Music Trade Review
Issue: 1916 Vol. 62 N. 24 - Page 51
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THE MUSIC TRADE REVIEW
LUMBER ADVERTISING CAMPAIGN
Lumber
Manufacturers' Association
Large Publicity Campaign
Starts
The National Lumber Manufacturers' Asso-
ciation, with headquarters in Chicago, has be-
gun its advertising campaign, about which much
lias been said during the past few years. It is
running copy in magazines and architectural
papers. A double page spread in one of the
latter is devoted to exploiting the merits of mill
construction, which does not eliminate wood.
The key-line of this advertising is "Incombus-
tible" does not mean "fireproof," and the point
is hammered home that wood timbers in mill
construction furnish a fire resisting type of
structure. An interesting angle in connection
with this campaign is that the association is go-
ing out of its way to boost the use of automatic
sprinklers, which make a building constructed
of wood safer from a fire-protection standpoint
than one of fireproof materials without them,
according to expert opinion.
AMERICAN FELT CO. RUSHED
VENEER SITUATION STILL SERIOUS
Enormous Orders Received for Piano Felts
Keep Factory Working Night and Day
New York Veneer Men Look For Still Further
Price Advances in the Near Future and Hold
Out Little Hope for Early Improvement in
Conditions in This Country
Reports from Hyde Park, Mass., show that
the Hawthorne mill of the American Felt Co,
which specializes in piano felt, is running day
and night in an endeavor to keep up with the
volume of business that has been booked.
Sturgis Pishon, advertising manager, states
that this remarkable increase has been due pri-
marily to the quality of felt produced by this
organization which has specialized in piano felt
for a great many years. Going on he said:
"The particular requirements of the piano in-
dustry for felt of a specific character makes it
compulsory for us to exercise unusual caution
in every step in the production of American
felt. This close application • of efficiency prin-
ciples has resulted in producing a felt of marked
quality which is considered by nearly all to
represent ideal felt."
WESSELL, NICKEL_& GROSS PICNIC
RED GUM IN GREAT DEMAND
The demand for red gum is constantly in-
creasing, this wood being highly favored by
wood-workers and furniture makers, especially
those making a higher grade of goods. From
figures issued by J. M. Pritchard, secretary of
the Gum Lumber Manufacturers' Association,
it is shown that the demand for quarter-sawed
red gum veneer figured wood for the manufac-
ture of furniture has increased more than 100
per cent, in the last six months. This means that
the demand for red gum lumber to go with the
veneer has also increased in like proportion.
Red gum has grown in such popular favor that
it is now one of the leaders among the fine cab-
inet woods. The records of the association
show new recruits in the use of gum daily.
There is a much better understanding as to
how to handle this wood during the process
of seasoning, and this is rapidly overcoming all
former objections to its use. Red gum is un-
doubtedly one of the most beautiful and adapt-
able cabinet woods grown in the United States,
and with this better' understanding of its char-
acteristics it is sure to continue in popular favor.
51
Plans are about completed for the twenty-
fifth anniversary picnic and summer night fes-
tival to be given by the Benevolent Society of
the employes of Wessell, Nickel & Gross, New
York City. The affair will be held on Satur-
day afternoon and evening, June 17, at Chas-
mar's Park and Casino, Boulevard, near Hamil-
ton avenue, North Bergen, N. J. Special pro-
grams have been arranged in honor of the fact
that this will be the silver anniversary of the
society's founding, and a large attendance of
the members and their friends is expected.
RECENT CUSTOMS DECISION
Robert K. Morton, of Boston, won before
the Board of General Appraisers recently in a
customs controversy involving the rate of duty
to be assessed on wire drawing machines. Duty
was taxed by the Collector at the rate of 20
per cent, ad valorem under paragraph 167,
tariff act of 1913, as a manufacture of metal not
specifically provided for, and the board fixed
duty at the rate of 15 per cent, ad valorem un-
der paragraph 165 as a machine tool. The pro-
test was sustained accordingly.
MATERIALS,
TOOLS AND
SUPPLIES
FOR
PIANO MANUFACTURERS
According to the latest reports the tightness
in the veneer market as regards fine cabinet
woods shows signs of continuing for an indefi-
nite period. The general cutting down of sup-
plies by the war, and the practical cutting off
of the Liverpool market recently through Eng-
land's embargo upon imports and exports, has
resulted in the cutting down of available logs
to a dangerous figure, which means a conse-
quent increase in price. The prices of many
fancy veneers have been advanced recently from
$15 to $20 per thousand feet, and right through
the various grades there has been an advance
of from 50 to 100 per cent.
