victor Shertzinger. Two promi-
ate with music dealers. The announcement, nent numbers to be heard during the showing of
headed "To Music Lovers," says:
the picture are "Civilization March" and the
Composers and music publishers are forever striving to
"Peace Song," the latter being rendered by a
furnish material for your requirements.
chorus of thirty-five voices. The march is con-
It matters not whether it is for purposes of education,
sidered by many to be a hit, and if that proves
church use, or entertainment, there is an earnest purpose
to satisfy the teacher, the organist or choirmaster, the pro- to be correct, it will be welcome news to the
fessional singer or pianist, and the amateur. A composi- musical world, as there has not been anything
tion cannot please everyone, but in the course of a season,
new in the line of marches for some time that
publications are issued by the various publishers for the
could be described as popular.
The "Peace
benefit of all classes.
Song" and the "Civilization March" are both
Success, a complete swing around the circle, demands
published by Leo Feist, Inc.
four essentials:
First. Royalty or compensation to the composer.
Second. Profit to the publisher.
Third. Profit to the music dealer.
Fourth. Satisfaction to the buyer.
The composer must furnish compositions in anticipation
of various requirements. The publisher must select com-
positions suited to present demands, which means a large
investment in time and money. The music dealer must
co-operate with the publisher and carry in stock the novel-
ties suited to his customers' needs, and by his service and
attention convince them that he is worthy of their patron-
age and quite up to date, and that their interests are best
served by giving him all of their orders for music supplies.
The buyer, whether teacher, choirmaster, organist, profes-
sional or amateur, should loyally support the music dealer
in the home town, which will insure his having constantly
in stock the class of music used or desired, and thus the
circle will be completed, for the Composer will be stimu-
lated to greater efforts because of substantial recognition;
the music publisher and dealer will be repaid for his enter-
prise and business activity and the buyer—the music lover
—will be satisfied. But success can only be assured by
co-operation of all. The composer, the music publisher, and
the music dealer can be depended upon to do their part
and it remains for the music lover to do his.
The easiest way to do this is to make friends with and
order of your local music dealer.
HARRIS HITS USED EXTENSIVELY
Chas. K. Harris' new song hit, "It's a Long,
Long Time Since I've Been Home," is being
used by a large number of professional singers.
Van and Schenck appeared at both the Palace
and Colonial Theatres last week and the above
song was one of the biggest hits on the bill.
Dooley and Sales are also among the beadliners
that are qsing Mr. Harris' latest production.
"Imogene Comer, wherever she appears, is sing-
ing "The Songs of Yesterday" and introducing
among others, Mr. Harris' old-time songs,
"Break the News to Mother" and "After the
Ball."
JEROME H.REMICK&COJSA
.Sensational Son^ H i t s /
"On the Old Dominion Line"
"In Old Brazil"
"Down Honolulu Way"
"Welcome, Honey, to your Old
Plantation Home"
"The Whole World Loves a Lover"
"And They Called it Dixieland"
"Come Back to Arizona"
"Underneath the Stars"
"You'll Always be the same
Sweet Baby To Me"
"They Didn't Believe Me"
"On Lake Champlain"
"Memories"
"My Dreamy China Lady"
"You'll Find a Little Bit of
Ireland Everywhere"
JEROME
H. REM1CK & C O .
219 WEST 46 "ST. NEWARK CITY \& WEST FORT 5T.DETROIT|H*JESTIC tar. J I M CHICAGO
out in t i e papers. The fact tl at the discus-,
sion has this periodic appearance is proof in
itself that the country is not quite satisfied with
the anthem or anthems which it now possesses.
France does not discuss its anthem, but joy-
ously sings the 'Marseillaise'; England has no
talk about the matter at all, but chants 'God
Save the King,' switching off now and then
upon 'Rule, Britannia'; and Russia's superb
national hymn serves every patriotic purpose in
NEW MUSIC PUBLISHING CONCERN
A certificate of incorporation was granted that country. But though America is well suited
last week to Music Craftsmakers, a corpora- with 'The Star-Spangled Banner' as an orches-
tion formed for the purpose of preparing and tral air, and is patriotically stirred to its feet
printing sheet music and other publications. whenever it is played, it does not sing the song
The capitalization of the concern is $2,000, the at all, because it is unsingable. And what is
FEIST SONGS^N DEMAND
business office being located at Grand View, a national anthem good for if it cannot be sung?
