Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE MUSIC TRADE REVIEW
What it means to be the
Representative
In the present-day problems of the retail piano
trade, the first is to get before the public in a convinc-
ing, confidence-inspiring manner.
A piano merchant requires something more than
personality to do that.
Pianos are perhaps the most universally trade-
marked commodity in the world.
Chickering is a trade-name that is known in every
nook and corner of the world as signifying the oldest
and foremost piano.
The merchant who can refer to himself as the
Chickering Representative puts his store in the front
ranks of piano houses immediately and without quali-
fication.
The Chickering Piano today is the finest in its
history. Chickering Representation today is the most
valuable in the history of the Chickering Piano.
To have Chickering Representation means Leader-
ship for your house, prestige for your salesmen, profit
for yourself.
CHICKERING & SONS
Division American Piano Company
BOSTON, U. S. A.
New York — 437 Fifth Avenue