Music Trade Review
Issue: 1916 Vol. 62 N. 6 - Page 10
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THE MUSIC TRADE REVIEW
10
NEW "PURE ADVERTISING" BILL.
Measure Introduced in House of Representa-
tives by Congressman Edwards Would Pro-
hibit Sending of Misleading or Fraudulent
Advertising Through the Mails.
Special to The Review.)
WASHINGTON, D. C, January 31.—The bill re-
cently introduced in the House of Representatives
by Congressman Charles G. Edwards, of Georgia,
and which is designed to prohibit the sending of
misleading advertising through the mails, is re-
ceiving strong support from the believers in pure
advertising in all sections of the country, and par-
ticularly in such States where the Printers' Ink
statute or similar measures are in effect. It had
been hoped by many to have the Printers' Ink
statute as it now stands made into a federal meas-
ure, but it is believed that the Edwards bill will
go far to meet the desired ends.
The bill in full provides: "That if any person,
firm, corporation or association, in a newspaper,
periodical, circular, form letter, or other publica-
tion, publish, distribute or .circulate through the
mails in the United States or any of its posses-
sions, knowingly makes or disseminates, or causes
to be made or disseminated, any statement or as-
sertion concerning the quantity, quality, value,
merit, use, the present or former price, the purpose
or motive of a sale of any securities, merchandise,
articles, commodity, or service, or concerning the
method of cause of production or manufacture of
such merchandise, articles, or commodity, or the pos-
session of awards, prizes, or distinctions on such
merchandise, articles, or commodity, or service, that
enter into interstate commerce to mislead, shall be
guilty of a misdemeanor, and upon conviction there-
of be sentenced to pay a fine of not more than
$1,000 or imprisoned for a period not exceeding
one year, or both, as the court may direct."
The bill is to go into effect immediately follow-
ing its passage.
Orton Bros., of Butte, Mont., are closing out
their stock of pianos in their branch house at
Kalispell, Mont., which has been opened since last
July.
The Value of
Practical Experience
LITIGATION ENDS.
Schubert Piano Co.'s Appeal Dismissed by the
Court of Appeals—Judgment Recovered by
Dennis B. Hennessy Has Been Paid in Full.
The Court of Appeals, at Albany, N. Y., a few
days ago, dismissed the appeal taken by the Schu-
bert Piano Co. from the judgment recovered
against it by Dennis B. Hennessy for over forty-
eight hundred dollars.
Mr. Hennessy sold the Schubert line on a con-
signment arrangement, and after Mr. Hennessy
had sold a large number of pianos dissensions
arose between the Schubert Piano Co. and him-
self, and the company took possession of the
stores. In February, 1!J14, Mr. Hennessy, through
his attorneys, Wentworth, Lowenstein & Stern, of
GO Wall street, brought an action against the
Schubert Piano Co. to recover his equity in the
leases. The action was tried on May 3, 1915, be-
fore Supreme Court Justice Erlanger, and resulted
in a judgment for Mr. Hennessy for $4,848. The
Schubert Piano Co. appealed to the Appellate Di-
vision, which affirmed the judgment of the lower
court. An appeal was then taken to the Court of
Appeals, but before the appeal could be formally
heard Louis Lowenstein, of counsel for Mr. Hen-
nessy, moved in the Court of Appeals for a dis-
missal. The court, after hearing counsel and after
deliberation, granted the request and dismissed the
appeal. The Schubert Piano Co. then paid the
judgment.
There is another action pending between the
same parties. In the latter action Mr. Hennessy
recovered a judgment for $1,000. The appeal from
this judgment is still undetermined.
WHY BUYERS DISCRIMINATE.
is reflected in the success Piano
Merchants are having with
BOGART
Pianos and Player-Pianos
They are manufactured and
supervised by men who have
had years of practical experi-
ence and who have studied
carefully the requirements of
the buying public.
All Bogart dealers testify to
the salability of these Pianos
and Player-Pianos.
They are successful.
BOGART PIANO CO.
9-11 Canal Place, New York.
Quality Backed by Reliability Essential When
Considering the Purchase of a Piano.
The American people realize that there is a wide
difference between the mail order pianos and the
standard grade instruments which have back of
them quality and reputation. They realize that
there must be quite naturally a difference in price
where such a wide difference in quality exists, and
they hesitate to place their investment in a cheap
piano which cannot give them the satisfaction
which the purchase of so important an instrument
should entitle them to receive.
Attractive literature, tempting offers of price and
payments and ridiculous claims made for the in-
struments themselves do not win out, and the pur-
chasers realize that in buying an underpriced in-
strument they are getting one which is under
grade as well.
Most extravagant claims are put forth in their
literature, alleging the superlative merits of the
instruments which they offer, and then they close
their line of argument by naming a price which
every intelligent reader must know could not pro-
duce a piano which would compare with their clev-
erly worded claims, and it should prove that they
offer at seemingly low prices a piano which is no
more than a cheap grade.
Quality backed by reliability is essential when
considering the purchase of such a home accessory
as the piano. The buyer will then surely get a
full return for the investment.
A. B. CHASE GRAND FOR RECITAL.
Featured Instrument at Ninth Student Recital
of Marquette Conservatory of Music in Mil-
waukee^—Elaborate Musical Program Pre-
sented.
(Special to The Review.)
MILWAUKEE, WIS., January 29.—At the Ninth
Student Recital of the Marquette Conservatory of
Music, held at Plankington Hall, this city, last
week, an A. B. Chase Co. grand piano, furnished
by the Planner-Hafsoos Music House, was the
featured instrument.
The program was an
elaborate one, but the A. B. Chase measured up
to every demand made upon it. The same instru-
ment will also be used at the next students' recital
to be held on February 25.
