Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
The Intrinsic Value of
Representation
Choice among the world's finest pianos is very limited.
You can count on the fingers of one hand the different pianos which
have even a claim to the distinction.
Every piano merchant is obvious, or should be obvious, to the value
of one of these leaders in his line.
Practically every piano manufactured in America is more or less a
trade-marked commodity — and every merchant is measured by the line
he carries.
The Chickering representation from the standpoint of prestige is one
of the most valuable any piano merchant can have.
A business built on the basis of Chickering quality is one hundred
times a better asset than the same volume of business built on the basis of
popular price competition.
It is an outstanding commentary in the piano business of today that
the most prosperous dealers are those who push, and push hard, their
Chickering or other first-grade representations.
In all the 93 years of Chickering history there has never been a time
when Chickering quality was so pre-eminent as now.
There has never been a time when Chickering representation was
so valuable as now.
A piano business built on Chickering leadership is founded on the
enduring rock of highest quality.
CHICKERING & SONS
Division American Piano Co.
BOSTON, U.S.A.
New York—437 Fifth Avenue