According to the veneer manufacturers in the
local market, there may be those that believe
that prices will not remain at present figures,
bul the veneer men themselves give no hope of
any reduction in the near future. In fact, they
look for a movement in the other direction,
and are frequently heard to remark that those
\v' T o buy at the present figure will be congratu-
lating themselves for their forethought before
very long.
The fortunate ones in the piano trade are
those houses which saw the shortage coming
some time ago and bought up enough at even
the then advanced prices to take care of their
requirements for some months to come. It is
predicted, however, that when these large sup-
plies are exhausted even the forehanded men
will have a big shock coming to them. Mean-
while the direct shipments of veneer logs from
Africa and other points have not materialized
IVORY FOR C0MST0CK, CHENEY & CO.
IVORYTON, CONN., June 4.—Several large ship-
ments of elephants' tusks have been recently
received at the Comstock-Cheney plant here.
While the war has diminished the usual supply
of ivory to an appreciable degree, Comstock,
Cheney & Co. have had little difficulty in ob-
taining sufficient raw material to fill the large
orders for piano keys which they are receiving
constantly from every part of the country.
SLIGHT CHANGE INJttETAL MARKET
Conditions in the raw metal market remain
practically unchanged, though tin has shown a
slight falling off, the decline in the last ten
days being from 48/75 to 45/75. There has'
also been a slight decline in the antimony mar-
ket, though lead is still selling at 7y 2 cents per
pound. Raw copper remains stationary, but
raw zinc is off about 2 cents, the prevailing-
price being about 13.55. Prices on finished
products in these markets fluctuate so that no
average price can be quoted, as the prices de-
pend entirely upon the mills.
HINGES, BUTTS, CASTERS, PEDALS, FELTS,
CLOTHS, PUNCHINGS, SWINGS, HANGERS,
KNOBS, LOCKS, ETC., AND A FULL LINE OF
TOOLS USED IN TUNING, REGULATING AND
REPAIRING. CORRESPONDENCE INVITED.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
HAMMACHER, SCHLEMMER & CO.
Manufacturers of
N E W YORK SINCE 1848
4th A v e . & 13th St.
Richardson Piano Case Co.
Upright—
"iano Cases
Ettablithmd 1891
LEOMINSTER
::
::
MASS.
THE MUSIC TRADE REVIEW
LUMBER ADVERTISING CAMPAIGN
Lumber
Manufacturers' Association
Large Publicity Campaign
Starts
The National Lumber Manufacturers' Asso-
ciation, with headquarters in Chicago, has be-
gun its advertising campaign, about which much
lias been said during the past few years. It is
running copy in magazines and architectural
papers. A double page spread in one of the
latter is devoted to exploiting the merits of mill
construction, which does not eliminate wood.
The key-line of this advertising is "Incombus-
tible" does not mean "fireproof," and the point
is hammered home that wood timbers in mill
construction furnish a fire resisting type of
structure. An interesting angle in connection
with this campaign is that the association is go-
ing out of its way to boost the use of automatic
sprinklers, which make a building constructed
of wood safer from a fire-protection standpoint
than one of fireproof materials without them,
according to expert opinion.
AMERICAN FELT CO. RUSHED
VENEER SITUATION STILL SERIOUS
Enormous Orders Received for Piano Felts
Keep Factory Working Night and Day
New York Veneer Men Look For Still Further
Price Advances in the Near Future and Hold
Out Little Hope for Early Improvement in
Conditions in This Country
Reports from Hyde Park, Mass., show that
the Hawthorne mill of the American Felt Co,
which specializes in piano felt, is running day
and night in an endeavor to keep up with the
volume of business that has been booked.
Sturgis Pishon, advertising manager, states
that this remarkable increase has been due pri-
marily to the quality of felt produced by this
organization which has specialized in piano felt
for a great many years. Going on he said:
"The particular requirements of the piano in-
dustry for felt of a specific character makes it
compulsory for us to exercise unusual caution
in every step in the production of American
felt. This close application • of efficiency prin-
ciples has resulted in producing a felt of marked
quality which is considered by nearly all to
represent ideal felt."
WESSELL, NICKEL_& GROSS PICNIC
RED GUM IN GREAT DEMAND
The demand for red gum is constantly in-
creasing, this wood being highly favored by
wood-workers and furniture makers, especially
those making a higher grade of goods. From
figures issued by J. M. Pritchard, secretary of
the Gum Lumber Manufacturers' Association,
it is shown that the demand for quarter-sawed
red gum veneer figured wood for the manufac-
ture of furniture has increased more than 100
per cent, in the last six months. This means that
the demand for red gum lumber to go with the
veneer has also increased in like proportion.