Meanwhile, our composers have been busy
Edgar F. Bitner, general manager of Leo. N. Y. Caroline F. Mille, Benjamin Haas and
enough
trying to meet the deficiency, and some
Feist, Inc., in speaking of song hits, says there Theresa M. Mills are the directors.
very good tunes have been produced, which
is no longer any doubt of "You're a Dangerous
stand the concert analysis, in comparison with
Girl" being in the hit class. He said: "'You're POLLA AND BRANEN COLLABORATING
the airs already in use, very well. But not one
a Dangerous Girl' will have one of the largest
William Polla will in the future collaborate of these makes its way into popularity; all go
sales of any song for some time. This is sur- with Jeff Branen in turning out popular hits of over the heads of the people; and it is really
prising when you consider the season of the the better class. The team of Polla and Branen not worth while to make a comparison between
year. 'Soldier Boy' is also going big, and we has already produced its first number, "When them. Unless one of them, or a new air, should
are well pleased with the sales of both these the Evening Shadows Fall," and the favorable make such a start as that, and forge its own
numbers."
reception it has received has pleased its authors way into acceptance, there will be no way to
immensely. The Joe Morris Music Co. is the adopt a new national anthem except by act of
publisher of the above number.
Congress.
"The formal proclamation of such an air as
official, and the use of it day by day in public
One of the real lively successes of the season proceedings, would eventually familiarize the
and an excellent seller is the song "Are You people with it and bring it into the first place.
From Dixie" published by M. Witmark & Sons. But let us sincerely hope that Congress will
The number has been featured very strongly in take no such action under present conditions!
vaudeville for some time past and its natural We should be in danger of having 'Dixie'
swing has made it immediately popular.
chos&n as the national anthem. That, indeed,
has already been suggested. 'Dixie' is a gay,
J. T. ROACH BACK ON THE JOB
inspiriting song, always popular, North as well
J. Tatian Roach and family returned Tuesday, as South. Its supposed sectional origin would
after spending several delightful days at Rich- be no bar to it. and provided people really
field, Conn. Mr. Roach is manager of the music wanted it. But it is lacking in dignity and in
department of the publishing firm of Hinds, fitness for the more solemn occasions. It be-
longs musically to the same class as 'Yankee
Hayden & Eldredge, Inc.
Doodle.'
THE STAR-SPANGLED BANNER AGAIN
" 'John Brown's Body' is certainly the best
Whether the National Anthem Needs Defense of the people's spontaneous airs, but it is per-
sona non grata to a considerable section of the
or Not, I t Gets I t Just the Same
people. We shall probably have to stand pat—
1
The last issue of The Review contained a or stand silent—on 'The Star-Spangled Banner
rather lengthy letter from a correspondent of a for the present."
New York paper, in which the writer stated
We Publish an Excellent Line of Teaching Mu*lC
that there was a crying need for a new national
anthem that was singable, easy of memorizing
(Elfurrb, |Jaxsnn m\h Company
as far as the words were concerned, and that
IJ67-1369 BROADWAY, N E W YORK
should be a manifestation of the spirit of the
American composers, instead of a hybrid
ROBERT TELLER SONS & DORNER
growth from a foreign air. The Boston Tran-
script takes a somewhat different view of the
Music Eiqravcrs and Printers
situation, as the following editorial shows.
SEND MANUSCRIPT AND IDEA OP TlTLB
Lender the caption, "Stand Pat on the National
FOR ESTIMATE
Anthem," it says: "Every little while a discus-
SU W«it 434 StrMt, N«w T « r l City
sion about the American national anthem breaks
ONE OF THE SEASON'S SUCCESSES
"There's a Rose in Old Erin
That's Blooming for Me"
"I Ain't Got Nobody and Nobody
Cares for Me"
"Only You," Waltz Song
" O Those Blues "
" I Love the Name of Dixie "
"You Are the Image of Mother,
That's Why I Love You "
"One Wonderful Night"
"In the Land of Love with the
Songbirds "
" O, How I Want You "
"Sing Me the Rosary"
" La Danza Appassionata "
(Passion Dance), Fox Tango
"La Seduccion," Fox Tango
" Tambourines and Oranges "
Fox Trot
70
THE MUSIC TRADE REVIEW
COOPERATING WITH DEALERS
Oliver Ditson Co. Appeals to Music Lovers to
Patronize Local Sheet Music Dealers
a
THE MUSIC OF "CIVILIZATION'
The "Peace Song" and "Civilization
Both Published by Feist
March"
BOSTON, MASS., July 24.—The Oliver Ditson Co.,
Thomas H. Ince's spectacular moving picture
of 150 Tremont street, music publisher, has "Civilization," now playing at the Criterion The-
published in its autumn bulletin the following atre, New York, and which will shortly be shown
announcement, which demonstrates the man- throughout the country, has an especially writ-
ner in which the concern endeavors to co-oper- ten score, by Victor Shertzinger. Two promi-
ate with music dealers. The announcement, nent numbers to be heard during the showing of
headed "To Music Lovers," says:
the picture are "Civilization March" and the
Composers and music publishers are forever striving to
"Peace Song," the latter being rendered by a
furnish material for your requirements.
