Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Everything is Going UP in Price
in Player-Piano Manufacturing,
Except the VITAL THING —
The
Angelus Principle
for Artistic Expression
While market conditions have reduced the profit
low-priced player-pianos, and made it harder to
ments whose chief selling argument is Price,
merely EMPHASIZED THE ADVANTAGES
ING THE ANGELUS, which does not depend
price to sell it—
margins on
sell instru-
they have
of SELL-
upon mere
Because it Appeals Directly and Powerfully
to the Musical and Artistic Desires of the
Customer, Regardless of Price.
The ANGELUS PIANO is EASY FOR THE SALESMAN
TO SELL and it is also EASY FOR THE CUSTOMER TO
DECIDE UPON.
It is an instrument that it is a gratification for the Dealer to
sell, and it is one that GIVES LIFELONG DELIGHT AND
SATISFACTION to the Customer.
Write for information about territory, terms, etc., to
THE WILCOX & WHITE CO.
BUSINESS ESTABLISHED 1877
PIONEERS IN THE PLAYER INDUSTRY
MERIDEN, CONN.