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THE
INCREASED PRICES STIMULATE SAN FRANCISCO TRADE
Customers Purchasing Instruments Now in Order to Save Money Later On—Sherman, Clay &
Co. Planning Extensive Fall Campaign—Weems Again with Kohler & Chase—Other News
SAN FRANCISCO, CAL., August 24.—The advance should stand squarely on the merits of his goods
in the prices of some of the high-class pianos and confine his efforts strictly to selling pianos
has caused a lot of talk in the San Francisco to those who in the natural course of events
trade, and, incidentally, has brought in a con- want pianos. He does not think that a profit-
siderable amount of business to some of the able business can be done by attempting to cre-
stores. The piano buying public has somehow ate a demand for pianos where no natural de-
got the idea that piano prices are about to be mand exists.
advanced generally; and this appears to have
H. Hauschildt at Yellowstone Park
led a good many prospects to come to a quick
H. Hauschildt, president of the Hauschildt
decision. Salesmen have been quite ready to Music Co., who left some days since on an au-
help along the good work; and one way and an- tomobile trip to Yellowstone Park, has arrived
other it has been generally noised about that safely at his destination and is having an en-
several dollars could be saved by buying before joyable time.
the advance took place. The announcement by
Carload of Electric Pianos
two of the big houses that their leading makes
Manager Leatherby, of the San Francisco
were to be advanced on September 1, $50 for branch of the Rudolph Wurlitzer Co., reports
uprights and $100 for grands, has had a very the arrival of a carload shipment of electric
stimulating effect on the sale of grands and pianos. Mr. Leatherby reports a growing de-
other high-priced instruments, and other grades mand for the company's large orchestrions with
have picked up in sympathy in their various de- the larger motion picture houses of the Coast.
grees. August is expected to close with the Several Hope-Jones Unit Orchestras have been
biggest business in grand pianos reported in a placed within the last week or two.
Trade Visitors in Town
good many months.
G. A. Heidinger, Pacific Coast representative
Vacations Practically Over
While the vacation season is regarded as of the Steger & Sons Piano Co., is in San Fran-
practically closed as far as the ordinary run of cisco this week visiting the trade and looking
people is concerned, a good many piano men over the situation.
Charles Ruggles, manager of the wholesale
have postponed their outings, or are coming
in for a second vacation. Some are now away, Victor talking machine business of Sherman,
and others have their trips still in the future. Clay & Co., at Los Angeles, arrived in San
The fine weather of the past few weeks has Francisco this week for a visit at headquarters.
brought some people in from the country, Mr. Ruggles' territory includes southern Cali-
though in most country districts the fall activ- fornia and Arizona; and in this territory he re-
ity has already brought the usual summer va- ports that the Victor business is running about
50 per cent, ahead of the amount of business
cations to an end.
which was done last year.
Gannon on Southern Trip
E. A. Geissler, vice-president of the Geo. J.
W. S. Gannon, the Kohler representative at
this point, is spending the week in Los Angeles Birkel Co., of Los Angeles, is in San Francisco
and other points in the South, where business this week, making his headquarters with Sher-
man, Clay & Co., with which house he was con-
is improving.
nected before removing to Los Angeles ten or
Weems Again with Kohler & Chase
Frank Weems, one of the best known player twelve years ago.
Extensive Fall Campaign Under Way
men on the Coast, who had his start with
Sherman, Clay & Co. are already getting their
Kohler & Chase, but who has for a number, of
years been with the Pacific Coast branch of the fall campaign in the country districts under
American Piano Co., has now returned to way. Among other sections, the northern Cal-
Kohler & Chase as demonstrator for the player ifornia territory will be more thoroughly cov-
ered than heretofore. In the Coast territory
lines.
immediately north of San Francisco, R. W.
