Music Trade Review

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increase is inevitable. And there can be no doubt or hesitancy as to the policy we
must pursue.
We will not lower the quality of the piano which for three-quarters of a century
has upheld the praise of such masters as Liszt, Rubinstein and Strauss.
Therefore, we announce after January first, an advance in retail selling prices of
$25 to $50 per instrument, according to the style.
While this means no increased profit to us — only a readjustment to meet the
new conditions—we know it will emphasize to the buying public once more the high,
unvarying quality of the Hallet & Davis Piano.
Fortunately, the buying public, too, knows that good materials cost more today
than formerly. Therefore, this increase in prices will not come as a surprise.
And even with the higher prices we believe no one can say that the cost of the
Hallet & Davis is higher than a purchaser would expect to pay for such tone
quality and construction in a piano.
TO DEALERS WHO HAVE NOT YET BECOME REPRESENTATIVES
FOR THE HALLET & DAVIS PIANO:
1
Are you working along with an unknown mediocre line of pianos? Do you know
how much easier it is to sell pianos with ideals built into them f If you believe in
selling pianos whose quality all America believes in, write our home office today for
full information about agency for the Hallet & Davis Piano.
Hallet & Davis Piano Co.
(Established 1839)
' Uprights
Grands
and the
" Instinctive" Hallet & Davis Virtuolo Player-Piano
Home Office:
Hallet & Davis Building
146 Boylston St., Boston
New York Office:
Hallet & Davis Building
18 East 42nd St.