THE MUSIC TRADE REVIEW
10
NEW "PURE ADVERTISING" BILL.
Measure Introduced in House of Representa-
tives by Congressman Edwards Would Pro-
hibit Sending of Misleading or Fraudulent
Advertising Through the Mails.
Special to The Review.)
WASHINGTON, D. C, January 31.—The bill re-
cently introduced in the House of Representatives
by Congressman Charles G. Edwards, of Georgia,
and which is designed to prohibit the sending of
misleading advertising through the mails, is re-
ceiving strong support from the believers in pure
advertising in all sections of the country, and par-
ticularly in such States where the Printers' Ink
statute or similar measures are in effect. It had
been hoped by many to have the Printers' Ink
statute as it now stands made into a federal meas-
ure, but it is believed that the Edwards bill will
go far to meet the desired ends.
The bill in full provides: "That if any person,
firm, corporation or association, in a newspaper,
periodical, circular, form letter, or other publica-
tion, publish, distribute or .circulate through the
mails in the United States or any of its posses-
sions, knowingly makes or disseminates, or causes
to be made or disseminated, any statement or as-
sertion concerning the quantity, quality, value,
merit, use, the present or former price, the purpose
or motive of a sale of any securities, merchandise,
articles, commodity, or service, or concerning the
method of cause of production or manufacture of
such merchandise, articles, or commodity, or the pos-
session of awards, prizes, or distinctions on such
merchandise, articles, or commodity, or service, that
enter into interstate commerce to mislead, shall be
guilty of a misdemeanor, and upon conviction there-
of be sentenced to pay a fine of not more than
$1,000 or imprisoned for a period not exceeding
one year, or both, as the court may direct."
The bill is to go into effect immediately follow-
ing its passage.
Orton Bros., of Butte, Mont., are closing out
their stock of pianos in their branch house at
Kalispell, Mont., which has been opened since last
July.
The Value of
Practical Experience
LITIGATION ENDS.
Schubert Piano Co.'s Appeal Dismissed by the
Court of Appeals—Judgment Recovered by
Dennis B. Hennessy Has Been Paid in Full.
The Court of Appeals, at Albany, N. Y., a few
days ago, dismissed the appeal taken by the Schu-
bert Piano Co. from the judgment recovered
against it by Dennis B. Hennessy for over forty-
eight hundred dollars.
Mr. Hennessy sold the Schubert line on a con-
signment arrangement, and after Mr. Hennessy
had sold a large number of pianos dissensions
arose between the Schubert Piano Co. and him-
self, and the company took possession of the
stores. In February, 1!J14, Mr. Hennessy, through
his attorneys, Wentworth, Lowenstein & Stern, of
GO Wall street, brought an action against the
Schubert Piano Co. to recover his equity in the
leases. The action was tried on May 3, 1915, be-
fore Supreme Court Justice Erlanger, and resulted
in a judgment for Mr. Hennessy for $4,848. The
Schubert Piano Co. appealed to the Appellate Di-
vision, which affirmed the judgment of the lower
court. An appeal was then taken to the Court of
Appeals, but before the appeal could be formally
heard Louis Lowenstein, of counsel for Mr. Hen-
nessy, moved in the Court of Appeals for a dis-
missal. The court, after hearing counsel and after
deliberation, granted the request and dismissed the
appeal. The Schubert Piano Co. then paid the
judgment.
There is another action pending between the
same parties. In the latter action Mr. Hennessy
recovered a judgment for $1,000. The appeal from
this judgment is still undetermined.
WHY BUYERS DISCRIMINATE.
is reflected in the success Piano
Merchants are having with
BOGART
Pianos and Player-Pianos
They are manufactured and
supervised by men who have
had years of practical experi-
ence and who have studied
carefully the requirements of
the buying public.
All Bogart dealers testify to
the salability of these Pianos
and Player-Pianos.
They are successful.
BOGART PIANO CO.
9-11 Canal Place, New York.
Quality Backed by Reliability Essential When
Considering the Purchase of a Piano.
The American people realize that there is a wide
difference between the mail order pianos and the
standard grade instruments which have back of
them quality and reputation. They realize that
there must be quite naturally a difference in price
where such a wide difference in quality exists, and
they hesitate to place their investment in a cheap
piano which cannot give them the satisfaction
which the purchase of so important an instrument
should entitle them to receive.
Attractive literature, tempting offers of price and
payments and ridiculous claims made for the in-
struments themselves do not win out, and the pur-
chasers realize that in buying an underpriced in-
strument they are getting one which is under
grade as well.
Most extravagant claims are put forth in their
literature, alleging the superlative merits of the
instruments which they offer, and then they close
their line of argument by naming a price which
every intelligent reader must know could not pro-
duce a piano which would compare with their clev-
erly worded claims, and it should prove that they
offer at seemingly low prices a piano which is no
more than a cheap grade.
Quality backed by reliability is essential when
considering the purchase of such a home accessory
as the piano. The buyer will then surely get a
full return for the investment.
A. B. CHASE GRAND FOR RECITAL.
Featured Instrument at Ninth Student Recital
of Marquette Conservatory of Music in Mil-
waukee^—Elaborate Musical Program Pre-
sented.
(Special to The Review.)
MILWAUKEE, WIS., January 29.—At the Ninth
Student Recital of the Marquette Conservatory of
Music, held at Plankington Hall, this city, last
week, an A. B. Chase Co. grand piano, furnished
by the Planner-Hafsoos Music House, was the
featured instrument.
The program was an
elaborate one, but the A. B. Chase measured up
to every demand made upon it. The same instru-
ment will also be used at the next students' recital
to be held on February 25.
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