chorus of thirty-five voices. The march is con-
It matters not whether it is for purposes of education,
sidered by many to be a hit, and if that proves
church use, or entertainment, there is an earnest purpose
to satisfy the teacher, the organist or choirmaster, the pro- to be correct, it will be welcome news to the
fessional singer or pianist, and the amateur. A composi- musical world, as there has not been anything
tion cannot please everyone, but in the course of a season,
new in the line of marches for some time that
publications are issued by the various publishers for the
could be described as popular.
The "Peace
benefit of all classes.
Song" and the "Civilization March" are both
Success, a complete swing around the circle, demands
published by Leo Feist, Inc.
four essentials:
First. Royalty or compensation to the composer.
Second. Profit to the publisher.
Third. Profit to the music dealer.
Fourth. Satisfaction to the buyer.
The composer must furnish compositions in anticipation
of various requirements. The publisher must select com-
positions suited to present demands, which means a large
investment in time and money. The music dealer must
co-operate with the publisher and carry in stock the novel-
ties suited to his customers' needs, and by his service and
attention convince them that he is worthy of their patron-
age and quite up to date, and that their interests are best
served by giving him all of their orders for music supplies.
The buyer, whether teacher, choirmaster, organist, profes-
sional or amateur, should loyally support the music dealer
in the home town, which will insure his having constantly
in stock the class of music used or desired, and thus the
circle will be completed, for the Composer will be stimu-
lated to greater efforts because of substantial recognition;
the music publisher and dealer will be repaid for his enter-
prise and business activity and the buyer—the music lover
—will be satisfied. But success can only be assured by
co-operation of all. The composer, the music publisher, and
the music dealer can be depended upon to do their part
and it remains for the music lover to do his.
The easiest way to do this is to make friends with and
order of your local music dealer.
HARRIS HITS USED EXTENSIVELY
Chas. K. Harris' new song hit, "It's a Long,
Long Time Since I've Been Home," is being
used by a large number of professional singers.
Van and Schenck appeared at both the Palace
and Colonial Theatres last week and the above
song was one of the biggest hits on the bill.
Dooley and Sales are also among the beadliners
that are qsing Mr. Harris' latest production.
"Imogene Comer, wherever she appears, is sing-
ing "The Songs of Yesterday" and introducing
among others, Mr. Harris' old-time songs,
"Break the News to Mother" and "After the
Ball."
JEROME H.REMICK&COJSA
.Sensational Son^ H i t s /
"On the Old Dominion Line"
"In Old Brazil"
"Down Honolulu Way"
"Welcome, Honey, to your Old
Plantation Home"
"The Whole World Loves a Lover"
"And They Called it Dixieland"
"Come Back to Arizona"
"Underneath the Stars"
"You'll Always be the same
Sweet Baby To Me"
"They Didn't Believe Me"
"On Lake Champlain"
"Memories"
"My Dreamy China Lady"
"You'll Find a Little Bit of
Ireland Everywhere"
JEROME
H. REM1CK & C O .
219 WEST 46 "ST. NEWARK CITY \& WEST FORT 5T.DETROIT|H*JESTIC tar. J I M CHICAGO
out in t i e papers. The fact tl at the discus-,
sion has this periodic appearance is proof in
itself that the country is not quite satisfied with
the anthem or anthems which it now possesses.
France does not discuss its anthem, but joy-
ously sings the 'Marseillaise'; England has no
talk about the matter at all, but chants 'God
Save the King,' switching off now and then
upon 'Rule, Britannia'; and Russia's superb
national hymn serves every patriotic purpose in
NEW MUSIC PUBLISHING CONCERN
A certificate of incorporation was granted that country. But though America is well suited
last week to Music Craftsmakers, a corpora- with 'The Star-Spangled Banner' as an orches-
tion formed for the purpose of preparing and tral air, and is patriotically stirred to its feet
printing sheet music and other publications. whenever it is played, it does not sing the song
The capitalization of the concern is $2,000, the at all, because it is unsingable. And what is
FEIST SONGS^N DEMAND
business office being located at Grand View, a national anthem good for if it cannot be sung?
