Music Trade Review
Issue: 1916 Vol. 63 N. 15 - Page 53
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
53
HOHNER PUBLICITY PRAISED
ner Boy," and there is hardly a village or town
TO HOLD GERMAN GOODS
in this country where this display card may not
British
Authorities Will Not Release Merchan-
Unusual Tribute Paid Great Musical Merchan- be seen in the establishment of some successful
dise Consigned to American Importers
dise Concern by J. A. Murphy in Printers' dealer. This card has been ordered in tremend-
ous quanities, and has proven such a stimulus
Ink—Emphasizes the Value of Displays
That the British authorities have no inten-
to harmonica sales that hundreds of dealers have
tion
of releasing further consignments of Amer-
In an article published in a recent issue of
written letters of praise to Mr. Haussler regard-
Printers' Ink, John Allen Murphy, a writer of
ing its immeasurable value as a sales producer. ican-owned merchandise, said to be held at
Rotterdam for shipment to this country, was
prominence, paid an unusual tribute to the ad-
stated
in a report made by Manton M. Wyvell,
v e r t i s i n g and
THE UKULELE OUTPUT IN HAWAII a foreign
trade adviser of the Department of
sales policies and
State,
who
returned from London on the steam-
methods of M. Production of 1,600 per Month Falls Short of
Demands for Those Instruments from the ship "Finland" this week. According to cables
Hohner, 114 East
received in New York before he left London,
Sixteenth street,
United States—Prevailing Prices
his mission was entirely barren.
While Mr.
New
York,
Wyvell
was
permitted
to
file
a
batch
of claims
WASHINGTON,
D.
C,
October
2.—The
situation
in
prominent h a r -
monica manufac- Hawaii as it relates to the present demand for with the officials in Downing street, he was told
ukuleles is interestingly set forth in a report they would be referred back to the British Em-
turer.
bassy in Washington for final action. No in-
Mr. M u r p h y just received by the Bureau of Foreign and
timation was given that any of the goods would
Domestic
Commerce
from
A.
P.
Taylor,
a
cor-
d i s c u s s e d at
be released.
length the funda- respondent in Honolulu. The report says:
"At
the
end
of
August,
1915,
manufacturers
mental character-
VARIATION TN_VJOLiN"BRIDGES
istics of the Hoh- of ukuleles in the Hawaiian Islands were turn-
ing
out
about
500
or
600
instruments
per
month.
\ n e r advertising
Extremes of Heat and Cold Cause Bridges to
^j.\ and sales prin- At the end of August, 1916, the output was ex-
Shrink and Expand
ciples,
devoting tended to 1,600 per month, with demands from
Both violins and 'cellos are a different shape
; c o n s i d e r a b l e mainland music dealers which could not be met.
in
the summer from what they are in winter.
There
are
eight
principal
manufacturers
of
space to a de-
scription of the ukuleles in Honolulu, with a scattering of in- In summer the strings draw the violin so that
assortment dis- struments coming from small makers in the it arches a little more; that makes it shorter;
plays which the other islands. Each manufacturer has turned the neck is drawn down and the consequence
House of Hohner his small workshop into a factory, adding new is that a higher bridge has to be put under the
has presented to workers and increasing the plant as rapidly as strings to take up the "slack." Violinists have
its dealers at fre- possible. In the first week of September a com- a summer bridge and a winter bridge, but
q u e n t intervals. pany was organized in Honolulu with plans to 'cellists have three, one for summer, one for
The "Hohner Boy"
In Mr. Murphy's manufacture from 1,000 to 2,000 ukuleles per winter and one for the seasons between. The
opinion, these assortments have not only been month with improved machinery, the workers winter one is fully half an inch lower than the
an important factor in the tremendous success to be Hawaiians and Portuguese. This company summer one.
achieved by M. Hohner in this country, but have plans not only the manufacture of ukuleles, but
HISTORIC BUGLE DISPLAYED
also aided dealers in many lines to carry an also to purchase completed material from other
makers.
assortment of harmonicas with maximum con-
In the windows of the Stieff piano warerooms
"The originator of the ukulele, a Portuguese, in Boston, Mass., there is a Revolutionary key
venience and profit.
