Music Trade Review
Issue: 1916 Vol. 63 N. 27 - Page 68
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
64
TALKING MACHINE EXPORTS
STRONG GALLI-CURCI POSTER
PRAISE FOR COLUMBIA RECORDS
The Figures for October Presented—Exports
Show Increase for the Month
Attention Compelling Advertising Featuring
New Artist Issued by Victor Co.
Prominent Danseuse Endorses Their Use for
Classic and Ballroom Dancing
A feature of the campaign being carried on by
WASHINGTON, D. C, December 26.—In the sum-
mary of the exports and imports of the com- the Victor Talking Machine Co. in connection
merce of the United States for the month of with the signing up of Galli-Curci, the new opera
October, 1916 (the latest period for which it sensation, as an exclusive Victor artist, is an at-
has been compiled) which has just been issued tention compelling poster 28x40 inches, bearing
by the Bureau of Statistics of the Department a life sized bust picture of the new star and also
of Commerce and Labor, the following figures a photograph in smaller proportions of Galli-
regarding talking machines and supplies appear: Curci in the role of "Gilda" in "Rigoletto," in
Talking machines to the number of 4,760 which she achieved immediate fame upon her
valued at $122,662, were exported for October, American debut in Chicago recently. The poster
1916, as compared with 3,024 talking machines, also bears an enlarged reproduction of the head-
valued at $116,325, sent abroad in the same ings of the Chicago newspapers referring to
month of 1915. The total exports of records Galli-Curci's first appearance in that city. The
and supplies for October were valued at $128,803 first two records made by the new artist are also
as compared with $59,175 in October, 1915. For listed in this poster, which should find a ready
the ten months 49,970 talking machines were •place in the show window or store of every
exported, valued at $1,251,520 in 1916, and 22,458, Victor dealer.
valued at $674,358, in 1915, while records and
supplies valued at $952,661 were sent abroad
NEW PLANT FOR_PIANOPHONE CO.
during 1916, as against $633,680 in 1915.
Illinois Concern Purchases Plant of Merrifield
Piano & Organ Co., and Will Use the Same
SERVICE DEPARTMENT PLEASES
for the Manufacture of Talkers
New Feature Inaugurated by Otto Heineman
OTTAWA, III., December 26.—The factory of
Phonograph Supply Co. Warmly Commended
Merrifield Piano & Organ Co., of this city, has
KI-YRIA, O., December 26.—The new service de- been purchased by the Ottawa Pianophone Co.,
partment recently inaugurated by the Otto and is already being operated as a talking ma-
Heineman Phonograph Supply Co., has al- chine factory. The Ottawa Pianophone Co. is
ready proven its practical value, and the com- a newly incorporated organization, and is cap-
pany has received numerous letters from its italized for $150,000. It is headed by Charles
patrons, warmly commending this move and H. Bartholomee, of Chicago, who is president
stating that they will be glad to avail them- and general manager. The company will, for
some time, confine its activities to talking ma-
chine manufacture, but may at a later date man-
ufacture pianos. The Chicago offices of the
company will be maintained at the present lo-
cation of the Charles H. Bartholomee Piano Co.,
at 339 South Wabash avenue, Chicago.
The Chicago offices of the Columbia Grapho-
phone Co. received recently an interesting let-
ter of praise from Edwina Martine Weckler,
one of the leading Chicago danscuses, who has
achieved remarkable success during the past few
months.
Columbia graphophones and Columbia dance
Paul Wood
selves of the services offered by this depart-
ment when the occasion requires.
Paul Wood, who is at the head of this spe-
cial service department, is a man of wide expe-
rience in the phonograph field, having been
master-mechanic at the Heineman factory for
sometime past. He is thoroughly conversant
with every phase of motor, tone arm and sound
box manufacture, and is therefore in a position
to render valuable co-operation to the phono-
graph manufacturers using the Heineman prod-
uct. Mr. Wood will visit different sections of
the country calling upon the manufacturers and
assisting them in any possible way that will
add to the efficiency of their activities.
PROPOSE A TAX_ON RECORDS
Certain members of Congress have proposed
that, among other articles, there should be a
tax on talking machine records. This sugges-
tion has been made before in Congress, but no
definite move to put talking machine records on
the tax list has ever been attempted.
COLUMBIA HOLIDAY GREETING
Edwina Martine Weckler and Her Partner
records have won unlimited praise the past few
years, and Mrs. Weckler's letter is in line with
the endorsements the company has received
from other prominent members of the dancing
world. The letter reads as follows:
"Permit me to compliment the Columbia
Graphophone Co. on their splendid work. In
my opinion, there is nothing on the market to
compare with the Columbia Graphophone and
Columbia records for dancing—for both classic
and ballroom dancing. Sincerely, (Signed)
Edwina Martine Weckler."
Artistic Folder Sent to Dealers Wishing Them
Prosperity During 1917
"DIAMOND POINTS" ONE YEAR OLD
The Columbia Graphophone Co. sent out to its
dealers this week a very artistic folder present-
ing the company's holiday greetings and ex-
pressing the hope that Columbia dealers will
enjoy a happy and prosperous new year. The
cover of this folder was entitled "Ye Olde Min-
strelle Outdone," and showed a scene in colors
in which three old time minstrels are listening
to the Columbia Grafonola.