Byron Mauzy to Manufacture Ukuleles
Byron Mauzy reports a continued improve- Springer has been put in general charge of a
ment in the demand for ukuleles. He has just considerable territory with headquarters at
now concluded a deal with a prominent manu- Santa Rosa. The selling force in this section
facturer at Honolulu, T. H., for the manufac- has been strengthened by the addition of John
ture "of ukuleles under the Byron Mauzy name. E. Harper, who will cover Lake and Napa
Mr. Mauzy finds it still a little difficult to get counties. A. W. Stephenson will look after
the city of Petaluma and the territory immedi-
a sufficient supply of these instruments.
ately about it; Mrs. R. L. Morton will take care
Selling Pianos on Merit
Paul Eigholz, manager of the Hauschildt of Sebastopol, and E. R. MacManaman will run
Music Co., in this city, believes that the time north from Santa Rosa as far as Willits. The
has passed for making intensive sales of pianos Humboldt County section of northern Cali-
in this territory. He holds that the dealer fornia will hereafter be in charge of C. E. Key,
one of the veterans of the Sherman, Clay & Co.
selling force. He will conduct a store at 428 H
street.
Some Personals
E. S. Austin, traveling representative of Sher-
man, Clay & Co., spent last week at Weaver-
ville and is now at Redding, both in the north-
ern end of the State.
Edward Wetmore, manager of the Colville,
"Music as Actually Played"
(Wash.) Music Co., is spending the week in
Spokane visiting the trade.
HESE record rolls repre-
The Shell Music Co., of Sacramento, Cal., has
sent a true, scientific re-
opened a branch store at the neighboring town
production of piano playing
of Auburn. As in Sacramento, the Kimball
as performed by e m i n e n t
piano and player-piano will be handled as lead-
ers.
artists. Made with a respect to
The Eilers Music House is preparing to close
the ideals of past and present
its store at Bellingham, Wash. The company's
composers. Artempo rolls sell
Rellingham store was opened about twelve
on a merit basis only.
years ago.
Your proof it in our sample
L). L. Stewart, retail sales manager for the
box at $2.00. Ask for it today.
local Baldwin store, is taking a vacation in the
high Sierras this week. He is expected back
BENNETT & WHITE, Inc.
in San Francisco sometime about the middle of
67-71 Gobel St., NEWARK, N. J.
next week.
Record Rolls
T
11
MUSIC TRADE REVIEW
PIANO FLOAT INLABOR DAY PARADE
HARTFORD. CONN V August 28.—The Piano and
Organ Workers' Union, Local No. 29, has made
arrangements to place a float in the Labor Day
parade which will be held here. Every effort
will be made to win one of the prizes. Last
year the union had a very artistic float in the
New Haven parade. This year's float will have
thirty people on it, with one of their number
playing a piano. Just what sort of artistic
plan will be followed in decorating the float has
not been decided upon yet.
WANTS SPANISH AGENCY FOR PIANOS
WASHINGTON, D. C, August 28.—According to
a report received here by the Bureau of For-
eign and Domestic Commerce, a business man
in Spain desires to represent an American man-
ufacturer of pianos and piano accessories. Full
information may be obtained by addressing the
Bureau, either at Washington, D. C, or at the
Custom House, New York City, and referring
to Trade Opportunity No. 22257.
F. E. PETERSON RESIGNS
Fred E. Peterson, for the past fifteen years
associated with the Southern California Music
Co., as treasurer, has resigned from that posi-
tion, and has opened law offices in the Story
Building, Los Angeles, Cal.
This is a micro - photo-
graph showing a longitu-
dinal section of
No. 18 Perfected
Piano Wire
after the following test:
Placed under a constant, uniform ten-
sion of 165 lb. for a period of eight
months; vibrated at frequent inter-
vals by means of electro magnet and
felt hammer; energy applied equal to
that required for about six years ordi-
nary use in a player-piano.
RESULT
Tensile strength increase—500 lb.
per sq. in.
Elongation decrease 1% in 10 in.
Amplitude of Vibration increased
\%.
The micro-structure shows that
no abnormal conditions were
developed.
American Steel & Wire Company
Chicago, New York, Worcester, Cleveland, Pitts-
burgh, Denver. Export representative: U. S. Steel
Products Co.. New York. Pacific Coast representa-
tive: U. S. Steel Products Co., San Francisco, Los
Angeles, Portland, Seattle.