The theories advanced by Mr. Murphy re- who is now head of a manufacturing company, bugle, which is attracting much attention. It
garding these assortment displays are well sub- is still an active worker in his own factory, and was used on a packet plying between White
stantiated by* the sales figures kept on file by turns out about 700 instruments per month. An- Hall and Troy, N. Y., and making connections
W. J. Haussler, advertising manager of M. other Honolulu firm produces about 400 per with the Hudson River and Lake Champlain
Hohner, who has conceived the different dis- month.
boats fully two hundred years ago. The bugle
"The Hawaiians and Portuguese of Hawaii was used to announce the arrival of the boat,
plays, and carried them out to a successful
finish. These figures indicate conclusively that claim that the instruments made by them, prin- as there were no steam whistles in those days.
the Hohner assortment displays serve a two- cipally of koa wood, are seasoned and properly
The prevailing local prices for
fold purpose; they sell Hohner harmonicas and prepared.
draw trade to the dealer's store for other lines ukuleles range from $3.75 to $16 and $20. The
highest-priced products are heavily beaded. The
of merchandise.
One of the most successful assortment display tone is one of the most important items in the
cards ever introduced by the House of Hohner construction of the ukulele, and the Hawiians
is reproduced herewith. It is named the "Hoh- and Portuguese claim that this is obtained only
with the use of properly seasoned koa wood
and proper attention paid to shaving the wood
and fitting it. The plans of the new companies
forming, and of old factories being enlarged,
will give an output close to 3,000 per month."
The oldest and
largest musical
merchandise house
in America ---
DURRO
AND
STEWART
OLIVER DITSON GO.
Largest Wholesale
Musical Merchandise
House.in America
BOSTON, MASS.
Manufacturer*
Importers and Jobbers ot
Buegeleisen & Jacobson
113 University Place
NEW
YORK
MUSICAL
MERCHANDISE
Attractive Specialties
M odern Service
MUSICAL
Merchandise
Cincinnati
Chicago
WEYMANN
SEND FOR
CATALOG
C.Bruno & 5on,k
351-53 4? Ave. Newark
Black Diamond
Strings
THE WORLD'S BEST
Supenor Quality MUSICAL INSTRUMENTS
National Musical String Co.
Victor Distributors
New Brunswick, N. J.
1010 Chestnut Street, Philadelphia, Pa.
Established over half a century
THE
MUSIC TRADE
REVIEW
53
HOHNER PUBLICITY PRAISED
ner Boy," and there is hardly a village or town
TO HOLD GERMAN GOODS
in this country where this display card may not
British
Authorities Will Not Release Merchan-
Unusual Tribute Paid Great Musical Merchan- be seen in the establishment of some successful
dise Consigned to American Importers
dise Concern by J. A. Murphy in Printers' dealer. This card has been ordered in tremend-
ous quanities, and has proven such a stimulus
Ink—Emphasizes the Value of Displays
That the British authorities have no inten-
to harmonica sales that hundreds of dealers have
tion
of releasing further consignments of Amer-
In an article published in a recent issue of
written letters of praise to Mr. Haussler regard-
Printers' Ink, John Allen Murphy, a writer of
ing its immeasurable value as a sales producer. ican-owned merchandise, said to be held at
Rotterdam for shipment to this country, was
prominence, paid an unusual tribute to the ad-
stated
in a report made by Manton M. Wyvell,
v e r t i s i n g and
THE UKULELE OUTPUT IN HAWAII a foreign
trade adviser of the Department of
sales policies and
State,
who
returned from London on the steam-
methods of M. Production of 1,600 per Month Falls Short of
Demands for Those Instruments from the ship "Finland" this week. According to cables
Hohner, 114 East
received in New York before he left London,
Sixteenth street,
United States—Prevailing Prices
his mission was entirely barren.
While Mr.
New
York,
Wyvell
was
permitted
to
file
a
batch
of claims
WASHINGTON,
D.
C,
October
2.—The
situation
in
prominent h a r -
monica manufac- Hawaii as it relates to the present demand for with the officials in Downing street, he was told
ukuleles is interestingly set forth in a report they would be referred back to the British Em-
turer.
bassy in Washington for final action. No in-
Mr. M u r p h y just received by the Bureau of Foreign and
timation was given that any of the goods would
Domestic
Commerce
from
A.
P.
Taylor,
a
cor-
d i s c u s s e d at
be released.
length the funda- respondent in Honolulu. The report says:
"At
the
end
of
August,
1915,
manufacturers
mental character-
VARIATION TN_VJOLiN"BRIDGES
istics of the Hoh- of ukuleles in the Hawaiian Islands were turn-
ing
out
about
500
or
600
instruments
per
month.