The Columbia Co. is continuing its campaign
to feature the Columbia records of Maria Barri-
entos, one of the world's most famous sopranos
and an exclusive Columbia artist. There is no
form of publicity that the company has not used
to advertise the Barrientos records, and this
advertising has been noteworthy for its quality
and artistic conception. A folder recently sent
out to the trade called attention to some of the
operatic successes achieved by Mine. Barrientos
in different parts of the world, and listed the
names of some of the records made by this cele-
brated artist for the Columbia Co.
TRUSTEE ELECTED^FOR BANKRUPT
At a meeting of the creditors of the Talking
Toys Corp., manufacturer of toys and talking
machines, at 243 West Seventeenth street, New
York, held in the office of Seaman Miller, ref-
eree, last week, Alfred C. Coxe, Jr., was elected
trustee, and his bond was fixed at $40,000. Lia-
bilities are $53,000.
Fred Brown, of Sunnyside, Wisconsin, has
secured the agency for the Edison Diamond
Disc Phonograph, and has fitted up a special
demonstration room for the exploitation of this
line.
House Organ Issued by Thos. A. Edison, Inc.,
in Interests of New Edison Diamond Disc
Phonographs and Re-Creations a Big Success
"Diamond Points," the house organ issued
by Thos. A. Edison, Inc., in the interest of new
Edison dealers, which made its first appearance
last December, has now rounded out a most
successful first year with the latest issue
that shows real progress. Much of the suc-
cess of the little magazine has been due to the
fact that dealers were quick to realize that it
wasn't only interesting and entertaining, but
that it was a valuable adjunct to the sales pro-
motion work of the Edison organization. "Dia-
mond Points" also played a most important
part in spreading the propaganda of the Edi-
son Re-creation of music, and the now famous
tone test, in connection with the new Edison.
It has consistently emphasized to the deal-
ers the advantage of keeping before the pub-
lic the fact that the new Edison actually re-
creates music, and has kept the dealers in close
touch with the latest merchandising principles
originated in connection with the new Edison
line.
One of the features of "Diamond Points"
and its special appeal is the section devoted
each month to the Edison artists, and in which
is found an abundance of information regard-
ing the artists and their work, which serves to
aid the dealer materially in talking intelli-
gently about the Edison Re-creations.
To Edward C. Boykin, who has been the
editor of "Diamond Points" since its inception,
is due much of the credit for the success of
the periodical.
THE MUSIC TRADE REVIEW
64
TALKING MACHINE EXPORTS
STRONG GALLI-CURCI POSTER
PRAISE FOR COLUMBIA RECORDS
The Figures for October Presented—Exports
Show Increase for the Month
Attention Compelling Advertising Featuring
New Artist Issued by Victor Co.
Prominent Danseuse Endorses Their Use for
Classic and Ballroom Dancing
A feature of the campaign being carried on by
WASHINGTON, D. C, December 26.—In the sum-
mary of the exports and imports of the com- the Victor Talking Machine Co. in connection
merce of the United States for the month of with the signing up of Galli-Curci, the new opera
October, 1916 (the latest period for which it sensation, as an exclusive Victor artist, is an at-
has been compiled) which has just been issued tention compelling poster 28x40 inches, bearing
by the Bureau of Statistics of the Department a life sized bust picture of the new star and also
of Commerce and Labor, the following figures a photograph in smaller proportions of Galli-
regarding talking machines and supplies appear: Curci in the role of "Gilda" in "Rigoletto," in
Talking machines to the number of 4,760 which she achieved immediate fame upon her
valued at $122,662, were exported for October, American debut in Chicago recently. The poster
1916, as compared with 3,024 talking machines, also bears an enlarged reproduction of the head-
valued at $116,325, sent abroad in the same ings of the Chicago newspapers referring to
month of 1915. The total exports of records Galli-Curci's first appearance in that city. The
and supplies for October were valued at $128,803 first two records made by the new artist are also
as compared with $59,175 in October, 1915. For listed in this poster, which should find a ready
the ten months 49,970 talking machines were •place in the show window or store of every
exported, valued at $1,251,520 in 1916, and 22,458, Victor dealer.
valued at $674,358, in 1915, while records and
supplies valued at $952,661 were sent abroad
NEW PLANT FOR_PIANOPHONE CO.
during 1916, as against $633,680 in 1915.
Illinois Concern Purchases Plant of Merrifield
Piano & Organ Co., and Will Use the Same
SERVICE DEPARTMENT PLEASES
for the Manufacture of Talkers
New Feature Inaugurated by Otto Heineman
OTTAWA, III., December 26.—The factory of
Phonograph Supply Co. Warmly Commended
Merrifield Piano & Organ Co., of this city, has
KI-YRIA, O., December 26.—The new service de- been purchased by the Ottawa Pianophone Co.,
partment recently inaugurated by the Otto and is already being operated as a talking ma-
Heineman Phonograph Supply Co., has al- chine factory. The Ottawa Pianophone Co. is
ready proven its practical value, and the com- a newly incorporated organization, and is cap-
pany has received numerous letters from its italized for $150,000. It is headed by Charles
patrons, warmly commending this move and H. Bartholomee, of Chicago, who is president
stating that they will be glad to avail them- and general manager. The company will, for
some time, confine its activities to talking ma-
chine manufacture, but may at a later date man-
ufacture pianos. The Chicago offices of the
company will be maintained at the present lo-
cation of the Charles H. Bartholomee Piano Co.,
at 339 South Wabash avenue, Chicago.
