Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
STERLING IN NAME
:
™P*
HE business world has been educated to associ-
'-iff
ate "Sterling" with "The Best" and this applies
equally as well to the domain of piano making.
The universal linking of "Quality" with "Sterl-
ing" has placed an inestimable value on the
piano whose fall board bears this name. For just this reason
the makers of Sterling Pianos and Player Pianos have ever been
insistent that the quality of their instruments be in accord with
the public conception of "High Quality." The fact that Sterl-
ing Pianos and Player Actions are built in the same factory
and EXPRESSLY FOR EACH OTHER is only one of the
many evidences of this policy.
There can be no argument but that the name "Sterling" has
a powerful selling value. The piano dealer who handles the
line of instruments manufactured by the Sterling Co. of Derby,
Conn, is afforded the valuable chance to sell quality instru-
ments under a quality-recognized name. This is a combina-
tion hard to beat and is well worth investigating.
STERLING IN QUALITY