\ n e r advertising
Extremes of Heat and Cold Cause Bridges to
^j.\ and sales prin- At the end of August, 1916, the output was ex-
Shrink and Expand
ciples,
devoting tended to 1,600 per month, with demands from
Both violins and 'cellos are a different shape
; c o n s i d e r a b l e mainland music dealers which could not be met.
in
the summer from what they are in winter.
There
are
eight
principal
manufacturers
of
space to a de-
scription of the ukuleles in Honolulu, with a scattering of in- In summer the strings draw the violin so that
assortment dis- struments coming from small makers in the it arches a little more; that makes it shorter;
plays which the other islands. Each manufacturer has turned the neck is drawn down and the consequence
House of Hohner his small workshop into a factory, adding new is that a higher bridge has to be put under the
has presented to workers and increasing the plant as rapidly as strings to take up the "slack." Violinists have
its dealers at fre- possible. In the first week of September a com- a summer bridge and a winter bridge, but
q u e n t intervals. pany was organized in Honolulu with plans to 'cellists have three, one for summer, one for
The "Hohner Boy"
In Mr. Murphy's manufacture from 1,000 to 2,000 ukuleles per winter and one for the seasons between. The
opinion, these assortments have not only been month with improved machinery, the workers winter one is fully half an inch lower than the
an important factor in the tremendous success to be Hawaiians and Portuguese. This company summer one.
achieved by M. Hohner in this country, but have plans not only the manufacture of ukuleles, but
HISTORIC BUGLE DISPLAYED
also aided dealers in many lines to carry an also to purchase completed material from other
makers.
assortment of harmonicas with maximum con-
In the windows of the Stieff piano warerooms
"The originator of the ukulele, a Portuguese, in Boston, Mass., there is a Revolutionary key
venience and profit.
The theories advanced by Mr. Murphy re- who is now head of a manufacturing company, bugle, which is attracting much attention. It
garding these assortment displays are well sub- is still an active worker in his own factory, and was used on a packet plying between White
stantiated by* the sales figures kept on file by turns out about 700 instruments per month. An- Hall and Troy, N. Y., and making connections
W. J. Haussler, advertising manager of M. other Honolulu firm produces about 400 per with the Hudson River and Lake Champlain
Hohner, who has conceived the different dis- month.
boats fully two hundred years ago. The bugle
"The Hawaiians and Portuguese of Hawaii was used to announce the arrival of the boat,
plays, and carried them out to a successful
finish. These figures indicate conclusively that claim that the instruments made by them, prin- as there were no steam whistles in those days.
the Hohner assortment displays serve a two- cipally of koa wood, are seasoned and properly
The prevailing local prices for
fold purpose; they sell Hohner harmonicas and prepared.
draw trade to the dealer's store for other lines ukuleles range from $3.75 to $16 and $20. The
highest-priced products are heavily beaded. The
of merchandise.
One of the most successful assortment display tone is one of the most important items in the
cards ever introduced by the House of Hohner construction of the ukulele, and the Hawiians
is reproduced herewith. It is named the "Hoh- and Portuguese claim that this is obtained only
with the use of properly seasoned koa wood
and proper attention paid to shaving the wood
and fitting it. The plans of the new companies
forming, and of old factories being enlarged,
will give an output close to 3,000 per month."
The oldest and
largest musical
merchandise house
in America ---
DURRO
AND
STEWART
OLIVER DITSON GO.
Largest Wholesale
Musical Merchandise
House.in America
BOSTON, MASS.
Manufacturer*
Importers and Jobbers ot
Buegeleisen & Jacobson
113 University Place
NEW
YORK
MUSICAL
MERCHANDISE
Attractive Specialties
M odern Service
MUSICAL
Merchandise
Cincinnati
Chicago
WEYMANN
SEND FOR
CATALOG
C.Bruno & 5on,k
351-53 4? Ave. Newark
Black Diamond
Strings
THE WORLD'S BEST
Supenor Quality MUSICAL INSTRUMENTS
National Musical String Co.
Victor Distributors
New Brunswick, N. J.
1010 Chestnut Street, Philadelphia, Pa.
Established over half a century
Future scanning projects are planned by the International Arcade Museum Library (IAML).