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SPECIAL—The Salesmanship Section
THE
MUJIC TIRADE
VOL. LXI1. No. 23
Published Every Saturday by the Estate of Edward Lyman Bill at-373 4th Ave., New York, June 3, 1916
Single Copies 10 Cents
$2.00 Per Year
The Latch String Is Out
T
1 H I S month, for the second time in three years, New York will be the Mecca to which piano men of all
classes will make their pilgrimage for their annual conventions.
In the matter of combined conventions of manufacturers, merchants and travelers, New York
will have the distinction of enjoying these big combined meetings twice consecutively, a privilege that
has not previously been given to any other city.
In view of the conditions existing, all the big things that are being done, and that will be done, at the
convention sessions, it is fitting and proper that a centre of national importance should be selected as a meeting
place, so that the greatest number of men, representative of every branch of trade, can be gathered together
to take an active part in developing ways and means for the upbuilding of the industry.
Among other things, there will be the final consideration of the Klugh plan for the organization of a
Music Industries Chamber of Commerce that was brought to a head at the executive sessions in February and
now only awaits the final action of the Associations in convention to make it an accomplished fact.
At the Manufacturers' meeting there will come up the report of the Committee on Research, upon which
has developed the most important duty of finding w r ays and means for developing a greater appreciation of
music in general, and for the piano and player-piano in particular, among the public at large. This question
stands out most prominently of all the details programed for the coming sessions. Its successful accomplish-
ment -means a greater and broader industry. It means more business and better business for every
man connected with it, and nothing can be more important than this.
On the part of the dealers there will come up for discussion many matters of national scope and importance,
for the Dealers' Association feels that its work is not by any means confined to matters wholly and entirely
within the trade. It must take in questions of general import, for what affects the business of the nation as a
whole, must also affect the piano trade.
This gathering together of the clans of the trade, as it were, has a deep significance. There are some who
go so far as to say that trade conventions are simply excuses for having a good time. May be so, although
the accomplishments of the various Associations within the past few years, help to contradict this viewpoint.
There are some who say that Associations do not pay dividends on the money invested in their
maintenance, and the time spent in attending the meetings. We do not think so.
Of course, it is a rare occurrence for a delegate to take back with him something tangible that in dollars
and cents will equal his expenditures, but if he is the right sort of man, the close association with his com-
petitor, or his fellow manufacturer, or dealer, from the same or different sections of the country—and they
come from all sections—should be productive of business building and time-and-money-saving ideas that, when
carried out, will mean actual money.
Call a convention an excuse for a "good time," if you will, but it is safe to say that under no circumstances
is a man so approachable, his ideas so readily offered, or his good will so quickly extended, as when he is having
a "good time," and when his business represents the incidental rather than the prime factor of the occasion.
Going to conventions drags the business man out of the rut and away from his home town ideas of doing
business. During his journey to the convention city and his stay there he cannot help but imbibe new interests
and new ideas that must be reflected eventually in the conduct of his business.
No one is sufficient unto himself. Whether a school boy or a merchant prince, the individual must
assimilate ideas, for that is the basis of all knowledge, and by associating with the leading men in his own line
of business—men who travel along lines in which he is vitally interested—the piano man can store away in his
mind material that can be put to use later, either in original or new form in his own business, and to his
own advantage.
(Continued on page 5)