The Chicago offices of the Columbia Grapho-
phone Co. received recently an interesting let-
ter of praise from Edwina Martine Weckler,
one of the leading Chicago danscuses, who has
achieved remarkable success during the past few
months.
Columbia graphophones and Columbia dance
Paul Wood
selves of the services offered by this depart-
ment when the occasion requires.
Paul Wood, who is at the head of this spe-
cial service department, is a man of wide expe-
rience in the phonograph field, having been
master-mechanic at the Heineman factory for
sometime past. He is thoroughly conversant
with every phase of motor, tone arm and sound
box manufacture, and is therefore in a position
to render valuable co-operation to the phono-
graph manufacturers using the Heineman prod-
uct. Mr. Wood will visit different sections of
the country calling upon the manufacturers and
assisting them in any possible way that will
add to the efficiency of their activities.
PROPOSE A TAX_ON RECORDS
Certain members of Congress have proposed
that, among other articles, there should be a
tax on talking machine records. This sugges-
tion has been made before in Congress, but no
definite move to put talking machine records on
the tax list has ever been attempted.
COLUMBIA HOLIDAY GREETING
Edwina Martine Weckler and Her Partner
records have won unlimited praise the past few
years, and Mrs. Weckler's letter is in line with
the endorsements the company has received
from other prominent members of the dancing
world. The letter reads as follows:
"Permit me to compliment the Columbia
Graphophone Co. on their splendid work. In
my opinion, there is nothing on the market to
compare with the Columbia Graphophone and
Columbia records for dancing—for both classic
and ballroom dancing. Sincerely, (Signed)
Edwina Martine Weckler."
Artistic Folder Sent to Dealers Wishing Them
Prosperity During 1917
"DIAMOND POINTS" ONE YEAR OLD
The Columbia Graphophone Co. sent out to its
dealers this week a very artistic folder present-
ing the company's holiday greetings and ex-
pressing the hope that Columbia dealers will
enjoy a happy and prosperous new year. The
cover of this folder was entitled "Ye Olde Min-
strelle Outdone," and showed a scene in colors
in which three old time minstrels are listening
to the Columbia Grafonola.
The Columbia Co. is continuing its campaign
to feature the Columbia records of Maria Barri-
entos, one of the world's most famous sopranos
and an exclusive Columbia artist. There is no
form of publicity that the company has not used
to advertise the Barrientos records, and this
advertising has been noteworthy for its quality
and artistic conception. A folder recently sent
out to the trade called attention to some of the
operatic successes achieved by Mine. Barrientos
in different parts of the world, and listed the
names of some of the records made by this cele-
brated artist for the Columbia Co.
TRUSTEE ELECTED^FOR BANKRUPT
At a meeting of the creditors of the Talking
Toys Corp., manufacturer of toys and talking
machines, at 243 West Seventeenth street, New
York, held in the office of Seaman Miller, ref-
eree, last week, Alfred C. Coxe, Jr., was elected
trustee, and his bond was fixed at $40,000. Lia-
bilities are $53,000.
Fred Brown, of Sunnyside, Wisconsin, has
secured the agency for the Edison Diamond
Disc Phonograph, and has fitted up a special
demonstration room for the exploitation of this
line.
House Organ Issued by Thos. A. Edison, Inc.,
in Interests of New Edison Diamond Disc
Phonographs and Re-Creations a Big Success
"Diamond Points," the house organ issued
by Thos. A. Edison, Inc., in the interest of new
Edison dealers, which made its first appearance
last December, has now rounded out a most
successful first year with the latest issue
that shows real progress. Much of the suc-
cess of the little magazine has been due to the
fact that dealers were quick to realize that it
wasn't only interesting and entertaining, but
that it was a valuable adjunct to the sales pro-
motion work of the Edison organization. "Dia-
mond Points" also played a most important
part in spreading the propaganda of the Edi-
son Re-creation of music, and the now famous
tone test, in connection with the new Edison.
It has consistently emphasized to the deal-
ers the advantage of keeping before the pub-
lic the fact that the new Edison actually re-
creates music, and has kept the dealers in close
touch with the latest merchandising principles
originated in connection with the new Edison
line.
One of the features of "Diamond Points"
and its special appeal is the section devoted
each month to the Edison artists, and in which
is found an abundance of information regard-
ing the artists and their work, which serves to
aid the dealer materially in talking intelli-
gently about the Edison Re-creations.
To Edward C. Boykin, who has been the
editor of "Diamond Points" since its inception,
is due much of the credit for the success of
the periodical.
Future scanning projects are planned by the International Arcade Museum Library (IAML).