Music Trade Review

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THE MUSIC TRADE REVIEW
50
SEES PROSPERITY EVERYWHERE
UNCLE SAM HELPS PUBLICITY WORK
A. E. DONOVAN TAKES CHARGE
H. N. McMenimen, Managing Director of Pathe
Freres Phonograph Co., Returns from Trip
and Enthuses Over Industrial Conditions
Postal Clerks Arrange Geo. B. Peck Co.'s List
of Victor Prospects to Facilitate Handling of
Local Mails—Means Quicker Service
Of the Columbia Co.'s Professional and Per-
sonal Record Departments
"Business conditions in the Middle West are
remarkable," said H. N. McMenimen, managing
director of the Pathe Freres Phonograph Co.,
KANSAS CITY, MO., September 29.—The United
States postoffice at Kansas City, Mo., took
official cognizance recently of the large volume
of mail distributed in behalf of the Victor
goods by the talking machine department of
the Geo. B. Peck Dry Goods Co. The post-
master sent two men, who spent nearly two
days assisting in installing a system that would
facilitate the handling of this mail both in the
store and in the postoffice. These men went
over the entire mailing list, arranging the cards
by districts. The mail, now, is bunched ac-
cording to these districts of the city, labeled,
and sent to the various distributing points di-
rect. The store saves about twelve hours in
getting the mail to patrons. Instead of one
alphabetical card index, the department has now
six; five for the five city districts, and one for
mail outside Kansas City. New names are filed
in the district boxes, after reference to a
blueprint map. The department of the Peck
store has a very carefully edited mailing list,
no names being retained unless the persons
ha.ve made response to the mail. The list is
revised every six months, and at the last re-
vision 1,000 names were taken out—but their
places have been more than filled.
SECURE THE SILVER CUP
H. N. McMenimen
New York, who returned Monday from a visit
to the company's distributors in the Central
West.
"As a matter of fact I have never
found the industrial situation so satisfactory
and encouraging during all my years of travel-
ing.
"Aside from the activity in the talking ma-
chine industry I was glad to find that the bank-
ers, manufacturers and farmers are unanimous
in predicting that this country is entering upon
an unprecedented era of prosperity, which
should continue for at least the next five years.
They do not feel that the result of the coming
presidential election will have any effect on
the business situation.
"One banker in a large city told me that his
bank's assets and resources had increased more
than $11,000,000 in one year. This bank is a
savings institution, which caters to the em-
ployes of manufacturing houses in that city.
"Our own business is going ahead by leaps
and bounds, and we are increasing our fac-
tory capacity to cope with this demand. We
are installing machinery in our new record
plant in Brooklyn, and expect to have this
factory in working order in the near future."
The baseball nine representing the New York
Talking Machine Co., Victor distributor, won
possession of the silver cup offered by Sol
Lazarus, secretary of the Talking Machine Men,
by defeating the team representing the G. T.
Williams Co., in a well-played game last Sun-
day. The New York Talking Machine Co.'s
nine has been very successful this season, and
Sunday's game demonstrated its right to the
title of "Champion of the Victor Distributors
League" in the local territory.
The Columbia Graphophone Co., New York,
announced on Monday the appointment of A.
E. Donovan as manager of the company's pro-
fessional and personal
record departments. Mr.
Donovan has been man-
ager of the latter de-
partment for the past
year, and has also been
doing considerable work
in the Columbia Co.'s
professional department.
Although a young man
in point of years, Mr.
A. E. Donovan
Donovan is well equipped
to handle the important duties of his new post,
as prior to joining the Columbia Co.'s staff, he
was connected with several large industrial
companies, where his training was concentrated
along lines which ideally fit him for his present
position.
The success and the growth of the Colum-
bia Co.'s personal record and professional de-
partments has been far beyond expectations,
and at the present time plans are being made
whereby the scope and magnitude of these two
departments will be broadened considerably.
PROOFS OF VjCTOR PUBLICITY
The Victor Talking Machine Co. sent to the
trade this week proofs of newspaper advertis-
ing, which it will use in the leading papers
throughout the country during the next four
weeks. These advertisements are well worth
the close attention of Victor dealers, as their
designs and context are calculated to pnoduce
direct sales of Victor records in addition to
adding to Victrola prestige. One of these ad-
vertisements will be devoted entirely to featur-
ing Caruso's new record, "Santa Lucia," which
makes its appearance in the October supple-
ment of new Victor records.
THE NEW EDISON FACTORY NOW NEARING COMPLETION
CELEBRATING ANNIVERSARY
The Griswold, Richmond and Glock Co. is
celebrating the first anniversary of the opening
of its Victrola department at its store in
Meriden, Conn. Concerts are being given every
afternoon at 4 o'clock, and on Friday and Sat-
urday evenings concerts will be given after 8
o'clock.
Several local artists are participat-
ing in the concerts, which have attracted large
crowds.
Roy S. Hibshman, president of the Aeolian-
Vocalion Co., Boston, Mass., was a visitor to
New York this week, spending some time at
the headquarters of the Aeolian Co.
Mr
Hibshman was enthusiastic in his predictions
for fall business, stating that the Aeolian-Vocal-
ion is achieving remarkable success in his ter-
ritory.
. Work on the new six-story addition to the
plant of Thos. A. Edison, Inc., Orange, N. J.,
which, as was announced in The Review, was
started sometime ago, is progressing rapidly,
and the company will soon be able to enjoy the
extra facilities thus provided. The new build-
ing is of the most modern construction
throughout, and is to be used entirely ; for
record storage and shipping departments. An
excellent idea of how the building will look
when completed is provided in the accompany-
ing illustration.