Meanwhile, our composers have been busy
Edgar F. Bitner, general manager of Leo. N. Y. Caroline F. Mille, Benjamin Haas and
enough
trying to meet the deficiency, and some
Feist, Inc., in speaking of song hits, says there Theresa M. Mills are the directors.
very good tunes have been produced, which
is no longer any doubt of "You're a Dangerous
stand the concert analysis, in comparison with
Girl" being in the hit class. He said: "'You're POLLA AND BRANEN COLLABORATING
the airs already in use, very well. But not one
a Dangerous Girl' will have one of the largest
William Polla will in the future collaborate of these makes its way into popularity; all go
sales of any song for some time. This is sur- with Jeff Branen in turning out popular hits of over the heads of the people; and it is really
prising when you consider the season of the the better class. The team of Polla and Branen not worth while to make a comparison between
year. 'Soldier Boy' is also going big, and we has already produced its first number, "When them. Unless one of them, or a new air, should
are well pleased with the sales of both these the Evening Shadows Fall," and the favorable make such a start as that, and forge its own
numbers."
reception it has received has pleased its authors way into acceptance, there will be no way to
immensely. The Joe Morris Music Co. is the adopt a new national anthem except by act of
publisher of the above number.
Congress.
"The formal proclamation of such an air as
official, and the use of it day by day in public
One of the real lively successes of the season proceedings, would eventually familiarize the
and an excellent seller is the song "Are You people with it and bring it into the first place.
From Dixie" published by M. Witmark & Sons. But let us sincerely hope that Congress will
The number has been featured very strongly in take no such action under present conditions!
vaudeville for some time past and its natural We should be in danger of having 'Dixie'
swing has made it immediately popular.
chos&n as the national anthem. That, indeed,
has already been suggested. 'Dixie' is a gay,
J. T. ROACH BACK ON THE JOB
inspiriting song, always popular, North as well
J. Tatian Roach and family returned Tuesday, as South. Its supposed sectional origin would
after spending several delightful days at Rich- be no bar to it. and provided people really
field, Conn. Mr. Roach is manager of the music wanted it. But it is lacking in dignity and in
department of the publishing firm of Hinds, fitness for the more solemn occasions. It be-
longs musically to the same class as 'Yankee
Hayden & Eldredge, Inc.
Doodle.'
THE STAR-SPANGLED BANNER AGAIN
" 'John Brown's Body' is certainly the best
Whether the National Anthem Needs Defense of the people's spontaneous airs, but it is per-
sona non grata to a considerable section of the
or Not, I t Gets I t Just the Same
people. We shall probably have to stand pat—
1
The last issue of The Review contained a or stand silent—on 'The Star-Spangled Banner
rather lengthy letter from a correspondent of a for the present."
New York paper, in which the writer stated
We Publish an Excellent Line of Teaching Mu*lC
that there was a crying need for a new national
anthem that was singable, easy of memorizing
(Elfurrb, |Jaxsnn m\h Company
as far as the words were concerned, and that
IJ67-1369 BROADWAY, N E W YORK
should be a manifestation of the spirit of the
American composers, instead of a hybrid
ROBERT TELLER SONS & DORNER
growth from a foreign air. The Boston Tran-
script takes a somewhat different view of the
Music Eiqravcrs and Printers
situation, as the following editorial shows.
SEND MANUSCRIPT AND IDEA OP TlTLB
Lender the caption, "Stand Pat on the National
FOR ESTIMATE
Anthem," it says: "Every little while a discus-
SU W«it 434 StrMt, N«w T « r l City
sion about the American national anthem breaks
ONE OF THE SEASON'S SUCCESSES
"There's a Rose in Old Erin
That's Blooming for Me"
"I Ain't Got Nobody and Nobody
Cares for Me"
"Only You," Waltz Song
" O Those Blues "
" I Love the Name of Dixie "
"You Are the Image of Mother,
That's Why I Love You "
"One Wonderful Night"
"In the Land of Love with the
Songbirds "
" O, How I Want You "
"Sing Me the Rosary"
" La Danza Appassionata "
(Passion Dance), Fox Tango
"La Seduccion," Fox Tango
" Tambourines and Oranges "
Fox Trot
Future scanning projects are planned by the International Arcade Museum Library (IAML).