Music Trade Review

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THE MUSIC TRADE REVIEW
49
NEW COLUMBIA CATALOG ISSUED
VICTOR FOLDER ON GALLhCURCl
AN ATTRACTIVE PATHE EXHIBIT
Regular Semi-Annual Listing of Double Disc
Records Up to and Including This Month
Just Off the Press—A High-Class Product
Interesting Facts Regarding New Operatic Sen-
sation Sent to Dealers
C. H. Sutherland Holds Interesting Exhibition
of Pathe Pathephone at County Fair
With the new Victor record supplement for
January there has been sent to the trade a
special folder regarding the new Victor records
by Galli-Curci, the new sensation in the operatic
world, and who made her debut with the Chi-
cago Opera Co. recently as Gilda in "Rigoletto."
The folder contains a one page reproduction of
the headlines regarding Galli-Curci's debut ap-
pearing in the Chicago newspapers. There is
also offered some interesting and important in-
formation regarding the singer's history. The
first two records by Galli-Curci are "Caro
Xome" (Dearest Name), from "Rigoletto," the
number which caused a sensation at her first
appearance in Chicago, and "La Partida" (The
Departure), a Spanish ballad by Alvarez.
The Pathe Freres Phonograph Co., New York,
received recently an interesting photograph from
its dealer in Cambridge, Minn., C. H. Suther-
land, indicating the progressiveness of this
Patho? representative. At Cambridge, Minn., the
The Columbia Graphophone Co., New York,
has just issued its regular semi-annual catalog
of Columbia double disc records; this latest
publication presenting all selections listed up to
and including December, 1916.
This catalog is divided into four parts as fol-
lows: Part 1. General catalog of records, al-
phabetically arranged. 1'art 2. A partial list
of grand opera and concert selections by noted
artists. Part 3. Records classified under the
headings in which the composition would nat-
urally be placed. Part 4. Vocal recordings ar-
ranged under names of artists.
In general make-up this new catalog follows
the plan of arrangement of previous Columbia
record catalogs, the main distinction being the
introduction of part 4, which should add con-
siderably to the value of this book, as it en-
hances the convenience of the listings.
Typographically this new Columbia publica-
tion is a splendid example of the high-class
character of all Columbia publicity, and the
cover in particular is well calculated to attract
the attention of Columbia dealers and the gen-
eral public. This cover is designed to re-
semble leather, the imitation being of excep-
tional artistic merit.
The December Columbia record catalog em-
bodies selections from a number of famous
artists who have been engaged by the Columbia
Co. during the past few months. Among these
are Maria Barrientos, the famous operatic so-
prano; Hipolito Lazaro, the celebrated Spanish
tenor; Johannes Sembach, the world's greatest
German operatic tenor; Eddy Brown, a violinist,
who has been remarkably-successful on the con-
cert stage; Helen Stanley, a prominent operatic
soprano; Karl Jorn, a very successful German
lyric tenor, and many others who arc at present
recording for the Columbia Co.
READY FOR THIRD ENLARGEMENT
Leibowitz Grafonola Shop Meets With Quick
Success in Lively Bronx Trade Center
Although the Leibowitz Grafonola Shop, 894
East 163rd street, New York, has only been in
business since the first of the year, it is now
occupying its second store, and according to the
EXTENSIVE VOCALION ADVERTISING
Out-of-Town Dealers Featuring the Complete
Aeolian-Vocalion Line
The Aeolian-Vocalion was extensively adver-
tised in the nearby Xew Jersey newspapers Sun-
day, several Aeolian-Vocalion dealers using
good-sized space to acquaint the public with the
fact that they are handling the complete Aeolian-
Vocalion line.
The style G Aeolian-Vocalion, retailing at
$100, was featured in this advertising, the text
of which mentioned the tonal qualities of this
instrument and called attention to the Graduola,
an exclusive Vocation feature.