Red gum has grown in such popular favor that
it is now one of the leaders among the fine cab-
inet woods. The records of the association
show new recruits in the use of gum daily.
There is a much better understanding as to
how to handle this wood during the process
of seasoning, and this is rapidly overcoming all
former objections to its use. Red gum is un-
doubtedly one of the most beautiful and adapt-
able cabinet woods grown in the United States,
and with this better' understanding of its char-
acteristics it is sure to continue in popular favor.
51
Plans are about completed for the twenty-
fifth anniversary picnic and summer night fes-
tival to be given by the Benevolent Society of
the employes of Wessell, Nickel & Gross, New
York City. The affair will be held on Satur-
day afternoon and evening, June 17, at Chas-
mar's Park and Casino, Boulevard, near Hamil-
ton avenue, North Bergen, N. J. Special pro-
grams have been arranged in honor of the fact
that this will be the silver anniversary of the
society's founding, and a large attendance of
the members and their friends is expected.
RECENT CUSTOMS DECISION
Robert K. Morton, of Boston, won before
the Board of General Appraisers recently in a
customs controversy involving the rate of duty
to be assessed on wire drawing machines. Duty
was taxed by the Collector at the rate of 20
per cent, ad valorem under paragraph 167,
tariff act of 1913, as a manufacture of metal not
specifically provided for, and the board fixed
duty at the rate of 15 per cent, ad valorem un-
der paragraph 165 as a machine tool. The pro-
test was sustained accordingly.
MATERIALS,
TOOLS AND
SUPPLIES
FOR
PIANO MANUFACTURERS
According to the latest reports the tightness
in the veneer market as regards fine cabinet
woods shows signs of continuing for an indefi-
nite period. The general cutting down of sup-
plies by the war, and the practical cutting off
of the Liverpool market recently through Eng-
land's embargo upon imports and exports, has
resulted in the cutting down of available logs
to a dangerous figure, which means a conse-
quent increase in price. The prices of many
fancy veneers have been advanced recently from
$15 to $20 per thousand feet, and right through
the various grades there has been an advance
of from 50 to 100 per cent.
According to the veneer manufacturers in the
local market, there may be those that believe
that prices will not remain at present figures,
bul the veneer men themselves give no hope of
any reduction in the near future. In fact, they
look for a movement in the other direction,
and are frequently heard to remark that those
\v' T o buy at the present figure will be congratu-
lating themselves for their forethought before
very long.
The fortunate ones in the piano trade are
those houses which saw the shortage coming
some time ago and bought up enough at even
the then advanced prices to take care of their
requirements for some months to come. It is
predicted, however, that when these large sup-
plies are exhausted even the forehanded men
will have a big shock coming to them. Mean-
while the direct shipments of veneer logs from
Africa and other points have not materialized
IVORY FOR C0MST0CK, CHENEY & CO.
IVORYTON, CONN., June 4.—Several large ship-
ments of elephants' tusks have been recently
received at the Comstock-Cheney plant here.
While the war has diminished the usual supply
of ivory to an appreciable degree, Comstock,
Cheney & Co. have had little difficulty in ob-
taining sufficient raw material to fill the large
orders for piano keys which they are receiving
constantly from every part of the country.
SLIGHT CHANGE INJttETAL MARKET
Conditions in the raw metal market remain
practically unchanged, though tin has shown a
slight falling off, the decline in the last ten
days being from 48/75 to 45/75. There has'
also been a slight decline in the antimony mar-
ket, though lead is still selling at 7y 2 cents per
pound. Raw copper remains stationary, but
raw zinc is off about 2 cents, the prevailing-
price being about 13.55. Prices on finished
products in these markets fluctuate so that no
average price can be quoted, as the prices de-
pend entirely upon the mills.
HINGES, BUTTS, CASTERS, PEDALS, FELTS,
CLOTHS, PUNCHINGS, SWINGS, HANGERS,
KNOBS, LOCKS, ETC., AND A FULL LINE OF
TOOLS USED IN TUNING, REGULATING AND
REPAIRING. CORRESPONDENCE INVITED.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
HAMMACHER, SCHLEMMER & CO.
Manufacturers of
N E W YORK SINCE 1848
4th A v e . & 13th St.
Richardson Piano Case Co.
Upright—
"iano Cases
Ettablithmd 1891
LEOMINSTER
::
::
MASS.
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