Music Trade Review

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THE MUSIC TRADE REVIEW
74
HONORED BY POPE BENEDICT
LATEST VICTOR LITERATURE
The Aeolian-Vocalion Wins the Commendation
of Pope Benedict—Makers Appointed "Pro-
viders to His Holiness and Apostolic Palaces"
November Supplement of Victor Records With
Foreign Supplements Just Issued—Two-page
Spread in Every Port Attracts Attention
Royal recognition of the musical qualities
of the Aeolian-Vocalion is announced by the
Aeolian Co., New York, in its artistic supple-
ment appearing in this issue of The Review. A
few months ago the Aeolian-Vocalion was
heard by His Holiness, Pope Benedict XV, at
a special audience granted the official repre-
sentative of the Aeolian Co., at the Vatican in
Rome. In consequence of the high pleasure
afforded by the instrument, Vocalions have
been installed for the personal use of His Holi-
ness, the Pope, and the Cardinal Prefect, Pietro
Cardinal Gasparri. And in recognition of the
contribution to musical art, which the Aeolian-
Vocalion represents, the title of "Providers to
His Holiness, Pope Benedict XV, and to the
Apostolic Palaces" has been conferred upon
the Aeolian Co.
The honor granted to the Aeolian Co. is an
unusual one, and is indicative of the prestige
achieved by the Aeolian-Vocalion in the com-
paratively short while it has been on the mar-
ket. This instrument is creating a most favor-
able impression in musical circles, both here
and abroad, and in addition is bringing success
to every dealer handling the line.
Victor dealers received this week from the
advertising department of the Victor Co. an
advance copy of the November supplement of
Victor records, together with supplements of
new Bohemian, Crotian, Finnish, German,
Greek, Hungarian, Hebrew, Italian, Polish,
Roumanian, Slovak and Turkish Victor records.
These new supplements are sent out at a most
opportune time, as Victor dealers everywhere
report a steady increase in the demand for for-
eign records.
The November supplement of new Victor
records is especially noteworthy for the Red
Seal recordings it features, the artists contrib-
uting to this list, including Emma Calve, Enrico
Caruso, Julia Culp, Emilio De Gogorza, Alma
Gluck, Efrem Zimbalist; Louise Homer, Frieda
Hempel, John McCormack, Maud Powell,
Clarence Whitehill, Mabel Garrison and Her-
bert Witherspoon.
The Victor Co. used in last week's Saturday
Evening Post an artistic two-page spread,
headed "The World's Greatest Artists True to
Life."
This advertisement presented six of
the world-famous stars recording exclusively
for the Victor library, and illustrations of Vic-
trolas Nos. X, IX, VI, IV, VIII and XVI.
NEW STARR HOME ALMOST FINISHED
FEATURES THE HEINEMAN MOTOR
New Quarters at 27 Fourth Avenue West, in
Cincinnati, Attractively Arranged
May Co. Cleveland Department Store Adver-
tises Fact That Music Master Machines it
Handles Contain That Motor
CINCINNATI, O., October 23.—Work is rapidly
going ahead on the quarters of the Starr Piano
Co. in this city. The new building was begun
some time ago to meet the company's increased
business in that territory and when finished will
be thoroughly up to date and modern in every
respect. It has a frontage of twenty-six feet,
a depth of 150 feet and is four stories in height.
The first floor is being arranged as a phono-
graph demonstration room and recital hall and
the second, third and fourth floors will be used
as the display and salesrooms for the pianos and
player-pianos. The office is on a mezzanine
floor between the first and second stories. Work-
men began to pour the roof slab October 8 and
are expected to finish by January 1.
The new quarters will be beautifully deco-
rated and handsomely finished. The full Starr
line of pianos and phonographs will be shown.
MORE ROOM FORJs B. DA VEGA CO.
Negotiating for Occupancy of Entire Building
at 831 Broadway
The S. B. Davega Co., Victor distributors,
831 Broadway, New York City, are negotiating
for the entire building at their present address,
which will enlarge their wholesale department
500 per cent., making it one of the largest dis-
tributing houses in New York City.
The
basement, second, third and fourth floors will
be devoted to wholesale jobbing.
ATTRACTIVE HALLOWE'EN WINDOW
BOSTON, MASS., October 23.—An attractive Hal
lowe'en window is what greets the eye of those
passing the warerooms of the C. C. Harvey Co.,
in Boylston street, where Manager White, of
the Victor and Edison departments, has worked
out quite a clever scheme. The general decora-
tions are black and yellow with an effective
cob-web background. Hanging from the ceiling
are as many red rosy apples as there are letters
in the words Edisons and Victrolas, and on
each is a tag bearing a stated price. Over each
apple is a large letter, the whole spelling out
these two words. There are pumpkins and
other suggestive devices in the window and
several handsome machines of both makes tell
the rest of the story, the whole making a most
effective and timely display.
CLEVELAND, O., October 23.—An unusual tribute
was paid recently to the Heineman motor,
when the May Co., one of this city's leading
department stores, in advertising the fact that
it had secured the agency for the "Music Mas-
ter" phonograph, mentioned specifically in its
advertisement that the machine is equipped with
the Heineman motor. This is one of the first
(if not the first), advertisements which has ap-
peared in a Western newspaper referring by
name to a talking-machine motor, and the Otto
Heineman Phonograph Supply Co., manufac-
turer of the Heineman motor, has been compli-
mented by the local trade on the prestige its
motor has achieved. The paragraph referring
to the Heineman motor read as follows:
The Music Master has a Heineman
double spring motor, fully guaranteed
in every way. Will play four records
with one win dint!'.
DISPLAY THE SONORA PHONOGRAPH
The Herbert & lluesgen Co., one of the lead-
ing optical and photographic establishments in
New York is devoting a considerable portion
of its warerooms at 18 East Forty-second street,
to a display of Sonora phonographs.
This
company caters to an exclusive and high-class
clientele, to which the musical qualities of the
Sonora phonograph will doubtless make a most
effective appeal.
Sunday's newspapers con-
tained attractive advertisements over Herbert &
Huesgen's name, featuring the tonal merits of
the Sonora phonograph.
EDISON TONE TEST IN SYRACUSE
An official test of the New Edison was held
at the Regent Theatre, Syracuse, N. Y., on
Monday of this week, with Miss Julia Heinrich,
soprana of the Metropolitan Opera, as the
featured artist, assisted by Arthur Walsh, vio-
linist. Edison's Re-creation of Miss Heinrich's
voice was heard in comparison with the voice
of the living artist, and enthused a capacity au-
dience brought together by special invitation to
attend the affair.
R. S. Cunningham, piano dealer of 102 E. First
street, Oswego, N. Y., is now handling the Pathe
and Sonora lines of phonographs in that city.
Geo. Styz, a talking machine man of wide ex-
perience, is in charge of the department.
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
een m a d e in thi is
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave.
NEW YORK