Among the concerns advertising the Aeolian-
Vocalion Sunday were J. W. Greene, Jersey
City, and the Heraco Exchange, West Hoboken,
X. J.
Pathe Exhibit at Isanti County Fair
annual Isanti County Fair recently occurred,
and Mr. Sutherland took advantage of this op-
portunity to install a Pathe exhibit, as shown in
the accompanying illustration. This exhibit
featured the Pathephone and particular promi-
nence was given the Pathe trade mark, which
is famous the world over. Mr. Sutherland se-
cured excellent publicity through the use of this
display and has closed several Pathe sales as
a direct result of the exhibit, in addition to se-
curing the names of many prospects for Pathe-
phones and Pathe discs.
FEATURING WINDOW DISPLAYS
House Commerce Committee Sets January 5
and 6 as New Date for Hearing
Columbia Co. Sends Out Series of Photographs
to Dealers Demonstrating Some Very Ef-
fective Ideas in Window Dressing
"Your window" is the title of an unusually
interesting series of photographs sent out this
week to Columbia dealers. These illustrations
show the different ways in which Columbia deal-
ers can advertise the fact that they are han-
dling Columbia products.
The company points out that the dealer's big-
gest advertising asset is his window, as it is a
card of introduction and establishes the deal-
er's standing in his community. The illustra-
tions forwarded to the Columbia representa-
tives are suggestions for window decorations
which are artistic in design and inexpensive to
reproduce. The Columbia distributors will fur-
nish Columbia dealers the window transpar-
ency, which is featured in each design, free of
charge.
NEW VICTOR CATALOG HANGERS
Partial View of Leibowitz Warerooms
plans of Louis I. Leibowitz, the proprietor, a
third and larger store will soon be secured and
occupied.
Mr. Leibowitz is familiar with all details of
the retail talking machine business, having been
associated with the industry for over seven
years. When he decided to open his own store
he picked out a district that is growing rapidly,
and the success he has achieved is a tribute to
his foresight and progressiveness.
Mr. Leibowitz handles the Columbia line ex-
clusively, and makes a feature of the foreign
record catalog. He carries in stock every Hun-
garian, German and Hebrew record issued by
the Columbia Co., and has built up a splendid
clientele for these records.
Some Attention-Compelling Advertising Featur-
ing the November Record Catalog
Following the issuance of the new Victor
Record Catalog, dated November, 1916, and
listing all records issued up to and including
the November Supplement, the Victor Co. has
just sent out two very attractive hangers for
window and store display and featuring the
new record catalog. On the hangers the cata-
log cover is reproduced in its natural colors,
red and gold, and an open page is shown to
illustrate the character of the contents. Under-
neath the reproduction of the book is listed its
various features, not the least interesting of
which are the 5,000 different selections which
are cataloged in its 506 pages. The caption on
the poster is in black and gold and the whole
is set in an attractive border of red and gold.
POSTPONE STEPHENS BILL HEARING
WASHINGTON, I). C, December 16.—On the
plea that they were not ready and after a
lengthy discussion, the opponents of the
Stephens Honest Advertising Bill succeeded in
having postponed until Friday and Saturday,
January 5 and 6, the hearings before the Inter-
state and Foreign Commerce Committee of the
House, scheduled for to-day. Following this
action the committee adjourned to the first
named date. The sincerity of the opponents
of the bill in seeking this delay was questioned
by Representative Dan V. Stephens, of Ne-
braska, a member of the committee and author
o» the bill, who declared that, after receiving
ten days' notice, it was unfair to witnesses from
distant points to ask for delay. He served for-
mal notice that if the opposition was not ready
to present their case at the time set he would
move for consideration of the bill at once.
He intimated a belief that they were sparring
to consume time.
In serving notice that no further delay would
be tolerated Mr. Stephens said: "I will say to
the gentlemen that I am going to move to
consider this bill immediately after that date,
whether you are heard or not. I am going to
move consideration and the committee will take
action one way or the other on it at that time
because we are not going to let this thing drag
along for several years."
USUAL VICTOR DIVIDENDS DECLARED
The Victor Talking Machine Co. has declared
the regular quarterly dividend of 5 per cent, on
the common stock, payable January 15, 1917, to
stock of record December 30, 1916. The usual
quarterly dividend of $1.75 per share was also
declared on the preferred stock, also payable
January 15, 1917 to stock of record December
30, 1916.